Home » A Dealer Is Selling A Jeep Grand Wagoneer For $38,000 Off And It’s Not A Fluke

A Dealer Is Selling A Jeep Grand Wagoneer For $38,000 Off And It’s Not A Fluke

Jeep Grand Wagoneer Discount Ts2
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Jeep is in an interesting spot right now. The company is beloved, sure, and it still offers a range of capable off-roaders that Americans love. At the same time, the company isn’t really shifting products at the quickest rate right now, and that’s causing some awkwardness for dealers. Indeed, one has gone so far as to truly slash the price of one Jeep Grand Wagoneer that it’s had sitting around since 2022.

Brought to our attention by Zach Shefska from CarEdge, The vehicle in question is on sale at Island Chrysler Dodge Jeep Ram in Staten Island, New York. It’s a 2022 Jeep Grand Wagoneer Series III, with the four-wheel-drive currently listed for just $71,999. Compared to an MSRP of $110,640, that’s a crazy $38,641 discount from the dealership. Don’t get it wrong, either—this is a new vehicle complete with the factory warranties and everything. The Autopian has reached out to the dealer for comment on the matter.

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Indeed, it’s not the only Grand Wagoneer out there with big money on the hood. Huntington Beach Chrysler Dodge Jeep Ram has a few 2022 Grand Wagoneers on the lot, all three of them at over $33,000 under MSRP. While the black one has racked up a few thousand miles, suggesting it’s a dealer demo, the silver and white models have under 10 miles on the clock. Jeff Belzer in Roseville has another 2022 example for $27,000 under MSRP, as per the Cars.com listing, and Ron Carter in Texas has something in that ballpark, too.

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So what’s going on? Well, it doesn’t take a market analyst and a supercomputer to figure out the issue here. For a start, these cars are old product. For those on Cars.com, we can see that some of these vehicles were listed at the very start of 2023, and have now been on the market for the better part of a year. Some dealers have fiddled with pricing, up and down, but as they grow more distant from the current model year, their market value only goes one way. Oh, and the Wagoneer isn’t immune either; David Stanley has one for almost $20,000 off MSRP, probably because it’s been on the lot 488 days.

Beyond that, Jeep simply hasn’t had much luck selling the Grand Wagoneer. In 2022, Jeep sold a total of 11,735 Grand Wagoneers—not exactly considered a raging trade in the U.S. market. Final figures for Q4 2023 aren’t out yet, but with only 7,463 sold up to the end of Q3, it’s looking unlikely to beat that figure. Plus, as covered by CarEdge, the cars are just sitting on lots, not moving. As of December 10, there were 3,744 Grand Wagoneers in inventory, which equals 313 days of supply at the current sales rate.

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This 2022 example in Huntington Beach was first listed at $100,900 in March 2023, just under $10K below MSRP. The price on the listing has varied over the year, but has shed tens of thousands of dollars in the last few months.

You might have thought things were bad for the Jeep Renegade, given it was canned recently. And yet, it sold 15,561 units up to the end of Q3 last year! While there were 10,765 Renegades sitting in inventory as per the CarEdge figures, that only equated to a 211-day supply. Still poor numbers, but less so than the Grand Wagoneer in some respects.

In any case, it’s kind of a problem across the board for Jeep, with the Wrangler the company’s only model sitting below 100 days supply. Compare that figure with the 19-day supply of the Chevy Colorado, or the 27-day supply of the Honda Civic. Typically, 60 to 70 days of supply is considered healthy, where there’s enough product flowing in to satisfy customers, but not a glut. That means it’s a buyer’s market for Jeeps—with so much inventory around, there’s no need to take a raw deal. You can head to any other Jeep dealership which will in all likelihood have a ton of product they’re looking to shift.

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Why does nobody want the Grand Wagoneer? Well, we can speculate. For a start, it’s not exactly a budget model, being the luxury trim of the Wagoneer, and times are tough for a lot of people right now.

