Remember the GMC Hummer EV? It was to be a groundbreaking electric truck wrapped in a proud American brand. On its 2022 debut, the groundbreaking part was borne out by its 9,000-pound kerb weight, if nothing else. Since then, though, the model has fallen out of vogue, and the formerly hot heifer has wound up in the bargain bin.
As per statistics from CarEdge, the Hummer EV just isn’t moving fast enough. 2,152 examples have sold in the last 45 days, with 7,843 currently on sale in total in the US. That leaves dealers with a bloated 164 days’ worth of Hummer EVs sitting around, slowly cracking concrete pads across the nation with their unfathomable weight and girth.
When trucks aren’t moving off the lot, dealers start cutting prices. In the case of the Hummer EV, they’re going drastic. We’re talking $38,000 off, here, people.
Head over to GMC of Riverfront Park in Washington, and they’ve got a 2025 Hummer EV 2X Pickup listed for just $78,840. That’s a full $20,500 under the sticker price of $99,340. That’s not including obscure military or employee discounts—it’s cash on the hood to get this thing gone.
The 2X trim is good if you’re the humble type. You’re happy with just two motors in your All-American electric off-roader. You’ll get 570 horsepower and over 300 miles of range, plenty enough to rip through the average trail at a faster-than-reasonable pace.
This isn’t a fluke, either. McSweeney GMC Clanton has one for $79,990 in Alabama, and Key GMC in Rochester, New Hampshire has one for just a hair more. There are more examples all over the country for well over $15,000 off, most of which have been sitting at the dealer for 150 days or more. If you prefer the SUV bodystyle, Key GMC of Burlington, Vermont has a 2024 example for $79,140. There are a bunch more in Washington, Florida, and Wisconsin—all for $16,000 off or more.
Perhaps, though, you want more. You desire the Hummer EV 3X, with its naughtier three-motor drivetrain. You get 312 miles of range as standard and “up to 830 horsepower” according to GM. If that weren’t enough, you also get the bonkers Watts to Freedom launch control mode, which drops the ride height and flings your brick from zero to 60 mph in 3 seconds flat.
If you fancy the pickup, Van Chevrolet in Arizona has a 2024 example for $93,440, a full $14,000 under MSRP. Meanwhile, Olympic GMC in South Dakota has a 2023 model for $20,000 below sticker, though $95,090 is a lot to pay for a vehicle that was listed 604 days ago. In fact, that was so long ago that the dealer had initially put it up for $16,000 above MSRP back in March 2023, when Hummer hype was near its peak. You don’t have to go so old, though. GMC of Riverfront Park has a 2025 model pickup in Washington for $20,500 off, coming in at just $86,940. That’s cheaper and more attractive than the older models by far.
If you like the SUV instead, you can find those for cheap, too. GMC Riverfront Park will sell you a 2025 model in Washington for a cool $20,000 off. There are similar examples in California and Florida, too.
There are only two major trims for the Hummer EV— the 2X and the 3X. However, there are some seriously pricy options if you want to spend a lot of money. For example, this 3X pickup in Idaho was initially stickered at $150,295. That’s thanks to things like the Omega Edition package, which costs $23,350 and adds the transparent roof panels, tailgate audio system, and beadlock wheels, among other features. It was limited to a run of just 1,108 units in the 2024 model year and comes with the exclusive Neptune Blue Matte exterior finish. It’s currently up for sale for $136,295, or $14,000 off.
The biggest saving I found, though? A 2024 3X Omega Edition SUV at Mark Christopher Auto Center in California. Stickered at $142,290, the dealership is currently offering combined discounts of $38,000, bringing the price down to just $104,290. That’s below MSRP of the current 3X model, and you get the trick blue paint and everything!
