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Alfa Romeo Is Screwed In North America

Alfa Romeo Boned Tmd Ts
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The saddest sight I personally witnessed at Pebble Beach was not a crunched Lamborghini being pulled onto a flatbed. It was the auction for the “Quadrifoglio Collection” of vintage Alfa Romeos. I’d inspected most of these historic cars before they rolled across the stage and, while I’m no expert, they seemed as fine an assemblage of the Italian brand’s best racers and road cars as you’d find anywhere. My assumption was that they’d fetch a good price. This assumption was wrong.

In fact, I was surprised to see that Alfa Romeo even held an event at Pebble Beach. There are so many sad Stellantis brands that it’s easy to get fixated on Maserati or Fiat and forget that the company has a third failing Italian marque. I’m not sure what future Alfa has, but the view from Monterey ain’t great.

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That’s ignoring that the brand’s cars are built outside of the United States and thus susceptible to higher tariffs. The EU and the United States have come to an agreement, but the agreement is still going to be extremely negative towards European cars. Audi, in particular, is raising prices by thousands of dollars on everything as it tries to stay afloat.

Could an Alfa EV help? Probably not, especially because America’s garages are so overstuffed with junk that there’s no room for them.

A Brand Has To Stand For Something

Alfa Romeo Rm
Site: RM Auctions

Auction houses seem to love a featured collection. When you’re in the room at an event like the RM Sotheby’s Monterey event last week, there can be a sense of FOMO as a series of cars from one brand or one collection start to go for a high price. Your Autopian crew was there on Friday to see the first car that gaveled at RM, which is one of those tiny Ferrari toy car replica things. It sold for about what I paid for my Subaru Forester.

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The next auction was the “La Bella Macchina’ sculpture, a giant copper bust of a man driving an unnamed car. If you were curious, “La Bella Macchina” is Italian for “No one said that this is clearly a 1959 pontoon-fendered Ferrari 250 TestaRossa with Enzo Ferrari behind the wheel. No one even said the word Ferrari. Please stop saying the word Ferrari, we don’t want to get sued.” That sculpture went for $66,000, or about what I’ve paid for every car I’ve ever owned combined.

Although it was early, the room felt hot. There was an energy, and many seemed to be expecting something great to happen. Eventually, the payoff would come in the form of a Volkswagen Beetle that sold for over $300,000. My reading of the overall RM auction was that most cars did pretty well, and a few did extremely well. Any fear that the market was soft seems to have been allayed.

The one big exception was the Alfas. There were 11 lots in total, all sold with no reserve, and they ended up hundreds of thousands of dollars short of the pre-auction estimates. The first lot was a 1970 Alfa Romeo 1750 GTAm-spec car ready to return to vintage racing. Even if you grant that some of these estimates can run a little high, it sold for $53,760, compared to an expected range of $80-120k. The next lot went for $550,000, compared to the $700-$900k estimate. Lot 116, another 1750 GTAm, didn’t even hit half of the low end of the predicted $200-$250k estimate. Perhaps sensing what was going on, the lowest-priced lot was pulled from the auction.

At one point, the auctioneers yanked the legendary Peter Brock on stage to talk about the provenance of the 1968 Alfa Romeo T33/2 ‘Daytona’ historic race car. An absolutely beautiful Autodelta creation I’d drooled over earlier that day, it didn’t take much from Brock to convince me of the importance of this car. Mario Andretti drove it at Daytona! What else do you need to know?

A lot, apparently. The T33/2 was predicted to sell for $1.7-$2.0 million. Even with the Brock bump, it only went for $1.16 million. Again, I’m not an expert, and there may be something particularly off about these specific Alfas, but I neither saw nor heard anything to indicate that. So far as I can tell, of the 11 cars, only two met their estimates and only one exceeded them.

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That’s not good for a brand. That same night, someone paid more for a fake Porsche single-seat toy race car than they did for a fully-functioning racing Alfa Romeo. Anything Porsche, Ferrari, and even Jaguar seemed to snag a good price. Across town, Alfa Romeo had an event for the North American debut of the Alfa Romeo 33 Stradale. That little Italian supercar looks fantastic, and I’m genuinely interested in it. Is anyone else? I had no idea this event happened. I saw the car nowhere, and I didn’t hear a single person talk about it.

