There’s something really appealingly animal-like about this 1961 Morris J4 pickup truck. It’s less that it looks like any sort of specific animal, and more that is seems to have the bearing of an animal, something friendly and willing and tough, perhaps a bit like a combination between a mule and dwarf hippopotamus.
It’s a tidy little cabover package, with you and a friend and a 1500cc inline-four all hanging out in the little cab up front, with a nice long and deep bed at the rear. I especially like the copy in this page of the brochure, as it avoids tedious talk about power or how much it can carry and instead focuses on what matters: “front sidelamps and flashers are combined in attractive streamlined units” and “stop lamps/tail lamps with flashers form a neat three-in-one unit.”
Gentlemen, please! I can only get so erect this early in the morning!
Also, let’s see how true this claim of a “neat three-in-one unit” really is:
Okay, that is a nice neat unit. Two sections, three functions, I get it. These people understood how to sell some mothertrusting trucks.