Another highlight is over at Thompson GMC in North Carolina, which has a 2023 Edition 1 pickup for $89,999. It had an original sticker price of $117,804 thanks to the included Enhanced Off Road package, which included a spare wheel and tire, off-road recovery kit, and auxiliary off-road lighting, among other things. You also get 329 miles of range from the larger-than-standard battery. At the current price, you’re getting it for $27,805 off.
The fact is that there are cheap Hummer EVs pretty much anywhere you look. By the law of supply and demand, GM could consider slowing down production to avoid the current glut of stock in the marketplace. However, production lines are cheaper and more efficient the harder you run them, so this is rarely a solution in the auto world. Unfortunately, it seems like Hummer EVs will remain cheap unless there’s a sudden spike in demand that makes people want to pay more for them. Given the model has been out for three years now, though, that seems increasingly unlikely.
The Hummer EV was a big, bold move from GM—a company that has seldom succeeded with any such gambits. It’s not a disaster of a vehicle by any means, but it seems that dealerships and the automaker alike would hope they were selling a little better than this right now. Ultimately, the winner is you—go get yourself a big blue Hummer for a ridiculous 28% discount, and peel off into the sunset with glee.
Image credits: Cars.com via screenshot, Mark Christopher dealership via screenshot, GMC
Clearly people didn’t learn from the H2’s history.
Letting Biden do that PR drive probably turned off their target demographic.
The Hummer EV and the CyberTruck both suffer from the same problem. They are both 1. Expensive 2. Electric and 3. Ostentatious.
The typical customer is wealthy, not against an EV and is a bit of an attention seeker (or, more realistically a douche bag0. While the Wealthy and Douche bag venn diagram has plenty of overlap, most of those folks don’t want an EV.
Here’s the thing: Those discounts are not out of line for the truck market. Like a lesser version of the RV market, nobody pays MSRP for a full-size truck (COVID-era excluded). Most of the discounts listed here are in line with the discounts I got on my Silverado (edit: I meant to add this is by percentage, not dollars. I did not get $17000 off 😉 ), and I can assure you the other manufacturers are similar.
I don’t know whether these are selling well or not, but I can say those discounts don’t provide a strong indicator in either direction.
Not even for free. And you should need a CDL to drive these things.
It says: “The model has fallen out of vogue, and the formerly hot heifer has wound up in the bargain bin.”
Really though how many people were going to line up for a HUNDRED THOUSAND DOLLAR VEHICLE?
Can you imagine how much R&D budget, time and effort got wasted on a niche product?
If we’re lucky, this is the beginning of the end of the madness of oversized and extremely heavy vehicles.
Wishful thinking. Sorry.
I’m getting a bit tired of these types of headlines. Noting that a car is being sold for x-amount OFF is fine when it is a vehicle one would actually want to buy, not referring to something that even in America is right up there with Cybertruck on Mt Stupid. No, the dealer is selling a Hummer EV for 104k and I don’t think anyone would care if that has worked out to 100k off, 200k off or any amount off.
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It’s grabby, which I’m sure is the point, but it doesn’t really convey any information. “Hummer EV Prices Dip 40%” or “Top Trim Hummer EV Models Now Just Over 100k” are a bit more straightforward. I don’t care enough to get mad, exactly, but I can definitely sympathize with how it’s aggravating to you.
YouTube Reaction Face, on the other hand…
I am torn with these things. The specs make me smile with their absurdity, the fact that in development they actually pulled the front wheels on launches (with the all terrain tires) and had to tamp that down.
But then I got to drive one, and it really strains my notion that we should largely be free to buy what vehicles we want. They are waaaaaay too fast for how heavy they are. Even when cruising at 50mph, you go WOT and its going 100mph instantly. Thats nearly 10k lbs going 100+ mph, whatever it hits, it destroys.
I have driven/owned cars with nearly 1k HP that had better power to weight ratios, but these just seem far more dangerous. More graduated licensing would do wonders but I know that will never happen in America.
I don’t know why anyone would want one of these over a Rivian R1T at any price.
T-Tops.
