Sometimes when I get a press car, I like to use it, take a lot of pictures, and then promptly get distracted by other things to the point where I don’t actually write the review of the thing in a timely manner. You might be tempted to attribute this to me being “an idiot,” as my rabbi, dentist, and life coach all did in that formal statement they felt the need to present to the town alderpeople, just to be jerks, I assume. And, sure, the alderpeople decided to issue a formal censure against me, and I’m not bitter about that, at all.
But that’s not accurate; as always, I have a plan, in fact plans within plans, wheels within wheels, all turning and moving and meshing together, and this time what they’ve managed to do is help me craft a sort-of review of a truck we’ve honestly already covered pretty well, but this time my opinions have mellowed and aged and matured, like a fine cheese-wine, and are now sufficiently redolent and moldy for your enjoyment.


I had this as a press car back in April, when the world was a very different place: Ozzy Osbourne was still alive, I was not yet the owner of a Citroën 2CV, and Iceland was dealing with volcanic eruptions. It was a different world! And in that long-gone world of a few months ago I drove a 2025 Ford Maverick Lobo (named, of course, for Cloud City’s own Lobot) onto the beautiful Blue Ridge Parkway, and into the Smoky Mountains of North Carolina. Overall, I liked it, but there were a few issues that led me to think bigger things about the role of this vehicle and if it makes sense.
What Is It?
Okay, I guess we have to jump in with the hardest question here, and I think it’ll be clear why this is a hard question as I talk about this vehicle. Fundamentally, this is an attempt by Ford to resurrect the concept of a “street truck” in a mass-produced package, and I think they’re generally successful, at least to some degree. Street trucks were customized pickup trucks, ranging from compact imported trucks to more traditional full-sized American trucks, with modifications made for style and handling, usually at odds with the traditional pickup truck roles of hauling crap and driving off-road. Street trucks would make all kinds of utilitarian sacrifices to get the look the subculture defined, and that was fine – that was the whole point of these trucks.
So, how does this translate into a mass-market vehicle that is sort of best known for its flexibility and versatility and utility in its baseline variants? Well, that’s where this gets interesting, I think.
The changes are fairly subtle, but noticeable. Visually, the Lobo is a bit lowered compared to the normal Maverick, and while it’s not dramatic (0.8 inches less of roof height, a half inch in the front and a bit more than an inch at the back) – they haven’t slammed this thing to the ground so much that you’d need to drive around a dropped Skittle – it is noticeable, especially when you park next to a normal Maverick, as I was lucky to do above there.
The other big visual changes are the vertical, waterfall-style grille and these striking full-disc wheels:
The look is good! It feels somewhat special without being too over-the-top, because this is, after all, a vehicle that Ford would like to sell in quantity. In addition to the aesthetic changes, there’s a torque vectoring system for the rear and the steering rack is from the Euro-market Ford Kuga, but in most driving you’re not really going to notice that much difference. I mean, I didn’t in my combination of city, highway, and mountain road driving.
What I Did Notice
I’m going to reveal my biggest annoyance with the Lobo now, and it’s a strange one I’ve never really noticed in a car before: I think the accelerator pedal is too short.
See it up there? It’s kind of a stubby little pedal, dangling down from behind the dash like a toddler’s foot on a barstool, and multiple times as I was driving this I found my toes slipping off the bottom of the pedal.
I get that I’m short, but there was plenty of room in the seat adjustment and I could reach the brake pedal just fine and could see over the dashboard and everything, just like a Big Boy. But that damn throttle pedal was always just a bit too meager for me to comfortably use it all the time. It was annoying, and there were times where I could imagine it could have been a safety issue, if I had to accelerate in a hurry and my stupid foot slipped off the pedal.
On the positive side, the Maverick has some of the most generously-sized and accessible door pockets of almost anything I’ve driven, and this may be a small detail, but it’s one you tend to interact with a lot, so I’ll attribute a reasonable amount of value to it.
But when it comes to other storage, I think that’s where this car encounteres its greatest identity crisis. That’s because, yes, it’s a truck, but of all the Maverick family, it has the lowest payload rating at 1,045 pounds and the whole tone and feel of the truck itself seems to minimize the use of the bed for actual truck-like use.
