Home » West Coast Follies: 1987 Volvo 740 vs 1998 Land Rover Discovery

West Coast Follies: 1987 Volvo 740 vs 1998 Land Rover Discovery

Sbsd 5 19 2025
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Southern California may be considered a Mecca for car lovers, but the folks who live there sure do make some strange choices with their cars. This morning, I present to you two European near-classics with questionable aesthetics.

Friday’s adventure rigs both went over like lead balloons, it looks like, with the Tercel wagon taking a slight edge in an uncharacteristically low vote count. But once again, I remind you: If you’re looking for actual good advice on finding a practical, reliable used car, you’re in the wrong place. We don’t do that here.

Vidframe Min Top
Vidframe Min Bottom

To be fair, I don’t actually want either of those cars myself, but if I had to choose, I’d take the Dodge van. I’ve loved the front-end design of the A100/A108 ever since I was a kid and had a toy version of Bill “Maverick” Golden’s Little Red Wagon. I imagine this one won’t do a wheelie, with the slant six and all, but it still looks unbelievably cool.

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Now: Just so you’re forewarned, I have horribly buried the lede on one of these cars, by choosing the top image that I did. One of these cars just has a bad paint job. The other has a cool paint job, but – well, just scroll down to see.

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1987 Volvo 740 – $3,500

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Image: Craigslsit seller

Engine/drivetrain: 2.3-liter overhead cam inline 4, four-speed automatic, RWD

Location: Santa Monica, CA

Odometer reading: 147,000 miles

Operational status: Runs and drives “perfectly”

Yep. A Volvo ute. The seller says this once was a wagon, but it looks more to me like a sedan that has had the rear window moved forward. You have to admit, though, that it looks pretty good as a ute, and the Swedish flag paint job is a nice touch. Whoever built this car missed an opportunity, though: they should have put a badge on the back that says “Vägen,” which would be the Swedish equivalent of El Camino.

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Image: Craigslsit seller

Mechanically, it’s a stock non-turbo Volvo 740, which is by no means a bad thing. It’s powered by Volvo’s sturdy “Red Block” inline four and an Aisin-Warner four-speed automatic, a combination which should just about last forever if you take care of it. Currently it has 147,000 miles on it, and it runs and drives very well.

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Image: Craigslsit seller

And this isn’t some backyard Sawzall job, either; it appears to have been pretty well thought-out. The blue and yellow theme continues into the interior, with custom bucket seats, door panels, and a rear shelf that contains speakers for what the seller assures us is a “bumping” stereo.

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Image: Craigslsit seller

There is one area of concern outside, however: the seam where the rear door used to be on the driver’s side appears to be trying to re-open. I would assume it was welded shut, but whatever filler was used to bridge the gap is cracking, which may mean not enough care was taken with structural reinforcements as there maybe should have been. But then, they’re not asking much for it, so you could just live with it and see if it gets any worse.

1998 Land Rover Discovery – $3,000

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Image: Craigslsit seller

Engine/drivetrain: 4.0-liter overhead valve V8, four-speed automatic, 4WD

Location: Del Mar Heights, CA

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Odometer reading: 158,000 miles

Operational status: Runs and drives “like a champ”

The Land Rover Discovery has a terrible reputation for unreliability here in the US, which is strange, because it has accomplished some amazing feats elsewhere. That seems to be the case with a lot of European cars, and I’ve never quite understood why. Maybe it’s because Americans are used to Toyotas that run flawlessly until they rust away, and Chevrolets that run like crap forever no matter what you do.

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Image: Craigslsit seller

This Discovery is from the final year of the first series, with a 4.0-liter version of the aluminum Rover V8 that dates back to Buick in the early 1960s. It powers all four wheels all the time through a ZF four-speed automatic. It has a two-speed transfer case and a lockable center differential for when things get gnarly. It runs and drives very well, the seller says, but they don’t give us any information about its history. My guess is there are no service records, so assume it needs everything, maintenance-wise.

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Image: Craigslsit seller

Inside, it’s got seat covers, and I assume there’s at least one popped seam in the leather seats underneath, because I’ve never seen a Discovery in this price range with perfect seats. The only problem the seller notes is that the driver’s window is off-track; they can hear the motor run, but it does nothing. They say they’re scared to open up the door panel to fix it, and if that’s really the only thing that needs fixing on this thing, it’s a hell of a deal for someone more handy.

