Home » Mercedes CEO Says White House Tried To Get Company To Move Headquarters To America

Mercedes CEO Says White House Tried To Get Company To Move Headquarters To America

Tuscaloosa Mercedes Benz Tmd Ts
ADVERTISEMENT

There are a lot of troubling actions coming out of the current White House, and it’s been hard for me to focus on anything else these last couple of weeks. That’s why I’m grateful to see that, amidst all the constitutionally questionable activities, this current administration still finds time to engage in the time-honored and largely bipartisan activity of making ridiculous asks of companies.

Yes, The Morning Dump will start with a little bit of politics, but it’s at least amusing politics. There is almost no universe in which a famously German company that claims (falsely) to have invented the car, moves its main campus to America. That didn’t stop one high-ranking government official from making the ask.

Vidframe Min Top
Vidframe Min Bottom

I think Mercedes is staying in Europe, and that’ll be a decent place to be if you’re planning to make a lot of electric cars, as EVs outsold pure-ICE vehicles for the first time ever in December. GM is still a long way from doing the same, but its stock price has bounced considerably in the last year.

And, as a break from all that, one of my favorite places in the universe is on sale. It’s a race track, of course.

‘The Roots Cannot–And Should Not–Be Pulled Out Of The Ground’

Mercedes Stuttgart 2
Photo: Mercedes

Mercedes-Benz has a large, modern U.S. headquarters in the far North Side of Atlanta. In a past life, I spent many hours filming cars in the searing hot plaza between the main office and the parking lot. I have watched many German execs sweat through their shirts. Can I imagine a world in which Mercedes moves the corporate campus to Atlanta? I cannot. Even funnier, the other major city associated with Mercedes in the United States is in Alabama.

ADVERTISEMENT

If Daimler wanted to make former Alabama coach and current Mercedes dealer Nick Saban the CEO, maybe a Tuscaloosa campus would be nice. I am, in spite of my SEC biases, generally in favor of this. At least put him on the board. Saban is a winner, and Daimler could use more of those.

The Trump administration is not the first to try to bring back industrial jobs to the United States, and, in general, this isn’t a bad instinct. For reasons both practical and geopolitical, you need to be able to build things, and losing the memory of how to build things is bad.

At the same time, there are limits, but this White House seems intent on finding the edge by continually going over it. Mercedes CEO Ola Källenius told the German podcast The Pioneer about an apparently serious offer from the White House to Horace Greely it to America. I don’t speak German, so I’ll let Bloomberg do the translating:

Mercedes CEO Ola Källenius said US Commerce Secretary Howard Lutnick made the overture roughly a year ago, dangling tax relief and other incentives. Although Källenius declined, Mercedes later announced plans to shift production of a sport utility vehicle from Germany to its existing plant in Tuscaloosa, Alabama.

“The star has been a global company for more than 100 years, but we are rooted in Swabia,” Källenius said, referring to Mercedes’ logo and the region home to its headquarters and several factories. “Those roots cannot — and should not — be pulled out of the ground.”

It’s possible to view this as a threat to the German government, maybe, but it doesn’t read like that to me. Källenius is pretty direct here about not doing it. President Trump has previously said that he doesn’t like seeing Mercedes cars around Trump Tower, so maybe this was all a gambit to placate him.

I’d rank the likelihood of this ever happening as somewhat lower than Mercedes shifting its HQ to Guangzhou.

ADVERTISEMENT

EVs Outsell Non-Hybrid ICE Cars In EU For First Time Ever

Skoda Auto Supports Tour De France Femmes Avec Zwift As The Main Partner 2 Bf2d6208

Europe’s automobile association (ACEA) puts out a monthly sales report broken down by brand, country, and powertrain. This is an excellent data set, and I try to look at it every month. The December 2025 report is out, and there’s big news in this one.

For the first time ever, BEVs outsold ‘petrol’ cars in a month. It was close, as 217,898 EVs were moved, compared to 216,492 purely gas-powered cars. That represents a more than 50% year-over-year increase for BEVs and a 19% decrease for ICE cars. The real winner, though? Hybrids, while only up about 6%, represent the biggest chunk of the market with 324,799 sold.

In terms of brands, a strong performance by both VW and Skoda put VW on top, followed by Stellantis and Renault. Tesla continues to slide, dropping to near the bottom, behind SAIC, but ahead of BYD. That might change next year.

