Home » Choose An Ugly But Running Project: 1969 Dodge A100 vs 1973 Mercury Cougar

Choose An Ugly But Running Project: 1969 Dodge A100 vs 1973 Mercury Cougar

Sbsd 11 20 2025
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For our final entry in Despised Car Week, I’ve chosen a type of vehicle I know a lot of you aren’t fond of: sketchy projects. These both run and drive, but that doesn’t mean there’s nothing to do on them; you’ll have your hands full with either of them. Which one is worth the effort? That will be up to you.

Yesterday we looked at boring, invisible cars, and by an overwhelming majority, you would really rather have a Buick, it looks like. And from the comments, the bench seat was actually a selling point for some of you. The Buick’s simpler and more trustworthy V6 engine helped as well.

Vidframe Min Top
Vidframe Min Bottom

You’re probably right, but if the seller of that Malibu is telling the truth about all the work that has been done to it, you can’t count it out so quickly. With all the new parts, it may end up being the better deal, even with a little rust. I’d have to check them both out in person to know for sure. But really, for fifteen hundred bucks, either one would be a fine cheap beater.

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Selling a half-finished project is hard. You have to find someone who shares your enthusiasm for the car, and who can see your vision for it, or has a vision of their own. And you have to be honest about its condition, and why you’re not pursuing the project any further. You have to be patient, too, because the right buyer isn’t just going to magically appear just because you put the car up for sale. I harbor no delusions that the right buyer for either of these cars is out there reading this right now, but if you are, a finder’s fee is customary. Let’s check them out and see what you think.

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1969 Dodge A100 Pickup – $4,000

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Image: Craigslist seller

Engine/drivetrain: 225 cubic inch OHV inline 6, three-speed automatic, RWD

Location: South San Francisco, CA

Odometer reading: Unknown

Operational status: Runs and drives well

Product planning for automotive companies is often a case of “monkey see, monkey do.” One company comes up with a brilliant idea, and everyone else has to follow. Dodge’s A100 trucks, introduced in 1964, were a reaction to the Ford Econoline and Chevy Corvair 95, which in turn were designed to compete with the VW Transporter. Like the Ford, Chevy, and VW, the A100 was available as either a panel van, a window van, or a pickup truck.

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Image: Craigslist seller

Whereas Chevy and VW chose to locate the engine in the rear, Ford and Dodge kept it up front, between the front seats. Under that hump with the blanket on it is a 225 cubic inch Slant Six, in this case equipped with an aftermarket intake and a big four-barrel carb for more power. It drives the rear axle through a Torqueflite automatic, and the seller says it runs and drives just fine and has current registration.

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Image: Craigslist seller

The cab-forward design is a great way of maximizing cargo space for a small vehicle – witness the endless parade of kei trucks from Japan – but it is lacking in the safety department. Best advice: If you like your legs, don’t hit anything. I’ve always liked the automatic shifter in these; it sticks out of the dashboard, with a big round knob on the lever, and it feels very satisfying to drop it into gear.

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Image: Craigslist seller

This truck dates back to the days when you bought a truck because you needed it to do work, not because you wanted to look cool. Somebody added a crude set of utility boxes to the bed sides of this one, because they needed a secure place to put tools. Yeah, they’re ugly, but they tell a story. Getting rid of them would be a monumental task; you’d have to either find another A100 in a junkyard to cut patch panels from, or have someone fabricate new bed sides. Either way, it’s probably not worth it. Just lean into the old work truck vibe.

1973 Mercury Cougar XR7 – $4,000

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Image: Craigslist seller

Engine/drivetrain: 351 cubic inch OHV V8, three-speed automatic, RWD

Location: Atwater, CA

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Odometer reading: Unknown

Operational status: Runs and drives well, but needs brake work

This car has been for sale for a long time, and I’ve thought about featuring it before, but I haven’t because the photos are so small. But I finally decided it was time. This is the second-generation Mercury Cougar, the last Cougar to share a platform with the Mustang. But the move from muscle car to personal luxury coupe had begun; you could get a fast Cougar still, but most of them leaned towards comfort.

