There’s something about docks and wharves that car brochure artists, especially mid-century ones, found irresistible. The idea of a car parked on a creaky wooden wharf, with waves crashing against it and boats bobbing around a dozen or so feet away must be the sort of thing that really makes people want to buy a new car. And, with all the exposure to the salty air and water and various mists, it’s probably a good ideal for the automaker, too, as they can get those cars rusting away nice and quick, and get those people back to the showroom. I like this 1960 Vauxhall Velox and Cresta brochure especially because of this big cover illustration you see there. Particularly that interaction with grandpa, the lobster, and that little girl.
I like it because that lobster is vivid red, the color of a cooked lobster, not the sort you’d find there in those big traps, which would be alive and that grayish-blue color of a healthy, sexy lobster. So, this means grandpa has a full cooked lobster with him. Is that, what, his pocket snack lobster? That he just keeps on him, for when the urge for a mouthful of lobster gets him?
What’s he telling little Clamatha there? Here, girl, get yourself a taste! Grab an antenna for a nice little crunchy treat! They’re like carrot sticks! Or how about a nice eye stalk? They have a nice salty burst! Go on, dig in! Grandpa has two other snack lobsters in his special waist-harness!
This brochure has another old staple of the genre: the golf course. The way this image is set up, it seems like someone at the golf club offered these two the use of a golf cart, and instead they just were like, nah, we’ll just use our full-sized Vauxhall Cresta, thanks, and then are just driving it all over the golf course.
What a magical world. I wonder how many snack lobsters the old dude has in his pants?