Despite having mix CDs packed with Warped Tour icons, I’ve never been a big fan of cars that look like they haven’t been unlocked in video games yet. All-black everything works for suits and cards, but cars usually need a touch of contrast. Even the Buick GNX had bright lips on its alloy wheels. There’s one potential exception though, and that’s full-sized luxury sedans. There’s something sinister about a six-figure four-door cloaked in night, so when the Genesis G90 Prestige Black was announced, I was curious to see how it would look out in public.
Even beyond the novelty of a full factory blackout treatment in this price bracket, the Genesis G90 is notable because it’s one of a few players in a shrinking segment. Launching a big body sedan before a large three-row SUV in this market was a bold decision, but it has all the right specs on paper for sedan traditionalists. The question is: how does it compare to the Germans? Let’s find out.
[Full disclosure: Genesis Canada let me borrow this G90 Prestige Black for a week so long as I kept the shiny side up, returned it reasonably clean with a full tank of premium fuel, and reviewed it.]
The Basics
Engine: 3.5-liter quad-cam twin-turbocharged intercooled V6 with a 48-volt electric supercharger.
Transmission: Eight-speed torque converter automatic.
Drive: Full-time all-wheel-drive.
Output: 409 horsepower at 5,800 RPM, 405 lb.-ft. of torque from 1,300 to 4,500 RPM.
Fuel Economy: 17 MPG city, 24 MPG highway, 20 MPG combined (13.6 L/100km city, 9.6 L/100km highway, 11.8 L/100km combined).
Base Price: $107,895 including freight ($121,500 in Canada).
Price As-Tested: $107,895 including freight ($121,500 in Canada).
Why Does It Exist?

Throughout the history of the automobile, every country has had its flagship. Rolls-Royce, Mercedes-Benz, Cadillac, Honqi, the list goes on. In Korea, the Genesis G90 is the big boy. The top dog. El jefe, if you will. A luxury sedan for CEOs and heads of state alike. With the impending demise of the Audi A8 and Lexus LS, the Genesis G90 is also now one of the big three executive limos in North America, and this blacked-out variant aims to add a touch of menace.
How Does It Look?

Any sedan in this class needs to exude power standing still. Maybe the owner oversees eight-figure deals. Maybe the owner knows how to cook half a brick in the air fryer. Do you really want to find out? Probably not, but the G90 Prestige Black is one of the few new cars out there that pulls off the full mallgoth treatment. It starts with a coat of metallic black paint that simply absorbs light. It’s so dark, it’s like driving 207.7 inches of night. Fantastic.

Of course, paint alone doesn’t make a special edition, so Genesis has also blacked out everything else. The grille, the trim, a chunky set of five-spoke 21-inch alloy wheels. You even get a special emblem on the hood with engraving that gets progressively finer to the point where you need to break out a microscope. Best of all, it’s not all just the same shade of black. There’s nuance to the variety of finishes, and that’s before we talk about the general styling. This is the last C-suite sedan left that’s visually tasteful. The curves of that enormous clamshell hood, the strong haunches, the slim lights that appear to pierce the wheel wells. It all just works. Stay classy, Genesis. At a time when the Germans keep unveiling ever-more-vulgar designs, elegance is a USP.
What About The Interior?

Slide behind the wheel of the Genesis G90 Prestige Black and the cabin immediately feels rich. Not quite gold-flakes-on-your-steak excessive, but definitely A5 wagyu decadent. Sure, you’ll find synthetic leather rather than real cow on some interior panels, but it has the right satin sheen to feel about right. The hide on the seats is real and just as soft as what you’d get in any of the competition, and then there’s the broader mix of materials. Glass in the shifter, metal on the tweeters and some of the secondary controls, suede on the headliner, and huge panels of black open-pore wood with tasteful copper inlays. Sitting in this thing feels like a six-figure experience, and that’s before you find the best seat in the house.

