Home » The Voyager Is Dead, Which Means Chrysler Is Officially A One-Car Brand

The Voyager Is Dead, Which Means Chrysler Is Officially A One-Car Brand

Chrysler Voyager End Ts2

In 2020, Chrysler decided to sell a more affordable version of its popular Pacifica minivan, adding a stripped-down, basic version of the people-mover to its lineup, delivered without creature comforts such as power-sliding rear doors, automatic climate control, built-in navigation, or second-row Stow ‘n Go seats. Despite looking no different from the Pacifica, Chrysler decided to give the back-to-basics van its own model line: Voyager.

At the time of its launch, the Voyager was nearly $7,000 cheaper than the cheapest Pacifica, giving families a truly budget-friendly option that offered only what they needed, and nothing they didn’t. The Voyager’s price has ballooned considerably since its launch six years ago; back then, it started at $28,480, including destination. Now, it’s priced from $43,390, only about $3,000 cheaper than the Pacifica.

Vidframe Min Top
Vidframe Min Bottom

For 2027, the Voyager is no more. Following an inital reveal of the Pacifica’s new fascia last month, Chrsyler has spilled all the details on its refreshed minivan. Instead of also giving the Voyager the same new looks, it’s being merged back into the Pacifica lineup as a new base trim called the Pacifica LX, retaining the old design.

With the 300 sedan dead for years now, that means the Pacifica is now officially Chrysler’s only production vehicle currently on sale. You could (rightfully) argue that Chrysler’s only had one vehicle on sale since the 300 was discontinued, since the Voyager was literally just a feature-light version of the Pacifica with an older front end. But now, it’s truly, actually official.

Chrysler Is Welcoming Back A Member Of The Brand’s Minivan Family, Adding The 2025 Chrysler Voyager To Its Retail Lineup As A Budget Friendly, Under $40,000 Option.
Chrysler says the 2027 Pacifica LX, the Voyager’s replacement, will retain the old van’s looks. This thing hasn’t changed in 10 years. Source: Chrysler

This isn’t the first time Chrysler has killed off the Voyager. Stellantis sold minivans using the Voyager name from 1988 all the way through to 2016, when it finally discontinued the Lancia-badged Voyager. Our very own David Tracy owns a 1994 Voyager, which he keeps in Germany.

Since the lowest-trim Pacifica LX still looks the same as the old Voyager, it’s a bit surprising they just didn’t keep the two models separate, since they would look even more different than they did before. Chrysler hasn’t released any photos of the van, but says the LX “retains its familiar exterior design,” which first debuted all the way back in 2016. A full decade later, it’s still going strong.

Since its 2020 debut, the Voyager gained a bunch of standard features it didn’t initially have, like heated front seats, a heated steering wheel, power sliding doors, a power rear liftgate, and second-row Stow n’ Go, which is probably why it’s ballooned in price so much over the years. The 2027 Pacifica starts at $41,495 excluding destination, or just $100 more than the outgoing Voyager.

2027 Chrysler Pacifica Pinnacle
Here’s what the three upper trims of Pacifica will look like. Source: Chrysler

Despite the new fascia, the next highest Pacifica trim, the Select, is only $100 more for 2027, too. The new front end is the star of the show here, as it comes standard on Select, Limited, and Pinnacle trims. There are new vertical LED headlamps on either corner, with a new Chrysler wing logo connecting the two in the middle. Below that is an illuminated grille—something I believe all automakers will soon adopt, unfortunately—with a lighting signature the brand describes as “piano keys.”

There are a few new goodies inside, too, like turn-signal activated blind spot view and an adjustable-height power liftgate. If you go for the $54,910 Pinnacle trim, you also get fancy Blue Agave Nappa Leather and copper alloy interior bezels, which sounds pretty cool (Chrysler only released one photo of the new design along with its release, so I don’t know exactly what either of these upgrades looks like yet).