GM Stock Up Way More Than Tesla Stock In The Last Year

Investor Relations Meeting At Gm Tech Center
Photo: GM

Well, I’m a dummy. I did a big piece yesterday about GM, and I should have saved it for today. Why? A year ago I asked everyone if, given $10,000, they’d invest in Tesla or GM. This was based on a prediction that GM’s EV sales would improve and Tesla’s wouldn’t in 2025, which is exactly what happened.

ADVERTISEMENT

As of this morning, Tesla’s stock increased a modest 8.82% in the last 365 days. GM over that same period? Up 69.69%. Of course, the timing of this works to GM’s favor as it just announced more dividends and share buybacks yesterday, but the general trend is undeniable.

Congrats to those of you who guessed GM.

Chuckwalla Valley Raceway Is For Sale

Chuckwalla Vr 1
Photo: Matt Hardigree

I used to make a show called Proving Grounds that was almost entirely shot at Chuckwalla Valley Raceway in Desert Center, California. A fitting name because it is literally in the middle of a desert. This was a lesson learned the hard way a few times when we realized we needed something and the trip to Indio or Blythe was, at a minimum, a 95-minute round trip.

Our second season of the show was quickly renewed, and after melting cameras and hosts, we decided to move production earlier in the year when it’s a little cooler. We slept in the little cabins outside the track, which means that in one 12-month year, I spent a full month of it living out on the track with Zack, JF, Leh, Sam, Parker, and everyone else.

How many laps have I done there? I probably couldn’t even count them, although most of those were done in a Chrysler or Dodge minivan.

ADVERTISEMENT

It’s for sale, reports The Drive:

As race tacks go, Chuckwalla is modern and well-maintained, but has only one track with no provisions for alternate configurations. There’s no dedicated kart track (just a skidpad with configurable barriers) and limited paddock and garage facilities. Even compared to Willow Springs, which was renowned for being somewhat dumpy before its recent purchase and renovation, Chuckwalla’s facilities are fairly limited. But it does have one thing many tracks don’t: its own paved runway.

As race tacks go, Chuckwalla is modern and well-maintained, but has only one track with no provisions for alternate configurations. There’s no dedicated kart track (just a skidpad with configurable barriers) and limited paddock and garage facilities. Even compared to Willow Springs, which was renowned for being somewhat dumpy before its recent purchase and renovation, Chuckwalla’s facilities are fairly limited. But it does have one thing many tracks don’t: its own paved runway.

I didn’t notice the runway when I was first out there, until one day a plane nearly landed on top of us while we were filming. That was a fun surprise! Having spent a good deal of time both at old Willow and Chuckwalla, I will say that, for the limited facilities, they were well taken care of and not dumpy.

Chuckwalla Vr 2
Photo: Matt Hardigree

Does someone have $28 million to loan me?

What I’m Listening To While Writing TMD

Kim Gordon, the great Kim Gordon, has a new song out! It’s called “NOT TODAY.”

ADVERTISEMENT

The Big Question

What is your favorite company HQ? Could be any company.

Image Credit: Wiki Commons x 2

Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Subscribe
Notify of
88 Comments
Inline Feedbacks
View all comments
Urban Runabout
Member
Urban Runabout
38 minutes ago

My favorite HQ building ever?

PanAm.

(The one in Key West or the one in Manhattan, tho?)

Last edited 35 minutes ago by Urban Runabout
That One Guy
That One Guy
1 hour ago

Epic (the electronic health record company) has a headquarters just outside of Madison, WI that’s pretty cool. It’s a sprawling 1k acre campus of 20+ themed zones/buildings. The theming isn’t weak either, it extends to the landscaping, the exteriors of the building, decor, etc. Maybe most importantly their food service is subsidized and run by amazing chefs who got tired of the late nights of traditional restaurants. Twice a year they host thousands of users/executives from hospitals across the world who also get to enjoy the enormous campus and they crank the food service up to 11. I’ve never worked there, but I am friends with a couple of the chefs and got to see just a sliver of the campus in person.

