The majority of new travel trailers on the market have interiors that are boring at best and dreadful at worst. Most RV companies either copy whatever’s popular in cookie-cutter home design or just make a bland hotel room on wheels. Airstream isn’t one of them. The company has been churning out new trailers with fabulous interiors, and the company’s latest is a banger. The Airstream Stetson + 6666 Special Edition Travel Trailer has an interior that looks like a cowboy hat and boots. All campers should look this awesome inside.
According to Airstream, some of its most famous and most sought-after campers in its history are the special editions that it prints out every now and then. After the turn of the century, Airstream decided to get creative with these special editions. Airstream is a global icon with staying power, so why not partner up with other legendary brands with huge followings? These collaborations produce campers with the iconic Airstream look, but with some remixing from the partner brand.
These Airstream collabs are all over the place, from the 2006 Airstream Quiksilver Edition Bambi and the 2011 Airstream Eddie Bauer to the 2010 Victorinox 125th Anniversary Special Edition Airstream and the 2021 Pottery Barn Special Edition Travel Trailer. All of these trailers are neat and all, but Airstream didn’t really catch my attention with its special editions until the Frank Lloyd Wright Usonian Limited Edition Travel Trailer came around earlier this year. Now, Airstream got my attention again with the new Airstream Stetson + 6666 Special Edition Travel Trailer.
Even if the cowboy aesthetic isn’t for you, one thing is clear: this trailer is anything but boring.
Hats And Ranches
This 27-foot trailer is a three-way collaboration between Airstream, iconic cowboy hat maker Stetson, and the 6666 Ranch (Four Sixes) in Texas. The trio combined their heavyweight brand energy to create a camper that’s a love letter to the old American West. If you’ve read my content for long enough, you know the colorful history of Airstream. The company chose two collaborators who have pretty rich histories. Here’s what Stetson says about its past:
In 1830, John Batterson Stetson was born in East Orange, New Jersey. His father, Stephen Stetson was a successful hatter who ran the No Name Hat Company. The company was known for their superior quality hats and John B. learned the trade as a child. One of thirteen siblings, however, John B. was not likely to inherit the business. In the early 1860s John B. decided to try his luck and venture to Pike’s Peak to seek a fortune in gold. Sleeping in the rough wilderness, John used primitive felting techniques to create water repellent blankets and the first hat to protect him from the elements. This was the original “Boss of the Plains”; a Western hat that would become the cornerstone of Stetson’s hating business and still in production today.
John B. Stetson’s unsuccessful search for gold resulted in his idea to start hat manufacturing upon his return to Philadelphia in 1865. With only $60 dollars loaned to him by his older sister Louisa, he purchased tools and fur, rented a small room and took on two workers. To differentiate his products from the competition, he sent a “Boss of the Plains” hat to each South-Western dealer with a letter asking for an order of a dozen. By the early twentieth century, Stetson owned the world’s largest hat factory. In 1877, the first orders from overseas arrived. In 1899, about 2800 retailers throughout America were selling Stetson hats. The company employed close to 1200 workers. 50,000 dozen hats were produced that year. Notable people who wore Stetson hats in the late nineteenth, early twentieth centuries included Colonel William F. Cody “Buffalo Bill”, Calamity Jane, Will Rogers and Annie Oakley.
John B. Stetson passed in 1906, leaving behind a legacy of making quality hats. Apparently, he was also known as being a bit ahead of the typical 1900s businessman, as he was concerned about the health and education of his employees.
In the century since then, Stetson has become an icon. When men stopped wearing hats regularly in the 1950s, Stetson was one of the few companies that survived the crash of the hat industry. Then, as western-style films rose in popularity, so did Stetsons. Today, the company is so popular that people often call all kinds of western hats Stetsons, whether they’re actually made by Stetson or not – sort of like how many people call all facial tissues “Kleenex.”
