Home » Toyota Is Hosting An Actual ‘Toyotathon’ For Journalists Right Now And It Is Insane

Toyota Is Hosting An Actual ‘Toyotathon’ For Journalists Right Now And It Is Insane

Tototathon Event Top
ADVERTISEMENT

Toyota invited hundreds of journalists from around the country to an absolutely absurd event in California. At the shindig are 1. The never-before-seen Toyota 4Runner. 2. The new Land Cruiser (first-ever press-drive) 3. The new Toyota Tacoma Hybrid (first-ever press-drive) — TRD Pro and Trailhunter 4. The new Toyota Camry (first-ever press-drive) 5. The new Toyota Crown Signia (also a first-ever press-drive). It is the single most important Toyota event, possibly ever, with not just a massive debut in the 4runner, but the very first opportunities to drive some hugely popular, high-volume enthusiast vehicles. Here, let me show you what it’s like.

Usually, when an exciting vehicle comes out, automakers invite a bunch of journalists, and we spend a full day driving that car and evaluating it. Toyota did something different.

Vidframe Min Top
Vidframe Min Bottom

Instead of a two-day event for a single car, the company organized a two-day event for five cars, four of which we can drive. Those cars include:

  1. The new Toyota Land Cruiser
  2. The new Toyota Tacoma Hybrid (including TRD Pro and Trailhunter)
  3. The new Toyota Camry (I’m sitting in one now as I type this)
  4. The new Toyota Crown Signia

On top of that, the event includes the world debut of the new Toyota 4runner.

Screen Shot 2024 04 09 At 12.38.44 Pm

ADVERTISEMENT

That’s one huge debut, three huge first-drives, and one Crown Signia. Things are wild, here. There are loads of journalists, all trying to make sure they get enough content for each car.

Screen Shot 2024 04 09 At 12.40.41 Pm Screen Shot 2024 04 09 At 12.40.33 Pm

I, in a stroke of genius, hired a secret weapon:

Check out these cars we’re driving. Look at all these TRD Pros:

ADVERTISEMENT

Screen Shot 2024 04 09 At 12.41.45 Pm

Here’s the off-road trail I got to drive the Trailhunter on:

Screen Shot 2024 04 09 At 12.39.50 Pm

Check out all these Land Cruisers:

Screen Shot 2024 04 09 At 12.43.46 Pm

ADVERTISEMENT

Here’s the new Camry, an all-wheel drive fuel-sipping cruiser:

Screen Shot 2024 04 09 At 12.40.19 Pm

And here’s the new Crown Signia, the crossover version of the Crown:

Screen Shot 2024 04 09 At 12.40.11 Pm

That’s a lot of cool cars.

ADVERTISEMENT

I’ve already seen the new 4Runner; we’ll have it on this website tonight at 10:15 eastern Time, so get ready, because it’s actually legit.

Embargoes for the other cars are as follows:

o   Land Cruiser – April 16, 2024, 7:00 AM EDT

o   Camry – April 18, 2024, 7:00 AM EDT

o   Tacoma HEV – April 23, 2024, 7:00 AM EDT

ADVERTISEMENT

o   Crown Signia – April 25, 2024, 7:00 AM EDT

I’m writing up Land Cruiser and Taco; Alanis is on the Camry and Crown Signia.

Get ready for some reviews of some cool cars.

 

ADVERTISEMENT

Relatedbar

This JDM Off-Roady Variant Of The Toyota Crown Doesn’t Make Sense And I Kinda Love It

We Stitched Toyota’s Teaser Pictures Together To Guess What The 2025 Toyota 4Runner Will Look Like

I Think I Found The Big Flaw In The Otherwise Great Toyota Corolla Cross Hybrid

Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Subscribe
Notify of
65 Comments
Inline Feedbacks
View all comments
2WheelRamble
2WheelRamble
2 months ago

It’s interesting that Toyota tested the Trailhunting waters with the Tundra Trailhunter concept, and then that model seems to have fallen down a well.

Turtle Racer
Turtle Racer
2 months ago

GR Corolla? Aygo X? Any hints?

65
0
Would love your thoughts, please comment.x
()
x