Home » This Startup Was Supposed To Be The Next Big Thing In Off-Roading. Now, One Man Owns All The Spare Parts

This Startup Was Supposed To Be The Next Big Thing In Off-Roading. Now, One Man Owns All The Spare Parts

Local Motors Ts
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If you spent any time as a car enthusiast throughout the 2010s, you’ve likely heard of a brand called Local Motors. The startup carmaker, based in Arizona for most of its existence, was best known for the Rally Fighter, a road-going two-door coupe with huge tires, a long-travel suspension, and a GM-sourced LS3 V8. Built for off-roading and desert running, it embraced the “off-road sports car” trend long before Porsche or Lamborghini considered building off-road versions of its performance cars.

Like many startup automakers of the 21st century, Local Motors didn’t have a happy ending. It shut down shortly after pivoting to building autonomous buses back in 2022. But the story of how it lasted for 15 years, and how one man ended up with all of the Rally Fighter spare parts in a container in the desert, is endlessly fascinating.

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That man, Nick Bauer, was a long-time Local Motors engineer, having laid hands on every Rally Fighter produced. In a phone conversation with me, he laid out the inner workings of the company, why he left, and how he ended up with the original BMW diesel-powered Rally Fighter prototype.

Let’s Start At The Beginning

Rally Fighter
Source: Local Motors

Local Motors was co-founded in 2007 by John B. Rogers Jr. with the goal of becoming a low-volume manufacturer, kicking off its operations in Wareham, a Massachusetts town one hour south of Boston. The company differentiated itself from others in the sector by claiming to be quicker and more efficient, using crowdsourcing and off-the-shelf parts to get products to the market in a condensed timeline. It also made a big deal about wanting to work with its customers to tweak products, a method called “co-creation.”

Here’s a good excerpt from a Wired story covering the brand back in 2010, just before the launch of the Rally Fighter:

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The company says it can take a new vehicle from sketch to market in 18 months, about the time it takes Detroit to change the specs on some door trim. Each design is released under a share-friendly Creative Commons license, and customers are encouraged to enhance the designs and produce their own components that they can sell to their peers.

To show off its manufacturing prowess, Local Motors decided to launch the Rally Fighter, solidifying Local Motors in the automotive zeitgeist.

The Rally Fighter’s Early Days

Local Motors Rally Fighter Sketch
An early sketch of the Rally Fighter. Source: Local Motors

The original Rally Fighter prototype was built in Massachusetts with help from Factory Five Racing, a kit car company just down the road from Local Motors, known best for building Shelby Cobra and Daytona replicas.

“That Chassis was built in-house by this guy who previously made cranberry picking machines,” Bauer told me.” A lot of these guys who founded the original company all worked for the same company called Factory Five Racing. I think that’s how a lot of the body molds got started. It’s rumored—I don’t know the exact details—that Factory Five was an early investor in the company.”

The Rally Fighter’s design was a result of a design competition held by Local Motors in 2008, and won by Sangho Kim, who was then a student at the ArtCenter College of Design in California. Shortly after the prototype was built, the company moved to Arizona. Bauer believes the move was due to several reasons.

“They moved to the desert to build it, so it’d be in its natural habitat,” he told me. “Although I think that one of the reasons why they did it is for the lax kit car laws.”

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Here’s Where Bauer Gets Involved

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A young Bauer behind the wheel of a Rally Fighter. Source: Nick Bauer

After almost a decade of interacting with people in the startup business, I’ve found that getting involved is mostly down to luck and knowing the right people. And it seems like that’s how Bauer got in.

“I heard about Local Motors on the trail,” he says. “I was into off-roading at the time. I was wheeling with this guy named Scott Brady, who has this website, Expedition Portal, and he was talking about this startup company that moved to Phoenix.”

Brady suggested to Bauer, who was a freshman engineering student at Arizona State University at the time, that he send in his application to apply to be an intern. Sadly, he didn’t get selected. But because he liked what the company was doing, he still made sure to have a presence there.