I see this as the market for heavily loaded high performance SUVs (and overpriced high-performance/loaded vehicles in general) getting saturated.
I think there is a growing desire for vehicles that don’t come loaded with a bunch of unnecessary shit and features that are likely to age poorly.
To me, stuff like 4 wheel steering and air suspensions are a negative to me as they are typically two things that break and are expensive to fix as the vehicles age… and they don’t provide any big benefit for a vehicle used as a daily driver.
Hell, I don’t even want the weight and efficiency penalty of AWD.
Only selling loaded high-performance versions is why the Dodge Horny/Alfa Toenail is selling poorly.
Not at any price, thanks.
I have a steep asphalt driveway that I’m trying to extend the life of. As the main kid shuttler in the house I drive up and down that thing 5 or 6 times on a slow day. I legit wonder how long the thing would hold up if I replaced my current Dad Taxi with a 9,000 pound vehicle lol.
You’ve heard of how dinosaurs sank into tar pits and be preserved for eternity?
Well this is how Hummers can become immortal.
Interestingly enough, my dad, for a time, drove a refrigerated box truck for DiGiorno frozen pizzas. Parking in the driveway of our mountain home, we watched it age years in a matter of months. Asphalt turned to chunks turned to rubble. The retaining wall that fundamentally makes the driveway started to lose mortar and stones at the top, then bow outward altogether.
He and the truck have long since fucked off, but the damage is still very much there, as well as everything that truck did to the driveway.
Not to mention the effects of the instant high torque ability on said pavement…chucks be a flying if you goose it too much.
I work at a GMC dealership and let me tell you that while these things are cool, they truly do not move. The biggest issue is the other GMC models around them. A Yukon XL Denali diesel is cheaper and gets high 20’s and into the 30’s in mpg and has a 3rd row (which almost everybody asks about the Hummer EV because it’s so big but it’s 2 row only) A 2500HD Denali is cheaper and out tow the Hummer all day but the real poison pill is the Sierra EV that we are starting to get on lots
The Sierra EV is like the old Avalanche with the midgate which can make a 10ft bed in the right configuration. Gets 50% better range with the same batteries (460mi vs 320mi), still has 760 hp and the kicker is that it starts in the $60k range. A fully loaded Sierra EV is only a little bit more than the entry price for a Hummer EV. It makes no sense to choose the Hummer.
Also, they needed a cheaper “Hummer Sport” like Ford did with the Bronco. A $40k-$50k Hummer Lite based on the Equinox EV would sell like gangbusters.
This is a super interesting inside perspective. I would probably choose the Sierra too. And yep I bet GM will watch the Rivian R2 outsell the R1 ten to one next year and won’t learn the obvious lesson from it. They’ll just kill off the whole Hummer line because nobody wanted one.
So, the only people who get the hummer is people who HAVE TO HAVE a hummer, and a h3 successor would sell. Too bad gm won’t listen to you, the guy who knows what people want. Classic gm
You could probably give them away and GM wouldn’t care. The Hummer was nothing more than an R&D project paid for in part by those “have to have” people and the dealers that thought they could move a few. I wonder when those dealers are gonna start demanding GM help them out with a little manufacturer incentive?
While this is true, it really isn’t crazy enough to be a true halo product. It’s quirky but not wild.
We do have killer incentives on them though. 0% for 60 months is crazy right now
Halo and R&D aren’t the same thing. Halo is a sales tool. The Hummer was their way of offsetting BEV development costs.
Ah, fair enough
Yeah, look at how many of the cheaper and smaller H2s they sold vs the big H1s, and, frankly, the H3 would have been a bigger hit had it launched at a better time instead of into a major recession and GM’s bankruptcy
At six figures, the GMC HUMMER is really probably H1 successor than a new H2, and that was always more of an image building halo model than what really kept the lights on in the showrooms. At least once GM took over and grew the brand into the mainstream
Not really. The H1 had actual off-road abilities (although probably much too wide for trail work).
