Home » How This Tiny Car Led To The Creation Of The Famous Whac-A-Mole Arcade Game

How This Tiny Car Led To The Creation Of The Famous Whac-A-Mole Arcade Game

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Everyone is familiar with Whac-a-Mole, right? It’s that arcade game that leverages’s humanity’s innate urge to give small rodents concussions, but makes it cute and fun instead harrowing mammal abuse. You know, the little rodents pop out of holes and you have to whack them with a mallet? Anyway, part of the reason why this game exists, at least in America, and by the name we know it, is due, indirectly, to a car. A very strange car called the Jutta, and, yes, noted pizza rat Chuck E Cheese is tangentially involved, too. So, you know, strap in.

The story begins with a young inventor named Aaron Fechter, who was 19 in 1973, at the height of the Oil Crisis, when the Arab oil-producing countries that made up OPEC established an oil embargo on all the countries that supported Israel in the Yom Kippur war, America included. This caused a huge gasoline shortage and long lines at gas stations and a general panic as Americans realized that, generally, all of their cars got really shitty gas mileage.

A number of small cars with good fuel economy became more popular during this time, like the then-new Honda Civic, and also smaller companies began to experiment with radically fuel-efficient cars. One of these companies was called Creative Engineering, and our inventor Aaron Fechter started it to build a small, highly fuel-efficient car he called the Jutta.

Here he is, from a recent documentary, describing this venture:

That little car was planned to get about 90 mpg, and you can look at it and pretty much tell the method used to achieve high mileage: make as minimal a car as possible.

Technical details about the car are pretty scarce, but it appears to be a go-kart type front suspension with a lone rear wheel, a small rear-mounted (likely an air-cooled, go-kart-type engine) driving that rear wheel, and very simple bodywork, looking like plastic (?) panels with a fabric roof and side curtains.

In some pictures the roof looks like medium-density fiberboard, and in one, where the car is in some disrepair, the body looks like it could be plywood or fiberboard as well.

No matter what photos of the cars you may see, though, it’s clearly a long way off from what seems to be Creative Engineering’s lone rendering of what a final, production-ready Jutta would be:

So, that’s the car we’re talking about here, in both early prototype form and a vision of what it could one day become — a sleek, highly efficient three-wheeler ready to take on the challenges of what from the vantage point of 1973 looked like our very fuel-deprived future.

Now, to raise money for his car company, Fechter tried a number of different ideas, leveraging his mechanical skill and inventive mind. He built a pool-skimming, leaf-eating automaton, and attempted to sell that door-to-door, with one chance encounter leading to a gig designing animatronics. From there, Fechter ended up working in the amusements industry, and attended the IAAPA (that’s the global association of the attractions industry) convention in 1976.

It was there that Fechter invented Whac-a-Mole–well, really, stole the idea of Whac-A-Mole from a Japanese company called TOGO, who called their game Mogura Taiji (モグラ退治, “Mole Buster”), though he didn’t know the name at the time. And it’s not me accusing Fechter of taking the idea from someone else–he admits it himself, right here:

So, essentially, someone named Denny points Fechter to the TOGO booth with its fragile, finicky Mogura Taiji game, and asks him to develop a more robust version. Fechter comes up with the Whac-a-Mole name, then has his name and machine sold out from under him to another company — Bob’s Space Racers — who ends up making tons of money from the now-iconic game.

So, karma, I guess? To his credit, Fechter seems pretty honest about the origins of the game, and while he did get screwed out of the technical design of the game and the name, the fact that he himself stole the basic idea from the game’s Japanese true originators seems to give him perspective about his own screwing-over.

Besides, Fechter’s story gets much, much stranger and more involved, as he ended up starting the Showbiz Pizza chain of arcade/pizza parlors with creepy animatronic bands, which was in direct competition with Atari founder Nolan Bushnell’s Chuck E Cheese chain of arcade/pizzeria/creepy animatronic band-focused kids’ restaurants, eventually ending with Showbiz buying out Chuck E Cheese, but Fechter getting screwed over yet again.

Fechter’s most recent foray into the news was in 2013, when his warehouse exploded thanks to a tank of carbohydrillium fuel (made from graphite and water and said to be less polluting than propane) ruptured. This is all especially ironic when you learn that the Showbiz Pizza animatronic band’s name was “The Rock-afire Explosion.”

It’s all in that documentary I embedded up there, and is worth a watch, but from my automotive-focused perspective, what I really care about is the fact that Fechter’s entire career in animatronics, leading to the development of Whac-a-Mole and all the ventures beyond, started as a way to try to finance a car company that would make ultra-light, simple, three-wheeled, high-mpg cars.



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13 Responses

  1. I’d say “carbohydrillium” sounds like complete snake oil BS like all the other water-based perpetual motion machines, but if it managed to blow up a warehouse I guess there’s at least some variety of energy storage and release going on.

  2. Logan Arcade in Chicago has repurposed an old Chuckie set into dogs that use to play The Misfits, and now plays a Rush set. They were branded as The Biscuits. Now it’s Ruff.

  3. Wait, if Showbiz bought out Chuck, then why are all the restaurants named Chuck E Cheese and not Showbiz Pizza? I assume that has something to do with the screwage alluded to in the article?

  4. That Rock-a-Fire Explosion doc is amazing. One of the guys who has a complete set of the band lives about 40 miles from me in the middle of nowhere. You can make an appointment to view his ‘museum’ to Showbiz and watch the band ‘perform’.

  5. Wait a minute! You’re telling me I worked for this guy when I was in high school?!?

    Fortunately, I just made pizzas and wasn’t subject to the Rock-a-fire show that repeated every 30 mins, or the birthday parties of 20+ preschoolers and elementary kids that ran around like a re-enactment of Lord of the Flies, and climbing on the skee-ball machines to drop the balls into the 100 pt hole and then complain that they didn’t get their tickets for the cheap-ass plastic toys that have since made their way into the Marianas Trench in the bellies of a pod of bottle-nosed dolphins that unfortunately mistook the plastic spider ring as a quick tasty snack.

  6. Well now that the trail has been blazed, I’m really looking forward to the Elio folks pivoting to a chain of arcade/pizzeria/creepy animatronic band-focused kids’ restaurants called Jeffer-E-Salami’s.

  7. I can’t believe I just read that whole link about the Showbiz Pizza band. I haven’t thought about that place in years. That damn gorilla freaked me out when I was a kid.

  8. Oh, wow, my parents have had the leaf eater (Polaris brand) that he invented in their pool for decades. And I went to Chuck E Cheese as a kid. I had no idea of the connections.

  9. I guess we’ll have to take his word for it that his whac-a-mole prototype was closer to finished product than the Jutta prototype. How you go from the actual prototype to the concept image seems like a stretch, literally…
    Also, I’m definitely getting Powell Motors vibes

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