Frank Stephensen is a man of many opinions. The longtime car designer, known for penning the McLaren P1, the Ferrari F430, and the Maserati MC12, has been sharing his thoughts on automobiles via YouTube since the pandemic, bringing his ideas to an entirely new audience. Since the world went back to normal, Stephenson hasn’t been posting as much. But every once in a while, he’ll take the time to shit on a design.
Stephensen’s latest target is the Jaguar Type 00, an all-electric concept heralded as the automaker’s savior as it rebrands itself and moves upmarket. The car has drawn countless opinions from automotive professionals thanks to its monolithic fascia and blocky profile, but Stephensen’s criticism stands out as especially judgmental and borders on insulting.


Here’s what he wrote about the car for Top Gear:
The Jaguar Type 00 feels like a concept that wasn’t fully thought through before it went to prototype. Visually, it presents a number of bold ideas, but none seem fully resolved. The car looks promising at a distance, but disappointing up close. The overall design lacks cohesion and seems unfinished. That’s a recurring theme—unfinished surfaces. Many panels appear flat and unrefined, like early-stage clay work.
In Jaguar’s defence, the Type 00 is, in fact, a prototype. The production version, which will start at around $130,000, will be a sedan, not a coupe. And anyone who knows cars knows that anything can change when a vehicle goes from concept to production. So it’s unclear just how much of the Type 00’s design will actually make it to the road. Judging by Stephensen’s thoughts, he’d likely be happy with some changes.
There’s no sense of surface entertainment – nothing sculptural or dynamic to catch the light or hold visual interest. It’s hard to find a single point of interest across the body, making the car forgettable from nearly every angle.
The proportions feel forced. The plus-sized wheels are attention-seeking, albeit in a toylike manner. The car severely misses the Jaguar villainy. The enormous wheels also distract from the front end and reinforce the impression that this is a design where individual elements were created in isolation and stitched together later.
He’s not alone in the critique. The Bishop took a swing at modifying the Jaguar to make it a little more palatable.
While it’s certain some elements of the design will change, Jaguar promises the production Type 00 will look a lot like the car seen here—at least that’s what Jaguar USA boss Brandon Baldassari told me at The Quail during Monterey Car Week. His new boss, JLR CEO Adrian Mardell, also told reporters earlier this month the brand is getting an “exciting response” from customers on the car. Spy shots of test mules seen on public roads suggest similarly long-nosed proportions, though considering how much camouflage and extra body cladding shield the actual design, it’s tough to come to any conclusion right now.

One thing that certainly won’t change is the powertrain. Despite slowing demand for high-end EVs and tax incentives disappearing nationwide, the production Type 00 will remain an all-electric affair. Jaguar’s already promised a range north of 400 miles, which should satiate buyers held back by range anxiety. Basically, Jaguar’s plan is to get people in the door with a polarizing design, and then sell them on the range and tech.
Whether that plan will work remains a mystery. JLR expects volume to drop significantly and average transaction prices to double once the Type 00 launches next year, so comparing year-over-year sales will prove fruitless. So long as Jaguar survives to see another day, I’ll be happy.
Top photo: Jaguar/Newspress
Yup…still ugly as fuck
Ah yes Jaguar. When I think of things I want, it’s definitely Indian/British developed electronics in a $130k vehicle. Boss Brandon Baldass really thought this one through.
Just one man’s opinion.
The only big mistake I see was first showing it off in pink.
The bold styling and feminine color short-circuited peoples brains.
Would it have been white, or a shiny blue or gold it would have landed a lot better.
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This is the car that blown-away guy from the Maxell cassette ads would drive.
Except he wouldn’t, because who wants to drive a car the same color as their glans?
In support of the last line of the article:
Do I agree with this person’s opinion? No.
Do I believe Jaguar has a good path forward? Also no.
Do I appreciate the Jaguar brand is receiving more effort than Chrysler? Well, yes.
https://www.theautopian.com/chrysler-was-featured-at-the-most-exclusive-car-show-in-the-world-and-boy-was-it-depressing/
Chrysler doesn’t receive any support because Alfa Romeo and Maserati exist and in pure mathematical terms, they compete for the same customer.
When a single company has too many brands that tries to target each customer segment, eventually you run out of customer segments.
Now imagine you’re in a boardroom with Mr. Maserati, Mr. Alfa, and your big daddy, Mr. Stellantis. You’re asked to justify your existence and why you want money to develop your own cars. Mr. Alfa and Maserati says they have the coolest cars that’s loved by everybody, and despite their slow sales, they have a clear brand identity.
You as Mr. Chrysler have to now appear bougie enough to be more upmarket that Dodge while also having equal brand value as Alfa Romeo and Maserati. That’s not going to happen, Chrysler has the same brand value as Buick at best.
In my experience this is easy to solve and it has been something Chrysler has done before with Lancia. The last Lancia Thema was a rebadged Chrysler 300.
This time it has to be the opposite. A rebadged Alfa Giulia? Stelvio? Gran Turismo? Gran Cabrio? While you can do that, you also have to answer the question: what’s the point of rebadging Maseratis into Chryslers if they’re sold in the same dealerships anyway?
Oh are we dunking on the Pink Cybertruck Coupe again? I’ll go grab some popcorn.
Wasn’t he also the lead designer on the new MINI?
I Googled “how tall is the Jaguar Type 00″ and got an estimate of 4.3′.
So, that means the wheels are around 26”? Surely, they can be serious.
Sounds like instead of “Copy Nothing,” Jag decided to copy donks.
Going to have to have a word with the headline writer.
I’ve heard vinegar can remove blood stains.
You are definitely my pick over Stephensen. I tried watching his channel and don’t think I finished an episode. I don’t know him personally, but from what I saw, I don’t think I’d want to.
Stephensen may be the Internet’s favorite, but YOU’RE my favourite (note spelling).
Well I should think so too.
I know it’s going to be a four door saloon, but even with slab sides (and slab front and rear) there’s almost a hint of Series 3 E-Type coupe going on here.
Why does that Pink Jaguar makes me get The Pink Panther theme in the head ?
I get pink pimpmobile. Perhaps with Ghislaine Maxwell in it.
He’s an insufferable ass, but that doesn’t mean he’s wrong.
(Dictated and sent in my absence.)
I’ve heard a few unrepeatable stories.
Damn, if you are unwilling to repeat them they must be really bad.
It would be irresponsible and possibly libellous. I’m not a gossip.
You realize, of course, that just makes us want to know that much more!
But we are!
Well, you could remain anonymous and confess to the our local Bishop.
Im not sure when the Jaguar is supposed to start shipping to customers but as a rule of thumb it takes 5 years from sketch to showroom. The styling is one of the first things to finish (with exception for certain changes), but at this point, today in august 2025) Jaguar has finalized the final look of their new car.
While the critique is harsh, it is fair and needed. Jaguar is bonkers off the reservation here and failed completely at an attractive design. None of these star designers wants Jaguar to fail, they want the brand to succeed!