Every marque knows there’s money to be made selling objects of speed, but there’s also money to be made from merchandising an image. Just look at Ferrari’s incredibly expensive line of clothes and accessories, BMW’s M cologne, or um, Renault’s Twingo-themed pinball machine. It’s effectively a way of making people pay to advertise for you, and it’s resulted in some very weird stuff over the years. Take the latest Bugatti offering, for example. It’s a television, but not just any television.
The concept of a luxury TV is a bit silly given how you can now buy a TV with a 4K screen the size of a Smart Fortwo’s wheelbase for about the cost of a slightly rusty 2007 Chevrolet Cobalt SS. Granted, at that price, you’re looking at a device loaded with bloatware, but still. Over the past 25 years, big televisions have gone from a luxury to something you inherit when your roommate moves out. Maybe not televisions this big though.
Because size seems to be everything for this sort of clientele, the smaller Bugatti TV features a 110-inch screen, while the larger one features a 137-inch screen. They might not be legally classified as walls, but they’re pretty close in practice. Obviously, Bugatti doesn’t make the TVs itself, which is why the following weirdness is so interesting.
On first glance, this doesn’t look like a television. A fancy chest of drawers, perhaps, but that’s about it. Bugatti claims the TV’s opaque form is “inspired by the iconic side profile – the iconic ‘C-line’ – of all legendary Bugatti cars.” Maybe sort of, if you squint. There’s definitely a contour here, but it’s more like the rising character line down the flank of any generic 2010s sedan than anything else. Still, it’s all silver and carbon fiber, but where does the screen come from? Well, the actual manufacturer of the TV—Austrian firm C Seed—has a trick up its sleeve.
Yep, it’s supposed to tip up like that, and in fact does so all on its own. Best to clear off anything you put on it beforehand, coasters and cats and what have you. You know the whole “billionaire doors” thing? This is a billionaire TV. Oh, and it’s not done yet. Wait until you see the next phase of its transformation.
Well, that’s certainly different. Perfect for someone who’s always wanted something that looks like a 5G tower in their lounge. If you’re going to hide this much screen, panels of micro LED displays that come together to form one continuous surface is a bit more elegant than pretending your TV is a painting, and C Seed allegedly’s found a way to make the seams virtually invisible.
Presto, one television with a Bugatti logo. The whole transformation takes just 45 seconds, and the deployed television even comes with built-in speakers. Strange, because someone shopping in this echelon probably has a built-in surround sound system or Nautilus stacks or something similarly high-end. Ah yeah, price. A regular 137-inch C Seed TV starts at around $200,000, so don’t be surprised if this one costs even more thanks to its Bugatti branding. Which brings us back to the original problem: With decent TVs being cheap, why spend this much on one when you could order one from Costco or Amazon and spend the savings on another supercar? Answers on a postcard, please.
Top graphic image: Bugatti
“Well, the actual manufacturer of the TV—Austrian firm C Seed—has a trick up its sleeve.”
Them Austrians should stick with making what they are known for–failed artists.
Cool. After a week I’d lose my damn mind having to wait 45 seconds for my tv to unfold.
*after the 3rd time. So, probably less than a week.
Carlo Bugatti and Rembrandt Bugatti (Ettore’s father and brother, respectively) must be absolutely over the moon about this.
Carlo was literally a furniture designer.
(My pal and I found this out when we went to a Bugatti exhibit in Cleveland, only to find Beaux Arts furniture everywhere. Luckily the automobile museum is right across the street from the fine arts museum.)
I am extremely conflicted – I think that TV is epically cool and epically stupid in equal measure. I guess if you have the net worth of a medium-sized island nation, why not have this for the den in your villain’s lair?
This isn’t the 1960s anymore. What hypervillan wants to wait 45 seconds for the TV to turn on before proudly monologing their evil plan at the freshly caught secret agent superspy?
OTOH the TV would work with mid century Danish modern which, despite this no longer being the 1960’s, remains the best decor for a volcano lair.
I guess I’d be a patient supervillain – you can get the monologue out while the TV is unfolding itself. Plus it takes time to charge up the lasers on the sharks heads anyway.
Mid-century Scandi modern is the best decor period, IMHO. You should see the plans for my new house! 🙂
I agree, especially in teak or Brazilian rosewood, although ash and walnut can also be quite nice.
That said I have a weakness for the Art Nouveau works of Hector Guimard too.
