Home » Bentley Is Showing Jaguar How To Take A Luxury Brand Into The Future With The New EXP 15

Bentley Is Showing Jaguar How To Take A Luxury Brand Into The Future With The New EXP 15

Exp 15 And 1930 Speed Six Ts
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It’s been an interesting run for Bentley under Volkswagen Group ownership, from re-engineering the Arnage and the 6.75-liter V8 to launching the original Phaeton-based Continental GT, from developing the Bentayga and a fresh W12 engine to the plug-in hybrids of today. There are now more parts being shared among models than ever before, yet quality materials and attention to detail is reason to buy a Bentayga over, say, an Audi RSQ8. However, with the first electric model around the corner, the brand is taking a dramatic visual turn. This isn’t it, but it is the Bentley EXP 15, and it’s about to dictate what future Bentleys look like.

Yes, we’re looking at the first Bentley concept in five years, the last being the EXP 100 GT that previewed the single-lamp look seen on cars from the Bacalar to the new Continental GT. While that was a pure concept of what a Bentley might look like in 2035, the EXP 15 is meant to be a rough preview of cues we’ll see on Bentley’s first electric vehicle, debuting in 2026.

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Back in Bentley’s Le Mans days, Ettore Bugatti called the British brand’s 3 Litre model “the fastest lorry in the world,” and there’s something similarly imposing about the EXP 15. While some automakers have sculpted their battery packs to accommodate a reasonably low hip point, Bentley is leaning into the presence of a big pack under the floor with tall coachwork to match the thick sills. Touches like beveling the doors where they meet the sill and serving up a crisp character line running into massive haunches prevent the EXP 15 from looking like a brick, yet the end result serves up mass not seen in a Bentley since the Mulsanne. Fantastic.

Bentley Exp 15 Driving
Photo: Bentley

Up front, I can’t help but get shades of a Zeekr 009 vibe thanks to the upright body-color grille. Any comparison to a Chinese-market luxury minivan is likely unintentional, and the hood-to-valence vertical lighting elements draw rather literal lines of distinction. Around back, a plunging roofline swoops down to a kammtail with giant yet wafer-thin C-shaped taillights. If you’re getting a whiff of tech influence, just wait until you see the interior.

Bentley Exp 15 Interior
Photo: Bentley

Yep, we’re looking at a Bentley with extensive use of cloth. Specifically, a wool textile from Fox Brothers and a silk jacquard from Gainsborough adding contrast against titanium surfaces and leather. Traditional, yet modern, considering the trendy move away from all-hide everything. Speaking of trends, ambient lighting makes an appearance here, but it’s different from what you get in a Magic City Maybach. Bentley has made this metal mesh embedded in acrylic that’s then backlit to provide an architectural feeling, and the result is far more subtle than most uses of light inside a modern vehicle. Sure, the three-seat layout is pure flight of fancy, and that steering wheel probably isn’t housing an airbag, but there’s lots here that could potentially make it to production cars.

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Bentley Exp 15 Driving
Photo: Bentley

While the Bentley EXP 15 isn’t traditionally beautiful, it feels traditionally Bentley despite the big leap of an all-electric all-wheel-drive powertrain. Although the actual production electric Bentley won’t be this size and probably won’t be quite this monolithic, this glimpse gives the one percent something to get excited about.

Top graphic image: Bentley

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FormerTXJeepGuy
FormerTXJeepGuy
18 hours ago

I’m glad I can’t afford that because I have no interest in it.

1978fiatspyderfan
1978fiatspyderfan
16 hours ago

I wish I could afford this because I hate it and wouldn’t buy it and then I would still have all that money

LMCorvairFan
LMCorvairFan
13 hours ago

I’d call up Torch and get some tips on tastefully applying a chainsaw, sledge, and maybe an oxy cutter to fix it up.