FormerTXJeepGuy
Member
FormerTXJeepGuy
2 hours ago

Was thinking about this the other day. Is Saban the first dealer to do a voiceover for their brand in a National TV Spot? Marky Mark is about the only other person I can think of who may have gotten that opportunity, but I don’t think I’ve heard him do a Chevy commercial.

MaximillianMeen
Member
MaximillianMeen
2 hours ago

 in spite of my SEC biases

I assume this is a recent bias, beginning last year?

As race tacks go, Chuckwalla is modern and well-maintained, but…

As race tacks go, Chuckwalla is modern and well-maintained, but…

Based on your double-take on TheDrive quote, I would have guessed you were listening to King Crimson’s Indiscipline.

Last edited 2 hours ago by MaximillianMeen
Martin Dollinger
Martin Dollinger
2 hours ago

Since I basically had this exact perspective of the Daimler „Hochhaus“ from my desk for several years working in Untertürkheim, I really had to double-check what you did to that picture. Messing with my brain in a very peculiar way.

Beto O'Kitty
Member
Beto O'Kitty
2 hours ago

I’m going with the Severance HQ’s.
Proving Grounds was such fun to watch. Parker was great , but Leh was a riot
I miss that show along with /DRIVE.
That’s forward slash drive.
Thanks Matt.

Sackofcheese
Sackofcheese
2 hours ago

I love Ford’s Glass House, shame it’s getting replaced. McLaren Technical Center also rules.

Strangek
Member
Strangek
2 hours ago

Proving Grounds was a good show. Bring it back on Autopian TV!

10001010
Member
10001010
3 hours ago

And now I’m listening to Sonic Youth

Dogisbadob
Dogisbadob
3 hours ago

LOL does Trump really want DaimlerChrysler to come back? 😛

Maybe DaimlerChrysler could be the automotive equivalent of Trump LOL

1800ESnoP.
Member
1800ESnoP.
3 hours ago

How about the HSBC bank tower in Hong Kong?
The McLaren Technology Centre is pretty damn cool, too.
And Apple.

Last edited 3 hours ago by 1800ESnoP.
TK-421
TK-421
3 hours ago
Reply to  1800ESnoP.

The McLaren building featured in Andor, too. My two worlds collide sometimes.

Shop-Teacher
Member
Shop-Teacher
3 hours ago

Does someone have $28 million to loan me?”

No problem. I’ll send you a check.

Jb996
Member
Jb996
2 hours ago
Reply to  Shop-Teacher

It’s in the mail. Really.

William Domer
Member
William Domer
3 hours ago

John Deere corporate HQ. Saarinen design with much valid use of Cor Ten

Mrbrown89
Member
Mrbrown89
4 hours ago

My company HQ has the biggest non floating vessel in the world.

https://share.google/aimode/DtX7z4HdLYx6o2HMy

Tbird
Member
Tbird
4 hours ago

As a native Pittsburgher – The US Steel Building, Alcoa Building, Gulf (Oil) Tower, PPG Tower, Koppers Building, Mellon (Bank) Building, PNC Bank etc… corporate headquarters built our skyline.

Last edited 3 hours ago by Tbird
Doughnaut
Member
Doughnaut
4 hours ago

Tribune Tower in Chicago.

Last edited 3 hours ago by Doughnaut
ReggieDunlop
ReggieDunlop
3 hours ago
Reply to  Doughnaut

A childhood friend’s dad (he also currently holds the record for the highest public sale of an LP-400) ended up owning that for a short stint.

No Kids, Lots of Cars, Waning Bikes
Member
No Kids, Lots of Cars, Waning Bikes
4 hours ago

The HQs mentioned are all better, but the (former) Great Lakes Chemical trihedral-shaped building outside of West Lafayette is a jarring site as you head into northcentral Indiana Farm Country (i.e. Benton County).

Tbird
Member
Tbird
4 hours ago

Huh, Trump does not like seeing Mercedes at his buildings. I did not see that coming.

Last edited 3 hours ago by Tbird
Chris D
Chris D
20 minutes ago
Reply to  Tbird

Mercedes probably does not like seeing Trump at their buildings, either, so there is that…

Data
Data
4 hours ago

The Longaberger Basket Building in Newark, Ohio is the single best corporate HQ ever. Also, if you told me you were going to Chuckwalla, I would have assumed it was in Australia.

88
0
Would love your thoughts, please comment.x
()
x