“They hired two seniors off the Baja team, but none of the freshmen. So I didn’t get that job,” says Bauer. But I was always messing around at the facility; it was a super cool startup. I couldn’t even drink at the time, and I went to one of their open houses. This chick came up and gave me a beer because they had SanTan Brewing for free in the facility.
I’m like, ‘I’m 20. I can’t drink this.’ And she’s like, ‘Don’t worry about it.’
I totally didn’t drink it. That was the atmosphere of Local Motors at the time.
It was nice. It was cool, man. It was a true startup. We had a whole room in the facility, a little tiny room, probably like 12 feet by 12 feet, full of free candy. And they had a beer fridge in there, and beef jerky, just all the good stuff from Costco, for free.”

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Inside the Phoenix, Arizona workshop where Rally Fighters were built. Source: Nick Bauer

Bauer suspected they might one day bring him on board, until he angered the engineering team by making a comment online criticizing their design.

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“They were demonstrating the Rally Fighter at another open house, Bauer told me. “And they took it from a high ride height position to a low ride height position. And when it went down, it sounded like a pair of sneakers scrubbing the floor. I just saw the toe of the front suspension go out. I was like, ‘Ooh, major bump steer.’ I made a comment on Facebook. My friend, who got the job, says, ‘They’re never gonna hire you, they’re so pissed off at that. You insulted their engineering.’ I’m like, ‘Well, they just need to move this around and stuff and improve the geometry.’ It was bad, man. I ruined my shot.”

Still, Bauer’s closeness to those on the Local Motors team and some real-deal experience meant he wasn’t totally out of luck.

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Bauer in Jay Leno’s Garage with a Rally Fighter without body panels behind him. Source: Nick Bauer

“A few months later, they were building three cars for production,” Bauer says. “It was a SEMA rush because it was the first three cars. And they didn’t have enough people, and they needed fiberglass work. I worked in a little race shop doing fiberglass and carbon work. So I went in there and helped them do some of the small fiberglass changes. 
I made a mold for them and stuff. I ended up getting a job, I never left.”

Bauer would go on to work for Local Motors as a full-time engineer from 2010 to 2016, providing an in-depth perspective into the company’s operations.

The Ups And Downs Of Startup Life

Bauer was employed for the entirety of Rally Fighter production, according to him. Wikipedia says Local Motors built 50 examples, but he believes that number is closer to 92 units. “It’s close to 100, but less than 100,” he says. That’s roughly 15 cars per year. Of course, as with any startup, things weren’t always smooth sailing at the company.

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In one story told to me, Bauer recounts the day he nearly got laid off when, by chance, the company’s only running Rally Fighter at the time got crashed, unlocking a reason for him to stay.

“I think we hired a new sales guy, and he let his friend drive his car,” Bauer says. “And I think this was when the economy was doing really bad, because the company was really struggling. We weren’t selling much. I guess they just swapped seats, he got in it, and the car swerved, and it ended up on its side.
It flopped at high speed.”

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Bauer out in the desert with a Rally Fighter (unrelated to the crash). Source: Nick Bauer

Earlier that day, Bauer had been informed that he was being laid off. But he was still hanging around at the factory when the news of the crash came in.

“We get the call. I was depressed, but I was still hanging at the factory. I’m good at off-roading, so they said, ‘Nick, come with us for the recovery.’ So we took the shop truck out. It was an extended cab Chevy Silverado Duramax with like six guys in it. It was pretty packed. And the CEO of Local Motors was up front. He was stoked.”

Bauer says Rogers was excited because he wanted to see how the body held up in a wreck. Meanwhile, the rest of the crew was sad because 1. The company’s only running car was wrecked, and 2. Because Bauer had just been laid off.

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Two Rally Fighters peering into the distance, as if they know what will happen to the company in a few years’ time. Source: Nick Bauer

“So we go out there and it’s actually held up really good,” he told me.
”The internal structure is good. The body was messed up, and there was a cop there, a sheriff, and he got his winch and put it back on its tires. We were expecting a ticket, but he’s like, ‘Looks like this guy’s in trouble good enough.'”