I mostly used the bed to haul those little pollen-seed dealies that look kind of like miniature corn on the cobs. But I found I kind of needed cargo capacity, specifically enclosed cargo capacity, because I was using this for an overnight trip that required the use of conventional luggage, the sorts of things you don’t want to just leave open and banging around in a truck bed.
There’s some underseat storage, but you’re not putting a weekend’s worth of luggage for two people in there. So you end up using the rear seating area, which works if you only have two people, but it’s not really ideal.
Of course, you could basically solve this with an aftermarket bed tonneau cover or lid, and I suppose then you’d have an interesting boxy sedan with a massive trunk, and that’s great but for some reason I have an aversion to those big bed lids. It makes no sense, I know, but I do, and the whole issue with this fundamentally makes me thing that the Lobo would be better with a camper shell as standard or something like that, because the use cases of the Lobo are really far removed from the use cases where people would be filling that bed up with the sorts of stuff that trucks have their beds traditionally filled with.
I mean, you could fill it full of a thousand pounds of gravel or lumber or chili or a baby rhino or whatever, but we all know that the people who are thinking about using their Mavericks like that will very likely choose a variant that’s not the Lobo.
The result is that the Lobo is an appealing machine in many ways, but at the same time feels strangely compromised. And yes, that sense of compromise for style and intangible feelings is absolutely at the heart of the sport truck mentality, in practice, for a new car you’ve just bought as opposed to an old truck you’ve carefully customized on your own, it just feels sort of, I don’t know, off.
It feels off because it’s all almost there, just not quite. It’s like if you’re building a deck and you’re given a hammer with a brightly-colored enameled head. You can use it, but it’ll get all chipped and look like crap and, given the choice, you’d probably rather just use a normal hammer. This issue I have may just be inherent to the concept of the street truck, but traditionally street trucks were bespoke things, project cars that didn’t have daily-use expectations about them. This is a new car that starts at close to $36,000; the context is very different.
So What’s My Point, Here?
What is my point here, exactly? I think it’s that I appreciate that the Maverick Lobo exists; I think it’s a fun, stylish option for a daily driver, one that’s happily not an absolute sleeping pill like so many modern cars. At the same time, I think its status as a truck is at odds with its positioning as a modern take on a street truck, because it doesn’t lean into that street truckitude quite hard enough to justify the compromises that get made – or at least feel like are getting made.
You could just treat this like a normal Maverick, and aside from bumping into payload and towing limits earlier, you could likely do most of what you need. But, again, why would you?
Maybe you like the look enough? If so fantastic! Maybe you’re really into multi-colored stitching, like on that steering wheel there!
I’m just not sure exactly what to make of the Lobo. Maybe it represents a more realistic understanding of how a truck like a Maverick will get used, in day-to-day life.
I guess it’s okay for me to be a little confused by the Lobo. Maybe that’s the point. At least it’s a pleasant sort of confusion; it’s good machine to drive and use, and it’s not painfully boring. Maybe I should just take that and be happy.
IDK I find this thing boring and try-hard ugly all in one. The wheels don’t belong. The black, plastichrome grille looks like something a try-hard high schooler from the 90s would slap on their grandmas oldsmobile. It’s confusing to look at and I’m confused by the few reviewers who have said they like the looks.
It should be slammed with wheels designed by fifteen52.
Loved the maverick @ $20k…but it’s just so much less appealing in the mid $30s.
Ford just seems to be all about gimmicky packages than doing anything interesting of late.
The thing about great factory hot rods (this isn’t) of the past, they were great bang for the buck, and hold value if not messed with. Sure you can find way more power/performance in someone else’s custom, but there will always be things you or your prospective buyer will not be happy about choices made. A stock Syclone/Typhoon will always have more value than someones V8 stuffed S10. Well maybe a Chip Foose or similar creation would.
For a Ford, I’d rather have a clean SVT Lightning, than this Splash.
