Home » Toyota Is Hosting An Actual ‘Toyotathon’ For Journalists Right Now And It Is Insane

Toyota Is Hosting An Actual ‘Toyotathon’ For Journalists Right Now And It Is Insane

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Toyota invited hundreds of journalists from around the country to an absolutely absurd event in California. At the shindig are 1. The never-before-seen Toyota 4Runner. 2. The new Land Cruiser (first-ever press-drive) 3. The new Toyota Tacoma Hybrid (first-ever press-drive) — TRD Pro and Trailhunter 4. The new Toyota Camry (first-ever press-drive) 5. The new Toyota Crown Signia (also a first-ever press-drive). It is the single most important Toyota event, possibly ever, with not just a massive debut in the 4runner, but the very first opportunities to drive some hugely popular, high-volume enthusiast vehicles. Here, let me show you what it’s like.

Usually, when an exciting vehicle comes out, automakers invite a bunch of journalists, and we spend a full day driving that car and evaluating it. Toyota did something different.

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Instead of a two-day event for a single car, the company organized a two-day event for five cars, four of which we can drive. Those cars include:

  1. The new Toyota Land Cruiser
  2. The new Toyota Tacoma Hybrid (including TRD Pro and Trailhunter)
  3. The new Toyota Camry (I’m sitting in one now as I type this)
  4. The new Toyota Crown Signia

On top of that, the event includes the world debut of the new Toyota 4runner.

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That’s one huge debut, three huge first-drives, and one Crown Signia. Things are wild, here. There are loads of journalists, all trying to make sure they get enough content for each car.

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I, in a stroke of genius, hired a secret weapon:

Check out these cars we’re driving. Look at all these TRD Pros:


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Here’s the off-road trail I got to drive the Trailhunter on:

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Check out all these Land Cruisers:

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Here’s the new Camry, an all-wheel drive fuel-sipping cruiser:

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And here’s the new Crown Signia, the crossover version of the Crown:

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That’s a lot of cool cars.


I’ve already seen the new 4Runner; we’ll have it on this website tonight at 10:15 eastern Time, so get ready, because it’s actually legit.

Embargoes for the other cars are as follows:

o   Land Cruiser – April 16, 2024, 7:00 AM EDT

o   Camry – April 18, 2024, 7:00 AM EDT

o   Tacoma HEV – April 23, 2024, 7:00 AM EDT


o   Crown Signia – April 25, 2024, 7:00 AM EDT

I’m writing up Land Cruiser and Taco; Alanis is on the Camry and Crown Signia.

Get ready for some reviews of some cool cars.




This JDM Off-Roady Variant Of The Toyota Crown Doesn’t Make Sense And I Kinda Love It

We Stitched Toyota’s Teaser Pictures Together To Guess What The 2025 Toyota 4Runner Will Look Like

I Think I Found The Big Flaw In The Otherwise Great Toyota Corolla Cross Hybrid

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2 months ago

It’s interesting that Toyota tested the Trailhunting waters with the Tundra Trailhunter concept, and then that model seems to have fallen down a well.

Turtle Racer
Turtle Racer
2 months ago

GR Corolla? Aygo X? Any hints?

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