“There was this body out in our display area where the public could come in and look at stuff that we had wrapped with the special patterns,” Bauer continued. “This body was dropped by UPS. It was cracked in the corners and stuff, so it was one [set of body panels] we wrote off. We didn’t have any bodies in stock at the time, so on the way back, I said to the CEO, as a joke, ‘Hey, if you keep me on, I’ll put that body on that car. I’ll fix it up and do it.’ And my payroll kept coming in, and I kept coming in, and ended up putting that body on the car.”

A Behind-The-Scenes Movie-Maker

Movie buffs will know the Rally Fighter made appearances in two blockbuster films: Transformers: Age of Extinction in 2014 and The Fate of the Furious in 2017. In a video published right after the Transformers movie came out, Local Motors’ then tactical engineer Buddy Crisp detailed an on-set incident that led to some damage to one of the stunt cars:

If you don’t feel like watching the video above, basically, there was a scene in a cornfield where a Chevy Sonic was being chased by two Rally Fighters. “I guess the guy in the helicopter screwed up, called the shot wrong, and the rally fighter T-boned the Chevy Sonic,” Bauer told me.

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Amazingly, there wasn’t much damage to the Sonic. It was basically a Mitsubishi Lancer Evolution drivetrain underneath, with a Sonic body grafted to the top and a tubular chassis, according to Bauer. So it took the hit and sustained only cosmetic damage. The Rally Fighter wasn’t so lucky. Bauer was sent out by the company to make repairs to the frame, where he became a quasi-shop manager for a group of movie mechanics.

“I had like two days to fix it,” Bauer added. “It was stressful. They had a good team. We were working in this abandoned Home Depot. It was in the middle of Texas—I want to say Austin. And when it would rain, there the rain would come in through the skylights that were all busted and hit the ground, and instantly evaporate the steam. It was so hot.”

That’s life at a startup. One day, you could face a layoff due to no one buying your cars, the next, you could be shipped off to Texas to prepare a car for a Michael Bay movie.

The Move To 3D Printing

While Local Motors is best known for the Rally Fighter, it did a whole lot more in the automotive space. It built a prototype called XC2V for the Defense Advanced Research Projects Agency (DARPA) in 2011, and also worked with the U.S. Army to develop better ways to solve issues by working with the soldiers who actually use the products.

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Local Motors was also the designer for the Domino’s DXP, a delivery hatchback based on the Chevy Spark that could carry up to 45 pizzas at a time, with a special warming compartment in the rear seating area where you could keep up to 10 pizzas warm while the car drove to the delivery location. My colleague Jason Torchinsky did a whole deep dive on the car, which is very much worth a read.

Local Motors was among the first companies in the automotive sector to lean into 3D printing for manufacturing purposes. Its proof-of-concept vehicle, the Strati, was shown in 2014. It used a fully 3D-printed monocoque and the electric drivetrain from the Renault Twizy, of all things. According to Bauer, Nissan wanted to work with Local Motors, so the two companies imported a Twizy, a funky two-seater designed for European roads and only sold overseas. He says getting the drivetrain to work on the Strati was tough.

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Bauer behind the wheel of the Strati. Source: Nick Bauer

“This is a car from another country, no documentation, [I had] nothing other than the car,” says Bauer. “I just started cutting apart the harness and seeing what would work. I had to build a huge backbone out of welding cable, because the Strati is the all 3D printed materials, so you have to have a ground. I just had to ground every component individually.

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The Twizy in question, which was cut up by Bauer and scrapped. Source: Nick Bauer

“And it worked, man. I drove it around. I was doing all that at Oak Ridge National Laboratory, working in this transportation lab, just working my butt off, inhaling all this 3D-printed stuff, taking a saw all to the car so I could put the freaking steering rack in, and cutting apart the harness. [Those] two weeks, man, I was freaking out. It almost killed me.”

