Home » The Means Of Production: Cold Start

The Means Of Production: Cold Start

Nissan Prod

Happy 2023 everyone! We’ve got weird projects, big stories, fun stories, and a lot of website improvements coming in the second (calendar) year of our existence. To best sum up the energy, here’s a photo from Nissan’s archives of the first truck (a Nissan 720) to roll off the line at the Smyrna, Tennessee plant in 1983.

DatsunToday, though, we’re going to reload a little bit and enjoy the new year. We may have a couple of posts up, but it’ll be lighter-than-usual. In the interim, here are a couple more production shots of Nissan from their NSIMA plant in Barcelona and the old Shatai Hiratsuka plant in Japan.

Patrol

Photos: Nissan

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27 Responses

  1. What happened to the road-trip crew? The last update here was Friday and their post on social media was when Jason tweeted a picture of Otto at Omega Mart in Vegas Saturday morning.
    Are they spending the weekend there? Broken down in the desert? Surprise appearance in the Tournament of Roses parade? Wandering through The Backrooms only to emerge in LA over the next couple days having not only successfully moved David there but living in an alternate reality where the Torchinskys never left?

    1. Jason had the urge and found himself lost at The Rusty Filament, one of the seediest taillight bars west of the Mississippi, and hasn’t been seen in days?

  2. Ah, the glory days of Nissan. When they were a car company and not a hollowed out, dead-eyed husk of a manufacturer churning out rentals.

    Did you know that Nissan was one of the first union shops in Japan? And that they owe their very survival to the union? Because they do. Nissan’s rapid expansion in the 1970’s was only possible because of technical advances and productivity increases that the union brought to the table.

    The smiling gray-haired man in this photo is one Marvin T. Runyon, a name you could be forgiven for forgetting. He was the president of Nissan USA in 1983, and responsible for nearly all of Nissan/Datsun’s success in the US. He would later serve as the US Postmaster General from 1992 to 1998, and was very successful in cutting costs by eliminating 23,000 jobs in management and replacing them with more letter carriers, counter employees, and automated sorting systems.

  3. Is this 2023 Nissan theme because 2-3 is pronounced Ni-San in Japanese? I may have missed a post because I haven’t been at work for a few days.

  4. The Autopian, while off to a noteworthy start for a new automotive blog, shows signs of immaturity.

    DT’s Cactus monograph, while brilliant, was four months late.
    By then the bloom was off the rose.

    Fast forward to the present, we have breathless daily posts of travel progress of the cross country transit by the founders … and then … nothing!

    This is a good way to lose otherwise very loyal readers.

  5. I can’t see a Nissan pickup without thinking of how visibly annoyed my uncle would get when, after he bought a Nissan extended cab something-or-other in the 80’s, my dad would ask him how his Nissin (rhymes with pissin’) was doing. I thought my dad was doing this on purpose until I heard him express interest in buying an Eagle “Tá-lon”.

    1. That’s just how we pronounce Nissan here in Australia.

      Oddly we drop a vowel from the end of that manufacturer’s name and then a vowel from the front of one of the models:

      Niss’n P’trol

      1. In my highly biased opinion, the Australian “rhymes with pissin” is the correct Nissan pronunciation. That and pronouncing Mazda with a short “a” in the first syllable. None of this North American “Mars-dah” nonsense!

    1. I’ve always been even more annoyed that Nissan gives the States bland, corporate-y vehicle names.

      Why can’t we get the cool, British by way of Japan monikers like Fairlady Z?!

      1. Even if not Cedric, Silvia, Gloria etc. – they’ve had more chipper names like March, Sunny, Violet, Cherry, Bluebird! (Though Bluebird would’ve been trademarked already here surely.)

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