2027 Chrysler Pacifica
Source: Chrysler

Another thing worth mentioning: If you want all-wheel drive, you can’t get it with the base Pacifica LX (a.k.a., the new Voyager). That trim is only available with front-wheel drive. On any of the other three trims, AWD is a $3,345 add-on. Chrysler hasn’t said anything about powertrains for 2027, though, considering pricing hasn’t grown much, it’s likely the 3.6-liter Pentastar V6 gas engine and optional hybrid powertrain, which adds two electric motors and a 16-kWh battery, will return mostly unchanged.

While Chrysler is now officially a one-car brand, it shouldn’t be that way for long. Rumors suggest that a new crossover and a new sedan for the brand could be revealed sometime this year. Considering the company’s incredible legacy, I’d say that sort of attention from Stellantis is long overdue.

Top graphic image: Chrysler

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Tin Woody
Member
Tin Woody
13 minutes ago

Sorry, but this grated my cheese:

Stellantis sold minivans using the Voyager name from 1988 all the way through to 2016,

Stellantis did not exist until 2021; it is a business golem, not some storied company. *Chrysler* sold Voyagers, first as Plymouths, and then under the Chrysler brand.

Ranwhenparked
Member
Ranwhenparked
16 minutes ago

This means Chrysler has half as many vehicles as Dodge

Or, effectively the same amount as Dodge, since the new Charger mostly exists in theory. Basically, the two brands have the Pacifica and Durango between them, in terms of things that sell in actual volumes

Spikedlemon
Spikedlemon
21 minutes ago

They could, literally, just take the current Dodge, change the name on it and nothing else, calling it a “Chrysler” and sell to fleets only.

Then, using Chrysler as their fleet brand, they could rebrand more vehicles and elevate resale of everything else.

PlatinumZJ
Member
PlatinumZJ
26 minutes ago

I’m pretty sure I wouldn’t have recognized that as a Chrysler logo if I saw it in the wild.

GreatFallsGreen
Member
GreatFallsGreen
40 minutes ago

I didn’t hate it from the initial pics, but I like it more in the latest ones. Not sure why the back end is such a secret though.

A comment in one of the other sites rumored it was switching to the Hurricane 2.0T but we’ll see. The Wikipedia page was updated to show that too but not sourced.

As far as pricing, the Pacifica was already the best-selling minivan despite being the highest MSRP. They could actually tout that they lowered the Pacifica’s price for 2027 even though it was just nameplate hokey-pokey.

GreatFallsGreen
Member
GreatFallsGreen
25 minutes ago

Also I thought the face had hints of some Opels to it too which is also a Stellantis brand now…what if it wound up exported as an Opel? Seems very unlikely except maybe in PHEV form.

Eggsalad
Eggsalad
49 minutes ago

I’m 61 years old, and that’s not old enough to remember when the Chrysler brand had any special cachet. In the 1970s and 1980s, Chrysler brand cars were mostly just tarted-up Dodge models. I’ve known some people who were fans of cars from The Chrysler *Corporation*, but I don’t think I’ve known anyone who thought a Chrysler-branded car was something they aspired to.

Kill the damn brand already, Stellantis. Sell your passenger minivans with a “Dodge” badge and pack up the Chrysler brand into your corporate Mausoleum.

4jim
4jim
45 minutes ago
Reply to  Eggsalad

I agree! I am a few years younger and the closest they came was the 300 rebirth in 05 and then they squandered that.

Urban Runabout
Member
Urban Runabout
36 minutes ago
Reply to  4jim

But there was product placement in the first season of “Desperate Housewives”!

Urban Runabout
Member
Urban Runabout
41 minutes ago
Reply to  Eggsalad

There once was a time…
*cue guitar music*
…for Cordoba.

Last edited 37 minutes ago by Urban Runabout
Y2Keith
Member
Y2Keith
17 minutes ago
Reply to  Urban Runabout

I didn’t so much read as hear that whole comment, from Ricardo Montalban to the Latin guitar lick.