So Much For Crowdsourced Cars

Production of the Rally Fighter ended in 2016, and shortly after, Local Motors pivoted to the autonomous bus business.

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“They started getting into autonomous vehicles, but I wanted nothing to do with that,” Bauer said. “One day, this thing called an Olli showed up. It just showed up. We were like, ‘What the heck?’ Because it went around engineering’s back. We had no clue [it existed], we didn’t design it. I wanted to be nothing part of that because I can’t put my name on something like that. The company was just changing, and it was scary. It sucked.”

Local Motors Ceo
Local Motors CEO and co-founder John B. Rogers next to the Olli. Source: Local Motors

The Olli, Local Motors’ first and only autonomous vehicle, brought new funding to the brand and eventually saw limited success in places like Turin, Italy, where it was used to shuttle people within a United Nations campus.

“I love the company,” Bauer says, “Local Motors is an awesome place. It just turned into, I feel, the exact opposite of what they were trying to do initially. Instead of having the community vote on vehicles, it became what I feel marketing wanted to make. We no longer had transparency, and we ended up making some very poor quality vehicles that I thought didn’t represent the brand well.”

Bauer might’ve had a point. 3D printing and the autonomous bus business weren’t enough to keep the company afloat. A 2021 Olli crash in Toronto that left the vehicle’s safety operator “critically injured” probably didn’t help the brand’s reputation, either. On January 14, 2022, Local Motors shut its doors for good.

How It All Came Together For Bauer

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The original Rally Fighter prototype. Source: Nick Bauer

Unlike the Rally Fighter production cars, which used a naturally aspirated LS3 V8 supplied by GM, the original prototype used a turbocharged diesel straight-six from BMW, the M57.

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“The prototype pre-production beta car—we call it Beta—was well loved by the company when I got there. It was worshipped like a god,” Bauer says. “I always loved it. But as we started making production cars, that car got ignored. They put it outside. I always felt bad for it, so I always made sure it had good tires on it. I always made sure it was registered, and I always drove [it] around. I loved driving that car around.

“But it would break all the time, because it turns out [the engine from a] 335d doesn’t like being shoved into something else,” Bauer added. “I think they paid an outside firm to do it. So the knowledge of how to repair that car and how it went together was lost. I just ended up picking it up because I loved it and just always fixing things on it. Keeping it going.”

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Beta, freshly extracted from Local Motors storage. Source: Nick Bauer

After Bauer left Local Motors, he was informed by a colleague that the company was going through some tough financial times and planned to sell off a bunch of its assets, including Beta. Having such a deep connection to the car, he decided to make it his life goal to buy it. At first, the Local Motors people weren’t taking him seriously about buying the car, so he took drastic measures.

“I got a gallon-sized Ziploc bag and I filled it full $100 bills as much as I could,” he says. “I pulled out everything I owned, put it in cash, put it in a Ziploc bag, and walked around the factory with it. The guy who was liquidating the inventory, that got his attention. He’s like, ‘I can’t take the $100 bills. You’re going to have to wire us the money.’ So we started negotiating, and it went to a silent auction.”

Bauer won the auction and left that day with the original Local Motors prototype, which he still owns today. But that wasn’t all he got from that faithful liquidation period in 2020.

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A very unorganized container of Rally Fighter parts. Source: Nick Bauer

“When I was there, there was another separate bid for this semi truck-sized pile of rally fighter parts,” he says. “It looked like a lot of junk. A lot of people took shocks out and stuff, so there was a lot of junk. The guy’s like, ‘Just make me an offer,’ and I made an offer. He’s like, ‘That’s too low, double it.’ I got it for a good deal, but it was funny. When I was picking up stuff [the next day], a bunch of the stuff was missing when I went to pick it up. Employees were picking out of the pile, and I see this stuff come up for sale on [Facebook] Marketplace every once in a while. I’m like, ‘God damn it.'”

