Remember the GMC Hummer EV? It was to be a groundbreaking electric truck wrapped in a proud American brand. On its 2022 debut, the groundbreaking part was borne out by its 9,000-pound kerb weight, if nothing else. Since then, though, the model has fallen out of vogue, and the formerly hot heifer has wound up in the bargain bin.
As per statistics from CarEdge, the Hummer EV just isn’t moving fast enough. 2,152 examples have sold in the last 45 days, with 7,843 currently on sale in total in the US. That leaves dealers with a bloated 164 days’ worth of Hummer EVs sitting around, slowly cracking concrete pads across the nation with their unfathomable weight and girth.
When trucks aren’t moving off the lot, dealers start cutting prices. In the case of the Hummer EV, they’re going drastic. We’re talking $38,000 off, here, people.
Head over to GMC of Riverfront Park in Washington, and they’ve got a 2025 Hummer EV 2X Pickup listed for just $78,840. That’s a full $20,500 under the sticker price of $99,340. That’s not including obscure military or employee discounts—it’s cash on the hood to get this thing gone.
The 2X trim is good if you’re the humble type. You’re happy with just two motors in your All-American electric off-roader. You’ll get 570 horsepower and over 300 miles of range, plenty enough to rip through the average trail at a faster-than-reasonable pace.
This isn’t a fluke, either. McSweeney GMC Clanton has one for $79,990 in Alabama, and Key GMC in Rochester, New Hampshire has one for just a hair more. There are more examples all over the country for well over $15,000 off, most of which have been sitting at the dealer for 150 days or more. If you prefer the SUV bodystyle, Key GMC of Burlington, Vermont has a 2024 example for $79,140. There are a bunch more in Washington, Florida, and Wisconsin—all for $16,000 off or more.
Perhaps, though, you want more. You desire the Hummer EV 3X, with its naughtier three-motor drivetrain. You get 312 miles of range as standard and “up to 830 horsepower” according to GM. If that weren’t enough, you also get the bonkers Watts to Freedom launch control mode, which drops the ride height and flings your brick from zero to 60 mph in 3 seconds flat.
If you fancy the pickup, Van Chevrolet in Arizona has a 2024 example for $93,440, a full $14,000 under MSRP. Meanwhile, Olympic GMC in South Dakota has a 2023 model for $20,000 below sticker, though $95,090 is a lot to pay for a vehicle that was listed 604 days ago. In fact, that was so long ago that the dealer had initially put it up for $16,000 above MSRP back in March 2023, when Hummer hype was near its peak. You don’t have to go so old, though. GMC of Riverfront Park has a 2025 model pickup in Washington for $20,500 off, coming in at just $86,940. That’s cheaper and more attractive than the older models by far.
If you like the SUV instead, you can find those for cheap, too. GMC Riverfront Park will sell you a 2025 model in Washington for a cool $20,000 off. There are similar examples in California and Florida, too.
There are only two major trims for the Hummer EV— the 2X and the 3X. However, there are some seriously pricy options if you want to spend a lot of money. For example, this 3X pickup in Idaho was initially stickered at $150,295. That’s thanks to things like the Omega Edition package, which costs $23,350 and adds the transparent roof panels, tailgate audio system, and beadlock wheels, among other features. It was limited to a run of just 1,108 units in the 2024 model year and comes with the exclusive Neptune Blue Matte exterior finish. It’s currently up for sale for $136,295, or $14,000 off.
The biggest saving I found, though? A 2024 3X Omega Edition SUV at Mark Christopher Auto Center in California. Stickered at $142,290, the dealership is currently offering combined discounts of $38,000, bringing the price down to just $104,290. That’s below MSRP of the current 3X model, and you get the trick blue paint and everything!
Another highlight is over at Thompson GMC in North Carolina, which has a 2023 Edition 1 pickup for $89,999. It had an original sticker price of $117,804 thanks to the included Enhanced Off Road package, which included a spare wheel and tire, off-road recovery kit, and auxiliary off-road lighting, among other things. You also get 329 miles of range from the larger-than-standard battery. At the current price, you’re getting it for $27,805 off.
The fact is that there are cheap Hummer EVs pretty much anywhere you look. By the law of supply and demand, GM could consider slowing down production to avoid the current glut of stock in the marketplace. However, production lines are cheaper and more efficient the harder you run them, so this is rarely a solution in the auto world. Unfortunately, it seems like Hummer EVs will remain cheap unless there’s a sudden spike in demand that makes people want to pay more for them. Given the model has been out for three years now, though, that seems increasingly unlikely.
The Hummer EV was a big, bold move from GM—a company that has seldom succeeded with any such gambits. It’s not a disaster of a vehicle by any means, but it seems that dealerships and the automaker alike would hope they were selling a little better than this right now. Ultimately, the winner is you—go get yourself a big blue Hummer for a ridiculous 28% discount, and peel off into the sunset with glee.
Image credits: Cars.com via screenshot, Mark Christopher dealership via screenshot, GMC
I see one of these ridiculous things at school pick up every few days. I have to admit I was impressed with its ability to U-turn, considering its size.
How does 38k off convert to lease pricing? Asking for a friend…
$38k off!?
Who do they think they are, Dodge dealers?
Reminds me of what my sister says: Nothing dumber than a Hummer…
Ha! She’s not wrong.