The term “economy size” can mean different things depending on context. If you’re talking about cars or airplane seats, it means small. But if you’re talking about dish detergent or cat litter or something, the economy size is the big one. That doesn’t have much to do with today’s choices; I just always thought it was strange.
Now, about yesterday: It’s not that I have any particular fondness for the Dodge Stratus, in either coupe or sedan form. But I do believe in letting people enjoy things, and not yucking someone else’s yum for no reason other than to get attention. I felt compelled to defend not only a perfectly serviceable car, but also anyone who loves it, for whatever reason. We’re pro-car here, and to me that means any car, used in any way. (Except that street-takeover crap; those guys can get bent.)
Of course the white Stratus was the better deal. That goes without saying. I wish the dealership selling the red car all the luck in the world; they’ll need it. At half the price, it would still be a decent beater for someone, but for more than five grand, there are much better options out there. Even I will concede that. In both cases, I hope these cars find new owners who take them on awesome adventures and create a bunch of cherished memories. That’s what makes a car great.

You know how some fast food restaurants will sell you any size drink you want for the same price? That’s kind of what we’re doing here. Three thousand bucks, your choice, big or small. They both have their pros and cons. Let’s take a look so you can make your choice.
1979 Mercury Cougar XR-7 – $3,000

Engine/drivetrain: 302 cubic inch OHV V8, three-speed automatic, RWD
Location: Riverside, CA
Odometer reading: 81,000 miles
Operational status: Runs and drives well
There wasn’t much to like about American cars from the late 1970s. Build quality was crap, and horsepower numbers were pathetic. But there is a category of car that thrived during this time, and it’s a category that I for one miss: the personal luxury coupe. To hell with speed, handling, or economy; these things were all about comfort and presence. This Cougar XR-7 is a classic example of the breed, both the good and the bad.

This car is powered by a 302 cubic inch V8 rated at – wait for it – 134 horsepower. It weighs two tons. You do the math. Gearing is probably not on its side either; in these days before overdrive automatics became commonplace, most cars had very tall final drive ratios to keep the revs down on the highway and improve economy. If you’re looking for acceleration, look elsewhere. It does seem to be reliable, though; the seller says it was just driven across the country with no problem. It leaks a little oil, but I’d be more surprised if it didn’t.

The interior is where these old land yachts really shone, and this one is in surprisingly good shape. It has some cracks in the steering wheel rim, like all old Fords of this era, and the plastic seat backs are faded to pink, but the upholstery is in good condition and the seats look comfy. The air conditioning needs some help, though; the compressor kicks on, but it doesn’t get cold. Sounds like a good time to do an R-134a retrofit.

The paint is absolutely shot, but it only has a little rust – where else? – along the bottom edge of the vinyl top. All those things do is ruin styling and trap water. I will say this for it, though: it wears its age well. Some cars just look like hell with faded paint, but this one manages to look dignified.
1992 Ford Festiva GL – $3,000

Engine/drivetrain: 1.3-liter OHC inline 4, three-speed automatic, FWD
Location: Kissimmee, FL
Odometer reading: 116,000 miles
Operational status: Runs and drives well
As a result of the same forces that neutered big cars in the late 1970s, small cars were popular throughout the next decade or so. Ford initially filled the small end of its lineup with the Fiesta, an import from Europe, then later with the Escort. But in 1988, a car even smaller than either of them came along: the Festiva. Designed by Mazda and built in Korea by Kia, the Festiva was the butt of a lot of jokes when it first appeared. But then a funny thing happened: it turned out to be a pretty damn good little car.

I always forget that the Festiva was even available with an automatic transmission. Most of them have a four- or five-speed manual, which makes a lot more sense for a tiny car like this. But us Americans will do almost anything to avoid having to use a clutch; I think the only small cars of this era not available with an automatic were the Yugo and the VW Fox. This automatic is only a three-speed, but that’s probably for the best. An overdrive gear would probably just bog down. The seller says it runs and drives well, and is driven daily.

Yes, it has those silly automatic seat belts. For the first couple of years, the Festiva had regular manual shoulder belts, but it also had a carbureted engine. This one is fuel injected, but it has annoying seat belts. Pick your poison, I guess. Since it’s the fancy GL model, it has air conditioning, but the seller says it needs a recharge – and, of course, a repair on whatever’s leaking that causes it to need to be recharged.

Outside, it’s a little dull and dinged-up, but it looks decent enough. The tinted windows are annoying, but not surprising in Florida. And it wears larger wheels than standard; I can’t place them, though. Late ’90s Honda or Mazda, maybe? In any event, the wheel swap probably makes it easier to find tires. The original 12- or 13-inch tires are almost nonexistent these days.
The funny thing about these two cars is that in a drag race, it would probably be a dead heat. The Cougar would use about four times as much gas doing it, but it would be a hell of a lot more comfortable. It’s all about what you want from a car, I guess. Are you more of a big floaty boat person, or a tiny little go-kart fan?