The other partner here is the 6666 Ranch, and its whole deal is producing Quarter Horses and Angus cattle. The Texas State Historical Association continues:
The Four Sixes (6666) brand was established by Samuel Burk Burnett in the early 1870s. Although legend persists that Burnett’s brand was devised to honor a winning poker hand of four sixes that he once held, sources indicate that Burnett, after successfully completing his first drive to Kansas as trail boss for his father’s herd in 1867, saved his earnings and in 1871 used them to buy 100 cattle bearing the Four Sixes brand from Frank Crowley in Denton County. Burnett’s brother Bruce used the brand in reverse (9999) for his ranching operation, which he moved to Knox County in 1889. In 1874 Burnett moved his cattle to the region of the Wichita River, bought land, and established his ranch headquarters near the site of present Wichita Falls. Due to the drought of 1881 Burnett was forced to drive his cattle to the Red River to survive. He subsequently leased 300,000 acres of Comanche-Kiowa reservation land. In 1893 he began the process of purchasing the Old Eight Ranch, 140,000 acres and 1,500 head of stock, from the Louisville Land and Cattle Company of Kentucky. The purchase was finalized in 1900, and Burnett moved his 6666 Ranch headquarters to King County.
By 1900, when the government opened the Kiowa-Comanche reservation for settlement and ordered the cattlemen to vacate their leases, Burnett obtained from President Theodore Roosevelt a two-year extension to enable him and his fellow cattlemen to move out and dispose of their herds in an orderly fashion. In 1902 Burnett bought 107,520 acres in Carson and Hutchinson counties from the British-owned White Deer Lands for $2.65 per acre. This choice Panhandle range, which had previously been leased to Al Popham and J. L. Harrison, was located along Dixon Creek and contained abundant water. It became known as the Burnett-Dixon Creek-6666 Ranch. Over the next few years Burnett acquired sufficient adjoining range land to constitute an operation totaling almost a third of a million acres.
On his Four Six ranges Burnett began improving his cattle by careful culling of cows and importation of purebred Hereford and Durham bulls. The resultant offspring soon became consistent winners as feeder cattle in livestock shows nationwide. The Dixon Creek Division, sometimes known as the Stocker Ranch, was set up to receive calves produced on the other Burnett properties. Gradually, the Four Sixes became a strictly Hereford operation, and Burnett’s cattle were among the first to be spayed to better fatten them prior to slaughter. The Four Sixes acquired its first cow horses from Burnett’s father-in-law, Col. M. B. Lloyd of Fort Worth; since then all horses on the ranch have been branded with the letter L on the left shoulder. Burnett’s purebred quarter horses likewise became well known throughout the Southwest.
Today, the 6666 Ranch spans some 350,000 acres, with a section in Dixon Creek covering some 108,000 acres. In addition to ranching, the 6666 Ranch gets money from oil wells on its land. The 6666 Ranch was also used as a set for some Marlboro cigarette commercials, and figured prominently in the TV show Yellowstone.
All of this is to say that there are three ridiculously strong brands at play here, and they came together to make a camper that is supposed to feel like a greatest hits of the American West.
Like A Cowboy Hat You Sleep In
The fun starts outside with subtle, but neat changes. The Airstream Stetson + 6666 Special Edition Travel Trailer sports a red accent line that wraps around the trailer at the beltline. From there, the brands added weathered metal accents to make the trailer look like it’s been around for a hot minute in the Old West. Stetson added its own touches to the screen door, and the cover for the front windows has a monochrome cowboy mural. Capping off the exterior is a Southwest-style awning.
It’s the inside where things get wild. Pop open the door, and you’ll feel like you’ve walked into some sort of mobile ranch on the range.
What pops out immediately to me is the color theming and the materials. The dinette table is a black-stained oak, and the cushions are tobacco-brown semi-aniline leather that looks like it was ripped from several pairs of cowboy boots.
There’s a lot of metal in this interior, from the signature Airstream aluminum to hammered copper used for the kitchen and bathroom sinks. More of this western-style metalwork is used as hardware for drawer pulls and other smaller metal trim pieces.
Airstream further says that the interior has woven curtains, leather tiebacks for the curtains, a floor-to-ceiling vintage-Stetson-ad-based cowboy mural in the kitchen, and stained, handcrafted wood used for the countertops and cabinetry. Of course, this is a cowboy hat-themed camper, so there’s a rack for three Stetsons, too. There’s even a western-style rug on the floor.
I think the Frank Lloyd Wright Airstream special remains my favorite, but I totally dig the Stetson + 6666 Special Edition. I adore the real wood, metals, and leather. Everything seems really cohesive, too, like designers actually took their time to build it out in a way that makes sense.
That said, I think this is a trailer that’s more for general RV folks who love the American West, not real cowboys and ranchers. A lot of the trailers that I saw on ranches out in Texas were massive fifth wheels and toy haulers. After all, these guys do want to bring their toys and their horses with them when they travel. I did see some Airstreams, but like much of the rest of Texas, it seemed to me that the hard-working cowboys out there think bigger is better.