There’s a great Washington Post article that quotes dealers about these specific vehicles from May of last year:

Dealers say manufacturers are lifting prices beyond what customers will go for, in some cases leaving dealers stuck with models they can’t sell. Earlier this spring, White had 76 new vehicles on the lot of her Annapolis, Md., car dealership. At the time, she had no takers on the $88,000 Jeep Wagoneer. The $115,000 Grand Wagoneer? Not budging. Many of her cars cost between $50,000 and $60,000.

“I’ve got a few that are so expensive, I would do anything to get them off the lot,” White said. “I’m just giving people prices so that we would just break even. That’s how desperate I am to dump this expensive stuff, because it’s hurting us.”

It’s a big bulky SUV that doesn’t come cheap, and it’s not cheap to run. Contrast that with the amount of times you’ve said “cost of living” this week and you get the idea. It’s also not really a core Jeep vehicle in some respects. It’s a big SUV, sure, but it’s not very connected with the brand’s rugged outdoorsy ethos.

So, what does it all mean? Well, if you’ve thought about buying a Grand Wagoneer, this could be an excellent time to score one for a song. Particularly if you don’t mind picking up an older 2022 model! David and Jason drove one cross-country towing an older Jeep and have repeatedly talked about how much they liked it.

Meanwhile, if you’re on the Jeep executive board? Consider your exit strategy, or strap in for the long haul. It seems like tough times may be upon you. Godspeed!

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Image credits: Island Jeep

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Abhi Singh
Abhi Singh
19 days ago

1. Jeep should have built a MB G-Wagon or Range Rover sized off-road oriented competitor as a step-up for their own loyal demographic, instead of targeting Navigator/Escalade buyers.
2. High-end luxury needs a matching exclusive dealer channel. Hard to get buyers used to a $100k car from the same lot as a $30k one. The Corvette has a long-standing history under the Chevy umbrella.

Abhi Singh
Abhi Singh
16 days ago
Reply to  Abhi Singh

Also, to add: having both a Grand and Regular Wagoneer, available in different wheelbases, and with all the trim levels is confusing. They should have kept one nameplate, or made the Grand the top trim-level as with the 90s GC ZJ. Otherwise, the “regular” option should have been introduced under the Ram lineup, with different naming and styling of course. I suspect they’re cannibalizing sales – why would you get the grand, when the “regular” Wag has almost all the same equipment?

Joshua cooley
Joshua cooley
3 months ago

We bought our wagoneer and so far the price has been the only issue. Ours is only a series one but there gorgeous and very roomy we have a huge family. We used to only run GM products because a fully loaded Yukon xl Denali was perfect but we upgraded to a new one and it started using mad amounts of oil. The dealership was cool but from my perspective gm wasn’t they just kept saying they were running tests and we brought it back like 8 times and still no resolve I mean they were giving us a sweet loaner but with all of all of our children and me the husband always being at work I was very scared about reliability of the Denali negative weather at times something had to happen. The dealership ordered two series ones at the time and only needed one. So we traded for it even being a series one it was still very loaded up with options I mean no tvs or anything but it has WiFi and everything else it’s beautiful instead of the 6.2 we have the 5.7. It doesn’t do horrible on gas fits our family wife works amazing and we’ve only had a sensor go out and service gave us it’s twin wagoneer to use while they fixed it. When they service it they give us the same loaner it’s really been a very good vehicle less issues then our last two GM products. These wagoneers have some of the nicest features I’ve ever seen in a vehicle I just can’t afford one but for having 8 children but only 6 in it at one time and two adults it’s actually very roomy wish it would have come with the BF Goodrich tires like other jeeps but all in all for the price it’s very worth it.

Norman Brandon Thompson
Norman Brandon Thompson
3 months ago

WOW. I did not know the markups were that high. Break even@$70k? So most trucks from the big three that are priced at $100k can use a $30k haircut and dealerships still make a decent profit. I could roll with that adjusted for inflation. Top of the line truck with all the goodies for $70k would be a smart move on the big three and dealerships. That would get the economy humming.