I know it’s all fake internet money, but $3000 for either or these? Really?
I’ll begrudgingly take the festiva, unless…. how much money can you win in a destruction derby?
Right. It wasn’t that long ago that these were $50 cars. $250 cars. Total crap but they cost next to nothing. These are those same cars. It’s absurd.
Completely agree. The Merc is at least a ‘Classic’ (used in the very loosest sense of the word), but the Fiesta is just a old sh*tbox and isn’t worth over $900 bucks max. Honestly, I would be amazed if the seller gets anything even close to his asking price. Maybe he’s (she’s?) hoping the high gas prices will make some commuter desperate.
I typically like small cars but I’m hard pressed to imagine anything more miserable than a 34 Y/O econobox with a 3 speed auto, broken AC, no radio and seatbelt mice. I’ll take my Schwinn.
I’ll go with the decaying luxo coupe and plan on it being a project. Swapping out the anemic powertrain and floaty suspension for something more interesting. The body looks pretty good (pain asside, obviously) at least better than any of them left up here in the northeast and it could make a fun, not-seen-everyday restomod project.
I went with the Cougar for much the same reason. I’d have to consider preserving the exterior as is (assuming there’s only surface rust going on under that vinyl top) and treating it as an ICON Derelict type project.
Another “Nope” day.
Festiva for me. I like the color and if I’m going to drive something with low power, it should have low weight. It would also fit in my garage while the Cougar would not.
Conservation of momentum.
OK, I looked this up and stewed on it all day, but, not being an engineer, I can’t figure out what you’re saying. Please forgive my ignorance and give me a hint?
re-reading, I think I meant inertia.
Effectively, you’ve got little (no) power to increase your speed, so avoiding any action to slow down becomes the game.
Thanks! That makes sense. I used to have to do that in my Geo Metro.
Ugh. I have a hard rule that I won’t vote for anything with automatic belts. However, I guess it’s not that hard because I’m voting Festiva.
I didn’t know we had to be hard while voting.
Virtually all options in 1979 were bad but I would have vastly preferred the “downsized” GM versions of these coupes. Park a ’79 Grand Prix next to this heap and it starts to look attractive.
My parents owned a Cougar of that year for a few months. White with a tan/brown vinyl. Power? Absolutely not. Handling? Nope. Mileage? Of course not. Comfy? YES.
I guess I have hit that old person threshold where the Festiva would be the smarter choice but nowhere near as comfortable as wafting about it those big ass 70s PLC seats. Cougar for me.
Tho if the shitbox brief was for actual transportation not personal preference, I’d totally take the Festiva and save some $$$ on gas.
Cougar. I’d slowly go through the whole thing and resto-mod it. I love small hatchbacks but there’s something about that Cougar that needs saving
Festiva for the color alone. I always generally think of these shades as “Ford Euro Blue” and wish we got them more often here in the states. The mid 80s to 90s were peak for that for sure.
Re “economy,” it’s like how “sport” can mean either the performance model of a car OR its base model.
Oof, this is a rough choice.
When I was but a lad my parents had a Festiva, an earlier 1st gen. It was dreadfully weak, and that was with the stick. I assume it can’t get out of its own way, but that Cougar probably isn’t any better.
I’d probably stick with the Festiva, strip the tint off and take life at a slow pace.
One of these is not a “Ford” but actually is, the other is a “Ford” but actually isn’t.
I hate the motorized mice seatbelts and small 4 cyls mated to automatics but I hate 70s cars more give me the little blue festiva (a buddy had one just like this one named Pepe)
The poor acceleration on the big boat is for the best as the braking and handling were worse.
To this day, I do not understand why people think they’re comfortable, either.
They ride like garbage, you sit on nasty petro-velvet, and there’s no bolstering or seatback angle adjustment. And there’s always the undertone of burning oil as the rear main seal weeps on the exhaust.
the modern equivalent of PLCs are great – LY Challenger GT is just about perfect.
If it were 10% smaller and had a proper front bench instead of two buckets separated by a giant console, it’d be perfect.
The Festival is the smart choice. If it had a stick I’d absolutely choose it.
But in fantasy land, I’m going to buy the Cougar and be the cruising king of Hazzard County.
Festiva, easy choice. Even as an auto, it would make a fun winter beater.
I owned a Festiva with a 5 speed back in the day. I can tell you without reservation that two people will be far more comfortable in the back seats of the Festiva than in the Cougar. The Festiva is incredibly space efficient. I could put a week’s worth of groceries for a family of four in the back hatch. Damn, I miss that thing!