You can have a brand with no history and be successful. There are no vintage Teslas on display at these auctions, or being put on golf course greens, but plenty of them on the street. A brand like Alfa Romeo, which offers no products that are truly exemplary, needs its history. It needs people to care. The vibes seem to be, sadly, that many people do not. The RM Auction is just one data point, but in a place where people gather to spend a week entirely focused on cars, the people who are supposed to care seemed mostly disinterested.

Screenshot 2025 08 22 At 7.34.31 am
Image: Alfa Romeo

Though there are plans for new products, key products are delayed, and the current lineup is pretty sad. There are two uninteresting crossovers and one super sedan that’s maybe great, but now a little too long in the tooth (and selling at a steep discount). It’s not the brand’s fault, but post-Sergio Stellantis leadership clearly hasn’t given Alfa much attention. What’s the company offering in the meantime? Custom spec’d cars and a factory-backed restoration business. That’s not likely to be enough.

Want further proof that people in America are not moved by the brand? In Europe, Alfa Romeo is up by more than 33%. Over here? Through the first six months of 2025, the brand hasn’t been able to sell even 3,200 cars, with every single model down by more than 25%. It’s been more than a decade, but Alfa still hasn’t gained any real traction here.

My best interaction with an Alfa all week? I was walking back to the car after the Concours and spotted a gentleman with a clean Alfa 164LS. One of my all-time favorite cars. He spotted me checking out his ride, and he engaged that glorious-sounding Busso V6 to drive over and talk to me. He handed me a card with his number and a picture of the car. It’s for sale. Any reasonable offer accepted. How long before someone is saying that on behalf of the entire brand?

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The EU Is Trying To Introduce Legislation To Retroactively Diminish Tariffs

2026 BMW XM Label
Photo credit: BMW

Everything about this tariff situation feels extremely off-the-cuff, and in place of carefully crafted trade deals, we’ve got a bunch of memos. The latest memo involves the EU, and negotiators for Europe seem to have brought the import rate for cars down to 15% from 27.5%, which is still terrible for Europe, but less terrible.

According to Reuters, that rate can also be applied retroactively if it can get legislation to reduce tariffs on American industrial and agricultural goods introduced quickly:

EU trade commissioner Maros Sefcovic said it was the European Commission’s “firm intention” to make proposals by the end of this month, meaning the U.S. car tariff reduction would apply from August 1.

A senior Trump administration official, speaking on condition of anonymity, said European carmakers could see relief from the current U.S. tariffs within “hopefully weeks.”

“As soon as they’re able to introduce that legislation – and I don’t mean pass it and fully implement it, but really introduce it – then we will be in a position to provide that relief. And I will say that both sides are very interested in moving quickly,” they said.

If you’re an American carmaker with products being produced in Mexico and Canada, you’re probably wondering why all of your competitors are getting a better deal than you are.

Audi’s Prices Are Rising By Up To $4,700 Because Of Tariffs: Report

Audi RS6 Avant Gt
Source: Audi

There was a moment where Audi seemed like the brand to be in the United States, but that moment has passed. Sales are down, and now, to keep from losing all its profits, Audi is going to have to raise prices, per Automotive News, who reports:

The electric Q4 E-tron compact crossover will see the smallest price increase, $800 or 1.6 percent, to $51,895, while pricing will rise by $4,700, or 3.7 percent, to $131,295 for the low-volume S8 large sedan, Audi said Aug. 21.

The starting price on Audi’s entry model, the A3 compact sedan, is rising $1,900, or 4.8 percent, to $41,395.

The Q7 large crossover now starts at $63,295, up $1,500, while the closely related Q8 crossover now starts at $76,895, up $1,200. All prices include shipping.

Lower-volume performance models received some of the highest increases. The starting prices of both the RS 6 Avant wagon and RS 7 sedan rose $4,100.

If you work in the cattle industry, the expected increases in costs might be offset by increased wages. Or maybe you own a company that’s a supplier to the cattle industry. Then times are good. For everyone else, my sense is that you’re going to see everything get more expensive and not have the wages to match. Price increases for cars are coming, probably for the 2026 model year cars. Just you wait.

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De-Cluttering Garages Could Be The Key To EV Adoption

Garage Inside
Photo: Depositphotos.com

Autopian contributor and EV expert Sam Abuelsamid’s other gig is doing research for a company called Telemetry, and he’s got a report out showing a bunch of reasons why people aren’t buying electric cars, and stuffed garages seem to be a big reason:

“90% of all houses can add a 240-volt outlet near where cars could be parked,” notes Telemetry Vice President of Market Research Sam Abuelsamid. “Parking behavior, namely whether homeowners use a private garage for parking or storage, will likely become a key factor in EV adoption. Today, garage-use intent is potentially a greater factor for in-house charging ability than the house’s capacity to add 240-volt outlets.”