Aah Jason you apparently not old enough to remember quality small trucks and cars weren’t designed to fit in a art motif or a certain style or any of that crap. It was from over style. And when that form did its job it was a success. Art is being destroyed by stapling a banana peel on a canvas. Stop trying to prove car design is art by doing stupid art on cars. A banana peel on canvas isn’t art and trying to get cars to follow that paradigm is not a good idea. Art is not trying to create art on cars it is creating a marvelous car that is then considered art. A trip of 1,000 miles begins with the first step you can’t get there any other way
Huh?
Don’t bother. It’s never worth it with that guy.
Hmmm. A Ferrari isn’t art? A vintage Citroen DS. Bugatti Atlantique? Jaguar XKE? Sculptures in steel. Sure looks like art to me.
I suspect that most 4 door pickups could be replaced by sedans, especially when the bed has been covered with a tonneau. A huge number of crew cab trucks I see on the road are just carrying a single occupant to work and back.
Exactly so why require Air bags and safety devices in 6 seats?
Jason is your Rabbi, Dentist, and Life Coach named Art Hibke? I have a tendency to mistrust jacks of all trades masters of none. Think twice before you trust your Jewish soul to a Dentist or a life coach. A Rabbi is fine but a person that does all three? Think about it
Footprint gas pedal and you are good to go!
Is the Lobo’s gas pedal shorter than other trims’? With my size 12 shoes, it would be a non-issue for me either way. If I were to get a Maverick, it would be the base trim.
I’m indifferent toward the truck – but I love those wheels!
The payload rating doesn’t bother me because most buyers know it can be greatly exceeded for occasional loads. But if you regularly carry loads or tow, you will want a real work truck.
The Lobo is just a nice extension of the product line that took minimal investment in tooling or development and is likely the most profitable version of the Mav. MBAs dream about stuff like this.
It’s a modern El Camino.
I would be down for that, but in the original 2 door, bench seat, long bed setup.
More important than Ozzy, Tom Leher was still alive!
Indeed! My fave Lehrer line was how someone he knew studied Animal Husbandry until they were caught at it.
…might I suggest a Ford Flex-style body with Maverick underpinnings.
I wish ‘the public’ would just come out and say it. I want a ’26 Taurus!
Soft tonneau is the best tonneau.
If the Slate actually makes it, I predict it will be the true inheritor of the Street Truck Resurrection Crown
You’re right.
The Maverick is what it always has been: A Pickup.
Not a Truck, Not a Pickup Truck, just a Pickup, like the VW Rabbit Pickup.
So it’s a Ute. Are the youts buying utes?
That’s an AU/NZ thing
Vinny Gambini would probably say so, much to Judge Chamberlain’s chagrin. Does the Lobo thrust vectoring system function like a limited slip? (My Cousin Vinny references, for all you yout’s out there.)
And the Rampage.
515544123_24532371589713736_4379044931090170773_n.jpg (1184×668)
Get rid of those ridiculous rear doors and fill in the space with a longer bed.
Agreed, needs a 2-door version. Could even keep a small rear seat like a sports car would have. But bring the bed up to at least 5 or 5.5 feet.
What’s insane about the Lobo is that it’s barely faster than the hybrid but gets substantially worse gas mileage (and the transmission will probably blow up on you because Ford). Plus you need premium fuel in it. If they put the 2.3 in it from the Mustang or even a factory performance tune it would make sense but as is I don’t understand why you’d spend the money on this.
Needs more Gentleman Jim
https://images-stag.jazelc.com/uploads/theautopian-m2en/gentlemanjim_2.jpg
And it looks like Gentleman Jim saved enough on his GMC to pay for the full weekend girlfriend experience.
That minivan seems quite poorly designed.
To me, it seems mostly a reaction to the Tonka-trucked regular pickups out there, just like back in the day (though back then, it was a reaction to the actual work focus of regular pickups, compared with today’s image focus perhaps). In the same way crossovers were once a reaction to giant blocky SUVs.
The reality is people always want an image, but sometimes they can’t afford to write the check that image demand they cash.