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Image: Craigslsit seller

Outside, it has been painted flat black. Everywhere. Even the wheels. How much more black could it be? None. I’ve never been a fan of this faux-tactical look, but some people must like it, because you do see it a lot. It looks undamaged, just badly painted. You could repaint it again, I guess, if you wanted it to be shiny. I know I would be tempted to do so.

Anyone who has had to resort to cheap cars has made compromises on appearance. I guess the good news is that they both run and drive fine. You’ll get a lot of funny looks, especially with the Volvo, but at least you’ll be able to make a getaway. So I guess the question is, which one would you rather be seen in?

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Fiji ST
Fiji ST
1 day ago

A truck-ish Volvo? Yes please!

Mr E
Mr E
1 day ago

I’ll happily drive the colorful ute until it cracks in half.

JDE
JDE
1 day ago

Indeed Crack Pipe on both accounts here. Though the absurdity of the Ute does draw me slightly. Though I have no need to actually drive it. It just feels like something you need to be dressed in ADIDAS Gear head to toe to actually get it to start. Is that the Slavic version of a redneck? I feel like it might be. Cheeki Breeki!

Bill C
Bill C
1 day ago
Reply to  JDE

Trust me, Swedes do redneck well. They don’t need to borrow from Slavs.

GFunk
GFunk
1 day ago

In a world of terrible choices, might as well let your (Swedish) freak flag fly – going with the Ute!

Argentine Utop
Argentine Utop
1 day ago

It really is a special day when the reliable and sensible choice is a ´90s LR over a Volvo.
What the heck, indeed.

A. Barth
A. Barth
1 day ago

Disco, please!

I’m an unapologetic proponent of LR so that was an easy choice, even before seeing the Volvo in the early stages of fallapart.

UnseenCat
UnseenCat
1 day ago
Reply to  A. Barth

I’ll second that! I know Disco 1’s inside and out… They have a seemingly unshakeable bad rap, but it’s completely undeserved. It was always a service/support network problem. And this is likely to be rust-free, coming from California. It’s getting into shut-up-and-take-my-money territory…

Thankfully for my wallet, it’s half a continent away.

Kevin B Rhodes
Kevin B Rhodes
1 day ago
Reply to  UnseenCat

Disco Is get tarred with the same brush as Disco IIs. THOSE deserve the reputation. I wouldn’t say my ’95 has been trouble-free in the decade I have owned it, but it’s been entirely adequately reliable for an ancient truck with 135K on it.

UnseenCat
UnseenCat
1 day ago
Reply to  Kevin B Rhodes

Cross-breeding BMW and Land Rover engineering in the Disco II was ill-advised and probably angered the ghost of Joseph Lucas so much that they’re all cursed.

Kevin B Rhodes
Kevin B Rhodes
1 day ago
Reply to  UnseenCat

There is nothing BMW about a Disco II. It is based on the P38a Range Rover architecture (Disco Is are Defenders in Mommy jeans), which was very much a done deal when BMW bought Rover. There is more Honda influence in the early Discos than BMW.

Shop-Teacher
Shop-Teacher
1 day ago

I can not resist the ute.

StillPlaysWithCars
StillPlaysWithCars
1 day ago

I’m not young and dumb enough to go with the Volvo and just see if that crack is cosmetic or structural. I’ll live like it’s 1976 in that Disco please.

I don't hate manual transmissions
I don't hate manual transmissions
1 day ago

Not a fan of the Swedish flag theme so it needs a new paint job anyway (they both do) and I’ve got a welder, so frankencar it is.

Man With A Reliable Jeep
Man With A Reliable Jeep
1 day ago

I can’t believe they upholstered the interior of that Volvo 740 Ute in 100% genuine Napahyde.

Lori Hille
Lori Hille
1 day ago

There’s got to be a local story behind the Ute. Did a Volvo repair guy make it for his delivery truck or for promotional use? Our SAAB whisperer has a 9-5 station wagon as his shop car, but it’s not so colorful.

Richard O
Richard O
1 day ago

Personally, I was leaning towards the Disco even before I saw the ute conversion. The Disco would make a great project and as a fifth car I can manage downtime on it. Give me the V8.

10001010
10001010
1 day ago

Location: Del Mar Heights, CA (Not its real location)

Gubbin
Gubbin
1 day ago
Reply to  10001010

Del Mar Hills instead? There’s a lot of money around Del Mar, no matter what.

The WVU seatcovers say “party school kid in Mom’s previous car” but it’s 27 years old and looks rather well-kept even after said kid’s ownership so I just dunno.

Cars? I've owned a few
Cars? I've owned a few
19 hours ago
Reply to  10001010

It does show up on Google Maps. There’s a Del Mar Heights Road and I used to live a little less than a mile north of it nearly 50 years ago when I was in college at UC San Diego.

