When the all-new Toyota Land Cruiser debuted in August, the world went crazy. This marque, which used to cost over $80,000 in the U.S., was now $30 grand cheaper! Hell, our headline was “The 2024 Toyota Land Cruiser Is $30,000 Cheaper Than The Old One And Looks Awesome.” Well, now Toyota has given us exact pricing, as well as a full configurator so you can see exactly what you get for your money. Here’s how I’d equip my new Toyota Land Cruiser.
There are three trims for 2024: Land Cruiser 1958, Land Cruiser, and First edition, and not only are the three equipped differently, but they actually look quite different, as well.
Here you can see the three trim levels, the pricing for each, and the important standard features:
Which would I choose? Well, it’s a tough call, because obviously I’m a cheap bastard so I want the 1958 model, especially since it still gets the rear locker (which is all I need, really). Would I like the sway bar disconnect and Multi-Terrain Monitor (specifically for the forward-facing camera that especially helps when cresting hills)? Sure, but I bet I can just make a manual sway bar disconnect for when I do hard-core off-roading, and I guess just be careful when cresting hills like I’ve been doing for the last 32 years.
The bigger issue is the color options. Black, gray, and white? How boring!
Still, I’m not spending $63,000 (this includes the $1350 fee on top of the MSRP) on what I’m not yet convinced is that much more than a Toyota 4Runner in disguise (even $57,000 is going to take a little convincing), so I’m going with the base model, which like all Land Cruisers, gets a 326 horsepower, 465 lb-ft i-FORCE MAX hybrid turbo four-cylinder powertrain mated to an eight-speed auto hooked to a full-time four-wheel drive transfer case with a locking center and rear diff. And I guess I’ll get it in gray with the only interior color available — black:
Actually, you know what? I can’t do it. That black interior is just so damn boring. I guess I’m spending $63 grand and getting a sway bar disconnect and a fancy camera system, plus better exterior colors and this nice interior:
Damn this Modern Toyota FJ-Cruiser just got expensive. Will it be worth it? We’ll see in April when I get to drive the thing.
Until then: Here, hop on in, the water’s warm — configure your 2024 Land Cruiser and tell me in the comments which options you chose!
Base model, immediately wrap it in antique white. Hand paint the interior with antique white latex.
Soon, Hollywood Dave will have a garage full of shiny BMWs and Lexuses (Lexi?), nary a domestic (“Ugh!”) vehicle in sight. We’ve come a long way from dishwasher parts cleaning.
ETA: Whoops, somehow I thought this article was about Lexus, not Toyota. But still, HD is speccing out a brand-new vehicle! Our boy has grown so much.
So, there are really 2 colors (Grey and silver don’t count). The blue is interesting, but I’m not sure it will age well. Too bad some of the color options for the Taco aren’t available here. Terra with a black roof would look good. So, for me it would be a base with the all weather mats in grey over black. I’m a fan of cooled seats, but don’t need them as much with fabric. Not that I’m buying, though. I’ll wait for the new 4Runner. If I was spending this money, I would move up to the Lexus. The options here aren’t worth the cost, at least to me.
This is one of the consequences of Toyota shaking up their BOF SUV family. There’s just going to be too much overlap when there are 5 or 6 trucks on the same platform in the same market. The US market Land Cruiser no longer makes much sense when top trim buyers can get a better value in a GX and base trim buyers will probably be able to save quite a bit by choosing a 4Runner.
Okay but if you get the base model in white you can cosplay as someone in the UN.
I wasn’t aware that the UN bought Prado’s.
Pretty sure they do! I’ve seen some white with steelies Prados with big UN letters on the doors.
I’d take the base model, everything I need, nothing I don’t. But at $60k it’s way out of my league. I think I’d rather go for the new Tacoma, a double cab TRD off-road with a rear locker for $45-50k.
Don’t forget to factor in $10-$15k dealer ADM!
even the new taco, 50k! for a fucking taco! As Toyota truck guy, I think my 2021 Tundra is the last toyota for me. They don’t even do “old reliable” anymore just chasing the pack and always a step behind.
Except, I want:
Also, what’s up with the electronic parking brake and Nickel-Metal Hydride batteries?
Toyota’s option combos are whack ASF.
Asking an honest question:
Does anyone make fabric seats with ventilation? I’ve only ever seen it with leather or fake leather but honestly never considered it might be done with fabric.
My initial thought is the fabric would slowly break down and tiny fuzz particles would clog the air holes but maybe not?
I don’t believe anyone does. I’ve build a lot of online cars and to get ventilated seats it’s always with leather or similar faux stuff.
Also once you’ve had ventilated seats you can’t go back to not having it.
Unfortunately, nobody does. It would literally take the mod community to do something crazy like buy a second vehicle, build it the way they want, document the journey, then post it on social media and get picked up by like Autopian and/or Jalopnik for market btards to recognize the important/need.
But I’m in that time in my life where I can justify buying a wrecked car on Copart, take out the seats to do some “surgery” and part out the rest of the vehicle to recoup my money spent.
I plan on picking up a wrecked premium LC250 to give myself the upgrades I want in the base model.
Leather is the bane of existence for anyone who wears shorts during the summer (read everyone). Unless they’re in Toyota Marketing because they either don’t have skin, don’t have legs, or don’t have shorts. We should make a running joke that says all Toyota marketing folks have pasty white skin on their legs since they never wear shorts.
I wondered how they were going to differentiate this from the four runner and now we have the answer: pricing. The four runner will be the volume vehicle for ten grand less and this will be a somewhat equivalent vehicle but more exclusive with look-at-me styling and a fancy nameplate and ten grand of extra profit for the manufacturer. The price will ensure that you don’t see one on every street corner like you do the four runner, and that will be enough reason for a lot of people to pay up.