Adrian Hohenwarter MD
Adrian Hohenwarter MD
3 months ago

It is important to point out that the deeply discounted Wagoneers are likely all the V8 6.4 Liter engine which was discontinued as the Hurricane In-line 6 cyclinder 3.0 Liter twin Turbo Hurricane engine is SO superior that anyone who does their research and can afford a little more would be sorry to not get the Hurricane engine. After driving Mercedes, BMWs, and Escalades I could not forgot the way the Hurricane engine and GW drove. My wife and I went back for a 2nd for my wife who is in love with it compared to her Escalade.

The other reason why high priced cars are not selling is the economy and it has affected all luxury cars. Now is the time to try to find left Grand Wagoneers at a deep discount and get a Mopar 8 year 85K maximum care extended warranty.

Adrian Hohenwarter MD
Adrian Hohenwarter MD
3 months ago

Now owning two 2023 Grand Wagoneers Series 2 and 3, after I traded up from our older Yukon Denali and Cadillac Escalade I can say that these SUV’s are amazing vehicles. The 510 HP Hurricane is in a whole other class above any 8 cylinder Escalade/Yukon. It handles like a sports car despite its size and is the epitome of a luxury restful comfortable ride on long trips. I am sure that those criticizing the Grand Wagoneer NEVER drove one or compared the driving experience to new Escalades/ Yukons. I did. The GW smokes both. Plus the interior seating is superior. It accelerates on the highway like a quiet smooth UFO when passing tractor trailers to make your exit.

The Hurricane engine sounds like a high tech polite race car engine yet the interior is whisper quiet. I’ve had no problem except having to update my Navigation maps which is easy to do once learned.

The 2022’s are the first year and I hear of some owners that had problems with them but there are more who are in love with them. I chose 2023’s to avoid the first year hiccups.

So if you have kids to transport or simply want luxury and safety, the Grand Wagoneer definitely should be on your shopping list. It’s especially nice in the Winter as the engine heats up quicker than a large dinosaur 8 cylinder. Yes it is a lot of money but the equal size competitors are not superior in most opinions and the Grand Wagoneer is the new King of the large luxury SUVs.

The standard length GW weighs over 400 lbs more than the largest Escalade the Long GW is 700 pounds over yet it handles with more agility and faster acceleration doing zero-60 in 4.7 seconds.

I am sure that most of the negative comments posted herein are from those who have no first hand experience driving this SUV and are not in the market for any car in this price range.

It will be interesting to see how the GW holds up over time.

Go drive the 510 HP High output GW and eat your heart out.

MikeInTheWoods
MikeInTheWoods
3 months ago

These days I mostly forget that the Grand Wagoneer even exists. I wouldn’t take it for $38k, let alone $71,000. Expensive dinosaurs for posturing are not my style. Show me a clean first Gen Sequoia for about $8000, then we can talk.

Aaron C
Aaron C
3 months ago

“I’m just giving people prices so that we would just break even. That’s how desperate I am to dump this expensive stuff, because it’s hurting us.”

Which means that dealers are making $20-30K on any $100K+ vehicles they’re selling? Good to know.

Jeep priced my family out of the market three years ago when I went to buy another Grand Cherokee. They had gone up a lot since my prior one, so we got a Subaru instead for $20-25K less. I miss the 300hp of the GC, but not $20-25K kind of miss.

When it comes time to replace my 2012 Wrangler, I have no idea what I’ll get. In the meantime, I’m just going to keep doing most of my own work on it, and bring it to my local Jeep guy when I get in over my head (he just did the rockers for the Pentastar tick – the cost of about two to three new Jeep payments covered it).

Querty
Querty
3 months ago

As if those things were worth $110k

HOT_HATCH
HOT_HATCH
3 months ago

The big problem here is you can get a certified used Wagoneer III with less than 10k miles on it in the mid 50k range.

