The 1980s were an exciting time to be Chrysler. Thanks to a bailout from the Carter Administration and subsequent K-Cars and minivans, the company successfully staved off extinction and were riding high on cutting-edge technologies sourced from an interstellar alien spacecraft that crashed near their Auburn Hills, Michigan headquarters. Lee Iacocca, then head of Chrysler, ingested some manner of what scientists think was either an alien condiment roughly equivalent to human dijonnaise or some manner of conductive lubricant like MG Chemicals 846-1P Carbon Conductive Grease, or some mix of both.
The substance gave Iacocca intense mind powers and an unrelenting desire to leave Earth, which he did, after kidnapping noted actor and Chrysler spokesperson Ricardo Montalban to act as his public face and voice, as well as becoming his only companion and one last remaining link to his humanity. Iacocca, Montalban, and a team of hyper-advanced robots soon launched into space, where they colonized Mars and Ceres in the asteroid belt, setting up manufacturing facilities to produce Chrysler New Yorkers and E-Class cars, which were then shipped back to Earth on an “Aldrin Cycler” spacecraft set on a continual figure-8 trajectory between Earth and Mars.


While most people were unaware of these events (a stand-in for Iacocca was hired to avoid questions about his whereabouts) a number of commercials shot on the Martian and Ceresian surfaces were released, along with some print ads showing the off-planet locations, without any explanations given. Montalban reportedly was accepting of his new life, thanks to his addiction to a variety of alien-sourced narcotic-like drugs.
Here we see an ad that cheekily hints at the New Yorker’s extraterrestrial origins, with space footage shot from the Aldrin Cycler and a nice image of the Ceres test facility:
The Ceres Test Facility can be identified by the lakes of liquid methane and the large Chrysler logos that were built there:
The test track was a sort of causeway over one of the methane lakes, its edges defined by glowing strips of amorandium, a previously unknown element.
Other ads were shot in the lavish Martian home that Iacocca and Montalban shared, as something like lovers, but with depth and dimensions far eclipsing normal human relationships. This one shows off the Romanesque/Tuscan-inspired architecture of their home, along with the rusty Martian sky and landscape:
Plus, they still enjoyed taking a swipe at GM! Even on Mars, some things never get old.
Here’s another great shot of the Ceres-based test facility and the causeway-track over the methane lakes:
Of particular interest here is the footage of the interior of their main Martian manufacturing complex, which, again, employed many reverse-engineered technologies from the crashed Auburn Hills spacecraft:
The Martian Manufacturing Complex (MMC) was also featured prominently in print advertising of the era as well:
You can see the advanced blinky-lights control panel at the center rear there, and to the left is the corridor into one of the six matter/anti-matter reactors that powered the massive facility. To the right, you can see in silhouette some of the robots that populated the factory building a 1978 Chevy Monte Carlo in their spare time. The robots would often build other, non-Chrysler cars for recreational purposes.
Other, more advanced manufacturing facilities were developed for lower-volume cars, like this facility at the Martian South Pole that blasted Chrysler E-Class cars together with sophisticated harmonically-balanced lasers:
In one notable exception, Earth technology was still retained for the voice synthesizer chips, which were still sourced from Texas Instruments, as alien technology had yet to come up with a superior voice synthesis system to their TMS5110A chip. The chips were shipped on the figure-8 cycler ships along with supplies of food, water, and pornographic Betamax tapes that comprised the regular supply runs to the Martian base.
The lasers were generated from a giant, sentient Chrysler pentastar, which, imbued with bafflingly complex and still yet-to-be-understood alien Soul Crystals, handled all of the Chrysler E-Type manufacturing, building over 70,000 cars before deciding to pursue more demanding challenges at the galactic core.
Chrysler was even still able to source rich Corinthian leather for their cars, using alien DNA to produce a species of Corinthian cattle that could breathe in Mars’ mostly CO2 atmosphere and provide real Corinthian leather, as well as Corinthian beef:
You can clearly see in this commercial that the outdoor scenes were shot on Mars; the inside scenes were shot in the Iacocca/Montalban home.