That “pile of junk” ended up being virtually every spare part for the Rally Fighter remaining in Local Motors’ inventory. Bauer’s become the go-to for owners who need replacement parts that aren’t easy to fabricate themselves.

“I have a lot of Rally Fighter inventory,” he says. “It’s awesome, a lot of the parts are special. You can’t recreate some of some of them easily. I sell parts to the other Rally Fighter owners every once in a while. 
Someone needs something, they call me.”

Bauer also retained some original design files for parts.

If I don’t have it, I can get them the file so they can make it, or direct them to a point where someone else could make it” he added.

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@startupslick Replying to @fritzz61 #automotive #rallyfighter ♬ original sound – StartupSlick

Bauer estimates he’s kept around 10 Rally Fighters on the road using parts from his supply, which he keeps in a storage container in the Arizona desert. Remember, much of this car was built using off-the-shelf parts, meaning maintenance is actually pretty straightforward. The only thing he’s worried about with regard to parts is the glass.

“Everything’s easy except the glass,” Bauer told me. “Everyone’s freaking about the glass. There [are] basically, like, no pieces left. So I think what’s gonna have to happen is, we’re going to have to get together as owners and invest in the tooling and get them made somewhere. It’s not cheap. Automotive glass is hard.”

The Rally Fighter is an important piece of automotive history. Even though the company is dead and gone, the cars will continue to exist, thanks in part to Bauer. And that warms my heart.

Top photo: Nick Bauer

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Johnologue
Member
Johnologue
1 month ago

Heard about this company at some point, saw they had pivoted to a goofy self-driving startup. I wasn’t terribly interested in the RF either, but it came across as sort of sad and aimless.

Also, gross old startup vibes with the stories of beer and people apparently getting genuinely upset at someone for remarking on what sounds like an observable flaw in the design they were demonstrating?

It seemed weird to me, that I didn’t see this company that was doing some “open source hardware” ideas like this as interesting somehow. Maybe it would have been something more interesting with a different ethos…but then, it probably wouldn’t have happened at all. It’s a product of that icky startup rush.

Michelle H Rand
Member
Michelle H Rand
1 month ago

Several years ago, I was at Barrett-Jackson’s Scottsdale auction, and Local Motors had rented space in the Big Tent to sell its wares, alongside the guys hawking cowboy hats and kitchenware. I liked the mini-manufacturing facility idea. It occurred to me then that we might see more new car companies crop up, as manufacturing pathways become better understood. Will we ever see sustainable, profitable, small-batch car companies, that offer customization to the buyer? Maybe….

Vanagan
Member
Vanagan
1 month ago

Isn’t this what these hypercar companies are? Small batch customizable car companies. But as for who can afford them? Yeah.

Roger Garbow
Roger Garbow
1 month ago

I always loved the Rally Fighter (I even bought their Local Motors Rally Fighter lunch box, lol) and closely followed what the company was doing. When I was in Arizona in 2019, I arranged a visit to tour the facility and got a ride in the OLLI on their test circuit. While the OLLI was not very exciting, it seemed to be well executed and the 3D production of it was pretty interesting.

Local Motors as a company was certainly innovative and I was pulling for them to keep pushing the envelope. It’s great to see Baurer keeping the Rally Fighters alive.

Cars? I've owned a few
Member
Cars? I've owned a few
1 month ago

When I was traveling for work (now retired), I had dinner at a bar next to someone who was part of the Olli team. I think. It wasn’t Nick. I haven’t thought of it in at least 15 years. I could be hallucinating, but I believe they were testing it on a college campus. Maybe in Arizona. And the guy I was talking to showed me a video on his laptop. Anyway, it looks familiar. And I hope things turn out well for Nick and his customers.

Edward Hoster
Edward Hoster
1 month ago

Yet another fantastic article, Thank you Brian.
Hat’s off to Nick Bauser for his passion and efforts!

HowintheNameofZeus
Member
HowintheNameofZeus
1 month ago

They had a shop in Vegas and for a few months in 2013 were trying to crowdsource enough money to build a 1910s Harley-style bicycle that could be powered by gas or electricity. I’ve always wondered what happened to those prototypes.