Cheap Bastard
Cheap Bastard
3 months ago

“It’s a 2022 Jeep Grand Wagoneer Series III, with the four-wheel-drive currently listed for just $71,999. Compared to an MSRP of $110,640, that’s a crazy $38,641 discount from the dealership”

Yawn. Call me when the “discount” is $71,999 and the ask is $38,641.

Aaron C
Aaron C
3 months ago
Reply to  Cheap Bastard

Call me first! I’ll go all the way up to $45K! 😀

Cheap Bastard
Cheap Bastard
3 months ago
Reply to  Aaron C

More than I want to pay.

Steven Moor
Steven Moor
3 months ago

Well well, how the turn tables.

In all seriousness though, I think Jeep really missed the mark on this one. The original was a cushy glasshouse with some reasonable off-roading chops – This new one is just an amorphous blob that soccer moms might use to move their kids around (why would you not just go for the competition here?)

Jeep should have done what Ford did with the Bronco – Bring it back better and more competent than ever before, and just modernize the old styling.

Church
Church
3 months ago
Reply to  Steven Moor

Thought might have eaten into Wrangler sales. I think they should just accept that they took a shot at the big luxury SUV market and missed. Take another swing if you want to spend the money on a redesign, but probably better off just saying “well, we tried” and find another market to try. Or, ya know, focus on not losing sales on existing vehicles like the Wrangler (not sure if folks are cross-shoping Broncos and Wranglers, but I bet they are).

Waremon0
Waremon0
3 months ago
Reply to  Church

I doubt making it more off-roady would hurt overall brand sales. Toyota has how many TRD edition vehicles for off-roaders and off-roader cosplayers? The fact that only two(?) current Jeeps are off-road oriented is a big miss for the brand. I’m thinking Wrangler and Trailhawk Cherokee. Are there others I’m missing?

Suss6052
Suss6052
3 months ago

Doesn’t help that they built them alongside the Ram 1500 classic at Warren Truck Assembly plant vs the DT Ram 1500 it shares a frame architecture with so there’s bound to be quality issues going between building what was a 14+ year truck platform alongside the new Wagoneers. On top of being ugly and there being little physical difference between the two Wagoneers (Wagoneer and Grand Wagoneer) except for gingerbread of extra luxury items, both available with the same wheel bases for standard and long wheelbase models, and mostly the same equipment.

Zelda Bumperthumper
Zelda Bumperthumper
3 months ago

I guess my eye holes are calibrated differently than everyone else’s, because I think this big dumb overpriced clown thing looks terrific. Really, it’s very handsome and doesn’t blend into the background like the Grand Cherokee does. It’s definitely overpriced, and I can’t see any specific reason to buy it over the competing GM trucks, but at least it looks good.

Chris D
Chris D
3 months ago

It’s not as nice as a Lincoln Navigator, and certainly not 100K+ nice. (And I am no fan of the Navigator, to put it mildly…) It looks like less than it could be – sort of base-modelish, kind of a B- grade in a class of A students. So not competitive… people refusing to overpay for something is how the markets should work – back to the ol’ drawing board, Stellantis.
(Now stop paying eight bucks or more for a lousy fast food hamburger!)

Dest
Dest
3 months ago

Definitely different, these things are absolutely invisible in the Walmart parking lot

Rollin Hand
Rollin Hand
3 months ago

It’s simple really. Ask 5 random people if they’d be willing to pay $100k for a Jeep. I am betting you won’t get a majority that says yes.

Then do the same with folks actually in the market for a $100k+ SUV. I expect a similar result.

B D
B D
3 months ago

It looks like a fridge on wheels and it’s priced to compete with high-end luxury brands and yet it’s made by Stellantis, who don’t have a reputation for quality or luxury.
Stellantis shot themselves in the foot with these and they’re continuing down that path with the prices of basic Wranglers, Cherokees, Grand Cherokees etc.

I can see a vision of the future where Stellantis tears itself apart and there’s an opportunity to carve Jeep out and make it it’s own brand entirely. If that does happen then they should drop everything except the Wrangler and then make a 4-runner competitor in the form of a Cherokee that picks up where the XJ left off.