Citing research from the National Renewable Energy Laboratory, an estimated 42% of homeowners park near existing electrical access that can be modified to work with a Level 2 charger. However, this number rises to 68% if homeowners change their parking behavior, most likely by clearing a space in their garage.

Therefore, for many potential EV drivers, the challenge of installing home EV chargers isn’t just technical or cost-related, but behavioral: too many Americans use their garages for storage.

I don’t have a garage, but my garage-use intent is to fill it with old Volvos.

What I’m Listening To While Writing TMD

Florence + The Machine is an all-time great band name, so I have to feature their new track “Everybody Scream” to close out the week. This is immediately going on my Halloween playlist for this year.

The Big Question

You can save one Italian Stellantis brand in North America, which one is it? Fiat, Alfa, or Maserati?

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Top Photo: Alfa Romeo

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FiveOhNo
FiveOhNo
3 months ago

I live near both DC and Baltimore, and I couldn’t even tell you where I’d go to purchase a new Alfa.

Col Lingus
Col Lingus
3 months ago

Save ALFA.
Screw the rest.
YMMV

3WiperB
Member
3WiperB
3 months ago

How would you like to be an Alfa Romeo/FIAT dealer right now? My local dealer has 75 new vehicles in stock right now. 3 500e’s, 19 Giulia’s, 33 Stelvios, and 20 Tonale Hybrids. Ouch. I think the FIAT dealers are probably worse off. At least there’s something for Alfa to sell.

Last edited 3 months ago by 3WiperB
3WiperB
Member
3WiperB
3 months ago

I also installed my charger near the front of the garage so it would work for either in or out. The wife won’t park in the garage because it’s (2) single car bays and she feels it’s too tight, so she parks her 330e right outside and runs the cord under the garage door. Luckily it’s long enough. When I had my Volt, it got parked in the garage. Right now, the MGB that I need to sell, my NC Miata, and the lawn tractor get the garage spots.

Frank Wrench
Frank Wrench
3 months ago

I’d pick Alfa for the history, as Matt discussed. I like to say that garages are for unregistered project cars. If it’s on the road, it lives outside. If I ever get one of my projects on the road, I will change my mind about that.

Vic Vinegar
Vic Vinegar
3 months ago

As an adult, I’ve always prioritized having my car in the garage. No scraping/brushing the car in the winter. I won’t get rained on in the summer when heading to work and the heat is less oppressive inside. My 12 and 13 year old cars have no paint issues, the headlights aren’t fogged up, no mice eating my wiring harness, no one stealing my catalytic converter.

I do wish my garage was bigger. The one side would be pressed to have a car much larger than the Prius over there and still be able to walk around. The other side should take just about anything smaller than a Suburban though.

Italian brands? Honestly I wouldn’t be shocked if someone told me they all packed up shop a year ago. I live in a major metro area with plenty of Euro brands driving around and I rarely see an Italian car. I saw a Giulia Quadrifolio last month, I think a base a couple weeks ago. Last Maserati I saw was somewhat clapped out with a flat brimmed guy driving it who must have traded his WRX for it.

ClutchAbuse
Member
ClutchAbuse
3 months ago

I installed a 240 outlet myself (former electrician)in my garage as close to the garage door as possible so I could charge on the driveway.

I don’t park cars in my garage, it’s where I wrench on my dirtbikes and my wife has a little workout area. Plus I’m just not comfortable charging a car inside. Yeah a flaming EV on my driveway is still a threat to my house but not nearly as bas as if it was inside.

Spikedlemon
Spikedlemon
3 months ago

QOD: For the American market?

I would kill Ram, and Chrysler. Consolidate all the American brands under Dodge & Jeep.

And then I’d work on expanding Fiat to lineup to slot in under Dodge for size (500, Panda 4wd & Tipo), fix up Alfa as proper sporting (and not a gussied up Dodge Hornet), and Maserati might be the one that has to take a break until things actually stabilize. Fiat can be the “small car”, Dodge can be everything else, and Alfa would need to be things that can take a corner.