It’s odd how little this is talked about today; the Chrysler facilities on Mars and Ceres are now long defunct, but still remain largely intact; it is assumed that both Montalban and Iacocca were taken by the Auburn Hills aliens and returned to their home planet, wherever that may be, well over a decade ago.
Perhaps one day they will return to tell their stories; until then, we just have whatever surviving New Yorkers and E-Class cars left to carry on this fascinating legacy.
Hmm, in the first commercial, did anyone else notice that the warranty was expressed in kilometers!!!!
Yup… that commercial was for the Canadian market most likely.
Keelo-Meeters.
????
I’m surprised these ads didn’t talk up the New Yorker’s voiced alerts more. I remember being amazed when my dad’s car would say things like “The door is a jar”. We would respond, “No, the door is a door.” Anyhow I totaled the New Yorker turning left into a guy who went straight from the opposite right turning lane with his blinker on. Ah, the 90’s.
The late comedian Bill Hicks had a bit called The War on Drugs on his album Dangerous:
One time, me and three friends dropped acid, drove around in my dad’s car.
He has one of those talking cars.
We’re tripping and the car goes, “The door is ajar!”
We pulled over and thought about that for twelve hours, man.
“How can a door be a jar?”
“Why would they put a jar on a car?”
“Oh man, the freeway’s melting.”
“Put it in the jar!”
This hour… [imitates crickets chirping]
“…but if it’s a JAR…” [crickets]
“… but what kind of CAR…” [wolf howling]
This article rates Champagne Supernova!
Unrelated I’m sure, beware of gas station gummies
https://www.nbcnews.com/health/health-news/fda-asks-justice-department-classify-gas-station-products-opioid-effec-rcna221769
That is the best that alien technology could produce back then?
Buncha stupid aliens.
“He tasks me. He tasks me and I shall have him! I’ll chase him ’round the moons of Nibia and ’round the Antares Maelstrom and ’round Perdition’s flames before I give up on rich Corinthian leather!”
This morning’s Cold Start is a hot take. This is better than most modern movies I have seen. I suppose the Iacocca replicant stand-in explains why he appears on an episode of Miami Vice; desire for a larger role.
This is the universe I want to live in! It is so much richer and more beautifully realized than the one I currently inhabit.
Sorry for the replicated posts, but ever since we spent over 100K to IT consultants to upgrade our network to meet government security requirements, it has been shit.
Never change Jason. Please never change.
Both were transported to the SS Botany Bay. Iacocca did not survive suspended animation due to environmental contamination from the cigar he had snuck into his containment unit, best not to ask how. I’ll stop now and do some work.
Reliant (K). Kahn stole the Reliant. This is not a coincidence.
KHANNNN! misspelled first post, sorry.
Botany Bay.
Oh, no! We’ve got to get out of here now! Damn!
Gotta watch out for Ceti Alpha 5’s only “indigenous” life form. I hear they’ll give you a real earache.
Kahhhhnnnnnnnn!!!!
Kahnnnn!
From Fantasy Island to Fantasy Planet.
So glad to finally have all the historical context to the “Great Montalban/Iacocca Exodus”. They never believe me when I say everything Elon does is just in trying to recreate what these guys did, but he will never obtain that Corinthian leather!
No mention of any rich Corinthian leather? Bummer.
(Ahem!)
That was out by the ’80s, it was all about the velour.
Sadly the Felicio Monkeys they harvested the velour from went extinct.
Fascinating, thanks Torch
This is some pretty impressive lore for a Cold Start.
I don’t care what anyone says, this is easily the best era of Chrysler, entirely because of these commercials. I would buy a Chrysler right now if it had a GPS with Montalban’s voice.
“Take a luxurious right turn at the next light, and you will arrive in unparralled style at your sumptuous destination on the right”
COTD.
Way back when stand alone GPS’s were a thing my sister had one that she found some voice packs to download for it. My 2 favorites were Yoda and Mr T.
“At next light, turn right you must”
“TURN RIGHT NOW, FOOL!”
