It still feels a bit weird to write, but the obvious choice for someone who just wants a new car is a Toyota RAV4. It’s not just America’s most popular crossover, it’s America’s best-selling vehicle that isn’t a line of pickup trucks. There’s a good reason why compact crossovers are everywhere, and that’s because they’re a great mix of size, practicality and efficiency. However, while all modern compact crossovers are now five-door liftbacks, that wasn’t always the case. Even the RAV4 itself has quirky history.
Let’s flash back to 1994, when the landscape of tall vehicles that could send torque to all four wheels was vastly different than what we’re used to today. Machines as small as the Geo Tracker and as large as the Chevrolet Suburban often featured body-on-frame construction, two-speed transfer cases, and solid axles. While some manufacturers like Jeep had success with unibody construction, vehicles like the Cherokee and Grand Cherokee were decidedly SUVs, and the idea of taking passenger car components and packaging them in an SUV-like form was far from a mainstream concept.


However, that’s exactly what Toyota did with the original RAV4. It took the transmission from the Celica GT-Four rally homologation special and platform components from the Corolla and Carina compact cars, and bundled them up in a package with independent suspension, an available limited-slip rear differential, and the typical small sport-ute body styles of the 1990s. While the five-door model is closest to the crossovers we’re used to now, the original RAV4 was also available as a three-door model with either a hard roof or a soft top.

Keep in mind, the RAV4 was released a year before the Honda CR-V, so it launched without immediate direct competition. That was enough to render Toyota’s small ute a revelation, because thanks to a little bit of performance car DNA, nothing else on the market was quite like it. Even once other compact crossovers appeared on the scene, the RAV4 was the athlete of the bunch, as Car And Driver wrote in a 1998 comparison test.
The RAV4’s steering is sensitive and direct, as are the brakes. There’s some roll, dive, and squat, but it never seems out of proportion. With an optional larger tire-and-wheel package ($1140), our RAV4 led the class in corÂnering grip at 0.72 g, and it took second place in braking, stopping from 70 mph in 193 feet (without anti-lock control). The Toyota was the quickest through the emerÂgency lane change at 57.9 mph, doing so with the balanced controllability of a sports coupe. Had we not been sitting up so high, we might have thought we were driving a Celica.
That last line is still the appeal of modern crossovers, car-like handling in an SUV-like form. Toyota hit upon gold, but it still kept the best for its home market. While American RAV4s featured a 120-horsepower two-liter 3S-FE four-cylinder engine, 1998-onward JDM models were available with the grey top BEAMS 3S-GE two-liter four-cylinder engine pumping out 178 horsepower at 6,600 RPM. Now that’s something that would be cool to import. Oh, and it’s also worth mentioning the RAV4 EV, an early North American-market compliance electric vehicle with a modest 85 mph top speed that was actually sold to members of the public rather than merely leased.

At this point, it was clear that Toyota found success in the RAV4 formula, so for the second-generation model, it took an evolutionary approach with more mature styling, more power, more amenities, and more weight. At the same time, the three-door model disappeared from U.S. showrooms, but that didn’t mean Toyota gave up on it.

Nope, the rest of the world got a three-door second-generation RAV4 and it kept lots of the first-generation three-door goodness. Sure, the hot BEAMS engine was no longer on the option list, but you could get it as a diesel, or with a selection of four-cylinder gasoline engines making up to 160 horsepower. You could still lock the center diff and row your own gears, and the form factor was still cute with a wheelbase of less than 90 inches. With early two-door second-generation RAV4s now eligible for importation to America, don’t be surprised if these thing start showing up in your local JDM scene.

While the third-generation RAV4 lost the option of a three-door body style, it didn’t entirely lose its weirdness. At the time of its launch in late 2005, virtually all compact crossovers had ditched side-hinged cargo doors for liftgates, but not the RAV4. It was the last mainstream model in its segment to feature a spare tire bolted to the back, but the weirder option involved deleting the spare tire and centering the licence plate to offer the look of a liftgate with the slight impracticality of a side-hinged door.