Aaron C
Aaron C
3 months ago
Reply to  B D

Stellantis needs to give you a call. Jeep has clearly lost its way.

If I could add one model to your lineup, I’d like a fully independent suspension version of the Wrangler for those of us who don’t do 1% off-roading, but who love the design, high seat position, and drop top in a 4WD/AWD package.

Bizness Comma Nunya
Bizness Comma Nunya
3 months ago

Well… what did Jeep expect?

Make a ~$100k vehicle have the same (enough) looking front end as a ~$45k Grand Cherokee, then make the same vehicle (Wagoneer) look very awkward (proportionally) from every single other angle? Oh, and don’t include anything really ground breaking in the technical design otherwise? Nice job guys…

Think that a retro-leaning Grand Wagoneer wouldn’t have sold?

My answer to that is the current Ford Bronco, and the upcoming Land Cruiser.

The 1993 ZJ Grand Wagoneer looks more the part than the current Wagoneer/Grand Wagoneer.

Aaron C
Aaron C
3 months ago

Even the current GC redesign is hideous. It instantly went from one of the most confident, stately, luxurious-yet-utilitarian designs in SUV’s to one of the ugliest and bizarre looking, especially in L format. The rear end looks like it wanted to go Range Rover, but then got scared. Just ugly.

Mariah Leight
Mariah Leight
3 months ago
Reply to  Aaron C

I’m okay with the 2 row JGC, but completely agree with the L. The L just looks bloated.

Pancakeman!
Pancakeman!
3 months ago

Maybe because the Wagoneer commercial with Derek Jeter “Drove all Night” commercial is terrible. Just terrible!
First, his private plane can’t take off because of “heavy storms”. (Apparently, he would leave Jeep at the airport hanger waiting for his next visit.)
Second, during the commercial he is on some forest road and stops for a wolf… is he trying to take the slowest way home?
Finally, he arrives at home with his beautiful wife and kids…safe and sound. Whew!

Who is this appealing to?
He was a baseball player and not being home for a night was a thing…He arrived the next day – I suspect he could have just flown out…the next day!

(mumbles to myself…these kids these days and their fancy toys)

JumboG
JumboG
3 months ago
Reply to  Pancakeman!

I didn’t even realize it was Derek Jeter for a long time, I just thought it was actor playing a rich dude. I think the big problem is the vehicle isn’t attractive.

PaysOutAllNight
PaysOutAllNight
3 months ago
Reply to  JumboG

And once I recognized that it was Derek Jeter, my reaction was “Why did they cast him of all people?”

Unless Jeep is trying to sell all of their inventory in the greater New York city area, this was a poor choice.

Derek Jeter isn’t exactly known as a tough outdoorsman (note: he spent his career in pinstripe uniforms in America’s least masculine team sport) and most everyone outside New York hates the “buy a championship” Yankees.

Nathan
Nathan
3 months ago

Kalamazoo Michigan would like a word about Jeter. He batted over .500 in high school. Local hero.

MikeInTheWoods
MikeInTheWoods
3 months ago
Reply to  JumboG

It’s OK, I don’t know who Derek Jeter is. I mostly know stuff about things with wheels.

Goblin
Goblin
3 months ago

How is this worthy of an article ?
The damn thing is an MY2022. Probably built in 2021. Going on three years old already. These years will be written off the resale value whenever the original buyer decides to sell the car.

The depreciation of this thing has already been written off. It might be a good deal for someone who has decided they need precisely this model and are ok with the original price, but the price drop is nothing to write home about otherwise. Any buyer that would buy this will be looking at the initial savings being reflected in the resale value.

Last edited 3 months ago by Goblin
Anxious John
Anxious John
3 months ago
Reply to  Lewin Day

Yeah, it most certainly is. Wild take to not agree.

Cheap Bastard
Cheap Bastard
3 months ago
Reply to  Lewin Day

Who said it was a $110k car? The dealer?