The fully loaded G90’s $107,895 price tag ($121,500 in Canada) gets you something you won’t get in any competitor at this price point: A proper VIP seat. Not only are both rear seats power-adjustable, the right one gets a full-on footrest that deploys in a wonderfully theatric manner. Press the “Rest” button, and the front passenger seat tucks all the way up against the dashboard, the backrest reclines, and a quilted ottoman extends to cradle your legs. For anyone under six feet tall, it’s wonderful, although an even longer-wheelbase model is available in Korea for those who really want to stretch out.
How Does It Drive?

Since we’re more than a decade into the era of downsizing and turbocharging, it shouldn’t be a huge surprise to learn that the biggest Genesis doesn’t have a V8 under its long hood. Instead, it’s the marque’s familiar 3.5-liter twin-turbocharged V6 with a 48-volt electric supercharger joining the party in the pursuit of reducing lag. Hitched to an eight-speed torque converter automatic, this 409-horsepower mill usually makes for buttery progress, except for one patch of weirdness. Under light throttle application from a steady speed, there’s a slight vibration around 2,000 RPM that only makes itself present in the standard drive mode. Selecting “Sport” keeps the revs up and avoids the chug zone entirely, while holding the mode selector for “Chauffeur Mode” sands down the coarse spot nicely. As for general performance, a zero-to-60 mph time of just under six seconds is perfectly sufficient, but you don’t buy a car like this for its straight-line pace.

No, you buy a full-size luxury sedan because it promises to erase parts of the outside world. Time, distance, the dull thwack of tires hitting an expansion joint, the sound of Luke Bryan blaring from the run-down Chevrolet Equinox sitting next to you in traffic, etcetera. In that regard, the G90 isn’t quite S-Class insular, but it reminds me of a BMW 7 Series from a time when Bavaria’s C-suite express wasn’t hitting the pies so heavily. There’s a definite learning curve to the four-wheel-steering as huge inputs at low speeds can almost feel like a tank-slapper, but flip the adaptive air ride into its firmest setting, throw this somehow-still-lighter-than-a-BMW-M5 sedan around an on-ramp, and you’ll be amazed at how well it carves.

Then, when you want to relax, select the aforementioned “Chauffeur Mode” and everything takes a deep breath. The rear suspension slackens off beautifully while still maintaining decent body control, and the brake pedal softens up to smooth out your stops. As the attitude adjustment kicks in, you start to notice how well all the body seals and double-glazing hush wind noise, how wonderfully low the dashboard is relative to the seating position, and how it rides remarkably well over city potholes despite the massive 21-inch wheels. It’s the sort of experience that invites you to stretch out, lean on the console armrest, and watch the miles melt away.
Does It Have The Electronic Crap I Want?

Undoubtedly. The Genesis G90 Prestige Black is so gadget-rich, it makes your local Best Buy feel like a farm shop. Let’s start with the doors, which are power-assisted and can be closed remotely by a variety of buttons throughout the cabin. The driver’s door even closes when you hit the brake pedal, much like a Tesla Model X. Once you’re in, you’ll quickly learn that all four main seating positions offer heat, ventilation, memory, and a shockingly good massage. As little fingers in the seatbacks knead your tight lumbar, you’ll start to ponder whether your workplace’s wellness allowance will at least cover part of the lease payment. Beyond that, you can choose which interior perfume you’d like to smell and how strong you’d like it, how many power window shades you want closed, how strong of a blue light filter you want on the displays at night, and even what color temperature you’d like the map lights to be. Oh, and we haven’t even reached the best part yet.