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Image: Craigslist seller

The seller says this car has a 302 V8, but the info I found says that a 351 Cleveland should have been the base engine in a ’73 Cougar. And I’m pretty sure the air cleaner says “351 2V” on it, so I think the seller is mistaken. Regardless, it runs well, and the car is drivable, but the seller says it could use new brakes. It does have a new radiator, and the transmission was just rebuilt.

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Image: Craigslist seller

The ad doesn’t have any good overall interior photos, but what we can see is that the seat upholstery is shot and the door panels are off, but the seller says they’re included. That’s good, because the reproduction parts places don’t cater to the Cougar as well as they do the Mustang. Have the seats reupholstered and put it all back together, and it should look fine. This is never going to be a show car anyway.

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Image: Craigslist seller

The outside, frankly, is a mess. Someone has done some rust repair, but badly. It has Bondo slathered on like cake frosting, with no attempt to smooth it out at all, with primer just sprayed over the top. It’s a great example of how not to do bodywork, but what was done can be undone. If you ever wanted to learn how to do bodywork, it’s actually not a bad starting point. The convertible top works, and it’s not in terrible shape, but the plastic rear window is more or less opaque.

Neither one of these is really “worth” restoring, but they don’t really have to be. Some cars are just good practice, a way to learn how to fix stuff just for the sake of fixing it. If that’s not your cup of tea, I apologize, and I’ll make it up to you next week. But if you think you would enjoy having an old car around just to teach yourself some things, which one interests you more?

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Cyko9
Member
Cyko9
1 month ago

If the Cougar hadn’t been a convertible, I’d have thought more about it. But the Dodge is all right, and in a non-flashy solid color, it could be a handy truck for odd jobs. The more I look at it, the more I like it.

Mr Sarcastic
Mr Sarcastic
1 month ago
Reply to  Cyko9

I would love to hear your definition of a solid color. That Dodge has every color of the earth spectrum. From tan, grey, rust, bondo etc

The Stig's Misanthropic Cousin
Member
The Stig's Misanthropic Cousin
1 month ago

I genuinely want the Dodge. That is a cool truck. I wouldn’t even consider it a project vehicle – ugly trucks are just as much fun as nice trucks. If nothing else, it runs and drives and isn’t rusted out. I would much rather have this truck than $4,000. I yet again lament the vast distance between me and this vehicle.

The Cougar is also cool and I really want to like it, but I can’t. It is too far gone. Also, the body work is so bad I wonder if it is even bondo – it looks more like play-doh. And frankly, it looks like it might have been done by a small child. This is a car to avoid – if the work you can see if this bad, the work you can’t see isn’t going to be any better.

SlowCarFast
Member
SlowCarFast
1 month ago

No, that looks like my first Bondo experience before I sanded it.

At second look, you are right. Playdough also looks like that.

Church
Member
Church
1 month ago

If I’m getting a pickup like that, I want it to be a VW. Or at least one with an unmolested body.

A. Barth
A. Barth
1 month ago

Dodge, please!

I’m not too fussed about the tool boxes: they’re utilitarian and once they’re painted they’ll blend in well enough. (They might even work.)

The Holley 4bbl is probably a 390cfm, which is plenty for the 225. The biggest benefit is being able to drive around on the small primaries so you get (slightly) better mileage than you would with e.g. a large 2bbl. Good thing there’s a 727 behind that Leaning Tower o’ Power – wouldn’t want to blow up a little 904 with all that twist. 😀

The Mercury just… isn’t something I would want.

(Some clarification: a 4bbl carb will generally have two small primary venturis and two larger ones. The small ones are for low throttle settings, like stop-and-go-traffic. When you put your right foot down, the larger secondary venturis come into play; they are actuated either mechanically or by vacuum.

Compare this with a large-ish 2bbl, where the engine is breathing through the same two large venturis all the time, no matter what it’s doing.)

