When the Lotus Eletre SUV debuted, I was puzzled by who was going to buy it. If this high-tech electric machine was Lamborghini Urus money, there’s a high likelihood that it would just sit on showroom floors. It turns out that Lotus may feel the same way, which is why the marque is gunning for a significantly more mainstream price bracket.
Pricing in the UK for the base Eletre starts at £89,500 which actually seems reasonable. Subtract VAT and convert to American dollars, and that ends up in the ballpark of $85,000. Still a lot of money, but nowhere near Mercedes-Benz EQS territory. It’s not slow either, 600 horsepower and zero-to-62 mph in 4.5 seconds should make for a reasonably rapid base model. Oh, and it includes tons of kit, such as a 1,380-watt stereo, air suspension, four-zone climate control, 12-way electric front seats, and deployable LIDAR. Other neat tidbits include carpet made entirely from recycled materials, triangular grille shutters that look like teeth when partially-open, and a massive 15.1-inch touchscreen infotainment system.
However, if you want a plusher Lotus SUV, step up to the Eletre S. At £104,500, it’s a lot more money than the base Eletre, but it includes such niceties as soft-close doors, an active spoiler, privacy glass, and a 2,160-watt, 23-speaker KEF Reference audio system. It doesn’t sound like a ton of kit considering the 15,000 upcharge, but considering what high-end audio systems costs in this segment, the Eletre S doesn’t seem like terrible value.
Mind you, if you’re like me, you’re probably more interested in the top Eletre R model. At £120,000, it’s quite expensive, but it does offer some extra shove. The wick’s been turned up to 905 horsepower thanks to a more powerful rear motor with a two-speed gearbox. That’s good for zero-to-62 mph in 2.95 seconds on its way to a top speed of 165 mph.
Assuming the Lotus Eletre in the United States comes in at $120,000 that’s a good price to get a streetable car with over 900 horsepower. A Dodge Challenger SRT Super Stock is only $88k but only (lol) produces 807 horsepower. A Tesla Model S Plaid is $127,590 and offers an amazing 1,020 horsepower. This seems like it’ll be somewhere close to that. By comparison, an Urus has 650 horsepower and costs just above $220k.
Oh, and don’t think that Lotus hasn’t beefed up the handling because the Eletre R gets stickier tires, launch control, and a special Track mode that drops the ride height, stiffens up the dampers, and sets the active anti-roll bars to full attack. It’s a bit mad considering this is still a big, electric SUV, but it’s my sort of insanity.
Besides, if anyone can make a very heavy battery pack on very big wheels handle well, it’s probably Lotus. In fact, Lotus promises that the Eletre won’t just carry a neutral balance, it will breathe with the road, complying with imperfections to maintain control. Handling is more than just roadholding numbers, it’s how a car feels and communicates.
Mind you, Lotus also plans for the Eletre to offer exact opposite of driver involvement – autonomy. Not only is LIDAR employed in Lotus’ system, the carmaker doesn’t just plan to use autonomy for normal road use. Since Lotus is a high-performance carmaker, it’s interested in bringing the excitement of performance driving to less-skilled customers by having the Eletre autonomously lap the Nurburgring.
Forgive me, but driving autonomously during Touristfahren doesn’t sound like the best idea in the world. While on-track autonomy is generally fairly easy, drivers aren’t always predictable, on-track hazards happen, and sessions can get yellow-flagged quickly. Plus, most insurance companies won’t cover collisions on the Nordschleife. If Lotus is willing to take legal responsibility for any incidents using the mode, I could see a possible defense, but there’s still a great deal of risk involved. Either way, such an autonomous mode hasn’t been released yet so we’ll see what happens. However, there’s something more important than autonomy here. If we read between the lines, Lotus implies that the Eletre is capable of a full Nordschleife lap, an impressive thing for a battery-powered SUV. That takes some serious brakes and some serious cooling to accomplish, especially with a 112 kWh battery pack.
However, perhaps the most interesting tidbit gleaned from the press release is that UK models will come with a five-year/100,000-mile warranty. That’s quite a bold move given some of the stereotypes associated with British cars, so I’ll be interested in seeing whether or not it costs Lotus a fortune.
Lotus seems to be playing the right cards by pricing the Eletre in the same ballpark as well-equipped BMW iX models rather than the Tesla Model X. While the Lotus name doesn’t have heaps of mass appeal, BMW was in a similar position 50 years ago and look how quickly the Bavarian brand built an American following. Expect more details on American variants sometime closer to 2024, when Hethel’s battery-powered SUV comes ashore.
All photos courtesy of Lotus
At $85k USD this will be pretty much the same price as the other Geely EV SUV coming to the states: the Polestar 3. For that price, I think most people would gravitate towards the Lotus considering it’s 10 inches longer, looks more exotic inside and out, and has a logo with more prestige. Performance seems to favor the Lotus in base trim (barely) and according to Lotus the Eletre is based off an 800V system where the PS3 is on the Volvo-derived, 400V SEA platform.
I am more curious on the dealership experience.. Polestar follows the Genesis/ Telsa model, while Lotus dealership network seems to be really small (slightly better than Alfa?)
OK seriously can automotive journos PLEASE stop quoting these meaningless HP numbers for EV’s in headlines?
Any idiot can dump a few jiggawatts into their electric motor for ~3 seconds to launch it up the 0-60 scale or put a tick on the HP dick-measuring chart, it’s not news and it’s not impressive, it’s frankly a gimmick that EV manufacturers wave in front of non-technical folks to distract from useful questions like actual range, charge time, lifespan, etc. etc. etc.
I can dump 48v into my wiper motor for 5 seconds and call it THE MOST POWERFUL WINDSCREEN WIPER SETUP EVER FITTED TO A PRODUCTION CAR, it’s about as useful a metric.
C’mon, everyone knows you need a nuclear reactor to hit 1.21 gigawatts, and you don’t just walk into a store and buy plutonium!
However, if you know some Libyan nationalists and have some spare pinball machine parts…
So the base model only has 600hp?? Lame!
Yes joking -obviously. I know this is a sports car company but still,600 neddies is a lot.
Or perhaps i should say this another way: When did i get so old?
This is the Geely version of Lotus. So it won’t be British reliability. It’ll be Chinese reliability. Which can go either way. I’m betting that since this is really Lotus tuning an existing Geely platform that it will be just fine.
Modern lotus (since 00) has been pretty reliable where they use Toyota engines. They are so easy to be written off in an accident though, those clam shell hoods are super expensive.
To paraphrase Colin Chapman: add lightness…
…to the wallet.
“Eletre” is how I say “electric” when I’m super drunk.
I’m more lllectric baby.
Lotus you say ? I seem to see a lack of simplicity and lightness
I’m curious where they plan to build this car, as I watched a Harry’s Garage video a few days ago where their managing director indicated Lotus have their hands full just building Emiras.
Wuhan China https://insideevs.com/news/601098/first-lotus-eletre-built-in-china/
Lotus is own by Geely, which also owns Polestar, Volvo so there is “synergy”.
Yeah I really wonder if they’ve got a common platform underpinning the Polestar3, future electric Volvo XC (90?), and this Lotus. It would be pretty crazy if they *didn’t* share must of the tech between these vehicles…
I am sure Google will play a big part in it.. the irony of Chinese car company having to use Google in China..