Factoid
Factoid
19 hours ago

“The great ships hung motionless in the sky, over every nation on Earth. Motionless they hung, huge, heavy, steady in the sky, a blasphemy against nature. Many people went straight into shock as their minds tried to encompass what they were looking at. The ships hung in the sky in much the same way that bricks don’t. And still nothing happened. Then there was a slight whisper, a sudden spacious whisper of open ambient sound. Every hi-fi set in the world, every radio, every television, every cassette recorder, every woofer, every tweeter, every mid-range driver in the world quietly turned itself on. Every tin can, every dustbin, every window, every car, every wineglass, every sheet of rusty metal became activated as an acoustically perfect sounding board. Before the Earth passed away it was going to be treated to the very ultimate in sound reproduction, the greatest public address system ever built. But there was no concert, no music, no fanfare, just a simple message. “People of Earth, your attention, please,” a voice said, and it was wonderful. Wonderful perfect quadraphonic sound with distortion levels so low as to make a brave man weep. “This is Prostetnic Vogon Jeltz of the Galactic Hyperspace Planning Council,” the voice continued. “As you will no doubt be aware, the plans for development of the outlying regions of the Galaxy require the building of a hyperspatial express route through your star system, and regrettably your planet is one of those scheduled for demolition. The process will take slightly less than two of your Earth minutes. Thank you.”– Douglas Adams, “The Hitchhiker’s Guide to the Galaxy”

DialMforMiata
DialMforMiata
18 hours ago
Reply to  Factoid

Does this mean the infotainment system comes preloaded with terrible poetry?

Hoonicus
Hoonicus
17 hours ago
Reply to  Factoid

“Always know where your towel is”, comes in handy when you spit-puke.

LMCorvairFan
LMCorvairFan
13 hours ago
Reply to  Factoid

About a third of the way in I was expecting the story to veer int “all the sound reproduction devices to emit an earsplitting flatulent sound”.

ExAutoJourno
ExAutoJourno
19 hours ago

I have driven a number of Bentleys, of vintages from 1924 to 2000. This doesn’t even come close to having the slightest bit of those automobiles’ characters. In fact, I’m not sure it has any character at all.

It is for the pompous, the pretentious, and the poseurs. I strongly doubt W.O. would approve. The bar of Ivory in my shower is more attractive, even without all the state-of-the-moment lighting design and whatever one wants to call that thing that sits in place of a grille.

But it’s electric, which I suppose counts for something today. Sorry, that doesn’t count for enough.

Last edited 19 hours ago by ExAutoJourno
1978fiatspyderfan
1978fiatspyderfan
16 hours ago
Reply to  ExAutoJourno

On the bright side when the battery on one of these fails and the car goes up in flames it’s a good thing.
I wonder if manufacturers are just slapping this crap together putting it on a boat that catches on fire and sinks and the insurance money is MSRP and they get a sale and no warranty complaints.
After all with all the millionaires and billionaires leaving Britain no one is left to buy these.

Last edited 16 hours ago by 1978fiatspyderfan
Danster
Danster
19 hours ago

Leonard Pinth-Garnell would have a ball with that awful front end.

DialMforMiata
DialMforMiata
19 hours ago

If it isn’t traditionally beautiful, does that make it unconventionally hideous?

1978fiatspyderfan
1978fiatspyderfan
16 hours ago
Reply to  DialMforMiata

No it has a great personality

DialMforMiata
DialMforMiata
16 hours ago

It has a cute friend.

Andy Individual
Andy Individual
19 hours ago

So many people complain when a production model looks nothing like the concept. In this case that would be a feature, not a bug.

Urban Runabout
Urban Runabout
18 hours ago

Remember when Bentley showed the first concept for the Bentayga (EXP 9F) – which was nothing less than a modern reproduction of a Studebaker Lark Wagon?

Hugh Crawford
Hugh Crawford
14 hours ago
Reply to  Urban Runabout

The EXP 9F looked much better than the Bentayga. The greenhouse in particular. The only thing that the Bentayga has to keep it from be totally embarrassing is that no can remember what it looks like, other than sort of like a Chrysler. If you must rob a bank in a six figure luxury car, it’s the one that nobody will remember how to describe, yet in spite of of its anonymity it still manages to to be ugly.

But this has an ugliness that is memorable, like a misspelled lower back tattoo in comic sans.

On a positive note, the incontinence garment covering the grill area surely must be a subtle poke at tha cat’s anus design of recent Lexus grills, and I appreciate the joke.

Winsome Badger
Winsome Badger
19 hours ago

How the mighty have fallen…

NCbrit
NCbrit
19 hours ago

Looks like the latest Ninja kitchen appliance.

Urban Runabout
Urban Runabout
3 hours ago
Reply to  NCbrit

I’d at least be okay with one of those on my kitchen counter.
Not this mess.

Drive By Commenter
Drive By Commenter
19 hours ago

Say what you will. That car definitely has presence. Showing off that while having money, getting dirty hands doing things like driving isn’t beneath them.