Dan Bee
Dan Bee
3 months ago
Reply to  Spikedlemon

I like this. This might just work.

*Jason*
Member
*Jason*
3 months ago
Reply to  Spikedlemon

I would consolidate the old Chrysler to just Dodge and Jeep.

As for Fiat, Alfa, and Maserati? None are needed – they could all go. If I was keeping one it would be Maserati.

Boulevard_Yachtsman
Member
Boulevard_Yachtsman
3 months ago

Save the Trident! Those of us balln’ on a budget appreciate the future-variety.

I’ve never gotten the whole car-garage relationship with some people. For a number of years, I was renting out my first house with a two-car garage and would give people the option to rent the garage stalls. $50 for one stall, $150 for the whole garage. Everyone took the money off of the rent. So I’d end up parking a rusty ’57 Plymouth in there worth maybe $2K while someone’s nicely-modded Jetta or three-year-old Trailblazer would be parked outside in the snow all winter.

Meanwhile, many of my friends with garages do variations on what’s discussed here, store $1000 worth of junk and maybe a lawnmower in the garage while $60,000 worth of fresh Hondas sit out in the elements (one specific example). And then they’re annoyed when the vehicles get hail-damaged.

I prefer cars parked in the garages – the current renters at that house are also saving on rent and parking outside, so I’ve got my ’07 Acura RDX, my ’71 Sedan deVille, and my ’88 VW Fox packed in there right now. In my garage at home I’ve got the 220 EVSE set up for the Volt in the center stall, but since I can’t actually charge the Volt anymore, the XK8 is parked there in between my ’94 Fleetwood and ’71 Beetle. My daughter’s ’87 Corvette is parked on the other side of the Beetle. It’s technically a 3-car garage, but I’ve stuffed five in there on several occasions.

Last edited 3 months ago by Boulevard_Yachtsman
Andrea Petersen
Andrea Petersen
3 months ago

What Italian brand would I save? Oh honey, this is my favorite game of “Fck Marry Kill!” I’m married to Fiat.

Could I charge an EV in my garage? Sure, the last people who lived there had a Mitsubishi iMiEV and there’s 240 already set up. Could I clean out the garage to make space for an EV? Sure, I could reorganize the extra wheel and tire sets and throw the most-of-an-RX7-interior in the attic and make space.

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Member
Username Loading....
3 months ago

Having lived in The Burbs for most of my life I was always shocked by the fact that it seemed like the majority of people did not park their cars in the garage, you know the place they were meant to go, the one room that is usually measured by the amount of cars that it can fit. Instead the garages mostly contained a vast array of assorted crap. Various things ranging from equipment for hobbies that were no longer used to decorations for various holidays. I could almost understand if this was in the south or someplace that didn’t see very much snow, but no, they would frequently be out scraping snow off the windshield every morning rather than dare get rid of any of the useless junk cluttering up the garage. Another consideration is that garages are almost always too small. I think my last garage was marketed as an “oversized 2 car garage” I guess I technically could get two cars in there but it was tighter than I would’ve liked, not a huge problem but one of those cars was a Miata.

ClutchAbuse
Member
ClutchAbuse
3 months ago

I use mine as a workshop for my motos and we have a little gym setup. That’s a ton of space that can be used and it feels dumb to put a car there. I just wash them a few times a month and call it good. I also live in CA so it’s not like I’m dealing with extreme weather.

It's Pronounced Porch-ah
Member
It's Pronounced Porch-ah
3 months ago
Reply to  ClutchAbuse

I made a similar judgement about keeping stuff in the garage instead of a car, but some parts of the west get a pass in my mind. I live in MN, so when I see a garage full of junk and new cars in the driveway, I get the sense that those people value more things over nice things

At various points of my life one garage stall has also been a woodshop/moto shop but now I just move a car for a while if I am building/doing maintenance.

ClutchAbuse
Member
ClutchAbuse
3 months ago

Yeah I don’t understand filling your garage to the gills with crap. There are so many awesome things you can do with a space that big. A few people in my neighborhood have installed bars and put big tvs and couches in theirs for a killer man cave setup. You could make an awesome play space for the kids. A wood shop, a metal shop, a giant friggen train room.

But there are so many people that just can’t let things go. I’m so glad my wife and I aren’t like that. If it has no use for us it’s gone. Fuck clutter.