That’s strange, but not nearly as strange as Toyota building two different RAV4 variants depending on the market. In North America, Toyota saw a demand for occasional use third-row seats, so it stretched the wheelbase of its compact crossover by nearly four inches. Oh, and then it dropped in the 3.5-liter V6 from an Avalon to create one of the quickest Toyotas of the 2000s, the RAV4 V6. We’ve already done a deep dive on the six-cylinder model, but it was an absolute scorcher. We’re talking zero-to-60 mph in 6.3 seconds during Car And Driver instrumented testing, just a single tenth behind a naturally aspirated fourth-generation Supra.

The RAV4 V6 wasn’t just one of the quickest Toyotas of its day, it was also quicker than its electric counterpart. In 2010, Toyota revealed a prototype RAV4 EV that would then be developed into the 2012 RAV4 EV. With engineering assistance and components from Tesla, the result was a far more usable vehicle than the original RAV4 EV thanks to an output of 154 horsepower and a range of 113 miles. Oh how far we’ve come since then.

It took nearly a decade for the RAV4 to lose its weirdness, but that’s effectively what finally happened with the fourth-generation model, which entered production in late 2012 for the 2013 model year. The swing-out rear door, rear-mounted spare tire, and available V6 were gone, and the result was sales record after sales record. Still, the RAV4 stands as proof that even the most popular, orthodox cars on the road can still have interesting history, although I’m holding out a little hope that the sixth-generation model being revealed later today adds a tiny hint of weirdness back.
Top graphic credit: Toyota
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I always looked at the rav4 as the best way to show how nameplates were get bigger. They went from little suv to a 3rd Gen that had a 3rd row. They kept making everything bigger and then putting smaller models under them. The rav4 has sat near where the original highlander sat for a while. Even to the point of performance hybrid.
My mom had a first AND a second gen, and that was from a family who only had German cars up until that point. She just couldn’t believe that it would go 6-12 months without ever seeing a shop (for oil, brakes and tires, and that was about all).
It’s a shame they wrote off Toyota completely after a dealership noob put PS fluid into her brake reservoir, causing a caliper to seize while driving — thankfully at low speeds. They didn’t admit fault and even tried to blame her for DIY mistakes (she didn’t even know where the hood release was!). It took lawyers and threats to Toyota corporate, since the suits had been circling the wagons around the dealer for almost a year before admitting that maybe, just maybe, the new guy at the dealer pushed the wrong button on the all-purpose fluid dispenser hanging from the ceiling.
Anyway, they got it fixed on Toyota’s dime and sold it, and I still miss it.
Gen-3 Rav 4 may be one of the most space efficient vehicles ever built. These are cavernous with a small footprint. The daughters Vibe was the same, it’s a Tardis. Replacing the Vibe with an ’08 Prius – same packaging mindset.
“It still feels a bit weird to write, but the obvious choice for someone who just wants a new car is a Toyota RAV4.”
It’s weird to write – because the RAV4 is not a car.
It is a crossover wagon thingamabob.
A Corolla is a car.
Corolla……CROSS?! 🙂
But a CorollaCross is not a car.
Or are they?
A Corolla has a 5″ ground clearance and typically is found on 205/55R16 tires. Those tires are under 25″ OD and have a 4.4″ high sidewall.
A CorollaCross has a 8″ ground clearance. It comes on 215/70R17 tires. Those tires are just under 29″ OD and have a 5.9″ high sidewall.
So, the Corollacross has over 3″ higher ride height, but half of that is just sidewalls.
The result is that I think you could argue that a Corollacross is a high roofed 5 door variant of a Corolla with actual sidewalls
For me, if I think of “car based” SUVs as “5 door hatchbacks with thicker sidewalls”, they suddenly become more appealing. 5 doors are great for layout and in a world of potholes and speedbumps, having an extra 1.5″ of sidewall is 100% a good thing.