Gubbin
Gubbin
18 hours ago

Yeah, Del Mar Heights was developed before Del Mar Hills as I recall. I remember when it was all poinsettia fields and dirtbike trails and stuff.

Cars? I've owned a few
Cars? I've owned a few
17 hours ago
Reply to  Gubbin

When I was there, I could drive and be out in avocado groves in like 10 minutes. Now, all that ground has been subdivided and developed. I’ve been back in SD since then for business and checked out my old haunts and it’s pretty unbelievable. The old college buildings look and sound the same, but all the kids running around are so young. Lol. And Asian, because they pay a lot more for tuition than I had to. ($212/quarter and I had a scholarship, so books came to more than that) Prop 13, yada, yada, yada.

I live in Washington now, and we went through a similar tax revolt era here and for the past couple of decades, local valedictorians sometimes can’t get into UW because the university is so starved for funds and accept so many out of country students whose parents will pay so much more.

My son got picked up by The Ohio State University, with a Buckeye Scholarship, which made tuition between the two a wash, but there were travel expenses. And they didn’t accept the two years of credits he earned (and an AA) in a program they have here. Fortunately, he was able to transfer to UW and suddenly he was a junior, instead of a sophomore and graduated in three years.

Gubbin
Gubbin
15 hours ago

Similar story for me. In fact, some old credits from NSCC (AKA Bunker State College) helped me get my BS dang quick.

ChefCJ
ChefCJ
1 day ago

The Volvo accomplishes the amazing feat of starting out looking great in the first picture, then slowly getting more alarming with each subsequent picture. A far better horror film than The Car, that’s for certain

PresterJohn
PresterJohn
1 day ago

The Disco may empty my wallet, but the ute may come apart on the highway at some point. The ute is also the very definition of “someone else’s project”. God help me, I’m taking the Disco

SAABstory
SAABstory
1 day ago
Reply to  PresterJohn

I said “Jesus Christ I’m going with the Disco” and my wife overheard me. She was very confused about why an old guy like me was going to the disco. Saturday Night Fever jokes began around .5 seconds later.

SAABstory
SAABstory
1 day ago

You know it isn’t a great choice when a Disco is the lesser of two evils.

Both better than a K-car, though.

Church
Church
1 day ago

Neither, for sure. But gun to my head how could I resist a Volvo ute?

Brandon Forbes
Brandon Forbes
1 day ago

Never buy someone else’s project. Especially not one that seems to be cracking in half. I have no desire for the LR, and honestly if it weren’t for that seam that sould be minor, or could be covering unspeakable horrors, I would have gone Volvo, but Nope. Can’t do it here. That interior is also eye searingly bright and too much for me.

Michael Beranek
Michael Beranek
1 day ago

Ja hey dere, that El Cavolvo would be perfect for picking up several cases of Point on the way to Walleye Night at the local supper club. A great ute for guys named Nils.

Last edited 1 day ago by Michael Beranek
Gubbin
Gubbin
1 day ago

Point? I see you are a man of taste.

Michael Beranek
Michael Beranek
1 day ago
Reply to  Gubbin

My point is it’s the sort of thing you will only see north of 80.

Gasoline on the brain
Gasoline on the brain
1 day ago

What is the deal with the Gucci logo embroidered on the headrests of the Volvo (aftermarket) seats? It’s not Italian or remotely close to it. Nor is it luxury in any real capacity … arguably it became more utilitarian when hacked into a ute. I get the wacky customization, but maybe put a Swedish flag there instead? Volvo logo? Even the Australian flag for a little knowing wink? The Gucci logo just seems weird.

Bob the Hobo
Bob the Hobo
1 day ago

Going with the Vägen, even if it looks to have an undercoat of Bad Seamstress Blue.

Squirrelmaster
Squirrelmaster
1 day ago

Disco. I love the Disco and though they are unreliable, there are enough resources out there to keep them going if you commit to the elbow grease. I’m not sure I can say that about a Volvo actively splitting in two.

4jim
4jim
1 day ago

I know that I could have a lot of fun off road with the LR for much less than the cost of a SXS.

Canopysaurus
Canopysaurus
1 day ago

Taking the üte.

Jeff Elliott
Jeff Elliott
1 day ago

From the header image it was volvo no question, but even before the seam coming apart I was out.

I know this era of Discovery to be unreliable and I can’t remember the last time I saw one of this era on the road but it’s better than a car that is coming apart at the seams.

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