Last edited 1 month ago by A. Barth
Foggytrucker
Member
Foggytrucker
1 month ago
Reply to  A. Barth

MoPar for a long time marketed “Hyper Paks” which was a kit to convert the slant 6 – either displacement – to a 4bbl. You even got a new cam. Friend had one and it worked well – didn’t ice as easily as my Duster did.

A. Barth
A. Barth
1 month ago
Reply to  Foggytrucker

I saw one of those at a swap meet years ago and thought about grabbing it just in case I ever found a slant-6 project car, but it was just the manifold and headers – and the headers were like good pasta: all dent-y. 🙁

Last edited 1 month ago by A. Barth
Argentine Utop
Argentine Utop
1 month ago
Reply to  A. Barth

It makes all the sense that you understand pasta.

Scoutdude
Scoutdude
1 month ago
Reply to  A. Barth

“a 4bbl carb will generally have two small primary venturis and two larger ones.”

What you are describing is what is commonly referred to as a “spread bore” carb. Yes that is the way the Rochester Quadra Jet is designed as well as the Carter Thermoquad but Holley, Autolite (Ford) and the other Carter(Edelbrock) 4bbls are typically “square bore’ where the primaries and secondaries are the same or very close in size. (Yes Holley did make some spread bore versions to replace QuadraJets) So if anything I’d say that generally they have the same size primary and secondary bores.

Buzz
Buzz
1 month ago

A100. The tool boxes are cool. Anyone considering removing them (or wishing they weren’t there in the first place) is wrong.

Church
Member
Church
1 month ago
Reply to  Buzz

No, you!

Larry B
Member
Larry B
1 month ago

Fifty six years ago I would have bought the A100 for its weird coolness. Granted I would have only been 13 years old but it still would have looked great in the driveway. Fast forward to today and despite not having a driveway I would still buy it.

Grayvee280
Member
Grayvee280
1 month ago

Forward control is always the answer! plus the weird custom tool boxes kind of work. I could get a lot done with that thing.

Last edited 1 month ago by Grayvee280
Dogisbadob
Dogisbadob
1 month ago

The A100 is cooler, so that’s what I voted for

TimoFett
TimoFett
1 month ago

That A100 has potential to use as is or go crazy with modifications…glad it is on the left coast or my wife would be mad at me.

Max Headbolts
Member
Max Headbolts
1 month ago

I think the vans are cute, but my legs being the crumple zone, and the general disregard for public safety I observe on the roads everyday make it a non-starter for me.

I’ll just do what I can to make the Cougar nice and drive it until it splits in half and have a decent driveline for some other project.

Trust Doesn't Rust
Member
Trust Doesn't Rust
1 month ago

Operational status: Runs and drives well, but needs brake work”

To be fair, the Cougar probably needed brake work from the factory.

Frank Wrench
Frank Wrench
1 month ago

Cab forward truck and slant 6 has been on my list a long time. Only wish it had 3 on the tree because that would cover another thing on my list. I was meh about the Cougar until I saw it was a convertible. Big American boat of a convertible is also on my list. It’s a long list…

Shop-Teacher
Member
Shop-Teacher
1 month ago

I expected to vote for the Cougar, but one look at the bed slathered into the rust holes on the right rear, and I jumped right to the A-100 vote button.

Since the A-100 is utterly ruined by those tool boxes, I’d just leave them in. It’d be a good junkyard parts puller, or rallycross support truck.

TK-421
TK-421
1 month ago
Reply to  Shop-Teacher

And someone just offered a Miata with hardtop near me for reasonable $. Flat-tow for more RX shenanigans. It’s been a few years.

Shop-Teacher
Member
Shop-Teacher
1 month ago
Reply to  TK-421

Oh, that would be so much fun!

TK-421
TK-421
1 month ago
Reply to  Shop-Teacher

…I bought it last night. $5500 ’92 black with tan interior.

Shop-Teacher
Member
Shop-Teacher
1 month ago
Reply to  TK-421

That’s fantastic! I’m jealous, although I probably wouldn’t fit in it anyways. Have fun!