Think of the E30 M3. Then think of… most M3s after it. They got comfier, softer, cushier, bigger, and more family friendly. One of the most common things I hear is people wanting to buy an E30 M3, and I talk to them. I listen to what they talk about, and tell them they should get an E30 325i instead. They tell me I’m dumb (despite everything I’ve owned) and buy an E30 M3.
To then hate it. Several realized I was right and then got an E30 325i, one bought a BMW X1 (I wish I was kidding), and another a MB GLE.
I remember once taking someone in my old 981 Spyder and they kind of hated it BECAUSE IT MADE NOISES (completely stock exhaust). They thought their RAV4 Prime was a real “performance car” until I truly threw it down some b-roads to gave them a REAL code brown moment when I demonstrated the limits of the stability control (including some very questionable things it does).
—
That was the point of the Ridgeline. “Here’s a truck that does enough of the truck things you need without all the truckiness.” It’s also why the Santa Cruz is doing so well. It’s why most BOF SUVs ultimately turned into crossovers.
People want X but they don’t want to deal with what X demands.
Which always seems to lead to this cycle where Y gets too watered down from the authentic X, leading to X returning to favor as explicitly not being Y. Like this place’s love of station wagons…
I love station wagons. Every fuck ugly SUV is just a supersized Station wagon with the inherent grace of charging elephant. Some day we will return to Station wagons and the universe will be righted.
This is one of the main issues whyJeep gets plagued by so many complaints (some are valid for sure) but a whole lot of folks bought wrangler unlimited when they should have bought a kia telluride.
I realize this is a fancy trim level and what I’m about to say would never have been possible, but the street truck concept just would work better as a two-door, standard cab truck and would really need to be less expensive than the standard Maverick, not more.
Why? It’s a younger demographic that is going to drive that type of vehicle.
Maybe they were going for the 50 year old nostalgia market that needs to tote around his young grandkids and whatnot. Probably. Maybe a 16-18 year old would not want this like so many did when I was in high school. Also probably.
But if you’re going to resurrect this, it’s all about the way it feels to the buyer and this just misses the mark. You don’t drive around in your low-rider in the school drop-off.
But, whatever, it’s sorta fun and if you ignore the source material it looks ok. I don’t hate it really. But the whole thing seems ill-conceived by a marketing department trying to capture something they don’t really understand.
Perhaps The Bishop should fix it and show Ford what they shoulda done. I think he’s also from the era when street trucks were big.
That’s a good point. In part, I chalk it up to the fact that Ford simply doesn’t have a ton of vehicles with which to do interesting things anymore.
It’s more to do with today’s volume requirements. And I don’t have data to back up this opinion but I’ve recently been thinking/considering/being generally annoyed by how we used to get so many variants of a given vehicle. Many with so many interesting shapes and I’m sure they had to engineer a lot of structural parts and body panels to create the coupe, wagon, fastback, liftback, sedan and that they did not sell each variant in large volumes.
Why were the low volume variants of all the cars so much more acceptable before but not now? I know of many reasons and I prefer to not think about that because I just get more annoyed.
We live in an era where the cars are so good and there are really no bad cars. But it is stupidly boring because they have to sell millions of everything to be satisfied. Dumb.
Great point, and I suspect you’re right…and it dovetails with my point I think – there’s only so much you can do with a pickup or SUV, esp. compared with a car, of which you don’t have any. So de-trucking them is about it.
Vehicles like the Maverick are the flip side of the ute coin – there, it’s turn a sedan into a kinda truck; here, it’s turn a truck into a kinda sedan.
I don’t see the issue. The vast majority of all Mavericks I have seen utilize the bed use it in the manners I expect for something I hear called a “lifestyle vehicle”. I’ve seen them loaded with with bikes or canoes, or camping in paved and cemented camp sites in the state park, etc. Maybe hauling a couch or a table and chairs. I don’t recall ever seeing one loaded to the hilt in the bed, or anywhere near max load capacity as far as I could tell.
So all that in mind, this truck would still do EVERY SINGLE ONE OF THOSE, without any additional compromise over the Maverick itself. They are not meant to be “trucks”. They are meant to be sedans with a more versatile trunk, driven by people who need to put 2 mountain bikes or a full kayak in their trunk. And this just does it with a little more panache.