Still, if you’re the kind of person who likes wearing a Stetson, I could see you loving this rig. I know I do, and I probably own more western hats than perhaps any regular Midwesterner should. But even if you don’t like this particular style, I think you, like me, might appreciate that Airstream continues to pump out campers with killer interiors.
The RV Industry Should Take Notes
Maybe it’s a bit silly, but I’ve gotten so tired of the typical camper interior. There are only so many times you can look at a camper interior that looks vaguely like a mass-produced house before you get bored. Too much of the RV industry seems to think that everyone wants to buy a swoop-covered rig that looks like one of the houses on the side of the road with signs that say “From the 200’s.” Or, you get one of those nifty off-road campers, and most of them feel like you’re sleeping in a bunker.
I mean, just take a look at this six-figure destination trailer that I toured earlier this year. It’s all gray and white. This one is a little more flashy than usual with the occasional splash of wood:
Not convinced? Here’s another angle:
So, props to Airstream for continuing to do things differently. Dare I say, I wish all campers had such attention to interiors, no matter what their theme is.
Sadly, “different” in this case does mean it’s going to cost you. If you want a camper to match your cowboy hat, Airstream says the Stetson + 6666 Special Edition Travel Trailer has a starting price of $169,900, and somehow, I fully believe it’ll sell each one.
For that price, you get a 27-foot trailer with a front bed, sleeping for four, and two axles. Yes, for those of you counting, the fourth person doesn’t have a place to hang their Stetson, oops. Anyway, you also get 2.4 kWh of lithium batteries, a 2,000W inverter, and 300W of rooftop solar. The trailer weighs 7,600 pounds when loaded, so you’ll want something like a full-size SUV or truck to haul it.
Sadly, I am outside of Airstream’s demographic by a far margin. I couldn’t afford this even if I wanted to. Nor could I even imagine spending this much money on a camper. That said, I adore the looks of the Airstream Stetson + 6666 Special Edition Travel Trailer, and I’m happy that some RV companies are still putting a lot of detail into their interiors. I stand by what I say: I wish all campers had fun interiors.
Top graphic image: Airstream
Goes great with your 125k cowboy Cadillac truck.
’70s vibes, but the kitchen is nice.
There have been some really cool special editions over the years. There’s a lot of cool stuff in this one, but dedicating the whole cabinet over the hatch to 3 Stetson holders seem a little too specific. I also assume it looks better in person, but the wood selected for the upper kitchen cabinets looks like the 70’s wood paneling from the basement of the house I grew up in.
The Frank Lloyd Wright edition from last year was more my speed.
It’s interesting that the CCD edition back 2001 really aged well and set the stage for so much of the current Airstream Design. We camped next to a 2008 CCD edition last year and even at 17 years old, it felt very modern and comfortable inside.
The Pendleton Edition is another great one.
There’s been some weird ones too though, like the Norman Rockwell edition that was limited to 50 units.
Nah. Way too kitschy for me. Even if I were a real cowboy I’d feel like I was cosplaying every time I stepped inside.
I mean a real cowboy (at least based on our image of them) wouldn’t be using some plush RV like this! They sleep under the stars with only their saddle blanket and the Stetson tipped over their face with the six gun at their side!
Well said.
Fun fact: the *actual* most popular style of hat worn among cowboys was… drumroll please….
The Bowler!
Why? Because the Stetson’s wider brim meant that the wind could blow it off your head easier.
The Airstream collaboration editions are as close as you can get to an “investment” in the world of RVs. They effectively never sell for less than original purchase price, and a few go up slightly in value over time.
I’m still hung up on how cool the Pendleton edition was. If need and economics ever line up that will be my next Airstream.
Technically, my 2007 standard edition Safari is still worth around what it cost new, but that’s in 2025 dollars compared to 2007 dollars. The 2025 dollars are worth a lot less. But they do hold their value, even at nearly 20 years old.
Whether one likes the Accountant movies or not (with its realistic, boring take on the profession of public accounting…), one has to appreciate the glories of Affleck’s Airstream.
Even if I have questions on how he’s towing the darn thing with an F-150. A guy so concerned about conservative safety margins should be rolling a PowerStroke in an F-350.
Rodeo cowboys in AZ have something more practical. The front half for people and the rear half for horses. They don’t look Airstream fancy, but these trailers are very common in my area.
How is the company that makes these not called “Centaur”?
I’d wager many of those have happened in Airstreams over the years