The Toyo Treadpass at SEMA always has some of the most interesting cars of the show. It’s a celebration of the extreme, featuring everything from time attack kei trucks and 6×6 AMG G-Wagens to a McLaren 750S wearing a kit that makes it look like a Mercedes Benz CLK-GTR.
Parked under a white fabric tent, the featured vehicles roll in and out on the blue carpet and get the superstar treatment. This year, among the custom 914s, Ford Capris, Hakosukas, and Porsche 911 GT3 Rs, there was a build that, at least to me, eclipsed the rest.
As I wandered into the Toyo Treadpass area on my first day at SEMA, I took in all of the builds. The paint and finishes were all perfect, and the tires all brand new–no doubt one of the perks of having your car featured with Toyo. This year’s vehicles were definitely stunning, but only one made me come back multiple times and take photos of it in the hopes that I would get to feature it here.
Near the center of the tent was a pearlescent purple and green monster catching a bit of the afternoon sun, looking poised and ready to pounce. While sporting some new aero, as well as a bit of extra width (about eight inches wider compared to the stock version of the car), the lines of this vehicle flowed and were crafted with the utmost care to blend the retro and the modern.
It’s a Bugatti EB110 with a widebody kit by Jonsibal and Phiaro Bespoke.
Originally designed by Jonsibal back in 2020, the render became reality thanks to the team at Phiaro based out of Irvine, CA. The kit was designed to be non-destructive, using the original fender mounting points in order to preserve the original fenders and other body panels, which I’m sure are difficult to source, even with insane amounts of money. The idea of turning a digital render into a real kit for a car with a production number of only 139 feels crazy, even if the parts are designed to replace the factory parts.
It’s not just the fenders that get the SEMA treatment, as the kit also changes the things like the bumpers and side skirts. The front bumper has to be wider to match the front fenders, and the rear bumper also includes a diffuser underneath the relocated exhausts. Some signature touches from the stock car are still included, like the arch shaped piece in the front bumper, now sporting a tow hook. This makes it look like the car is permanently sticking its tongue out at the other cars, as if mocking them, saying, “I got a widebody kit and you didn’t!”
Other details include canards on the front and a massive swanneck spoiler hanging off the rear deck, which actually replaces the factory wing, bolting on to the factory wing mounting points. The wheels are also a nice addition, with the car sitting on a set of custom MV Forged centerlock wheels. As it stands the silhouette is still unmistakably EB110, just with some modern bits sprinkled on.
The EB110 was not only my favorite, but a crowd favorite as well. I tried to get some photos during the media period on my last day at SEMA, which resulted in me having about 10 minutes with the car almost completely alone, save for one other photographer. It wasn’t too long after 9 am had ticked by that the crowd began to form around the car and I had to resort to some unique angles to highlight the car and avoid getting too much of the crowd in my shots.
So what’s next for Jonsibal and Phiaro? Who knows, but to be honest, it’s going to be hard to top this year’s stunner. Rest assured, I’m going to do my hardest to make sure I get to photograph it. And maybe try and get some more photo time with this current car out in the real world.
If you want to know more about the build, Autopian pal Larry Chen describing it in great detail.
Top photo: Tyler Moore
It has made a questionable design unquestionably bad
That front tow hook makes it look like Rudolph’s New Money Sportscar.
I mean that reindeer must be loaded by now.
Those awful headlights was this car’s biggest visual problem and unfortunately this didn’t do anything to solve that crosseyed look. If any car could benefit from having pop up headlights, it’s definitely this one.
It originally had them, but Artioli had the building’s architect revise Gandini’s proposal.
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I don’t love it, but I’m also not mad at it. One of my first large scale die-cast models as a kid was a French Racing Blue EB110 and that still sticks with me as a high water mark in Bugatti design. Most SEMA versions of things always seem to be a “bit much”
Whoa, cool! Seeing the photos earlier I didn’t even realize this had a wide body kit.They did a pretty good job with the design of it. And chameleon paint is always cool.
Gives off 1990 or so 300ZX Vibes. Wonder if that purple Venom Kit from Florida was put next to it which would be the crowd favorite.
I see it.
I love this! It is insanely cool that they were able to widebody a car of this rarity without affecting its value and originality. Leaves a lot of potential for other rare cars to the open. I even find the choice of color to somehow work really good. This is one SEMA I dang wish I could attend in person.
It’s crosseyed and sticking its tongue out. Congratulations on making a carbon-fiber toddler.
The basics of the body design look good, but the canards, tow hook, massive diffuser, chameleon wrap, and stickers are too modern and cheesy tuner-y, like an old Honda in a shady part of town.
Too many geegaws on what was originally a clean design.
Well duh, widebody is best body. This is so close to universally true that I feel it’s practically a law.
I find it to be an improvement, partially because I’ve never cared for the EB110 to begin with. It looks cross-eyed even without a bodykit on it.
I don’t hate the overall look, but man there is something profoundly depressing about a multimillion dollar car covered in advertising graphics.
You own a Bugatti dude, why are you shilling for Toyo tires, etc?
They didn’t get rich by writing a lot of checks
Easily removed. I wouldn’t do it, but a good way to have part of your play paid by someone else.
Because the entire build is an advertising exercise?
the added width makes the projectors in the headlights give a particularly cross-eyed look. the tow hook in the bugatti horsehoe seems intentional sacrilege.
i do like how it looks. but could do without the chameleon wrap
i also appreciate the ‘we used the factory mounting points’ and wish that was more widely spread
The EB110 was good enough to race at Le Mans basically unaltered, so no thanks.
Calling it a “kit” implies there is a large enough market to generate a run of pieces so there will be stock on hand for the next purchaser.
Knowing there are less than 150 EB110s out there, that’s a reach.
I like the tow eye poking out the front, that’s amusing. Did the car get where it was under its own power? Did it leave that way? Or do they only ever push and pull it places, because starting the engine would detract from the car’s value? Because if it’s the latter, then this thing is actually worthless as cars go.
I’d rather have the Corolla from this morning’s showdown.
They turned it into some jabroni’s clapped out A5. Carbon lip, canards, side skirts, diffuser, hilarious tow hook, chameleon paint and the requisite black wheels. The kit itself is actually really nice, but they should’ve scaled back the accoutrements (I know…It’s SEMA…). It’s a damn Bugatti. It doesn’t need a Maxton front lip and canards to look hot.
I wonder if they went to the local Ford dealer’s body shop for that Mystichrome paint job.
Proportionally, this is incredibly tasteful and well-executed. It’s kept the clean lines of the car and committed to simple fender flares rather than a stack of vents and flaps.
I’m a big fan of the EB110 too, and it’s a welcome thing to see versus an endless sea of Lambo widebodies that become indistinguishable from each other.
(the nosebleed tow hook has got to go though, luckily that’s easy)
I agree with ever letter of this comment.
Yeah the tiny vestigial Bugatti grill on the front is my favorite design element, sticking the tow hook there just looks derpy.