This thing can’t wander too far from a fast charger and doesn’t come with any of the military-cred of the last one.
GM is trying to re-spend the brand equity they already squandered on the H2/H3.
I’ve seen ONE Vinfast on the road. I have yet to see one of these.
I have seen at least three distinct Vinfasts and I have no idea how. Before that I would have wagered money no one outside this site and that one YouTube reviewer guy even knew they existed.
We were driving down the highway and passed one just a few days ago. I challenged my family to guess where the car came from. They rattled off half the countries on this planet and still didn’t get it.
Vietnam has some rather established manufacturing capability, but hardly any American knows they build cars.
Just saw a Hummer on the way home today. It actually looked kinda good in orange.
I have seen several of these, no Vinfasts that I’ve noticed.
I generally see twice as many Hummer EVs than I do Dodge Hornets. At least the Hummer wasn’t meant to be a mass market vehicle.
And for those that are actively reviled by a “premium badge,” (like me!) the Silverado EV would be even better. Here’s hoping for a Suburban EV version of the Hummer/Escalade IQ. There are definitely many high income / high net worth folks driving Ford Expeditions and Chevy Suburbans who are spending about the same coin but really want to avoid the image of driving an Escalade/Lincoln/Yukon
Agreed that the Sierra EV was basically built to eat the Hummer’s lunch. Its on the same chassis, has all the same fancy tech, slightly less HP compared to the top trim Hummer. Its almost like GM had no plan for the Hummer after launch. I am Shocked at that thought!
The first time I saw the Sierra EV sitting on a lot, my first thought was why would anyone buy a Hummer or Cybertruck when THAT thing exists? EV or not, that is one good looking truck. Just the other day, my girlfriend who generally has no interest in trucks, saw one and commented on what a good-looking truck it was.
Yeah I’m not a truck guy and even I’m considering a Sierra EV. They’re handsome and just too damn practical
I’ll be interested in a Sierra EV when it is heavily depreciated in a year. The F150 Lightnings are dropping fast.
Like an H2 and H3?
Didn’t work last time, but I’m sure it will stick this time.
I don’t know what it is about these, but they are a huge guilty pleasure of mine. I can’t quite put my finger on it, but I just want one so bad. An R1S would be cheaper and probably a better vehicle for my needs, but the Hummer just has that jenny say kwah.
Yes, I know it’s actually je ne sais quoi, but I doubt most Hummer owners would.
The Hummer is cooler. But from having to actually own one, I think I’d want the R1S more. The Hummer is just too big, too inefficient and too heavy.
But yeah, if I were in the Emerald Aisle and National happened to have both a Hummer EV and a R1S available, I’d take the Hummer.
I’d say the stereotypical hummer owner wouldn’t use that French, but then again I’m thinking of the H2 stereotype. The same guy who wouldn’t own an ev. So what is th3 new hummer stereotypical driver?
A sucker.
Works for me
I think that was the problem, the stereotypical driver for this doesn’t exist.
The group of people that like big obnoxious trucks are generally not buying EV’s.
A fifty year old guy dressed only in nine-line who won’t stop talking about how he would have gone to the first gulf war if he didn’t get into jagoff state.
I agree with you I have sweet spot for these (maybe it is the 3 wipers like my FJ has) but if I was rich I would love one of these to off road and take to Moab. Sure they are big, heavy and on efficient compared to other vehicles but that kind of goes a long with how hummers have always been but to me these just look cool especially in the SUV variant.
Always happy to see conspicuous consumption failing
Still overpriced.
I am seeing more and more of these around Denver. I have to say I thought they would be more horrible.. but now I see them as attractive, and they still take up less road space than a giant 2500 or 250. I was against this but now i think they are allright.