William Domer
Member
William Domer
3 months ago

At the moment I am feeling some shame. The garage has the new Sylvan sport trailer with the tent on it, another trailer with the kayaks, lots of summer house projects paraphernalia (table saw,lumber, etc.) and exactly 0 cars. There are 5 in the driveway parking lot, though one is a house guest. By winter (due any day now), spouses car and the Del Sol are indoors (heated and A/C garage: I am not worthy) the project VW restoration might well be in CA at my mechanically inclined cousins to get it perfect (then I would have a car in CA for all the vacations I have not taken in forever) and the Lexus camp puller, Well It stays outside where it belongs

William Domer
Member
William Domer
3 months ago
Reply to  William Domer

Oh almost forgot: Save Alfa, sell Maserati’s as upscale Alfas and sell Little fiats as toy Alfas. Problem solved and 2 less nameplates to fuck with.

DDayJ
DDayJ
3 months ago

Hail is a great incentive to keep your garage clean.

You can save one Italian Stellantis brand in North America, which one is it? Fiat, Alfa, or Maserati? – Alfa because it’s the only one I like, but None is probably the correct answer.

Shooting Brake
Member
Shooting Brake
3 months ago

I test drove a Giulia and I still can’t get over how good it drives. But I don’t own one…

Strangek
Member
Strangek
3 months ago
Reply to  Shooting Brake

Hmmm. I was just admiring how affordable they have become on the used market, especially if you are good with a Ti….

Shooting Brake
Member
Shooting Brake
3 months ago
Reply to  Strangek

I do that way too often…

Strangek
Member
Strangek
3 months ago
Reply to  Shooting Brake

My car started making a weird noise the other day. Instead of thinking about fixing it I’m thinking about a used Giulia for some reason LOL.

Kevin Rhodes
Member
Kevin Rhodes
3 months ago

You don’t need a garage to charge an EV. My friends who have been into EVs the longest (eight in total now, starting with an original Leaf), have never actually had a garage, in both homes they have had since, the charger is just on the outside wall of the house. Caused havoc with the Model S doorhandles not being garaged in Maine, but the only charging problems were Teslas that wouldn’t let go of the cable. Hilarious, that.

Though I have about zero desire or reason to buy an EV, my new garage with attached house will have a socket in the right place for a charger. Actually, two, one on each side. No reason to not future-proof the place, and it’s lots cheaper to do it now than have to retrofit it someday.

And on that front, all the loads of dirt have been delivered, and there is a guy out there right marking out for the initial dirt work as slab. Getting quite exciting, and yet absolutely terrifying as Trump’s nonsense continues.

Abdominal Snoman
Member
Abdominal Snoman
3 months ago
Reply to  Kevin Rhodes

You may want to consider getting a charger that’s got a very long cord on it and mount it near the garage door. Friend did that so the car usually charges inside, but if he’s got a long term project sitting on jack stands he can still charge his EV while parked outside. I’d also recommend getting a charger that plugs into a receptacle instead of hard wired so the 1 time a year you need 240V power for a welder or something it’s already available.

Dan Bee
Dan Bee
3 months ago

This.

Kevin Rhodes
Member
Kevin Rhodes
3 months ago

I have no need for a charger, I have no interest in having an EV at this point. But I rarely say “never” so might as well be prepared. And as you say, a couple of extra 240V outlets could be handy. The garage will have four on two circuits all-together – I may well have a 240V table saw someday, and it’s 28×36.

Dan Bee
Dan Bee
3 months ago
Reply to  Kevin Rhodes

Yup, pre-wiring is easy and inexpensive. There are also switches that let you run two 240V loads (separately) off one circuit.

Canopysaurus
Canopysaurus
3 months ago

Fiat, but only if it resurrects the X 1/9.

Last edited 3 months ago by Canopysaurus
RC in CA
RC in CA
3 months ago
Reply to  Canopysaurus

As a mid-engine design, a modern EV version with the motor tucked amidship would still provide excellent handling and weight on the drive wheels, placing the battery in the standard low COG skateboard. In reality, we’ll never see another 2160 lb car built, the stated weight of my ’82 X1/9.

Canopysaurus
Canopysaurus
3 months ago
Reply to  RC in CA

Yeah, those days are gone, which is kind of a shame since there are some tremendous small engines out there today that could transform an X1/9. An acquaintance, allowed me to drive their restored X1/9 that had been modified by Midwest Bayless with a Honda drivetrain and it was amazing. All the agility of the original, plus some real kickass. Granted, it had been at least 40 years since my last X1/9 drive, so no side-by-side comparison, but my calibrated backside still recalled past experience.