See, the top-spec G90 comes with two touchscreens. There’s the one in the dashboard, which offers wireless Apple CarPlay and Android Auto, and then there’s the one in the rear armrest. In here, you’ll find controls for almost everything out back. Additional seat settings not covered by physical controls, individual climate zones, the blinds, all that. Right behind that screen, there’s a bank of buttons and a giant knob to control the crystal-clear Bang & Olufsen audio system that’s unfortunately burdened with B&O’s rather unintuitive tone circle of confusion. If you have kids, figure out how to lock this out, or you’ll be hearing “Baby Shark” on repeat. There’s more to the rear armrest too, including a wireless phone charger and a UV-C disinfecting compartment, and you can fold it up and get a fifth seat. As you’d expect, an extensive advanced driver assistance suite comes standard on the G90, although it’s not quite as relaxing as driving yourself when you’re in real traffic. Still, this level of kit would command a five-figure premium in a Mercedes-Benz S-Class or a BMW 7 Series. Short of a fridge, literally nothing’s left out.
Three Things To Know About The 2026 Genesis G90 Prestige Black
- Everything from the power-closing doors to the executive rear seat is standard.
- The sheer speed of the four-wheel-steering has a slight learning curve.
- You can also get it in white.
Does The 2026 Genesis G90 Prestige Black Fulfil Its Purpose?

You know how, 35 years ago, Lexus showed up with a big body sedan that offered a wild amount of car for the money? The Genesis G90 is the modern equivalent. It’s not quite as isolated as a Mercedes-Benz S-Class or BMW 7 Series, but it’s also thousands of dollars, if not tens of thousands of dollars, less expensive than comparably equipped rivals. At that sort of price gap, getting a slightly firmer normal mode ride in exchange for greater engagement and loads of toys seems like more than a fair trade. It certainly doesn’t hurt that the G90 feels like the closest modern equivalent to an E38 7 Series with the Sport package. This isn’t an inexpensive car, but it sure feels worth the cost of entry.
What’s The Punctum Of The 2026 Genesis G90 Prestige Black?

“Entourage” vibes at a price that’ll make the Germans nervous.
Top graphic image: Thomas Hundal









“This isn’t an inexpensive car, but it sure feels worth the cost of entry”
You shopping this price bracket, Brian? If not, I’m not sure we’re qualified to make that assessment…
Sincerely,
Someone Who’s Not Qualified Either
Can we get Adrian’s opinion on which Goth subcategory this is?
I absolutely, positively, LOATH the “murdered out look” – it needs to die in a fire already. Luxury cars need some brightwork for jewelry, cheap cars have long been the ones with cheap blacked out trim.
I don’t understand why anyone would buy one of these new over an S-Class. If you can afford the Korean cut-rate knock-off, you probably can afford the real thing, and it likely doesn’t chug at certain rpms. And the S-Class come in more than just shades of gray plus a single blue. Blech. The “Manufaktur” range of colors are highway robbery in price, but at least you get a pile of interesting options, and what’s another $10K to have it nearly your own way? And really, black or white only for the top spec? Blech, again.
All Black = BORING!!
Thank you thank you THANK YOU for not writing “ze Germans.” Some journalistic tropes need to die, and that one sits right alongside ‘The Motor Company’ for H-D.
“The driver’s door even closes when you hit the brake pedal”
I despise shit like this. Sometimes there’s a damn good reason to depress the brake pedal with the door open. It was this kind of uber-golden-retriever behavior that made alignments and other basic services ten times harder on cars that had them versus those that didn’t. Autopark, auto electronic e-brake, etc etc.
Yup. Getting a parking ticket out of a machine springs to mind.
IT’S NOT A PHASE MOM! – every automaker right now
“Where’s my black Hyundailiner?”
“We have both kinds of music; The Cure and My Chemical Romance”
It feels like Genesis (and, lesser extent, Kia) has a reasonably cohesive design strategy and they look reasonably decent.
So, why can’t Hyundai, itself, show some of this?
Almost nothing is as sinister as a black S63. Try all they might (and obv huge undercut on price), that’s an awfully high bar to reach. And this doesn’t even come close.
My quick opinion. Interior looks good. I would be happy to be chauffeured in that. But the exterior does not look good, so I would not want to be driving it. Also at that price, there are some other options I would probably choose first.
Some day, people will wake up and realize that being charged extra for cheap black trim/wheels/paint/interior is a scam.
There needs to be less of a pendulum swing between chrome & blackout in cars.