If I had the money I would still get a Rivian.. but the Hummer isnt dogfood
I was behind one of these yesterday in my TJ and kept trying to remember when the last time I saw one in the wild was. There are several at the GMC dealership next to my office, but they are the same ones they have had on the lot for at least the last six months. Even in the off-road poser heaven that is Colorado, the Hummer EV seems to be a slow seller. I’d give some credit to the narrow trails around here being a big hindrance to the desire to buy a Hummer EV, but then again Ram has no problem selling Power Wagons, so it must be something else.
Power wagons are rancher status symbols. Anyone who owns horses, acres, or just wants to play at rural living “needs” one.
I’m still looking. Ain’t none of those behemoths cheap.
Yeah … “cheap” just does not compute given the numbers at play here LOL
It’s not a Fluke? Granted, it’s not the most cost-effective multimeter, but I think it’s capable, at least. It’ll take some hacking, but I’m sure you can do it.
(For that price, I really think they should offer all sorts of functionality baked right into the programming.)
I looooove my Fluke. After making do with Harbor Freight coupon freebies that wouldn’t reliably report voltage, but knowing the delight of an 87V assigned to my at with, I finally bought an 87III for personal use a few years ago.
Flukes are definitely worth it. A cheap multimeter can be worse than just guessing.
I went to a super nerdy high school. A Fluke multi-meter was a status symbol.
That is the nerdiest thing I ever heard, and I worked as an engineer for a long time.
Getting to the trail and fitting on the trail are 2 different things.
This is especially true in my part of Colorado. The Hummer EV could fit on the forest roads that get you to the trails, so you could park it next to the Subarus and Hondas at the hiking trail heads, but there is no way it could fit on most of the trails I run my TJ on. Granted, that isn’t true everywhere, but I suspect the Hummer EV is too expensive for most people to risk getting wedged between rocks and trees.
Even if it did fit on some trails, I’m sure it would be a joy encountering one of these going the other way on a shelf road and trying to figure out how to pass.
Heh, I remember my dad complaining about that when the HMMWV came out in the 80s/early 90s – “it’s too big, how are you going to maneuver that between trees in the jungle? We did that with M151s all the time”
Fatty, fatty 4×4
Can’t fit through the garage door
Or down a trail, or through the trees
Just to the Mall
Good thing it’s leased
I’ve encountered a few of these in the wild now. They’re so ridiculously huge that it’s comical. They look like a cartoon truck compared to everything else on the road. I’d like to think we’ve reached the peak of BIG HUGE TRUCK but I’m sure one of the American manufacturers has something that’ll make this look like a Mini Countryman in the works….
I don’t know about this. Compared to a Tahoe, the Hummer is 4.6″ shorter lengthwise, 1″ taller, and 5″ wider. Basically the same footprint, and therefore smaller than Suburbans or any full size truck.
There’s something about the perspective of it around other cars that’s jarring. In a vacuum it doesn’t look that off. In traffic those extra couple of inches here and there don’t tell the whole story.
I have seen a bunch of these around me in Indiana (yay rich lake house people and gated community people) they do look huge but I think that is due to the giant tires they are what almost 35’s? Tires can make anything look massive my FJ with a 3in lift and 33s compared to a stock one is a drastic difference.
If I was rich in Indiana my main financial priority would be to be rich somewhere other than Indiana….
Come look at our real estate prices, compare them to DC, then make this statement lol.
Oh I have. One of my buddies just got a mansion in Indy for a little more than half the price of our 2,000 square foot home in DC. It’s a really nice place, but it still has one big issue…the whole being located in Indiana thing
I didn’t grow up here so I won’t take that personally, but don’t introduce yourself to my wife with that line!
Haha I made the mistake of trying to move to VA in 2023 not doing that again everything was so damn expensive.
Richmond is a fantastic city and that general area is still on the higher end of affordable. Anywhere within an hour of DC is stupidly inflated right now. We’re basically dealing with round 2 of white flight and there are also so many lucrative industries and high end government jobs in NOVA that people have a lot of money to throw around.
