The term “economy size” can mean different things depending on context. If you’re talking about cars or airplane seats, it means small. But if you’re talking about dish detergent or cat litter or something, the economy size is the big one. That doesn’t have much to do with today’s choices; I just always thought it was strange.
Now, about yesterday: It’s not that I have any particular fondness for the Dodge Stratus, in either coupe or sedan form. But I do believe in letting people enjoy things, and not yucking someone else’s yum for no reason other than to get attention. I felt compelled to defend not only a perfectly serviceable car, but also anyone who loves it, for whatever reason. We’re pro-car here, and to me that means any car, used in any way. (Except that street-takeover crap; those guys can get bent.)
Of course the white Stratus was the better deal. That goes without saying. I wish the dealership selling the red car all the luck in the world; they’ll need it. At half the price, it would still be a decent beater for someone, but for more than five grand, there are much better options out there. Even I will concede that. In both cases, I hope these cars find new owners who take them on awesome adventures and create a bunch of cherished memories. That’s what makes a car great.

You know how some fast food restaurants will sell you any size drink you want for the same price? That’s kind of what we’re doing here. Three thousand bucks, your choice, big or small. They both have their pros and cons. Let’s take a look so you can make your choice.
1979 Mercury Cougar XR-7 – $3,000

Engine/drivetrain: 302 cubic inch OHV V8, three-speed automatic, RWD
Location: Riverside, CA
Odometer reading: 81,000 miles
Operational status: Runs and drives well
There wasn’t much to like about American cars from the late 1970s. Build quality was crap, and horsepower numbers were pathetic. But there is a category of car that thrived during this time, and it’s a category that I for one miss: the personal luxury coupe. To hell with speed, handling, or economy; these things were all about comfort and presence. This Cougar XR-7 is a classic example of the breed, both the good and the bad.

This car is powered by a 302 cubic inch V8 rated at – wait for it – 134 horsepower. It weighs two tons. You do the math. Gearing is probably not on its side either; in these days before overdrive automatics became commonplace, most cars had very tall final drive ratios to keep the revs down on the highway and improve economy. If you’re looking for acceleration, look elsewhere. It does seem to be reliable, though; the seller says it was just driven across the country with no problem. It leaks a little oil, but I’d be more surprised if it didn’t.

The interior is where these old land yachts really shone, and this one is in surprisingly good shape. It has some cracks in the steering wheel rim, like all old Fords of this era, and the plastic seat backs are faded to pink, but the upholstery is in good condition and the seats look comfy. The air conditioning needs some help, though; the compressor kicks on, but it doesn’t get cold. Sounds like a good time to do an R-134a retrofit.

The paint is absolutely shot, but it only has a little rust – where else? – along the bottom edge of the vinyl top. All those things do is ruin styling and trap water. I will say this for it, though: it wears its age well. Some cars just look like hell with faded paint, but this one manages to look dignified.
1992 Ford Festiva GL – $3,000

Engine/drivetrain: 1.3-liter OHC inline 4, three-speed automatic, FWD
Location: Kissimmee, FL
Odometer reading: 116,000 miles
Operational status: Runs and drives well
As a result of the same forces that neutered big cars in the late 1970s, small cars were popular throughout the next decade or so. Ford initially filled the small end of its lineup with the Fiesta, an import from Europe, then later with the Escort. But in 1988, a car even smaller than either of them came along: the Festiva. Designed by Mazda and built in Korea by Kia, the Festiva was the butt of a lot of jokes when it first appeared. But then a funny thing happened: it turned out to be a pretty damn good little car.

I always forget that the Festiva was even available with an automatic transmission. Most of them have a four- or five-speed manual, which makes a lot more sense for a tiny car like this. But us Americans will do almost anything to avoid having to use a clutch; I think the only small cars of this era not available with an automatic were the Yugo and the VW Fox. This automatic is only a three-speed, but that’s probably for the best. An overdrive gear would probably just bog down. The seller says it runs and drives well, and is driven daily.