Gerontius Garland
Gerontius Garland
1 month ago

Part of the idea of Local-Motors was. . . well, being local. They were gonna have “micro-factories” all over the country that built vehicles that were relevant to the area. The Rally Fighter was built in the southwest because it was designed for desert running. I can’t remember the other proposed examples, but I think one was a Chicago-adjacent factory to build a taxi? They had quite a few winning designs in the pipeline. I used to spend a lot of time looking through the submissions, and then one day it was just all gone. I still have a few images saved to my hard drive.

TheFanciestCat
Member
TheFanciestCat
1 month ago

The Rally Fighter was really cool, but it felt too “enthusiasts only” to succeed. They were never going to tap into the money of people who just thought they looked cool and wanted to be seen driving one, and IMO that pretty much doomed them.

I remember seeing one in an office tower parking lot in a wealthy area and thought “cool! maybe I was wrong” but I never saw one in the wild again after that.

Frederick Tanujaya
Member
Frederick Tanujaya
1 month ago

Literally just learned about local motor’s crowdsourcing method, how it works, and it’s vision of “making dreams come true”. Oh the irony

Fourmotioneer
Member
Fourmotioneer
1 month ago

This was a cool piece!

Anthony Magagnoli
Anthony Magagnoli
1 month ago

This is a great story about a sad fall from grace.

ADDvanced
ADDvanced
1 month ago

Yeah, I’m commenting just to say this company sucked, and the CEO sucked, and the whole idea was bad. Basically it’s ever corporate suites dream job; collect all the profit while you have an a small army of passionate engineers and designers making your product for… yeah, absolutely nothing. I’m being slightly reductive since the original designer was thrown some scraps, but yeah, the majority of labor done at this company was done by volunteers, yet… the executives got paid, of course. Talk about devaluing designers… no thanks. Oh and I brought this up in person when he came to Madison to talk about it, in a room full of people, because people need to be aware that corporate execs love this whole mindset taking advantage of people and profiting off from their efforts.

Anoos
Member
Anoos
1 month ago

I remember when they first came on the scene and I was very enthusiastic for their success, although I was not personally interested in the Rally Fighter.

The way they were selling themselves was not far off how Slate is trying to do it today, but with a much more expensive vehicle.

I love the whole open-source DIY vibe. Major manufacturers have tried a few times, but the add-ons are always a super-expensive add-on that needs to be ordered months in advance if you can even do that. Scion tried to offer a supercharger for the TC and instead ended up selling sticker packs. Nissan tried it a little with the Pulsar sport back thing, but good luck finding one if you didn’t order it when you bought the car initially. Every other car company wants to offer the illusion of personalization but that never trickles down to knowledge and service at the dealer parts counter level.

Fruit Snack
Fruit Snack
1 month ago

The Rally Fighter clone in GTA online was one of the early high power cars that felt like cheating. Real and game, they are unbearably ugly though.

Anoos
Member
Anoos
1 month ago
Reply to  Fruit Snack

I had one in-game on Xbox 360. Didn’t really have a choice since it out-classed every other off-roader in the game except for maybe motorcycles on some tracks.

I assume the hot off-roader in the GTA VI will be some lifted F650-based ‘supertruck’ since it’s going to be in FL.

Phuzz
Member
Phuzz
1 month ago
Reply to  Anoos

I imagine they’ll be doing their take on the Cybertruck, and I’m assuming there’ll be some pretty savage jokes about ‘Eeloo Rusk’ or similar. The Scots are always good at insults.

Anoos
Member
Anoos
1 month ago
Reply to  Phuzz

I would love if they make it very fast, but gets temporarily bricked if you run through a puddle.

