I was a very picky eater as a kid. A vast part of my diet growing up through elementary school consisted of plain chicken, hot dogs cut up into bite-sized cylinders, and, of course, pasta. None of that fancy stuff, either, usually just with butter and/or grated cheese on top.
Like anyone, I also had a favorite pasta shape. By five years old, I was already deeply into cars—the handheld, Hot Wheels-branded type at the time. Because of that, I always preferred rotelle, the type of pasta that resembles a wheel (rotelle in Italian translates to wheel).
That’s why I was so excited to see Barilla, a large-scale pastamaker based in Italy, debut a new type of rotelle-style pasta shape that’s meant to specifically resemble the wheel of a car. But which car wheel does it resemble the most? I have a few solid guesses.
The wheel was revealed this week to celebrate Barilla’s partnership with Formula 1, according to a release published by the brand on Monday. The company describes its new pasta, officially called “Racing Wheels,” as a “new special-edition pasta shape that brings race day energy to the table,” combining “expert craftsmanship with performance-driven design. Its ridged, circular shape delivers a perfect al dente bite—perfect for the thrill of race day.”
Ah, yes, exactly what I’m looking for in my food: race day energy. While that’s all well and good, Barilla leaves out the most important fact: Which wheel design is this pasta shape based on?

The twin-spoke design immediately reminded me of Enkei’s lovely RPF1 wheels, the aftermarket rim of choice for swaths of enthusiasts looking to spice up their rides. I’d say it’s about 60% correct—the spokes are similar, but they don’t come together in a fork pattern as they do on the pasta. Still, I’m on the right track.
For some reason, the first-generation Audi S7 and its multi-spoke wheels popped into my mind as a close match, and honestly, I think we’re getting somewhere. Here’s the original:

And the pastified version:

Pretty close, right? I’m not sure the wheel centers match up—that wheel-within-a-wheel circle in the pasta shape is pretty unique—but otherwise, these Audi wheels feel kind of close.
After browsing Google images for a bit, I was reminded of the wheels from the C7-generation Chevrolet Corvette Stingray. The shape of these spokes feels fairly related to the fork-shaped spokes on the pasta wheel, even though the number of spokes isn’t the same:

And the version with grain-based wheels:

Ultimately, though, I think Barilla’s designers probably took most of their inspiration from this year’s Formula 1 wheel, which makes sense considering this is a collaboration with F1. The spoke shape is one of the closest I’ve seen so far:

It’s also possible the design wasn’t based on a car wheel at all. Considering its ribbed exterior, it reminds me of an early water wheel as much as it does a car wheel.
All of this got me wondering: What inspired the original rotelle wheel pasta? It’s tough to pin down exactly when the shape was invented, though most sources point to the early 1900s, before traditional alloy wheels even existed. The pasta is also sometimes referred to as pinwheel-shaped, so it’s very possible (and probably pretty likely) that the original rotelle design didn’t get its inspiration from a car wheel.
Let’s flip this question on its head, then. Which modern wheels might’ve been inspired by the rotelle shape? There are a couple of possibilities. First, as Thomas suggested in our Slack channel, the sixth-generation Nissan Maxima has a set of very simplistic wheels that look kind of similar. Here’s the unmodified press pic:

And one with the wheels replaced with rotelle:

To me, the thin, five-spoke design is reminiscent of the Ferrari 458 Italia’s wheels, and honestly, these yummy pieces of starch don’t really look out of place here. The original:

And the pasta’d version:

I’m sure there are dozens of cars I’m not thinking of for this exercise, both for the new pasta wheel and the original, traditional design. So please, chime in the comments which wheels remind you of these pieces of food. I’m curious to hear which cars I forgot about.
Top graphic image: Chevrolet, Barilla









