Home » Would An $18,000 Discount Convince You To Buy A Nissan Titan?

Would An $18,000 Discount Convince You To Buy A Nissan Titan?

Nissan Titan 1800 Off Ts
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Nissan’s full-size truck experiment is almost over. Once touted to sell over 100,000 units a year, the Titan never really found its audience. The clock is ticking, with the Titan sentenced to death as the 2024 model year draws to a close. Dealers still have to sell the cars they’ve already got, though, and that’s proving more difficult than you might think.

At the current sales rate, dealers have enough new Titans on hand to keep selling them for almost another full year, according to CarEdgeAcross the country, there are 5,742 examples on sale, and they’re not exactly flying off the lot.

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Dealers rely on one tool above all others when this happens. They pull out the pricing gun and slap a big discount sticker on the hood. In the case of the Nissan Titan,  you can get yourself a brand new truck at over $18,000 off right now.

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If you want a great deal, head over to Courtesy Nissan in Richardson, Texas. They’ve got a white 2023 Nissan Titan SV for $41,624, a full $18,631 under MSRP. Indeed, it seems the folk at Courtesy Nissan were never too confident in the Nissan’s ability to sell; it was initially listed at $48,255 in August last year. It hasn’t budged since then, and one gets the distinct idea they’re sick of it cluttering up the lot.

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The last price cut was on May 3; an adept haggler might even knock that price down further before signing on the bottom line. Hilariously, they’ve got at least one more Titan for over $18,000 off, too, so don’t believe them if you tell them they’re in high demand. That one’s in black, too, if that’s more your style.

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“But Lewin!” you cry. “All my exes live in Texas! What am I to do?” Fear not, my friend. If your life situation resembles the best country song ever on a Grand Theft Auto soundtrack, salvation is at hand. Get yourself over to Lorenzo Nissan in Fort Lauderdale, Florida. They had great dreams when they listed this truck for $52,275 in June last year, but they weren’t to be. Now, they’re selling it for just $34,990, a discount of $17,285.

That’s almost four grand cheaper than the base price of a Ford F-150, and you even get heated seats and adaptive cruise control! Not bad for a weird Nissan nobody loves, right?

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The Nissan Titan has often lacked affordable lower trims, but these kind of discounts kind of fix that to a degree. Plus, how many 400-horsepower V8s are you gonna find under $35,000?!

If you wanna step up to the Titan XD, you can still get a great deal, too. Getting $10,000 off sticker isn’t out of the question, whether you’re in Tennessee, Texas, Arizona, or Florida. Some of those are even the upscale Platinum models with prettier styling and extra kit thrown in.

If you’re looking for a bargain on a big truck but you’re not ready to buy just yet, don’t worry. These things aren’t flying off the shelves. The longer you wait, the more drastic the discounts will get. One wonders how much cheaper these can get before the cupboards are cleared bare.

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You shall ride eternal. Shiny, and chrome!

Never Quite There

Nissan always had the other big truck that everybody forgot about, and in the long run, that wasn’t enough to justify it sticking around. Its first two years on the market were promising, with Nissan racking up racking up 86,945 sales back in 2005. The Titan would never know those heights again, though. Most years it struggled to break 25,000 units sold. The second generation never cracked 60,000, and the fatal decline has been locked in since then.

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It was always going to be tough for the Titan. American buyers are loyal to a fault to Ford, Ram, and Chevy. Meanwhile, Toyota does a great job at lapping up the scraps with the well-regarded Tundra and Tacoma.

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“It’s curtains, no curtain call.”

If you’re an executive at Nissan USA, I’m really sorry things didn’t work out. Keep up the good work with the Nissan Frontier.

Image credits: Island Jeep

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J Money
J Money
1 month ago

Nissan has long built competent cars and I’ve enjoyed the two Nissans I’ve owned in my life (’96 200SX and ’03 Altima SE), so if I were in the market for a new vehicle, this would be seriously piquing me…. and the transmission selector on the column like god intended is a check in the positives column for me.

Russ Evenhuis
Russ Evenhuis
1 month ago

I really liked the Titan, more than the Tundra, when I was testing trucks a couple of years ago. Three strikes against it though – getting optional things like heated seats made it much more expensive, every single one of them seemed to be white and I can’t look at a white truck and not see it as a utility company truck, and finally, the bed was too short to hold my bike with a cover over it.

MY LEG!
MY LEG!
1 month ago

I’m really trying to remain chaotic good in this world. Buying a Nissan willingly drops my alignment to chaotic neutral at best.

I’m already fighting against my nature by virtue of being a Florida native. So no. Not even if it was free. Maybe if I was paid $18k instead.

Bassracerx
Bassracerx
1 month ago

I would consider it but i have a unique scenario that I have a company truck that i drive every day so this truck would be for personal use on weekends. I was thinking about getting a truck in a year or so around 30k so i would consider a titan for 34k.

Geoff Bennet
Geoff Bennet
1 month ago

It seems like Nissan wants to be the Japanese Stellantis.

Ariel E Jones
Ariel E Jones
1 month ago

This article got me on my local Nissan dealers web site. They have about 10 Titans left. Both XD and regular. Most were about $3000 off sticker. So prices ranging from $50k-56k. No deal.

The Clutch Rider
The Clutch Rider
1 month ago

pay me 18k a day and i might consider driving one, for 5 minutes

Slow Joe Crow
Slow Joe Crow
1 month ago

No

IDM3
IDM3
1 month ago

 “All my exes live in Texas! What am I to do?” 

Stay the hell out of Texas.

Ben
Ben
1 month ago

I would consider it, but there are two things working against it:

  1. Now that I don’t daily my truck, it’s a longer term purchase and I’d be worried about parts availability 15 years from now.
  2. Huge discounts on all full-size trucks are on their way back so I’d need to do some careful math to decide whether this is really that good a deal or just somewhat better than the competition.
Dodsworth
Dodsworth
1 month ago
Reply to  Ben

Just yesterday I saw a YouTube video concerning a 7 year old Titan. The transmission shaft seal is leaking and the part is no longer available.

Space
Space
1 month ago
Reply to  Dodsworth

That’s scary on a newer truck where one broken electrical component could brick the car.

Shop-Teacher
Shop-Teacher
1 month ago

In a word, NOPE! No matter how good the truck might be, the long term parts availability for something that is supposed to be a rugged long lasting workaday tool, is going to be a nightmare.

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