RC in CA
RC in CA
3 months ago
Reply to  Canopysaurus

Yes, I know of Matt’s conversions, and have driven one. I’d prefer a Lancia Intergrale engine conversion, like Momi in Israel. It keeps it Italian. Search youtube for ‘worlds fastest X1/9’ or similar search term.

Mrbrown89
Member
Mrbrown89
3 months ago

Most of my neighbors use the garage for storage, I use it for my cars and I still charge outside. The cord I use is pretty long and reach outside enough to charge whatever I have the closest to the garage door. I just make sure to leave a small gap under the garage door for the cord. I built a shed in my backyard for tools and such, and I still have plenty of space between the cars and walls from the garage to have shelves to store stuff.

The people that has yard sales = garage full of crap.

Ash78
Ash78
3 months ago

Clearing space in their garage? I mean, I get it — more than half of the garages in my neighborhood seem like they only exist to save $150/mo in offsite storage fees. We even park in the driveway since we converted the garage a couple years ago (gaining 600sf with HVAC was a no-brainer).

But I can still easily charge on 120V in my driveway. 240V if I pay to have it installed and run to the driveway (which will eventually be a carport).

I think the main issue is most people are just lazy. Honestly, if I look down and say “Eh, I can fill up an EV for 1/3 the price of gas, but I have to hire an electrician and pay $1,000 to $5,000 to make it happen, I’m going to ….wait, sorry, I have other priorities now.”

Homebuilders are the ones who ought to be leading this charge. If EV chargers become the norm, then that’s one less hurdle. Worst case, you can add a second clothes dryer!

Dan Bee
Dan Bee
3 months ago
Reply to  Ash78

You’re right. It’s easy and expensive to add an extra circuit and outlet during new construction. And builders can market and charge for “EV-ready” homes.

Pupmeow
Member
Pupmeow
3 months ago
Reply to  Ash78

I don’t think most Americans are foregoing thousands in expenses (plus the premium for EV v. ICE) because they’re lazy.

FormerTXJeepGuy
Member
FormerTXJeepGuy
3 months ago

I feel like those Alfas would be worth more if the brand was dead- now its a storied/historical brand that didn’t make it instead of a part of the Italian Zombie collection at Stellantis.

Fuzzyweis
Member
Fuzzyweis
3 months ago

I don’t see any of those brands needing to stay in the US, but I definitely think Fiat should stick around as a brand as it is such a staple in Italy.

As for the garage thing, I don’t have one and do have a charger so not much of an excuse, you can get a weather proof charger and mount it outside the garage or near the end of it. Or if like some houses with the washer/dryer in the garage you can get a charger with a longer cord that will just share the dryer outlet and still reach cars in the driveway, it’s just about using proper rated cable for the lengths that are run. It is so convenient charging at home, it is one of the best, if not the best thing about having an EV.

The clutter thing is a whole other [rant] Our neighborhood most garages are filled with junk, thankfully we have decent driveway lengths to hold all the cars from the occupants, but most new neighborhoods they build 4 bedroom houses with a 2 car garage and driveway that barely holds 2 cars, then the owners fill the garage with junk, have their 2 cars in the driveway, then the kids grow up and get their own cars that go on the street, and so within 10-15 years there’s cars down both sides of the street in a neighborhood with a +$300 a month HOA fee, but hey at least there’s a clubhouse you can rent. [/rant]

Ottomadiq
Ottomadiq
3 months ago

More and more plugs for home EV chargers are being installed on the outside of the garage wall.

JumboG
JumboG
3 months ago

So I don’t have a garage, I have a 40×40 metal building with 2 garage doors. It contains 2 boats and 2 project cars, along with a bunch of parts and a small lift.

Where do I put my other 4 cars, though? Well the convertible is under my carport and the other 3 in the driveway. Luckily the cord for my PHEV is long enough that I can park it next to my carport, where I installed a 6-20 240V outlet (that’s as much power as the PHEV can take) and it changes the charge time from 12 hours to 4 hours. The cord and the plug are right behind where I park the convertible, so it doesn’t interfere with access.

Grey alien in a beige sedan
Member
Grey alien in a beige sedan
3 months ago

I think that the best thing for Alfa is to have Stellantis put the Italian stable up for sale. Assuming that they sell only to a partner with enough resources to revive the brands.