Alexk98
Alexk98
19 hours ago

*Looks at British Luxury Automakers*
“Can’t you be normal FOR FIVE MINUTES”

FormerTXJeepGuy
FormerTXJeepGuy
18 hours ago
Reply to  Alexk98

screams with mouth full of crumpets

Spikedlemon
Spikedlemon
19 hours ago

While I don’t like the grille, that texture is an interesting direction that has my attention.

Martin Dollinger
Martin Dollinger
19 hours ago

I like the rear lighting and what I see of the interior. But the rest really is…something.

Protodite
Protodite
19 hours ago

Its a far worse looking Polestar

JC 06Z33
JC 06Z33
19 hours ago
Reply to  Protodite

I was going to say that Polestar/Volvo wants their rear end back.

PlugInPA
PlugInPA
14 hours ago
Reply to  JC 06Z33

Yep, the back looks like a C40.

Citrus
Citrus
14 hours ago
Reply to  Protodite

Well Polestar is owned by Geely, which also owns Zeekr, and there is some serious Zeekr 09 in that front end.

Harvey Firebirdman
Harvey Firebirdman
13 hours ago
Reply to  Protodite

I was going to say my Polestar 2 wants it taillights back haha

John Downey
John Downey
19 hours ago

I’ve been wondering if one of the big luxury brands might do a REV with a small straight-six generator. Electric torque with gas range from an inherently balanced engine run at a specified RPM (making noise cancellation easier) just seems like a best of both worlds for a brand that values smooth and quiet motivation and isn’t afraid of complexity or maintenance costs.

LMCorvairFan
LMCorvairFan
13 hours ago
Reply to  John Downey

A good set of walking shoes are cheaper, better looking and far more practical.

Bizness Comma Nunya
Bizness Comma Nunya
19 hours ago

Is this some part of strategy to kill off Jag and Bentley by ruining the brand images of both, then sell them off to OEMs out of China. Hmmm (takes off tinfoil hat)

Matt Lat
Matt Lat
19 hours ago

I like the Jag better

The NSX Was Only in Development for 4 Years
The NSX Was Only in Development for 4 Years
19 hours ago

*everyone hated that*

Ash78
Ash78
19 hours ago

The Venn diagram of buyers for this is almost a perfect overlap of people who “have currently or previously been subject to international sanctions in their name, specifically.”

The all-new Bentley Sanction Sanctorum.

Dottie
Dottie
20 hours ago

Bentley taking a page from the Tasman’s whale-inspired playbook.

Dan Parker
Dan Parker
20 hours ago

Looks like they got the jag concept good and hot, smooshed it into the mold that the Crown came out of then slapped in the tail lights from a Polestar. I’m sure if they make it expensive enough they’ll be all over Newport Beach.

Ash78
Ash78
20 hours ago

Oooh, metal mesh interior?

As a person who aspires to jump straight from a Civic to a Bentley, this will make the leap a little less jarring.

Sasquatch
Sasquatch
20 hours ago

I’m trying really hard to chew back the vomit that keeps rising in my throat. That’s not even a car anymore, it’s bad architecture; and I’ve seen more attractive 1970s-era government buildings.

FormerTXJeepGuy
FormerTXJeepGuy
18 hours ago
Reply to  Sasquatch

leave brutalist out of this

Sasquatch
Sasquatch
15 hours ago

I’m not a fan of Brutalist Architecture either, but this has all the sex appeal of a DMV that’s passed through a large intestine.

TheDrunkenWrench
TheDrunkenWrench
20 hours ago

“What if we stole BMW’s bucktooth grille and filled in the middle?”

“That’s gold, Jerry! GOLD!”

“So is the paint!”

Harvey Firebirdman
Harvey Firebirdman
13 hours ago

I was going to comment BMW wants their giant nose nostril holes back.

Chris Stevenson
Chris Stevenson
20 hours ago

Are we entering (or already in) a brutalist automotive design era?

The NSX Was Only in Development for 4 Years
The NSX Was Only in Development for 4 Years
19 hours ago

It’s the McMansion era.

Nic Periton
Nic Periton
19 hours ago

I got the full on press packages, there is something Blue Train about this thing, combined with my 8 litre. Bentley have been doing Brutalism for a long time!

V10omous
V10omous
20 hours ago

Up front, I can’t help but get shades of a Zeekr 009 vibe

Funny, the vibe to me is shredded cheese.

Goof
Goof
17 hours ago
Reply to  V10omous

Yet there’s no pizza oven in the dash.

HOW IS THIS LUXURY WITHOUT A BUILT-IN PIZZA OVEN?!

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