IIRC your house has a steel frame, is about 1000 sqft, has a concrete slab (like everything else in Florida) and costs way more than it should thanks to tariffs. But that’s about all I’ve gleaned from your posts. I assume from this you’ve gone with a mid century theme?
Not just steel frame, it is a steel SIP panel house. 1400sq/ft, 1000sq/ft garage. Very mid-century in both exterior and someday interior design (getting there, another couple months). Concrete slab of course, I have no need for an underground swimming pool, which is what a basement in 99% of Florida would be.
6IN wall panels, 8IN roof panels, r40 and r60 respectively. A well-insulated concrete block house MIGHT hit r15-20 if you are lucky. The state minimum is r13, and of course most builders build to that standard.
Here’s what it currently looks like in bare panels:
https://photos.app.goo.gl/3Eha9wKbivuCRyrx9
Actually thinking of Usonian Red for the exterior (mostly stucco plus wood siding across the front between the “wings”, though I fear what the FL sun might do to that color with today’s pigments. Technically a bit before “mid-century”, but widely used on MCM houses as well in period.
And yeah, it’s wildly over the original cost estimate. Sigh. Both material, and especially labor, and now fuel costs. The slab had to be elevated 4ft above the road for flood reasons, that was about 50 truckloads of dirt so far. The fuel surcharge on the most recent 15 was painful, and I need another 10 or so to finish the landscaping.
It will be pretty nice when it’s done. I might even be able to afford to live in it.
I had not heard of SIP. Interesting. I guess you won’t have to worry about termites either.
If you want furniture as tough as your house I’ve dreamed of having custom mid century furniture built out of Ipe or Patagonian rosewood. the latter looks very similar to Brazilian but is much harder. Also good for flooring.
“Usonian Red for the exterior (mostly stucco plus wood siding across the front between the “wings”, though I fear what the FL sun might do to that color with today’s pigments.”
Look into mineral pigments which AFAIK don’t bleach from sun. Have you ever seen a sun bleached red brick? I don’t think I have.
I found out about it when researching building the house, I hadn’t hear about it either. The more I read, the better I liked the idea of it. It’s a GREAT system. In theory it’s cheaper than concrete block (it’s definitely cheaper than what you would have to do to get a concrete house to r40/r60. In theory… And of course the energy needed to heat and cool it is ridiculously less – my current house is less than half the size and has 4 tons of A/C, the new place will have 1.25 tons. I suspect that just me and the various electronics will be all the actual heat I ever need, but the HVAC will be ducted mini-split heat pumps so they can heat or cool.
Hilariously, county code required the dirt underneath the house to be treated for termites before the slab is poured (which cost more than a grand, grumble, grumble). Those would have been some mighty hungry bugs – the only wood in the house is a little bit of PT around the window and door openings and the millwork and furniture. It’s also VERY fire-resistant, as the panels are skinned in galvanised steel on BOTH sides, so the electrical wiring is between that and the not particularly flammable drywall in an airgap – there are steel hat channels screwed to the inside of the panels to provide space for electrical and plumbing. So an overheat or arcing is unlikely to set anything on fire.
The house is designed for 200mph+ wind load, and with the lot elevation I am now 17.5 feet above sea level. Pretty good for this part of Florida. I’m not THAT close to the water, though the canals in this area are a plus and a minus. Mostly, they drain the hurricane rains so the risk of flooding from the feet of rain is less, but in theory a BAD storm surge could back right up the canals and overflow them. But 17.5ft of storm surge is a LOT when you are a couple miles from the beach.
I’m going to talk to the good folks at Sherwin-Williams next week about it. They have a line of very UV-resistant paint, and it’s not THAT dark of a red. The brown trim is likely to be more of an issue, but there is a lot less trim to repaint than walls!
In the short term, the furniture will be mostly IKEA, same as my current house. But I have dreams, and I do scout the various second hand shops for nice vintage pieces. It definitely will not be 100% done when I move in. One big thing is the ceilings are all vaulted, and I want wood up there someday instead of wallboard. Same under the eaves. But I can’t afford either today. Trying to put money into the mechanicals to start with, cosmetics will come later.
The other future plan is a 14×20 or so extension off the back of the garage for my hobbies, woodworking and otherwise. I had the lot graded for that, but I had to draw the line at the current footprint. Plenty of room though, and everything on the back wall of the garage is arranged for it.