Yes, it has those silly automatic seat belts. For the first couple of years, the Festiva had regular manual shoulder belts, but it also had a carbureted engine. This one is fuel injected, but it has annoying seat belts. Pick your poison, I guess. Since it’s the fancy GL model, it has air conditioning, but the seller says it needs a recharge – and, of course, a repair on whatever’s leaking that causes it to need to be recharged.

Outside, it’s a little dull and dinged-up, but it looks decent enough. The tinted windows are annoying, but not surprising in Florida. And it wears larger wheels than standard; I can’t place them, though. Late ’90s Honda or Mazda, maybe? In any event, the wheel swap probably makes it easier to find tires. The original 12- or 13-inch tires are almost nonexistent these days.
The funny thing about these two cars is that in a drag race, it would probably be a dead heat. The Cougar would use about four times as much gas doing it, but it would be a hell of a lot more comfortable. It’s all about what you want from a car, I guess. Are you more of a big floaty boat person, or a tiny little go-kart fan?









It has the wrong transmission of course, but I’ve always admired Festivas. Its the kind of handy little no-bullshit car we all could use at one time or another. I love me some Malaise but that’s the worst of Malaise and by ’79 that was seriously outdated. At least the Festiva is EFI and reliable whereas the Cougar you’ll be fussing with that wheezy carb and constantly chasing vacuum hose leaks when you’re not constantly pumping gas in it.
Give me the luxo barge, I don’t drive very much, so when I do drive I will do it in relative comfort. If the Festiva had a manual I might give it a chance, but I don’t see the point in driving an economy car from that era with an automatic.
I’ll take the slush box in the land barge any day of the week. At least I’ll get there in comfort even if it takes an eternity.
P*L*C! P*L*C! P*L*C! P*L*C!
Loves me some malaise era land yachts! Just need to drag the 302 through the Ford section of Jegs or Summit for a few choice upgrades and it should be able to get out of its own way. Or better still, find a junkyard Mark VII or VIII and swap the whole drivetrain into this Merc. A weekend with an electric polisher and case of rubbing compound might bring the paint back to a somewhat reasonable level of lustre.
It’s a California car, you would have to take it to a no smog check state first.
I live in a no smog county in Texas, so no issue there.
In that case, may I suggest a Coyote swap?
Would absolutely be taken under consideration. There is an abundance of totaled F-150’s (not to mention other V8-equipped 1/4-1/2 ton trucks) in Texas junkyards ready to donate their drivetrains.
I have to assume there are ways to make the pathetic 134 hp number bigger…
I’ve heard folks rave about manual festivas — apparently quite good fun to drive. An auto though? Ehhhh I’ll take the kitsch and comfort of the land barge. I have a soft spot for big old malaise cars.
I was originally leaning towards the Cougar until I realized that car would be a pain in the ass to live with.
I’ll go with the Festiva
No – these are AWESOME in snow. I used to crab my LTDII sideways up our hill after a snowstorm. Just keep ’em spinning.
Using that method, I would take out parked cars on both sides of the street!
No one parked on our street back then. At 17 it was GREAT.
I had a 351W in mine.
IF you can keep the carbureted engine running in the cold weather.
It was close but since the Cougar doesn’t have the blinky rear lights I went with Festivas
Hell yeah, I’ll take that big ol’ beautiful land yacht and float down the road w/ my huge V8! I’d prefer a Lincoln Mark V, but this will do. I’ll run over that Fix Or Repair Daily/Found On Road Dead Festiva since I don’t like those at all. If I could, I’d go buy that Mercury and cruise it across the country again…since I’m “crazy bout a Mercury”
You wouldn’t even know you crushed a Festiva in that boat.
The Festiva is the better car and has more space inside despite being much smaller outside 😛
Out of what Ford sold in the US in 1992, the Probe and Capri were their best cars, followed by the Festiva. Yeah, they call it that because Kia celebrated how a young cheap Korean car company can already make better cars than a big American company that had been in business 100 years LOL