You’re not getting 2,000+ square feet a reasonable distance from DC for less than 7 figures anymore. All of this is cyclical, and eventually people will want back into the city and burbs will get more reasonable. But I doubt it happens for a while.
haha you must have been looking at the wrong part of the state. My area in SE VA isn’t too terrible. Probably still more than Indiana, but it’s in line with what I was paying in San Antonio.
Oh I was looking outside DC. I had a house for a little while outside Culpeper (was working on Manassas) but the cost of the mortgage there vs what I had in Indiana and what I was making just wasn’t worth it so I took a job back in Indiana.
Very fair. The traffic up there is also miserable
Haha well I am in Northwest Indiana so pretty much a bunch of Chicago transplants that didn’t want to keep paying the ridiculous Illinois taxes. I moved out of Illinois due to the taxes and homes being much more expensive. I think if I was rich I would live somewhere around mountains maybe Tennessee or Utah.
Yeah, NWI is really the best of both worlds; easy access to a global city while paying red state taxes and home prices.
Though now the home prices since COVID times have gotten terrible (then again that can said for most places in the country) my home we got for I think 335k in 2019 now online estimates are around 500k. Pretty much all the homes around my house in Valparaiso have skyrocketed in price no idea how anyone is buying anything around the area with current prices and rates.
Yeah, I think this is true most places, so even though our prices are way up, we are still a relatively good deal.
I do have sympathy for anyone trying to buy a first house right now though.
Like Axl Rose, I was born in Lafayette. So all summer “”vacations”” were to Indiana. You can all have it. Any savings on price is not worth it.
And the prices aren’t really much better than Southwest Virginia. It’s a red area of a blue state which seems way better than a red state. And our water is way way better.
Ohio? (I joke. Ohio is the worst.)
35’s are standard, and I believe 37’s fit with no additional work and are a dealer installed option.
Five inches of width is actually a LOT. Overall volume of the vehicle may not be that much bigger, but where you carry your size matters. I actually think this is kind of a cool vehicle, but on the road I agree with Nsane that it sorta looks like a Tonka truck in a sandbox full of matchbox cars.
It’s exactly the same width as a Raptor.
I agree it’s big, but it’s not so far outside the bounds of “normal” vehicles to be remarkable. Like many other things, it’s styled to look bigger than it is.
Exactly. The Raptor is another vehicle that looks enormous compared to its actual size! Especially when you try to use the parking spot next to one.
I agree with you, but something about the styling makes it seem a lot bigger (plus, 5″ width means a lot more than being 5″ shorter).
Kinda like the Ioniq 5 hides it’s size super well, the Hummer EV exaggerates it.
Yeah, see my other post. I should have chosen the Raptor as my comparison, the Hummer is the same or smaller in every dimension.
Just you wait, some mega-bro is probably out there gathering funding for his business of turning Tesla semis into pickups.
I’ve only seen one. But compared to the rest of the ginormous trucks and SUVs on the road, it blended right in. If I didn’t know better, I wouldn’t have even noticed it. Come to think of it, I may have seen more than one for all I know and just didn’t notice.
Anyone who bought one to “stand out” certainly failed in my book.
So I went and test drove one of these with major discounts a couple weeks ago and have some thoughts.
First and foremost, if you actually want to buy one, beware that many dealers roll a lease tax credit into the “savings” and the purchase price isn’t as good as it appears.
Secondly, 570 hp sounds like a lot, but it’s approximately the same power to weight as a 200 hp 3200 lb sedan. It’s adequate but not much more.
Finally, I hope you like vinyl, because leather isn’t available for any price in a six-figure truck.
I think the bigger story here is that there is a Hummer with an MSRP of $142K.
That’s actually about what the H1 Alpha cost in 2006 dollars ($220K now).
That is the Omega edition SUV, the Omega Hummer truck was $152K. They weirdly sold better though