Those of us on opposite-lock.com would love to hear more about it, and see pictures, if you care to join us.

Last edited 1 month ago by Shop-Teacher
MaximillianMeen
Member
MaximillianMeen
1 month ago

I kinda like the van-trucks of this era, and I don’t care what the vuck people think. But those tool boxes ruin it for me.

I’m also a big fan of PLCs, and this was the transition point for the Cougar. Obviously, the luxury part of that equation is long gone in this one. But it is ripe for a resto-mod, and no one would cry about losing originality in this instance.

In reality, I would pay more for a better version of either one, and at $4K, both of these are the proverbial crack pipe. But sticking with the game, I’ll take the drop-top V8 and hope it doesn’t break in half on the tow home. And if it does, at least I’d still have a 351 Cleveland to play with.

Motorhead Mike
Motorhead Mike
1 month ago

I could see acquiring the A100 , with the intention of turning it into a Little Red Wagon tribute, but never quite getting around to it and driving it as is.

V10omous
Member
V10omous
1 month ago

I’m not thrilled by it, but the Cougar is the only one of these I could imagine myself enjoying if both were in good shape.

FloridaNative
Member
FloridaNative
1 month ago
Reply to  V10omous

Yes, but the A100 is the only one of these I could imagine myself using at all as-is. And as-is is a whole lot more likely to happen for me. A100 would make a great (if overpriced) dump and big box store runabout.

Hangover Grenade
Hangover Grenade
1 month ago

I was at the Turkey Rod Run in Daytona Beach about 10 years ago and I saw a Dodge Truck like this, but the builder decided to go apeshit on it and just turn it around. The engine was in the bed, the cab was at the rear. Headlights swapped for taillights. Amazingly well done. One of the craziest show cars I’d ever seen in person.

Rockchops
Member
Rockchops
1 month ago

They’re both pretty bad today. I’ll go van because COE vans are cool. This one ought to look okay with some cleanup. I could see someone leaning into the whole classic work van motif with a fake “bob’s hot rod shop” or somethign of the like painted on the door.

Squirrelmaster
Member
Squirrelmaster
1 month ago
Reply to  Rockchops

This. Do some body work to clean up the surface rust and fill some holes, give it a respray with a vintage-looking fake shop name on the side of the truck, and it would look pretty decent.

Flyingstitch
Flyingstitch
1 month ago

That Cougar represents the absolute nadir of ungainly baroque Malaise styling. Let the tinworm keep eating it.

Harvey Firebirdman
Member
Harvey Firebirdman
1 month ago

I voted the A100 always loved these old trucks and the van variant. This one is probably to far gone to want to restore but it looks much better shape then the merc.

Aaron Nichols
Aaron Nichols
1 month ago

First day this year I’ve actually dreaded having to pick one. Well done.

4jim
4jim
1 month ago

I saw one of the van pick up things running around MN this week, like getting on a 65mph highway. I cannot imagine there are that many running examples in an area that uses 250K tons/winter of salt.

I think that recovering the body of the A100 and figuring out what more modern 4×4 frame it would fit on would be fun.

StillNotATony
Member
StillNotATony
1 month ago

“Hiding” the damage on that Cougar is worse than just showing it. All I can think is it must be SO bad, the seller just covered it and is trying to unload it on some sucker.

A100 for me, and I’ll be careful out there.

TheHairyNug
TheHairyNug
1 month ago

If these sellers get half that, I will be surprised

TK-421
TK-421
1 month ago

Neither one do anything for me, but at least the A100 is different. What would the tow capacity be? Like an open trailer and rusty old Miata?

Shop-Teacher
Member
Shop-Teacher
1 month ago
Reply to  TK-421

Like an open trailer and rusty old Miata?”

That’d be a tall order for a slant six. I could see flat towing a Metro or Festiva to the rallycross course maybe.

DNF
DNF
1 month ago
Reply to  TK-421

Better than the average six cylinder pickup.

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