How did you not choose the original Maybach S600s Champagne Flutes?! They fit perfectly!
Over time, all writers absorb Jason’s style of writing and eye for pleasingly bizarre stories
You forget just how sexy the C7 is, and then you see a photo showing that side shot with that super long and low design.
Would be funny if some SEMA build took this article to the next level and actually made some Enkei RPF1s painted to look like pasta.
C7 is the best
My OCD is causing a toe-tap seeing that the pasta representing a wheel has been photoshopped to the size of a tire.
And for a modest extra charge, you can get the squid ink version, for that murdered-out look.
It’d been bugging me all day because that design looked oddly familiar, and I finally found the MINI ‘tentacle spoke’ wheels with those distinctive tubular spokes:
https://f7432d8eadcf865aa9d9-9c672a3a4ecaaacdf2fee3b3e6fd2716.ssl.cf3.rackcdn.com/C2565/U1352/IMG_44231-large.jpg
Wow these might be the best guess yet
Thi is a very good one!
Aside from being 5-spoke wheels, the design absolutely reminds me of the „66M“ wheels BMW put on the E39 5 Series.
https://www.alloywheelsdirect.net/bmw_alloys/bmw-66m-wheels
Ooooh these car close
I instantly thought of the GranTurismo wheels, https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcS5IgJypm2F7NzyV3nzzlUPBn-e_eXg_EwqQTQ4SUi80-mBMXbExD0t3apyuAVMWZUQRkBrX0cpt3Nt9ZOhCOT-5TlhbSj0Fyn2sBxoS3NT
But on second thought they’re not even close.
Titan 7 T-S7
You aren’t paying any attention to the number of spokes.
Audible laugh at the Audi.
Audi-ble laugh
Although it’s not wheel shaped Marille should be in a car enthusiast’s kitchen because it was designed by Giugiaro.
Dammit, you’re making me hungry.
In 2010 I met Paulo Barilla in the boardroom at Barilla and he had driven his e39 M5 in that day. I think he raced F1 briefly using family money at one point too
He was the1985 24 Hours of Le Mans winner and drove in Formula One for the Minardi team in 1989 and 1990.
I think that count as a serious career.
Can we get DT’s face photoshopped onto a box of this pasta, like Michael Jordan would be on a box of Wheaties?
Yes looks very familiar it is a rip off of DaVinci pasta and about a half dozen other pasta makers who have been doing it for decades. Sorry give me my dinosaur pasta shaped noodles
Barilla and F1 is not new.
One of the family – Paolo – drove for Minardi in F1, and also won Le Mans
https://en.wikipedia.org/wiki/Paolo_Barilla
What, no honorable mention for radiatore pasta??
Also, S197 Mustangs (from the refresh in ’10) offered a 17″ optional/up level package wheel similar to the new design.
Eh, the radiatore pasta reminds me less of a car’s radiator and more of a heat fin assembly that you clamp on to a metal pipe
TBF I think they were named after house radiators, not car radiators.
1st ones scream e39 m5 to me…
Same! The spoke count is off (the pasta has seven pairs while the Bimmer wheel has ten) but I definitely got strong E39 M5 vibes from those.
The MK7 Golf SE TDI wheels look exactly like these
http://www.subcompactculture.com/2015/09/review-2015-volkswagen-golf-sportwagen.html
I think the connection would be more obvious if the wheels were fully silver/chrome instead of partially black, but there’s a particular style of Bentley wheel that I’d throw into the ring — six-spoke design with spokes that fork into two parallel tines, wide center hub for that “wheel within a wheel” look, it’s pretty much all there.
…I’m not sure this makes up for missing out on F1 KitKats, but these in a nice cheese sauce…
I’d be wary. These pastas might seem more wholesome than the KitKats but the F1 seal of approval means there’s no telling what’s going on under all that colorful packaging.
Oh, I’m sure they’re cheap dry pasta, hence the cheese and not some kind of chef-grade homemade recipe
Been to Italy, the locals do not buy Barilla.
I’m sure. Gotta be better than store-brand Mac n’ Cheese. But that’s not a high bar to clear. A YouTuber I watched when he made videos did a whole series on “dry” pasta and it gave me a perspective on how good it can be. And also that you can’t make it at home.
Personally, though, I tend to actually cook “fresh” pasta like ravioli or tortellini. One of my favorite brands of Tortellini is Mona’s, made nearby in Toluca, IL and sold regionally, including at restaurants. Lately, though, been doing Bertolli and Rana spinach ravioli in an attempt to eat healthier.
If ever in Pittsburgh, get fresh made pasta at PennMac in the Strip District.
Now I feel like eating some shower spaghetti…
Came here to ask if one could eat it with spaghetti sauce in the shower.