No, the best ’92 Ford was the SHO. But that gem of a motor was mostly Yamaha.
I had a ’94 5 speed and the Yamahammer was a beast.
LOL no, sorry
Yeah the engine is cool, but the rest of the car suxxxxxxxxxxxxxxxxxxxx
I also know about the SHOgun, but that doesn’t count since it wasn’t an official Ford car 😛
If the Festiva had a stick, it would be a slam dunk. As it sits, it gets a narrow win from me. A friend in college had a manual Festival and it was a fun little car.
Today is a Both day, but only if I’m allowed to immediately flip them. And I don’t care if I’ll have to take a loss on the deal.
Definitely voted for the Cougar. This car is a cheap paint job away from being nice – I don’t see any rust, dents, missing trim pieces, or other major flaws. The interior is nice aside from a small tear in the headliner and a few cracks in the dash. If you like old cars and value comfort over performance this is a bargain. If nothing else, the red interior is awesome.
The Fiesta is also interesting, though. It isn’t something I would want to own, but it is cool to see one of these in good condition. My only complaints are the automatic and the irritating “AC needs a recharge” line. Be honest and say the AC doesn’t work – you’re not fooling anyone.
I had the Cougar’s sibling LTDII in high school. Same red interior. I still miss that barge at times.
The Festiva fits in my spare space well. Besides, now is the time for sipping fuel.
Cougar, Duh! Add fuel injection, timing and a cam, an AOD and a real axle ratio and call it a day. Firm up the springs and shocks. Part of me would love to drop this onto the frame and running gear of a late Panther (the wheelbase is about the same).
Both! The Festiva for commuting and the Cougar for cruising.
I knew a guy in high school that kept cramming larger Mazda engines in Festivas and feeding them nitrous. He called them the “Fastivas”
He was like 6’3″ and looked like he was having the time of his life every time he was driving.
So yeah, I’ll take the Festiva.
A local high school shop class in northwest Houston put a bigger engine in a Festiva and then challenged the local police department to a drag race against their D.A.R.E. 4.6L Mustang. It was a fundraiser event, and it was pre-Fast & Furious, so they did it at the school parking lot and had concessions and like a mini-carnival. If I recall correctly, the Festiva rolled up on drag slicks and won handily, after which the cops pretended to arrest the shop teacher and was met with loud applause and cheers from the students.
Fred?
Rob. His last name is lost to the cobwebs of my mind (this was the early aughts).
Description sounded similar to a guy I bought one from 20 years ago. He was pretty well known around Toronto Festiva circles. His had a Mazda 323GT turbo swap.
It was good for mid 13 second quarter miles.
Yeah, we were about 4-5 hours east of Toronto.
That Cougar reminds me of the Cordoba, which I always liked, so I’m voting personal luxury boat!
You could by the Festiva for what it cost to fill up the Cougar
I’ll take the Cougar and become the neighborhood Uncle Buck. Yeah, I know his was a bigger Mercury but the neighbors won’t know that…
Just think, for the same price of admission, you’d get more than double in scrap value when the Cougar died than you would when the Festiva died.
“Weight Comparison
I voted for the XR-7 just due to the size of it.
The problem with that logic is that the Festiva won’t die.
First, that Festiva is overpriced.
But Second, that Festiva will likely need only fuel, oil, brakes, and tires to continue running for another decade. So, maybe it’s worth it for cost avoidance.
I almost scrolled straight down to vote for the Festiva, but I find that faded Cougar charming for some reason. Personal luxury coupes were American icons for both good and bad reasons. The garish interior and brick-like aerodynamics make me think of when I was a kid and cars like this were still common as daily drivers. I already have a small efficient hatchback but I don’t have a land barge. What the hell, give me the Cougar.
$750 per cylinder is the new little black dress
The Festiva had no redeeming qualities and as I recall (brother owned one), the plebian parts were crazy expensive for no reason.
I choose Cougar. It sucks in all the malaisian ways (and then some) but it’s also going to be comfy.