Jj
Jj
3 months ago
Reply to  Goblin

I’m not an accountant, but can you take depreciation on unsold inventory? It would seem that you can sell it at a loss if you need to (as long as you’re not intentionally dumping) and then use the loss to offset profits.

I though depreciation applied more to facilities and equipment instead of inventory.

Goblin
Goblin
3 months ago
Reply to  Jj

I know not 🙂 All I know is that even if the car was worth $110k (which is quite doubtful outside of pandemic madness), it is normal that it loses value. A friend bought an AMG ML years ago off the dealer’s lot for 60-ish % of its original price in a similar situation (older model year, otherwise never registered), and it wasn’t in the news.

Last edited 3 months ago by Goblin
Col Lingus
Col Lingus
3 months ago

I think the sight of the Torch pulling a trailer full of shit owned by DT to Beverly Hills hurt the sales nearly as much as the price.

Kind a like a traveling exhibit of “don’t buy this, or it will soon look like the shit on the trailer behind me.”

Some crap just can’t be unseen once the crime occurs.

Last edited 3 months ago by Col Lingus
pizzaman09
pizzaman09
3 months ago

I think it would help if the Grand Wagoneer didn’t look like a Minivan. It’s all I see when I see one on the road. The front end also has a bit of a large forehead look to it.

PaysOutAllNight
PaysOutAllNight
3 months ago
Reply to  pizzaman09

The GW looks nothing like a minivan to me. Minivans are far more sculpted and sloped from the grille to the base of the windshield. Minivans are elegant compared to this.

It looks like Jeep copied Hyundai & Kia’s large SUVs. It has a very refrigerator-like quality to its style. Especially in white. It’s a large rounded brick of a vehicle, and looks very much like that.

B D
B D
3 months ago

I simultaneously feel like both of you are right even though you disagree on which dimensions are mini-van like. Agree, it’s not fair to a tasteful mini-van, but from the back ‘Satan’s mini-van’ is the first thing I thought when I saw one.

Aaron C
Aaron C
3 months ago

The new KIA’s are much more attractive looking than Jeep’s new non-Wrangler lineup. As a Jeep owner/driver for 40 years, you don’t know how much it hurts me to say that.

Jj
Jj
3 months ago
Reply to  pizzaman09

It looks like the Kia Carnival.

Urban Runabout
Urban Runabout
3 months ago

Rebadge it as a Ram Canyonero Hemi Hellcat
Then it will sell.

Last edited 3 months ago by Urban Runabout
Dogisbadob
Dogisbadob
3 months ago

Time for a Wagoneer Trackhawk! Nothing a Hellcat can’t fix, right? 😉

Tom T
Tom T
3 months ago

Isn’t this the car that you have separate the drivetrain from the body in order to add air into the tires?

Space
Space
3 months ago
Reply to  Tom T

I truly hope you are joking. I thought a bumper off battery swap was bad enough.

The F--kshambolic Cretinoid Harvey Park
The F--kshambolic Cretinoid Harvey Park
3 months ago
Reply to  Tom T

The drive train will separate from the body spontaneously eventually.

The F--kshambolic Cretinoid Harvey Park
The F--kshambolic Cretinoid Harvey Park
3 months ago

> it still offers a range of capable off-roaders that Americans love

Evidence from the marketplace suggests otherwise.

Dan1101
Dan1101
3 months ago

Is this an admission from a dealer that they were doubling their money on a new vehicle? Not just making a few hundred dollars, but double?

Last edited 3 months ago by Dan1101
Goblin
Goblin
3 months ago
Reply to  Dan1101

No, it’s an admission by the author of this article that as long as you avoid the obvious answer you can always write an article. The damn thing is an MY 2022. Built in 2021. Going on three years. Unregistered or not, it loses value every year that goes by – this depreciation has been written off by the dealer already.

The F--kshambolic Cretinoid Harvey Park
The F--kshambolic Cretinoid Harvey Park
3 months ago
Reply to  Goblin

Why are you so angry the article exists?

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