With that said, I can’t imagine that any of the larger mainstream manufacturers would likely not bite at such an opportunity unless Stellantis puts a fire-sale price on the transaction. And I certainly can’t see GM or Ford biting here.

Furthermore, I honestly can’t see any Japanese brand taking a chance on them. And as for the European brands, I really can’t see VAG or MB going after them either. MB might only be interested in Fiat, if at all. I can’t see H/K going after them either, unless they are specifically looking for additional brands, but Hyundai and Kia have been sales champs for a few years, so again, not a great fit.

Let’s talk about China next…. This is where it gets interesting. SAIC already bought MG (and they also have a JV with VAG for various CDM vehicles), and while I don’t know if SAIC would be a good fit, there are other manufacturers who could bite at this opportunity. Geely is another similar maker which now owns Vovlo cars too.

At the end of the day, any sale would require a big pocketbook to not only buy and support the brands, but have enough ammo to fund a complete portfolio modernization.

Kevin Cheung
Kevin Cheung
3 months ago

I could see Great Wall Motors (makers of the infamous Funky Cat and Tank 4x4s) scooping up Alfa at a bargain price. They’re still big in ICE development, pushing out electrified V6s when the rest of China pivots to Miller-cycle range extenders. Dongfeng, like their partner Nissan is struggling to stay afloat, Geely’s bloated with too many brands, Changan has their plate full with Ford and Mazda while BYD seems to be content with doing their own thing (and sometimes selling powertrains to Toyota). They need some street cred to go upmarket, and they already have some sporting credentials through their joint venture with BMW for the electric Minis. GWM could really use some pizzazz for their ugly, ugly cars (the Tanks look alright though IMHO)

Eric W
Member
Eric W
3 months ago

Fiat, not a 500 owner but at least i’m mildly interested in that.
I see Maseratis all the time and think they should just be badge engineered Camry. win-win.

Grey alien in a beige sedan
Member
Grey alien in a beige sedan
3 months ago
Reply to  Eric W

Do you honestly think that the motoring public would buy a Camry-based Maserati? Camry is FWD and the last time Maserati developed a FWD platform – the Quatroporte II, it was an abysmal failure.

Let’s assume however, that somehow the next Maserati sedan is FWD and is a badge-engineered Camry. Given that the current Camry starts at a hair under $30k (and is a great deal), the Maserati variant will likely be at $60k-$70k for the base model. Okay, so now we have a car for sale. A reliable FWD Maserati. Who wants that? Seriously, if you wanted a fancy Toyota, you’re likely already at a Lexus dealership and not looking at Maserati.

I mean in a perfect world, this is a really good idea. Because I’d love to see what sort of beautiful bodywork we’d see and see what sort of tuning and other powertrain upgrades are done, but in the real world, this too would be a sales disaster.

There is also an example that we can point to… The Sterling 800 series. This car was a Honda Legend before the Austin Rover group gave it new bodywork and a new interior. this was a sales disaster and led to moving only around 30,000 in five model years in the USA. Again, a failure.

Eric W
Member
Eric W
3 months ago

Yeah, my dad was excited about the Sterling, but I also remember him having Chrysler 300 brochures on his coffee table. Shrug.

Church
Member
Church
3 months ago

Sure doesn’t seem like the song description and the video match.

Last edited 3 months ago by Church
Mr E
Member
Mr E
3 months ago

All the shite that my wife and daughter don’t want to chuck is either in the basement or the attic. The only stuff in our one-car garage besides the Mach E is the lawn care equipment and a couple ladders since we don’t have a shed.

I guess I’d save Alfa, only because they are the lesser of three evils in my opinion (not that I’d ever buy one). Fiat is the Italian Chrysler and Maserati is aging and overpriced.

RC in CA
RC in CA
3 months ago
Reply to  Mr E

Yet Fiats sell well throughout the EU and extended Europe, South America and other locations. Chrysler can’t say that, yesterday, now or tomorrow.

Mr E
Member
Mr E
3 months ago
Reply to  RC in CA

True, but the question was specifically about the North American market.

RC in CA
RC in CA
3 months ago
Reply to  Mr E

Provincial thinking is going to kill this country, from the most minor of topics to really big ones. We have to accept we’re part of a global community, in all regards. On the specific issue of keeping the automotive conversation just within the confines of the country creates a limited and erroneous big picture.

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