Changes over time naturally cause some things to become obsolete. The MTV era made talented musicians without “the right look” unemployable. Sign painters with mad skills and a steady hand couldn’t compete with a digital vinyl cutter. Digital cameras somehow resulted in more people taking more photos than ever, while film and photo paper became museum pieces.
In the same way, the current mass acceptance of pickups as daily drivers combined with “car like” comfort and drivability of most new trucks effectively ended the life of an old favorite: the “coupe utility.”


In a recent Mercedes Streeter post, somebody asked for a revival of one of these: the Chevrolet El Camino. I can actually think of a valid reason for the existence of a reborn model of this icon, so let’s get to it.
White Collar Up Front, Blue Collar In Back
From its beginnings in 1959 to the ultimate demise in 1987, the formula Chevy used was essentially the same: take a full- or mid-sized station wagon and essentially chop off the roof from the “B” pillar back.

However, GM added longer doors and a unique roofline so the El Camino didn’t have the “clipped off” greenhouses of industrial-looking car-based utilities like seventies Australian Holdens or the VW Golf Caddy. The sweeping rear pillars gave the Chevy the style unmatched by anyone except the competitive Ford Ranchero (which preceded the El Camino on the market but stopped production in 1979).

For the last 1978-87 models, Chevy put in a compound curved backlight similar to the rear window on a Ferrari 246 or 308 for an ultra-stylish look. There was even a nearly identical model called the Caballero to give GMC dealers a coupe-ute to sell.

The cabin was just wide enough for the three-person bench option, and GM had a unique use for the footwells of the rear seat on the station wagon that remained in the floor pan. These became “smuggler’s bins” for the spare tire and whatever extra cargo or contraband you want to carry inside. Here’s an overlay of the El Camino on the Malibu wagon so you can see where they were:
Pulling up the vertical carpet behind the seats revealed the hidden trunk space:
The El Camino was never a huge seller, but consistent demand kept the idea going for nearly thirty years. While I think the day of the typical coupe-ute is over, there’s a role that a new type of crossover-based El Camino might play that could combat one of the biggest complaints about the Maverick and the current crop of unibody trucks.
Can You Cut My 4×8 In Half, Please?
We’ve certainly bought into the near-hysteria surrounding Ford’s little Maverick. Here’s a four-door unibody pickup that does nearly everything for everyone: economical to buy, cheap to run, and easy to drive, all with plenty of utility. However, if you had to ask many owners one thing that occasionally disappoints them, it’s the bed size.

Sure, the 54-inch-long bed is par for the course for a compact, but naturally, when you buy a pickup, you inevitably want to do pickup things – but a 54″ bed means that you really can’t. There are bed extender bar structures like below that you can get that flip around to incorporate the space on top of the folded-down tailgate, but that’s a bit of a lash-up solution.


Eliminating the rear seats in favor of more bed space is one solution, but a back seat is non-negotiable for many owners, and a place for two more passengers, even if not the comfiest space, is a must. Still, this doesn’t mean that owners will use the rear bench or buckets every time they drive the truck, especially if they don’t have kids or if the pickup will mainly be used for solo driving to work.
So what are we saying? That a number of potential customers want a pickup with a two-place cab and a decent-length bed that can still give the option of carrying more people with a smaller bed? We can do that. In fact, it’s been tried before.
FUN Is In The Name
There’s a seemingly never-ending supply of cool European vehicles that we never received here in the United States. Some of the most interesting ones came from former Eastern Bloc nations, like the Czech Republic’s Skoda.
Early ones possessed rear engines and commodious frunks (with side-opening hoods, no less), so you can imagine that to occupy that space in our Jason Torchinsky’s newly-repaired heart. Later models became far more conventional transverse front-wheel-drive designs, but that didn’t mean the company wouldn’t occasionally dabble in some strange stuff. One of the oddest had to be the Skoda Felica Fun compact pickup.

Here’s Torch’s very Torchy description of it:
You can think of the Felicia FUN’s innovation as a sort of marriage between two other small-truck funnovations: the foldable mid-gate, as seen on the Chevy Avalanche and Toyota bB Opendeck, and the seats in the truck bed, as seen, famously, on the Subaru BRAT.
The midgate lifts up and back on those hinged rails, grabbed from that big bar, then the seat bottom folds into place, and boom, two more seats! There were even options to add a roof and windows to the back seats:


That’s some real innovation there. When the seats were unfolded, the depth of the loading area decreased from 1,370 to 850 millimeters, but that’s a compromise that buyers accepted. Admittedly, the Felicia FUN was so small that it really didn’t work effectively as either a truck or people carrier like the Maverick and similar products needs to. We can fix that.
Swiss Army Knife With A Spanish Name
As Mercedes Streeter reported, forty years ago a diesel-powered El Camino was seen by GM as an efficient way to offer truck utility with car-like comfort. Potential buyers at the time did not agree at all, but a commenter in the post named Grey alien in a beige sedan wanted to see a revival of the concept with a different kind of efficiency.
Well, I can’t let our readers down, but sadly Chevy no longer has a Malibu mid-sized sedan from which to create an El Camino as in years past. We’ll have to select a crossover electric SUV to use as a starting point, and the mid-sized Blazer EV appears to be our only real choice.

