Yesterday I witnessed something that, to me, seemed ridiculous. Someone spent a lot of money on a Ferrari 458 Italia (which you can buy for $250,000) that had been turned into a poorly-built, non-street-legal prototype vehicle for the Ferrari LaFerrari. Janky wires abound, the battery is in the passenger’s footwell, the nose has been covered in a hideous black bumper, there are mysterious access panels built into the rear quarter panels — it’s ugly, poorly built, and cannot be driven legal on public roads. And yet, here’s how much someone spent on it, and why I think it’s both a terrible deal and also a good one.
One thing I’ve learned watching auctions with Beau at Pebble Beach is: What goes into a car’s value is a complicated concoction that blends some engineering with a bit more styling with a bit more scarcity and then with absolutely enormous amount of history/pedigree. Two vehicles that are almost exactly identical can command totally different prices depending upon who owned it, what it was used for, whether it was ever made famous by some advertisement or movie appearance or by race wins, and on and on.


This helped me understand what was happening yesterday when I watched people bid on this prototype Ferrari — a 458 Italia modified with a V12, and known internally at Ferrari as “F150 Muletto M4”:
It’s interesting, but it’s also an undrivable prototype that, per RM Sotheby’s — where the vehicle was auctioned — “cannot be road registered.” It’s just a 458 with some jankily-grafted-in guts from a LaFerrari; look at that nose — it’s hideous! And yet, someone bought it for an absurd amount; here’s the auction taking place live:
Though the video shows that the car sold for $1.1, after fees that ended up being$ 1,215,000 USD!
Why? How? Who’s buying this undrivable car? “What a waste of money! It’s basically a statue!” I said after the auction was done. Then Beau learned me a thing or two.
“Actually, that’s not abad buy,” he said. “It’s an incredibly unique vehicle, and in the Ferrari world, that’s a big deal.” That got me to think about some of the other cars that sold for big dollars at the RM Sotheby’s auction. Let’s pull a couple of those up:

This is a beautiful BMW M1 with only 3,887 miles on the clock. With a value of over $600,000, you can bet that the owner — lest they’re so rich they don’t care about preserving its value — likely won’t put very many miles on this thing. That certainly has been the case with this 1973 Ferrari 365 GTB/4 Daytona:

It has a few more miles, at 5,710, but look at its mileage history!:
By 1976 the car was in the ownership of Frederick Fitzgerald, who advertised it in both the New York Times and AutoWeek as having 3,100 miles and “never driven in rain.” It was sold in 1977 to the partnership of Dick Barbour and O. Edgar Rouhe of California, eventually passing to Mr. Rouhe alone; he retained ownership of the car for nine years. It then passed to Bruno Broseghini and then to longtime Ferrari connoisseur and enthusiast, Charles T. Wegner, returning to Illinois with 3,980 miles.
Mr. Wegner sold the car in 1995 to Arthur E. Coia II of Providence, Rhode Island, who the following year had it refinished to the original color by Shelton Ferrari in Fort Lauderdale, Florida—still the most major work that the Ferrari has received in its low-mileage life. Mr. Coia occasionally exhibited the car, including winning its Platinum Award at the Cavallino Classic in Palm Beach in 1999.
In 2004, chassis number 16943 passed to Marc Fisher of Greenwich, Connecticut, who repeated its Platinum at the Cavallino Classic five years later. After keeping the car for nine years, he sold it to another East Coast enthusiast, beginning a series of short-term ownerships, eventually culminating with its arrival in the present significant collection in the summer of 2014. It has remained in good company there for the last decade. It is in beautiful condition for its age, with satisfying originality of components (including the numbers-matching engine and gearbox) throughout, as noted in the accompanying Ferrari Classiche Red Book issued in 2024.
Displaying only 5,710 miles at the time of cataloguing, believed to be its original mileage since new, this Daytona remains original and unrestored aside from the aforementioned refinish to its correct color. In addition to its Ferrari Classiche Red Book, it is accompanied by its original warranty card.
As you can see, 3,100 of those 5,710 miles — that’s 54 percent — were put on in the first three years of the car’s ownership. Since 1976, the car has only driven 2,610 miles!
That’s the case with many rare cars that pop up at these Pebble Beach auctions. Initially, the owners drive them, as the cars are less scarce, replacement parts are plentiful, and hey, it’s a new car — why the heck not drive the wheels off it. But once the cars get old and rare, many of them become, essentially, statues, sitting in garages for years, only driven a couple of miles annually, if at all.
Speaking of statues, a literal statue sold at the auction for $66,000:

So in that context, I guess this prototype LaFerrari selling for $1.2 million isn’t so bad. Like, many of the other vehicles sold — vehicles that are street legal — it’ll sit around, maybe be driven up and down a driveway, maybe trailed to a car show, but otherwise it’s basically a piece of art.
All Images: The Autopian unless otherwise stated
100p would buy this if I had the money. And assuming that if you’re rich enough for this, you’re also rich enough that
A. You have a private track/roads you can actually drive it on
B. You can fly in an actual LaFerrari engineer to fix the thing when it breaks down
“Statue” problem solved
I don’t get the hate. I thought that a one-off factory engineering prototype would be, you know, cooler than a production car, if you had the space.
At least they’re not using these for money-laundering, otherwise prices would be at least 10x.
The selling price of this car further proves that Ferrari has their fanbase wrapped around their finger.
Looks like fancy Hollywood David is all about cars that meet requirements for registration and safety these days, but it wasn’t long ago that $1.1 million would have bought him 2.2 million cars.
Everything doesn’t go up in value. For example, Ferrari Daytona prices are apparently stable or skidding, while Ferrari 246 Dino prices are flying. Ten or so years ago, the best Daytona’s sold for over a million while a good 246 sold for $200,000. The price curves for both have since crossed. (According to Hagerty.) It would be interesting to know what that Daytona sold for a decade ago.
Not that it matters now. I can’t afford either…but 20 years ago, Dinos were going for 40 g – and I didn’t buy one then either though I probably could have. Because it seemed silly for someone who isn’t rich to throw so much money at a car. The rich on the other hand, sometimes get richer, depending on their taste in vehicles.
By now, the market for Ferrari pre-production prototypes is pretty well-established. There’s multiple LaFerrari dev cars out there, which is an interesting gambit by Ferrari to defray costs and generate excitement by allowing the well-heeled public to access the engineering journey of a new Ferrari model. This car sold for $715k at Mecum in 2022 as part of a trio of development cars included for sale. And this one was the least expensive–a later development sold for over $2mil I believe.
Sure, you can’t drive them on the road, but in this space the buyer is most likely already a LaFerrari and/or 458 Italia owner and will get the rare chance to compare them in the privacy of a track day.
Your initial take on this was correct, David. It’s ridiculous (to anyone who isn’t stupid-rich).
I’ve realized I’ve been a bit of a jerk this week, but I think a lot of other Autopians also don’t care that much about crazy rich people spending stupid amounts of money at these events. What I would love to see more articles focused on would be learning more about the wild history and crazy features of a lot of these super rare cars that abound at Pebble Beach and the surrounding events.
I couldn’t agree more. I’ve often though about taking a trip to Pebble Beach, but I think the obscene, showy displays of wealth would just make me mad.
We write about history and crazy features pretty much daily!
But yeah, Pebble Beach will have some expensive cars.
When all of your money comes from interest, it’s really easy to spend it on silly things.
You could say they are spending their money on interesting things
Look what I have that you don’t have!!!! I’m better than you!!!
Oh, Rolex advertising, right?