The 121 and its offshoots have earned a surprising level of affection for their attributes and toughness.
What was a joke turns out to be a charmer
I frickin love my Mazda2.
Festiva, with dreams of making a SHOgun in the way Stay Tuned created a Syke Clone.
I’m usually a small car guy, but that Cougar just has Je Ne Se Qua (or however you actually spell that)
I’d yank out the 302, give it a refresh with modern parts including the vaunted GT40 top end kit, fuel injection and all; to double the HP, give the transmission a shift kit, and swap out the rear end for better gearing, probably something in the 3.83 range? I dunno know axle rations don’t @ me.
Find some better suspension parts for it, I’m sure Hotchkiss makes something, give it a new stereo, and not touch the body. It won’t be fast, but it’ll be faster, and I could wear a jaunty hat while I cruise around doing my personal luxobarging with my lady friend.
Same, all of this. The Cougar has potential the Festiva is neat but isn’t the same as an old cougar
Festiva also has potential! Just *different* potential
I went for the Festiva today. While I like the idea of a personal luxury coupe, one the size of the USS Nimitz is not the one I woud get.
Seriously! That thing is almost as long as a modern pickup truck! Huge, I tell you!
Was going to say the little one, but blacked out windows and wrong wheels got me off that thought! Guess I’m fueling up the Exxon Valdez then.. ¯\_(ツ)_/¯
Stock-sized tires aren’t exactly a widely available size at 165/70R12. So upsizing gives you far better options. I don’t fault the owner at all.
And it’s french racing blue! Maybe worth giving a chance, at the right price? 😀
Having actually driven a Festiva, it gets my vote. Too bad it’s not a manual but the automatic should still be a fun little runabout. It would make a nice candidate for a swap of some sort, too.
That Cougar’s just fugly.
I’ll take the Cougar, and if Jason will let me borrow his chainsaw I can take care of the rust issue and the no AC issue at the same time.
I find your ideas intriguing and would like to subscribe to your newsletter.
Festiva all day. Scrounge parts for a 1.8 and manual swap or if good with a welder go full SHOgun!
I’ve heard of motorcycle engine conversions on it before.
Oh good thought, I’ve always wanted to build a motorcycle engined car but lack most of the skills, haha.
If I am going to swill that much gas to go slowly, it’s going to be in something WAAAY more interesting than that baroque barge. Festivas were actually fun cars to drive. Even with the autotragic, I would still take it and just drive it with right foot pinned at all times. Probably still faster than the declawed kitty if the road has any corners.
The Cougar is like Eleanor from church. She got too old to drive, so she just threw up her hands, put on her hat and went out the door. And walked.
Eleanor walked everywhere. For a 95 year old lady, she walked with authority and no small measure of bustle. She was about 4’6″ and utterly fearless, and I loved her even when she said she ground up the walnuts extra fine in the brownies so they wouldn’t affect my wife’s nut allergy. That’s not how these things work, El, but thanks for the effort. She had confidence people one-third her age could aspire to match.
She didn’t get anywhere quickly, but by God she got everywhere eventually. For a chick banging on the door of a full century of going and doing – and she actually got there before she died, bless her – she looked great. She had, as the Cougar does, presence.
I would strongly prefer the Festiva. I love small cars and the nippy way they make tight quarters feel less confining. But mouse belts? And automatic in a car so small it’s almost faster if the pedals on the floor are connected to a chain, not an engine? That’s two demerits too many.
Believe it or not, Cougar today. It looks like it’s been around forever, but unlike the Festiva it has an Eleanor-like capacity to go on way longer than anyone ever expected. It’ll get you there, and you will arrive with your own undeniable aplomb and confidence.
Agreed. I’m the first to beat the small hatchback drum but there’s something about that cougar.
“she ground up the walnuts extra fine in the brownies so they wouldn’t affect my wife’s nut allergy. That’s not how these things work, El, but thanks for the effort.”
Thanks for the laugh, this was awesome to read.
My wife was laughing even as she was digging her rescue inhaler out of her purse. It was hilarious and life-threatening in equal measure.
Cougar. Strip off the vinyl top and fix the rust. Then get the AC going. Then think about getting an OD transmission for it. Then it’s a nice highway cruiser.
The Festiva? Just grimly drive it until you can get something better. I wanted to vote for it until I saw the sushbox. Not worth it to upgrade.
“Strip off the vinyl and fix the rust…”
More like FIND the rust. Just like houses, water is a patient agent of entropy.
Yeah.
Yeah…