I’m not a fan of modern IKEA. They used to make quality stuff from solid albeit cheap wood but now it’s just melame covered crappy particleboard, e.g. garbage waiting for a hint of moisture to swell. But it’ll probably do for a couple of years till you find better.
How about the roof? I was going to suggest a foam roof as they are reputed to be highly insulating, very low maintainence when done properly, great on flat profiles and reflect most of the heat from the sun. I have read foam is used to protect roofs from hurricane winds in areas prone to such things but I dunno how an entire roof made of foam would be expected to hold up. They should be compatible with solar panels if you were going to have those installed too, and it might even keep them on the roof in high winds.
Ikea makes a wide variety of products at a wide variety of price points. The cheap stuff is cheap, the not-so-cheap stuff isn’t, but is still reasonably priced compared to the junk at most furniture stores, or heaven forbid actual hand-made furniture. Unfortunately, they definitely have had to cut corners to keep prices in check in these inflationary times. Billy bookcases are no longer available with real wood veneer, for example, and they have replaced metal cam locks with plastic. And they have cut the size selections of various things. But still more than good enough for the price when chosen carefully, and there is plenty you can do to kick them up a notch – for example I replace the folded backs the bookcases come with and use 1/4″ solid hardboard or plywood painted backs instead. Small money and effort for a big improvement. Their kitchens absolutely cannot be beat for the price, or even half again the price, IMHO. Though if I had more money available, I would have used IKEA boxes and hardware with custom 3rd-party fronts. But not in the budget, so Tistorp and Nickerbo fronts – Walnut and matt black slab fronts respectively.
The roof is the same SIP panels, just 8IN thick instead of 6IN. They are through-screwed to the walls and to fabricated beams inside the big spans in the great room and garage, and to all the interior walls in the bedroom wing. They also snap together edge-to-edge. They are not going anywhere. The walls are capped with big U-channels to receive those screws. And the walls are bolted to the slab every 12In with more of those same big steel channels.
Solar and battery interests me (more for outage power than as a money saving thing, as there really is no savings here from solar), but the way solar works in FL with FPL plus how little electricity this place should need makes me lean more towards a “solar generator” battery pack plus portable panels to charge it rather than fixed solar panels on the roof. Then they can be safely in the garage when Mother Nature gets testy. If EVs weren’t so damned stupid one of the ones that can act as a whole house battery would be ideal. Buddy of mine does that with his Hyundai Ioniq 5. But I have no interest at all in buying or driving one of those things. Hateful device. So I will buy just the batteries and skip the locomotion parts.
The insulation value really is amazing. No HVAC yet, the house is open to the elements and the sun beats on it all day. But the insides of the wall and ceiling panels are cool to the touch. That is absolutely NOT the case with an unfinished concrete block house that’s been sitting in the sun all day! Those walls feel like an oven, and of course the typical sticks and plywood truss roof doesn’t do jack either until feet of insulation are blown or laid in.
All that sounds very appealing. I’m kind of surprised it’s not more common out here. If it is I’m not seeing it.
The vast majority of residential construction I do see going on out here is still stick built but to much more stringent earthquake, fire and energy efficiency codes. This SIP construction looks like should adhere to those codes even better.
IKEA kitchen stuff can be OK if you like the look. I know folks who swear by it and the finished result has its advantages. Its very easy to keep clean and has lots of little goodies like lighting in the drawers and cabinets. I still prefer real wood cabinet doors and drawer faces though and outdoor grade wood for the cabinet body. Anyone who specs regular plywood or *yeech* regular particleboard for kitchens and bathrooms deserves to be forcibly fed the results when those shitty cabinets inevitably absorb water.
How often does the power go out? Might you be better off with an efficient propane or natural gas fired liquid cooled generator that can work regardless of weather and if set up to do so with heat exchanger also provide *free* hot water?
You can get real wood fronts for IKEA cabinets. But I will put IKEA cabinet boxes up against any wood cabinet that is less than literal marine-grade plywood for water resistance. This will be my third IKEA kitchen, they wear like iron. And I do very much prefer a modern look.
There is only one company that builds this style of house in the entire Florida peninsula, and one in the panhandle. I don’t know why it isn’t more common either – it ticks all the boxes. Outside of hurricane alley, wood SIP construction is taking off some, it’s cheaper but not as sturdy.