Holy shit I remember the Mr T, that lasted one long trip in the car before I decided I’d been called a fool enough times to last a lifetime
You’d have loved the voice of Hal:
https://www.sunshineskies.com/hal-atl-robot-voice.html
“Right turn Clyde!”
If Opel had only built its cars on Mars, we could have had the Space Kadett.
Oh, man, am I worried about you Torch.
I’m sure he just fell into a YouTube rabbit hole, as we all do. In this instance it was 80’s Chrysler commercials. The gummies kicked in, and this article is the (hilarious) result.
Kaaaaaaaaaahn!!!!!!
Does this mean that Ricardo escaped Ceti Alpha V?
According to the 1982 historical documentary he managed to escape Ceti Alpha V by commandeering the Reliant. However, he was later presumed dead due to an incident with an experimental terraforming technology in the Mutara Nebula.
Ricardo always seems to find a way!
The Reliant was a Plymouth, far beneath Ricardo’s standards.
You have a point, somebody get Roddenberry on the Ouija board, we need to rewrite Wrath of Khan to have him hijack the USS Cordoba instead!
They already did that with the execrable “Into Darkness”. They spent a whole movie (Star Trek 2009) setting up a new TOS era and rather than doing something interesting with it, they remake the best movie in the series as a hot garbage dumpster fire that doesn’t even adhere to the premise they set up in the first movie (i.e. Khan should still be floating around in the Botany Bay, not on Earth with his crew locked away inside missile casings).
*Sorry, but I have strong opinions about Into Darkness and they are all bad.
I’ve got several problems with the entire JJ-verse. First off is where to put the DVDs? I own every ST movie so I have to buy these too just to keep the collection complete and of course they’re on the shelf in chronological order, as they should be, but where do I put the JJ movies? At the end because they were released after the TOS and TNG movies? At the beginning because they’re sorta prequels? On a separate shelf entirely since they used the “different timeline” excuse to completely ignore canon and do whatever they wanted without having to take the time to research and learn how the characters they’re playing with would react in these situations? Or should I just put them over by the first Fast and Furious since that’s what really wanted to be in the first place?
Anyways, I’m glad if the JJ movies brought new fans to Trek and serves as a gateway to the broader universe but since they didn’t respect canon I don’t consider them canon. All I’m going to ask Ghost Gene for is to change the name of the ship and keep everything else identical. Ok, well maybe the bug can go in a different orifice than the ear **SPOILERS** but I swear, that’s it!!!
They are not cannon and have been acknowledged as such, they are a completely different timeline, I enjoyed them, but I am glad they are done with. I’d rather they do new movies in the prime universe.
Seriously, enough with the prequels.
Enterprise/Star Trek: Enterprise
JJ-Verse Kelvin Timeline
Discovery
Strange New Worlds
The only “current” timeline shows have been:
Star Trek: Lower Decks which was better than it had any right to be.
Star Trek: Picard
Star Trek: Prodigy
Lower Decks is simply the best ST series of all time. All because Mike McMahan is obviously one of us and pays so much attention to canon. I love catching all of the easter eggs in that show.
Prodigy was the one that surprised me, especially the 2nd season, way better than I thought it would be.
And I’m willing to admit, I liked ENT and still do. I thought Bakula made a great captain. And after many many years even the theme song has grown on me.
I was exposed to lower decks through the crossover episode with… Was it discovery? It made me virulently angry and I couldn’t get through more than 10 minutes. The dialogue is inane, they all speak like Cornholio on crack, and the characters all have that extreme one-dimensional archetype bs you see in cartoons outside of Mike Judge and the Simpsons.
I can’t fathom watching a whole episode of that, much less the whole series.
Strange New Worlds is 100% canon and the best star trek since DS9. Hands down.
100% agreed, tho I didn’t much like the latest episode.. was fine and a nice call forward to TNG but been there done that.
I agree completely, they went through the trouble to get them a way to do new stories then go and try and redo the best ST movie of all time.
Username checks out
Best not to ask Kahn where he got the leather for the seats. You don’t want to know.