That David Tracy sipping pic is gold.
Screw it, give me a 7-year loan on it and I’ll take the First Edition with a ball hitch and steps added. With my ’21 Bronco as a trade, I think the finances will work out OK.
My big question is does the Kahn Land Rover Defenders qualify for the 25 year tax since the bodies are from the 60’s. because for this money I would rather seriously see what a 2.2 Diesel Kahn Defender from say 2015-2018 would cost to import instead.
I spec’d out a nice GX Overland at around $68k and for the LC I’d be at least around $63-64k. For that difference, I’d rather go with the Lexus. But, there’s no way in hell I can justify nearly seventy-thousand-dollars for this when my LC100 will likely last until the heat death of the universe.
This. 80 series here, which I would like buried with me (kidding I want my daughter to drive it to my funeral celebration). I see no reason to consider this with the gx having better finish and towing capacity.
Counterpoint: The Land Cruiser is an icon. The GX is just for people who think RX are too common.
What’s annoying is I actually like the headlights on the base model better but the lack of colors is disappointing. Ultimately I’d still go base model – the Meteor Shower grey isn’t terrible. I’d probably just get a GX if I wanted to drop more coin.
Hmm, noticing a trend with the headline pics
https://www.theautopian.com/the-lexus-dealership-service-experience-is-supposed-to-be-the-best-so-i-took-my-girlfriends-boring-rx-350-in-to-test-it-out/
Is this a new series featuring Hollywood Latte David?
Not poking fun. Change is good 🙂
Hot take: this truck is too expensive. As soon as you add a few niceties that are more or less standard kit in most $60,000 cars it will cost as much as a GX. You’ll also be spending Sequoia money in the upper trims. I guess the hybrid powertrain is a selling point but apparently this gets 23 combined rather than the 27 Toyota initially said it would get.
I dunno, man. We were going to look at one of these for my wife but for 60 large? That’s a pretty firm no dice from me. I’d have a hard time picking this over an actual luxury vehicle for this much money, but then again I’m not really the target demographic for this anyway.
I think Toyota is really pushing their luck with this pricing…especially considering Stellantis will give you 5 figures off Grand Cherokees right now. The Toyota Tax is real.
As somebody who waited a month to get the good brown interior and green exterior on my Alltrack…Yessssss! GET THE COLOR!
At that point, I’d start looking really hard at the GX overland trim… I think the Lexus version just looks a lot better.
I won’t be surprised if the GX outsells the LC
“Actually, you know what? I can’t do it. That black interior is just so damn boring. I guess I’m spending $63 grand and getting a sway bar disconnect and a fancy camera system, plus better exterior colors and this nice interior:”
AMEN!!
It’s base model, zero options, and black for me. Option inflation is real, and the only reason I would be exploring this over the lexus is that sub-60K sticker. I think there’s some real value there at that price. Over 60 grand, I dunno….Used Wrangler 392s are starting to hover around that price point.
The Land Cruiser is too damn expensive.
The CARS are too damn expensive in general, but I don’t think they’re too far out of line, given the competition. In the eyes of a buyer, this thing is competing against loaded broncos and wranglers which both cost around 55-60k loaded up, and optioned up to the max, they both push 70k territory. Then you have the midsize pickups, well equipped Colorados and Tacomas both flirt with the 60K mark as well, and 55 grand is the cost of any mid level half ton 4×4 truck these days.
For a real crazy thought expirement, look at what 57k today is equivalent to just 4 years ago. If this launched in 2020, price for price it would have been $47,999.
I struggle to see it being worth it, though the hybrid certainly helps differentiate it from the 4Runner…until they throw the hybrid in that and undercut themselves.
Speccing it? I want the yellow or blue, so it’s middle trim, brown interior, no options. And the price is too damn high.
The base model being available in only black white and grey is a HUGE swing and a miss for me. Get it black (or white) and wrap it I guess?
I’d have mine in heritage blue if they offered it on the base… oh, and I’d upfit some FJ steelies too!
Yeah, same.
And, yet, this seems more the norm. The great big sea of grey SUVs.
Where are the reds, blues, greens, and (ugh) browns? And why do they all cost a hefty premium when you find them?
“And why do they all cost a hefty premium when you find them?”
Because they can. And people will still buy them.
Sad, innit?
Yeah, and it sucks!
buy the base model and spend $1500 on a katskins interior re-upholstery? Get even more interior options, keep pricing down a little. You keep black door panels, but otherwise, every bit as good.
this. Some seat covers and you are golden.
It’s pretty irritating that they paywall a lot of the nicer exterior colors. I’m going with the 1958 trim, in either “black” or “ice cap,” since they’re about a horse a piece for me.
I’d have been willing to pay a little more of my internet dollars for a higher trim if I could keep the fabric upholstery. In fact, I would’ve been over the moon if you could get Java fabric like my old FJ80 had. Anyway, it looks like you’re locked into a lot of interior/exterior color and equipment configurations, which is a trend I hate, so hard pass.
also…”this Modern Toyota FJ-Cruiser”. No. Bad David. This is not an FJ Cruiser.
The correct way to spec it is found here
https://opposite-lock.com/topic/94094/more-land-cruiser-things/19
Conveniently enough, this should have the same 6×5.5 bolt pattern as the Silverado, which in base trim comes with some fairly decent looking Steelies
Not bad! I love that those steelies cost more than the fifteen52’s I have there right now though. I assume you mean get the steelies used and cheap.