Cerberus
Member
Cerberus
1 month ago

I thought the Olli seemed like a desperate money grab at the time since anything autonomous and EV was getting money thrown at it, but it was also such a weird turn, like Cadbury deciding to make washing machines. I’m surprised they got as many out as they seem to. The Rally Fighter was such a cool car and I was going to write several of them as the bad guys’ cars toward the end of my unfinished quartet about PTSD and it’s too bad they didn’t make more in real life.

Ranwhenparked
Member
Ranwhenparked
1 month ago
Reply to  Cerberus

Weirder things have happened, after leaving the automotive business, REO eventually turned themselves into a steel company after first dabbling in nuclear technology

Fuzzyweis
Member
Fuzzyweis
1 month ago

I had the timelines mixed up, I first heard about them from the Strati, don’t remember the Factory Five days of them, which I used to be big into following kit cars so that’s funny too.

Great write up, and to tangent a bit, this makes me feel at least a little better about Slate, but maybe less so about Telo. Slate has at least over 10 prototypes, a beta site and now a production factory, Telo has now 2 whole prototypes, and some office space with a small garage, and a partner to make their prototypes. I hope they both succeed but at least one of them is sounding a bit iffy.

Johnologue
Member
Johnologue
1 month ago
Reply to  Fuzzyweis

Been following Slate, but since I heard of Telo first I was alarmed to hear they were that “far behind”. Slate’s plans/background gave me a lot of confidence in following the project early-on…Telo seems to be in the more usual “will they or won’t they?” EV startup realm.

However, it appears both companies started in 2022 (Slate was in “stealth mode” when Telo was raising public attention).
So, with Slate’s production-focused backers/plans and greater resources, it makes sense for Telo to be in an “earlier stage” after the same time. Not necessarily a sign things are going “badly”.

1978fiatspyderfan
1978fiatspyderfan
1 month ago

Great dive, I think Bauer at the time didn’t realize, nor the company either that if you want to do an original out of nowhere concept you need a money producing product to pay for it. Seems they realized that to late.

Last edited 1 month ago by 1978fiatspyderfan
Nick Bauer
Nick Bauer
1 month ago

Oh we knew, our goal was to make the Rally Fighter profitable in its second generation and we achieved that. However it was rumored that the company earned most of its revenue from selling its online platform rather than the cars themselves.

I believe what ultimately hurt Local Motors financially was uncontrolled rapid expansion combined with a major shift toward marketing driven decision making as mentioned. In terms of expansion, the team grew too fast, new facilities with additional employees were added quickly. The company redirected its focus to expensive 3D printed, EV, and autonomous vehicle projects that carried a massive burn rate when compared to Rally Fighter.

Local Motors was a stable company at around 30 people. Had the company kept its one Chandler Microfactory it could have continued to grow sustainably and still be around. There were also many other products we could have made profitable like the Verrado drift trike, SF-01 Street Fighter, a consumer ready level 2 EVSE we had in development and the XC2V which was based on the Rally Fighter platform. LM was in great shape at that time, we had a talented team capable of executing those projects, and the timing could not have been better.

Tallestdwarf
Tallestdwarf
1 month ago
Reply to  Nick Bauer

I’m really surprised that the glass was bespoke. It seems like, with the expense of tooling and whatnot, that the glass would be one of the best things to “parts bin” from an existing car model – that way if it gets cracked while, I don’t know, off-roading through the desert or something, that you could just have a mobile windshield operation come and pop in a new windscreen.

That really seems like a miss in the design.

In contrast to a couple of other posters on here, I really like the way the Rally Fighter looks.

It’s really cool to see you on here answering questions!

M SV
M SV
1 month ago

I always thought local motors was a neat idea with the use of 3d printing along with crowd sourced to an extent with some talk of open source. They just took some wrong turns. Factory 5 is a true incubator. They have had several companies break out from former employees and their help.
Accidentally buying all the spares and bucks or molds tends to happen with smaller companies. It used to happen alot with boats. The finance people just look at as expensive junk with not much value.