I’m not in love with CUVs, but I accept them as a good jack-of-all-trades for most people. A CUV like a Rav4 is a Swiss Army knife of a vehicle. With a crappy screwdriver, a horrible bottle opener, a meh knife, junky tweezers and a toothflosser gives you hope that you didn’t lose the tweezers. It’s not as good as a having the actual right tools, but it will do most things ok enough for you to get by. Since most can’t afford a dozen vehicles that are focused on doing one thing right, I can see the appeal.
I dunno – Corolla Cross looks like a Busy Forks with an ICE to me.
But a Corolla Touring Sports Wagon?
That is most definitely a car.
And fuck Toyota for not bringing it to the US.
I would go after CAFE rules instead of a manufacturer. An SUV is allowed to get about 50% of the fuel economy as a car.
Toyota would have to find a good fuel economy truck (aka not a Tundra) to balance out the below required CAFE economy Corolla wagon. But a Rav4 is CAFE friendly and sells for more. Toyota likely has to use the good sales of RAV4s (which do better than CAFE laws even as a pure ICE) to balance out the “poor” fuel economy of Corolla ICEs.
A high volume Corolla Wagon would likely have to require more Rav4 Prime sales than they can make to balance things out.
Or just sell more Priuses and EVs – and fewer V6 Camrys
Priuses barely qualify as CAFE. Camrys are all hybrids. A hybrid ICE Corolla Wagon would likely get taxed as a gas guzzler, and they would have to balance it out with a RAV4 ICE or two.
Yeah, makes no damn sense, but that’s how CAFE is setup. The way things are going, Toyota is going to have to find a way to increase seals on Tundras to offset the sales of Corolla Hybrids not getting good enough fuel economy.
there was a 2-door first gen in my old brooklyn neighborhood that i would regularly see while i was walking the dog. while it was 100% complete, i’m not sure it ever moved in the decade i lived there.
Ok. This is weird. While I was driving to work this morning, I passed a 1994 RAV4 with antique plates on the I-264. I did a double-take because RAV4 with antique plates.
Then I did another double-take when it struck me how much the RAV4 had changed and how cool it was when it debuted. I remember when I was in college and it came out – people were talking about it and kind of hyped, the same way we were over the Neon.
And don’t judge us 90’s people for getting hyped over the Neon and the RAV4. We got some weird stuff in the 90’s. What they did to the Camaro in ’93 hurt my eyes.
I was there Hundalf, I was there 3,000 years ago.
The first generation was the only great looking one to me. Lets see if the new generation can change that.
I saw a first gen 2 door last week still on the road, rusty as hell but still on the highway.
I would jump at the chance to get a good condition first gen soft top for a reasonable price. They are incredibly rare anymore, and I am incredibly picky so it’s never worked out.
There is a 1G 3-door hardtop under a carport in my alley and this summer I’m going to try and get to know the owner. If it’s a 5-speed (crossing fingers it has the LSD and a true unicorn) I’m definitely interested in making an offer as I just see it parked and blocked in by other junk.
As a prior owner of a 3G V6, it’s the one vehicle I owned that I would buy again in a heartbeat. Great ride, great power, good fuel economy, and massive interior space in a relatively small footprint.
If I’m importing one, I’m partial to the 1G 3-door HR-V.
The 1G HRV came in such amazing colors too, and that roof spoiler !!
Jeep should have finished development of the unibody Jeep JJ from the late 80s. It looks close to the OG RAV 4 as well. Missed opportunity I suppose. https://www.hemmings.com/stories/jeep-jj-concept/
I miss the days when car manufacturers built interesting, whimsical, “out of the box” vehicles. These days, it seems like 30% of the cars I see on the road are gray, compact or subcompact crossovers.
Only 30? I would say over 50
If you remove pickup trucks from the equation, I’d agree.
Yeah I don’t see all that many pickup trucks in my area. They are common still, but far from the majority. Too close to DC and people don’t like big cars there.
I think you’ve hit on the first nice thing I’ve heard about living in DC.
Haha luckily I’m a couple hours out, so I don’t deal with the traffic much, but yeah that is one of the only selling points. Cars are smaller. I love my area though!