It’s not how often the power goes out here – it’s how LONG the power goes out here. Can figure on at least a week after a hurricane. When you also can’t get easily gas or propane as a rule. Solar + battery is the way to go. Zero maintenance, zero noise, no CO dangers too. It doesn’t even cost much more at this point. Especially given the very low energy needs of this house.
If you expect rooftop solar can work in the aftermath of a hurricane big enough to knock out the power for a week or three then that’s probably the way to go.
The generator is perhaps a better solution for a place like Texas where a winter bomb cyclone can also knock out the power for a week and where properly utilized waste heat can be a literal lifesaver and most houses are not insulated nearly as well as yours.
That’s why I don’t really want rooftop solar, I want a “solar generator” aka a battery back with a set of portable solar panels to charge it. It all stays safely in the house until mother nature calms down rather than getting ripped off the roof or even just broken by debris flying around.
I have a friend in Texas who bought a Tesla Powerwall(?) after going through that bad ice storm outage in TX a few years back. He has a ton of rooftop solar to go with it, but absent the battery you can’t run rooftop solar without grid power. His house is a typical cheaply built, poorly insulated, 3500sq/ft McMansion so enough solar and battery to run it cost a fortune, though his electric bill was also a fortune so it has worked out well for him. I expect I can get the setup I want for only about $5K, and it’s only getting cheaper. I wouldn’t be able to run EVERYTHING at once, but enough to stay comfortable and keep my food from spoiling.
If I still lived in Maine with the electric rates as they are up there, I would have had rooftop solar (no battery) installed years ago. Total no brainer when there were both Fed AND State subsidies to do it AND outrageous electric charges. The amusing part is that at both houses the actual electrons come from from Florida Power and Light, as they bought up most of the generating capacity in Maine when the state “deregulated”. The actual electrons in both places cost about the same, only a tick higher up north. But in Florida they deliver them for free, whereas in Maine Central Maine Power still owns the grid and charges a bloody fortune to deliver them to you no matter whose electrons you buy. THAT’S just awesome… But my tenants pay the utility bills, not me. You have a choice of electric providers, but the choice is “kinda expensive” or “really stupid expensive”. Or “market price” and roll the dice you don’t get screwed like all those folks in Texas and Minnesota did.
Your friend sounds like the person my hypothetical generator would be for. Basically a small Prius engine running on propane or piped gas but with a few extra tricks like cylinder deactivation, 6+ stroke operation, maybe even a conjoined steam cycle engine all tuned to run at fixed RPM peak efficiency and with the waste heat used for whatever combination of hot water, home heating and maybe heating the swimming pool makes the most sense for the circumstances. I once guesstimated the waste heat from such an engine would meet the heating needs of a 1600 sqft house during a Minnesota winter so it should be at least enough for emergency heating during an extended winter outage.
I have no idea what such a thing would cost but I imagine it could be built mostly from the existing, maybe even used parts and it should last a very, very long time with almost no maintainence since natural gas burns so clean and does not gum up like gasoline can.
Dang! I have a $4200 limit on my Best Buy card. Sorry, Geeks.
Not interested in a spendy bespoke tv cabinet with guts made of unobtainium. The thing looks like TARS or CASE from Interstellar.
For that kind of cash I can buy a higher end Sony or Samsung, a nice late 80’s Mercedes’ W124 E300 and spend the rest restoring the Mercedes in a nice jade green with tan interior, an turbo LS swap with 8HP70 new electronicals, brakes and suspension bits.
Anybody else find it ironic that this Bugatti TV is clearly showing an ad for Jaguar?
you mean they went with the transforming junk instead of the newer hotness of the TV screen unrolling from the top like a weird throwback projector screen?
how gauche
What are we peasants? Tv screen should be mounted on automated robots so it can move with you as you walk in your villain lair.
This is a stupid idea. No guy is going to buy a television that big once he realizes how big a porn penis is going to look against his average 5 inches.
Not if you sit really far away.
This isn’t really a big TV, but rather four small TVs in a trenchcoat.
…I don’t want to wait 45 seconds for my TV to dramatically unfold from its sarcophagus like it’s the solar panels on a satellite. If I push the button, it means I want to Watch TV Nooooooowwww…
“877 CASH Nooooooowwww!”
This is needlessly complicated, I just want to go back to having TVs built into fine wood cabinets with doors that can be closed over the screen when not in use, can we just have that? Sick of the black plastic rectangle dominating the room
I like the idea of some TVs that go into a picture frame mode when off, but I’ve read that the execution makes the whole thing fall flat a bit.