Anoos
Member
Anoos
1 month ago
Reply to  M SV

I worked in the leisure marine industry for a long while, and my company was eventually purchased by Brunswick (Bayliner, Boston Whaler, Sea Ray, Mercury, Motorguide, Attwood, etc…).

Brunswick had learned to not leave molds lying around so they started buying distressed boat companies just to demolish the molds so they couldn’t re-emerge as competitors.

There are a lot of reefs off the Atlantic coast based on molds trashed by that company.

Last edited 1 month ago by Anoos
ADDvanced
ADDvanced
1 month ago
Reply to  Anoos

Man… I could go off on Brunswick for hours. But I signed an NDA, so I won’t.

Anoos
Member
Anoos
1 month ago
Reply to  ADDvanced

So did I. It was a while ago, I assume it has expired.

M SV
M SV
1 month ago
Reply to  Anoos

I’ve heard whispers of that before. Maybe more stories will get out as ndas expire. It’s probably more widespread then most people realize. Apparently they tried to get their hands on the old Marinette bucks and molds because the guy had bought them 30 years before was thinking about restarting. There was a similar story with a bay boat mold.
The charter companies buying out boat yards and making their own designs seem a lot more honest.

Last edited 1 month ago by M SV
Anoos
Member
Anoos
1 month ago
Reply to  M SV

They were doing this before I was an employee. I just knew because I was in the industry. It’s not like they bought through secret shell companies. It was (and is) done in the open.

Also, they are one of the larger (if not the largest) charter companies since they own MarineMax vacations. For all I know, they have purchased the companies that were supplying them since then. When I left that industry, I fully stepped away. I had a bad partnership fall apart and my partner was going to stay in the industry. I stopped picking up my phone to not badmouth him.

Fine with me, I got to spend a couple of weeks trouble-shooting some 48′ catamarans in Tortola. Things had more bathrooms than my house.

Last edited 1 month ago by Anoos
1BigMitsubishiFamily
Member
1BigMitsubishiFamily
1 month ago

I’ve got several pics of my daughters standing in front of some of the Olli people movers leftover from when the local Local Motors facility in Knoxville closed down. We were able to sit in one and they were pretty darn cool. Shame.

Birk
Member
Birk
1 month ago

I remember reading an early article about these and then watching the website for years. The crowd-sourced and voted designs were awesome. I think there was maybe a weekly or monthly design challenge/vote? I also remember the Wired article.

My favorite part was the encouragement to come down to AZ and help build your vehicle with as much or little experience as you had. Made the purchase quite a bit cheaper from what I remember. I’m sure Nick has much more insight on this.

They were pretty reasonably priced for what they were and I was seriously considering one. I was most hesitant because I wanted 4wd. And watching my job slowly disappear through 2011 then starting my own business in 2012 (if I’m not going to be making money, I might as well not make money under my own shingle).

Keith Tanner
Keith Tanner
1 month ago
Reply to  Birk

The “come help build it” pitch may have been inherited from Factory Five.

Chi_spotting
Chi_spotting
1 month ago

These guys were a huge deal in the before times, then they just dropped off the face of the earth. Funny to think one guy’s got the whole company in a shipping container.

Bags
Bags
1 month ago

I did a phone interview at Local Motors back in the day. I don’t remember much of the details except that it was sort of strange. Sounds like that par for the course.
Interesting read!

VermonsterDad
VermonsterDad
1 month ago

Nice article. I remember reading about cars a long time ago thinking they were cool.

Also, you need to update your bio as you sold your Miata.

Willievee
Member
Willievee
1 month ago

The Rally Fighter was also in Furious 7, although without authorization from Local Motors. I may have been involved in the licensing of the vehicle for the 8th film.

TK-421
TK-421
1 month ago

Did the boys of Top Gear drive one of these things? Sounds really familiar.

Found this: https://www.topgear.com/car-news/hanging-homemade-baja-racer

Apparently US Top Gear?

Last edited 1 month ago by TK-421
Anoos
Member
Anoos
1 month ago
Reply to  TK-421

Local Motors was more successful than US Top Gear.

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