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The New Kia Logo Is Confusing Thousands Of People And We’re Issuing A Technical Service Bulletin To Fix It

I love logo design. Before I was America’s eighth-least tolerable Automobile Dipshit, I was a graphic designer, and I really got excited by logos. Good logos are all about reduction and recognizability. They should be as legible when rendered in full-color on a Jumbotron as they are when stencil spray-painted on a wooden shipping crate. … Continue reading The New Kia Logo Is Confusing Thousands Of People And We’re Issuing A Technical Service Bulletin To Fix It

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