Dan G.
Member
Dan G.
52 minutes ago

Stellantis cannot help but make all the wrong moves all the time. Right now a 28k base minivan would sell much better than a 45k minivan, provided they advertise that it exists. This is the first time I heard there was a Voyager version, now that it is dead.

Stellantis must be a business school case study by now.

4jim
4jim
51 minutes ago
Reply to  Dan G.

I think, part of them, have been case studies as far back as the AMC days.

Dan G.
Member
Dan G.
42 minutes ago
Reply to  4jim

True. So many times where victory was snatched from the jaws of defeat, but then flushed down a toilet.

4jim
4jim
39 minutes ago
Reply to  Dan G.

Totally, all the way back to the early 70s.

4jim
4jim
53 minutes ago

Who the hell’s idea was this: “Hey lets make a cheap entry level minivan to hook people. Ok! Now lux it way up and make it as expensive as the fancy one.” People need fired over this kind of idiocy.

Matt Sexton
Member
Matt Sexton
55 minutes ago

Bugatti is a one-car brand also, so I think Stellantis is seeing the success there and figure they can obtain the same cachet with Chrysler?

Ranwhenparked
Member
Ranwhenparked
15 minutes ago
Reply to  Matt Sexton

I think Marchionne’s idea had been to sell almost every model as a separate brand there for awhile

Bob the Hobo
Bob the Hobo
1 hour ago

CEOs are gonna use this as proof that “no one buys cheap cars anymore”.

Urban Runabout
Member
Urban Runabout
40 minutes ago
Reply to  Bob the Hobo

Because no one sells cheap cars anymore?

Bob the Hobo
Bob the Hobo
29 minutes ago
Reply to  Urban Runabout

They don’t even get that far into their reasoning.

Mrbrown89
Member
Mrbrown89
1 hour ago

I havent seen a single picture of the interior available online but I hope they kept the “analog” feel the car has, if they removed buttons and such, thats it. Who wants to fight with a screen when you have a kid yelling from the back seat.

Phil
Phil
1 hour ago

Voyager had no name recognition anymore so this isn’t surprising. People want cheaper vans. The old Grand Caravan was sold alongside the new Pacifica for 4 years, at considerable relative discount. It outsold the Pacifica every one of those years. It was cheaper, it was a known name.

Hillbilly Ocean
Member
Hillbilly Ocean
1 hour ago

In other words the new rental fleet Pacifica

Bags
Member
Bags
1 hour ago

Did I miss a new hybrid version? Didn’t they kill the plug-in and now it’s gas only?
And did people really buy the voyager? I assumed it was for fleets.

Also, it’s obviously silly that they’ve only really had one vehicle for years.
And that now they only have one nameplate.
And that that’s the face they are choosing to put on it. Woof.

VanGuy
Member
VanGuy
48 minutes ago
Reply to  Bags

Months ago (maybe still now yet, but I’m not checking) Chrysler’s website listed 3 models…the Voyager, the Pacifica, and the Pacifica PHEV. But now they can’t even pretend.

3WiperB
Member
3WiperB
1 hour ago

They weren’t really fooling anyone. It was already a one-car brand.

Jdoubledub
Member
Jdoubledub
1 hour ago

Didn’t even know the Voyager existed until a week ago. Saw a new van in a neighbor’s driveway and did a double take at the Voyager name. I thought they were all Pacifica’s.

Ranwhenparked
Member
Ranwhenparked
1 hour ago
Reply to  Jdoubledub

Its had a weird run, it was made fleet-only after just the first two model years, then went back to retail availability in 2025 after 3 years of exclusive fleet sales

Also, they’ve opted to call the Voyager the Chrysler Grand Caravan in Canada

Doughnaut
Member
Doughnaut
1 hour ago

The more photos I see on the most recent refresh, the more I hate it. It just doesn’t fit the rest of the vehicle at all.

Doughnaut
Member
Doughnaut
1 hour ago

It’s like Buffalo Bill wearing the skins of his victims. It just doesn’t work because the bones aren’t right at all.

If you are going to drastically change the face that much, you’ve got to change the rest too.

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