We’ll begin by stretching the front doors and wheelbase a bit, and then adding a bit of overhang in the back. The sweeping rear pillars and sunken rear window I’ve added echo the last 1978-87 El Camino that runs counter to the vertical backlights on all other trucks, while still not compromising bed length.
It looks nice enough with a decent-length bed well over six feet long, but it only carries half the passengers of the vaunted Maverick. Or that’s what you think…
Hey, what just happened? Here’s the party trick: the expandable cabin. You start with the two-seater full-length-bed format:
Next, the rear wall of the cabin moves backwards. Then, the floor at the front of the bed (which is now “inside” the truck) flips up to expose the rear seats. You’ve now got seating for four, and if you open the sunroof up front and roll down the side windows, it’s a bit like a convertible. As with the Felicia FUN, the backlight remains in place behind the rear seats to act a bit like a convertible “wind blocker.”
If the weather turns bad, the trim around the back of the roof and rear pillars slides back as well. As it moves, a convertible fabric top spans the space left open between the roof and relocated pillar trim.
Close the sunroof and front windows, and you now have an enclosed four (or five) seat pickup cab with a shorter, Maverick-sized bed in back. This thing would be never ending fun. Here’s an animation in the side view:
Actually, the fun always eventually stops but it would take a lot longer for the trip to end than in a standard EV since the El Camino could feature a range-extending motor and fuel tank mounted in the void in the overhang behind the rear axle (you can see the seam behind the wheel arches in the bed indicating where the bed floor could lift to access the motor). No, it wouldn’t be a massive engine capable of powering the whole car, but you’d have the peace of mind and diesel-like range possibilities that our reader was likely looking for. Good call, Grey alien!
Maybe It’s An EV Camino?
The El Camino was always a compromise between car and truck, and our new one would have some of the same tradeoffs. If you’re looking for a fully enclosed cabin with four doors to access it and don’t care about a super-short bed, then the Maverick would still be your best choice. Still, why should GM make a me-too competitor when some people out there want more style than the boxy Ford has to offer and occasionally carry things longer than the Mav’s rather dinky four-and-a-half-foot bed can accommodate? I didn’t even mention the convertible-like capabilities of the expandable passenger compartment.
This new EV Camino would either be a massive hit or an abject failure that a fitty-year-old David Tracy will be driving a decrepit example of to Pebble Beach in a few decades on giant gold-rattle-canned wheels. I’m going with the latter as the more likely scenario. Regardless, I really appreciate the suggestion, Grey alien in a beige sedan! Keep them coming!
The hurdle to overcome – coupes are mostly dead in the US, because we got it into our heads that it’s far too much of a hassle to have to move a seat to access a seldom used rear seat.
Even if no one over 5′ tall could sit back there without hitting their head on the ceiling, the rear must have their own doors – because practicality.
we have this in Mexico, its pretty close, but doesnt address the main problem, though
Ooooo, I like the Rojo Flama!
It looks physically smaller than a Maverick from the pictures, but it seems like the starting price isn’t a lot less? Maybe it’s a similar size?
That’s just me doing a straight Pesos to US Dollars conversion.
THIS is exactly what I came here for. Bishop. You delivered. Thank you.
Glad that you like it!
Realistically GM could/would make this in a 4 door and have the mid gate as a pass through when bed length was needed. It would effectively be an El Calanche.
I really don’t understand why the mid-gate didn’t catch on, and why Ford and Ram never tried their own version (to my knowledge). I am glad they brought it back for the EV Silverado and still think there is so much potential benefit.
I think the Maverick is great other than the prices, which are almost as high for used as new. I would like to see the bed about 12″ longer though.
I think Ford should make a new Ranchero, but I’m sure they would make it an EV or a minivan or something. :\
I almost bought a 1977 Ranchero but it wasn’t going to fit in my garage even though my 1995 F-150 does.
I’d have suggested the Ranchero name for the Maverick.
Definitely, I like the Maverick but the new Maverick has little in common with the old one. 2-door sedan vs 4-door pickup.
I really don’t like how Ford recycles names while not respecting the legacy of the names. I might as well start a sewing magazine called Top Gear.
I always think of the old Maverick as a 4 door sedan first because a neighbor had one when I was a kid.
I don’t think I realized they made 2 and 4-door versions. Then Ford should do that with the modern Maverick.
It was 2dr only when introduced, but the 4dr joined the fray shortly after. Meanwhile down in Brazil they decided they needed a 4dr station wagon version too.
Prepare to have your mind blown… https://en.wikipedia.org/wiki/Ford_Maverick
As the owner of a Ford Maverick, I have never had a problem with the 54 inch bed. Now, admittedly, I don’t spend a lot of time hauling sheet goods, so if you do, it might not be the truck you need, but you already knew that. For transporting bicycles and kayaks, the Maverick works just fine. For mulch and things you don’t want to put inside the car, it’s excellent.