And I don’t even like lowered trucks. Trucks go up, cars go down in my world.
I’m very much with you on this one. Everything you do to make a truck drive less like a truck makes it worse at doing truck things. Which really should be the only point of driving something as compromised as a truck to start with.
And I am DOUBLY with you when it comes to gas pedals. They usually suck. The only correct way to design one is as an “organ pedal”, hinged to the floor at the bottom. So much more comfortable to use, and allows a wide variety of foot positions. But that costs rather more than the usual cheap plastic or metal stick single-pivoted to a cable or a sensor, so only better cars have them. There are few things more hateful than a gas pedal hanging in space inches above the floor – and I have relatively large feet. Short folks with small feet must find them even more infuriating. My Alfa Spider had a pedal so egregiously bad that I engineered and fabbed up my own organ pedal assembly for it, which transformed the drive, and as a bonus, allowed easy heel-and-toe downshifting. A surprising oversight on Alfa’s part.
Except Chris Bangle nailed it years ago:
That’s it. When moving about, vehicles are an outfit. A truck creates a specific connotation a lot of Americans want to project the world, nothing more.
My fellow Americans are weird. And on average, kind of dumb.
I think this pretty much sums it up. I like the Lobo but would probably think the same way you do – that it’s compromising some of the practicality.
But I also like the regular Maverick and still won’t buy one because it compromises the practicality of a closed vehicle for my use case (closed storage is much more useful to me than a bed).
Most Maverick customers probably recognize a bed is a compromise, but they just want a cool little truck and aren’t as hung up on the logic of it all. Now they have the choice of a cool little off-road truck (Tremor) or a cool little street truck (Lobo). And they’ll gladly chuck their groceries on the back seat.
I would be vaguely interested in a Maverick-sized version of the Avalanche with the mid-gate thing to make for a more usefully sized bed on occasion. And a cap that doesn’t cost $4K. I haul 8′ long stuff around more often than I have people in the back seat of any of my vehicles.
But probably not interested enough to actually buy one, I just don’t need that sort of thing anywhere near often enough. My new open utility trailer will do 95% of the time, and if I need an enclosed trailer I will rent one from U-Haul.
“Most Maverick customers probably recognize a bed is a compromise, but they just want a cool little truck and aren’t as hung up on the logic of it all.”
Eh, not sure I agree. In the Maverick groups, plenty of people showing pix of hauling lumber, mulch, or gravel, pulling campers and boats, etc.
In my case, I bought a Maverick hybrid with the 4k tow package because I need to do truck things (hauling stuff, pulling trailers) a few times a month. That’s too often to borrow a friend’s or rent one.
That the Maverick has the fuel efficiency, driving dynamics, and interior space of a car allows me to cover both my daily stuff and my occasional truck stuff with one vehicle. Ford is selling a bajillion of these things for a reason.
This. I missed out on the hybrid tow option (2024 model) but I haul bulk mulch, gravel, lumber, blocks, bag concrete, camping gear, random things for family. And I have a self-built teardrop camping trailer. Unloaded it is under 1500 lbs. Loaded, closer to 2000. I also regularly rent a dingo or lawn tool from the orange box or local rental folks. Most pieces are over 2000# with a trailer. But from experience, I don’t want to tow something at the upper limit of my capacity, either real or mfr recommended, on a regular basis. Also, my neck of the woods has real mountain roads so if I really need brakes on the trailer, I have the controller and wiring all configured.
My previous tow vehicle was a Subaru Ascent. Poor gas mileage and buggy transmission from the factory. Plus I couldn’t get a cubic yard of mulch dumped in the back, or 3/4 minus, or wood chips, or whatever. Granted I can’t carry 7 folks, but I only needed that about 5 times in 3 years.
Is the interior as nice as the Subaru or my Honda? Nope, but even my highly optioned version was cheaper than those. And it gets much better gas mileage than the Ascent or my dad’s old F250 ever dreamed of.