The original 1st gen RAV4 was a hopped up/raised corolla with an SUV body. So technically, would the Corolla Cross be a RAV4?
Corolla Cross is more a Tercel Wagon IMO, but I like the way you think!
The,first generation RAV4 is also tiny by modern standards. I regularly see a two door and several four doors.
Peak RAV4 weirdness is probably the aftermarket Mitsuoka Buddy, which makes a fifth generation RAV4 look like a Chevy Blazer
Maybe it’s because I’ve only driven super high mile/clapped out versions, but the 1st gen CRV and RAV-4 handled pretty poorly when compared to the segment that they eventually killed. Now. As a current Tracker owner, and a previous Sidekick owner, I am violently biased. But the Sidekick felt much more nimble, despite the BOF construction, truck steering, and live rear axle. The Tracker felt even better. And the Sidekick had 320,000 miles at the time, while the Tracker currently sits at 230,000.
I remember when the first gen came out it was aggressively marketed as a outdoorsy fun vehicle for the youth market. The only people I know that ever bought these were older women to use as urban commuters.
It’s funny how some of the funkier vehicles (Honda Element?) end up being more popular with older drivers. I’m sure it has a lot to do with the fact that the stated target youth market generally can’t afford new vehicles or insurance anyway.
Kia Soul and Scion xB are another couple examples of this
All those examples were popular among older folks because the taller body and upright seating made it easier to get in and out. My grandparents loved the Soul because it was car-sized and they didn’t have to climb up into something or lean down to get into it.
They had the Alien Green that was in all the advertising, so it was maybe also a fun purchase.
Maybe they liked the hip hop hamsters
You can sell an old man a young man’s car, but not vice versa
Automakers always think that somehow the youth have money to buy new vehicles (or their parents do). The majority of parents who have money to buy a brand new car for their children are typically buying something that their child wants.
The older people I know like their cars to be small. It’s why the Buick Encore is so popular with them.
The third-gen was oddly satisfying to drive for what was effectively a Camry on stilts. I had several as rentals, and got my housemate to buy one, which he still has and will probably drive until the end of time. Then they lost the plot for a couple of generations. I had the latest one in hybrid form as a rental recently, it was better, but still a fun and flair free zone.
The problem with them is they are expensive to start with, and then the dealers here in the South play the “TruKote” game on them. I can’t see paying the Toyota tax on something like this. Too many other just as boring options out there for less money.
My 08 Rav is a great car, but quite the oil burner. It’s not quite an extra quart a month, but pretty close.
It’s a good size and handles like a dream though. The spare tire holder is great, but the back door has issues due to an unreported accident from before I bought it.
Maybe Toyota will buy a Sawzall and hack the back off of the Rav4 and make a proper pickup version, I will not be holding breath waiting for it to happen though.
When the 1st gen soft top went away, so did my interest.
My memories of the RAV4 is from a carpool I used to do with three large men with garlic breath, and one of them had one of these. The car is not large enough for that.
Goodness, they used to be cute little cars! Nothing like the lackluster appliance I had the misfortune of renting last year.
I don’t think they were even available in that horrible Toyota metallic greige back then.
If only the Corolla Cross could offer the same whimsy as the first gen RAV4.
But, you can get it in blue! Blue is whimsical, right?
Toyota does offer some nice blues.
It would be even nicer if they could make it so the roof blue away.
I’ve become rather fond of the first-generation RAV4. We drove our friends’ japanese-import RAV4 on a road trip around Malawi and it did great on miles and miles of dirt occasionally-roads through farmland and villages, often devolving into rough dirt tracks with stream crossings. Nimble for avoiding massive potholes on the highways.
I was behind one at the gas station last week and realized I never properly appreciated them back in the day.