I would posit that the real biggest problem with the Ford Maverick is not the bed, but the legendary Ford quality. So many recalls…
Ironic that you lament that you can’t put a 4 x 8 sheet into a 54″ bed. Guess what, you also can’t put a 4 x 8 sheet into a 5’5″ F-150 bed.
it’s wild how short those beds are. still useful but between our minivans over the years and a Tacoma ~25 years ago, I just immediately think 4×8 is the requirement/standard. clearly not the case (which is fine, it’s just been a mental shift)
With the tailgate down I’m sure 4×8 sheets would work fine in a 5’5″ bed.
With the tailgate down in the 45 degree position 4×8 sheets work fine in the Maverick bed.
But you can get an F-OneFiddy with a longer bed than that. You can even get one with an 8′ bed length if you need bed over passengers! Imagine that.
Quite a lot more expensive than a Maverick, both upfront and in fuel.
Wait, this isn’t what the upcoming Ford Ranchero is going to be?? Damnit! 😉
Awesome article! Now just convince GM to build one.
If the vehicle shown in the first image…
https://images-stag.jazelc.com/uploads/theautopian-m2en/El_Camino_22_TS.jpg
were for sale at my nearest Chevrolet dealership for Trax or Trailblazer money, I would drive there and write a check for one today. It wouldn’t even need rear seats or any cab-extending gimmickry. It could even have the Trax 1.2L turbo 3-cyl. and the 6-speed automatic and be fwd.
It would look great in the garage next to the ’79 El Camino.
Sadly, the 2-door vehicle is all but dead in the US. Regular cab pickups represent maybe 2-3% of total pickup sales. If you want a 2-door passenger car, your cheapest option is a MINI Cooper at $30k and beyond that, you’re mostly looking at expensive, German sports/GT cars.
I’m not sure there’s a significant market for any vehicle with 2 doors in the US any more.
But the Dodge Charger Daytona is going to sell like hotcakes, right? Must be why they are a few on sale at a local dealer for $42k with an MSRP of $65k.
The Mustang (the real one) is still around. I’d put reservation money down for 2027 Ranchero GT with a Coyote V8.
It would never be a big seller, but seems like it would be in Ford’s best interest to get any more sales they can on the Mustang platform.
Holy GMC Envoy XUV, Batman!
I’d be game, i think it looks pretty good. An EV with range extender and all wheel drive would be my preference.
On the 78-87 El Camino’s that storage well on one side the spare tire slid in there horizontally, the other half I could shove my travel bag in there it was pretty roomy.
nah name it the LUV Truck
Now that’s a swEll Camino! Because I like it so much, something like it will never be built (here in the US, anyway). I’d like to be proven wrong.
Very nice concept, TB.
This looks like it would be great. Could you get this into production so that we can buy it? At least dozens of us would shell out the cash, I think.
Dozens? I think it’s more like all three of you. Or four.
Four, provided each one had at least 100,000 miles on the clock.
I was gonna say when one of those 3 were ready to sell, id buy it.
It’s not bad looking at all! 🙂 I don’t personally need/want the rear seats, and I think that the single cab look of the cabin is really nice. 🙂
That actually works really well. I’m not a fan of the Blazer’s styling, but it works on a tiny pickup.
Damn, I’d buy this. I’d love a modern El Camino and putting on the Blazer EV platform is a great idea
If it were made by anyone other than GM, I’d be first in line for this. But GM seats and infotainment just don’t work for me.
I never thought I would want an EV blazer in el camino forum but after seeing this I want one haha. I actually think the EV blazer is decent looking but just like the Mach E just weird to call it a blazer (same can be said for the normal blazer and trail blazer)
I assume that crash standards for rear passengers make something like this very difficult to pull off. Sure, it’s not as dangerous of a solution to carry rear passengers as the Brat. But I think making rear curtain airbags work would be pretty tough.
My guess is there would need to be airbags in the side walls of the bed that would be next to the rear seats. As far as curtain airbags we’d have to do what is currently done on convertibles that have zero cant rail with the top down.
I’m sure the engineers at Chevy would enjoy the challenge.
I love the idea in general, and particularly love the idea of an SS spec EV-Camino.
“Pulling up the vertical carpet behind the seats away revealed the hidden trunk space …”
We had a few El Caminos in the store fleet “back in the day”, and I always wondered how far back that compartment extended. And was it finished at the back? Or is it just a tangle of welds back there? (And: What if your cargo slides all the way back there? Could you retrieve it by slamming on the brakes hard?)
I never had the courage to find out because it looks dark and scary.
So a El Colomino? Colorado and Camino all in one!
While I doubt it would sell, I absolutely dig it. Great work!
Thank you!
and nice W126 there! Brave man putting wheels like that on it; I had a set of 17s on mine and it expressed its displeasure with me.
You also appear to have the infamous SWB Fairmont wagon in your picture too
I actually like this quite a lot, current GM design language notwithstanding. Nicely done!
Yeah, that face is way too busy for my tastes, but trying to keep with the El Camino tradition of leaving most of the car A pillar forward the same.