I think just go back to a 50s/60s console arrangement, you’d be able to build in some decent speakers, too.
I miss big ol’ speakers that aren’t sound bars. Sound bars are so limiting in ways to position them.
I had to hand build my current TV console because they just don’t make anything good. It’s all either small tables or giant entertainment centers these days.
I really wanted one until I actually demo’d a couple. They work great for displaying art, the matt screen is quite convincing, but are generally otherwise lousy TVs for a TON of money. I find that my regular old big-azz LG TV works “good enough” displaying art, and much better as a TV. Roku Backgrounds has some great content for free, and a friend hand-made me a walnut frame for the TV.
Isn’t needlessly complicated pretty much the main brand value of Bugatti? Seems completely on-point.
I just have an app on my Roku that displays Monet paintings on my TV when it’s not being a TV, and a friend made a walnut picture frame for the TV. Works great for free. What I really want is a vertical projector and a retractable screen so the whole thing just disappears, but that costs real money.
Ooooh – a place to put my glass grapes – finally!
“I just want to go back to having TVs built into fine wood cabinets with doors that can be closed over the screen when not in use, can we just have that?”
So cover your giant wall mounted TV with hinged storm shutters and pretend its a window.
Because that would look idiotic and I don’t have a giant wall mounted TV, I have a normal sized tabletop TV
So stick your 19″ Trinitron into a sideboard cabinet.
Great, this is gonna make things annoying when word spreads around…
Ferrari: Bugatti made a TV? Let’s make the most perfectly function, highest resolution experience in a slim, minimalist package!
Lamborghini: Let’s make a TV that does what the Ferrari one does, but louder and more Italian.
Volvo: Let’s make a TV that won’t hurt anyone if it falls on them!
Saab: Let’s make a faucet!
Cadillac: Let’s make a TV that is covered in leather and automatically adjusts to the distance of your eyes and looks like a huge polygon!
Chrysler: Let’s make a TV that plays Fast & Furious movies as loud as possible and has a built-in beer cooler and shoot fireworks and shit.
Chevrolet: Let’s make a TV that will last a really long time but always have a shitty picture.
Toyota: The TV’s are ready. They are perfect in every way. Our customers have already bought them and will use them forever.
Tesla: Our TV is the best TV because it can also power your house and we launched one into the moon and it knows what you’re thinking already and ignore that story about it killing that dude because he was using it wrong.
Citroen: The cool thing about our TVs is that the screen faces the floor and you lay under it to watch.
Jeep: Our TV has a shelf for your ducks!
…WE REMEMBER NOW!!! THAT’S what we meant to build!
JOHNNY !!! MARC !!! A WORD ???
Morgan: Wot’s a TV?
Rivian: Our TV is operated by voice commands only, and uses AI to figure out what you want to watch, rather than what you ask it to play.
Chevy Truck Division: Our TV can be configured in six different shapes, but the bottom is still too far from the floor.
No no. Instead of a physical remote there’s a virtual one on the screen.
Mercedes-Benz: Our TV blends perfectly with your décor by being disguised as a Billy Bass.
Slate: Our TV is a plain flat panel with a 3’ power cord and one HDMI jack. Stand extra. Coax input extra. RGB input extra. 6’ or 9’ power cords extra. Remote extra. Costs the same as an LG.
BMW: Our TV is high performance and flashy but don’t call it ugly! Remote control access requires a monthly subscription.
As does increasing volume and brightness beyond 30%
Lamborghini: Our TV sometimes and without warning will become a fireplace. Fire extinguisher not included.
the Tesla TV also doesn’t have a screen, and it’s got autopilot for a monthly subscription that choses what you were gonna want to watch anyway.
in a year they offer the option to add a screen for a $10,000 “deposit”, but it’s not ready yet.
I was thinking no remote either, you have to get up and touch it to operate it.
Tesla Truck Division: Our TV fits in perfectly with all your kitchen appliances. Comes with keycard to open the front cover panel every time you want to watch.
Vinfast: Our TV sucks pretty bad, but it also has a terrible warranty!
Fisker: Our TV is actually pretty good, but if you need work you’ll have to take it to one guy in New Jersey.
Lexus: We paired a more comfortable remote with the Toyota TV with an upgraded bezel. It’ll also last forever.
Pontiac: Do you think anyone will notice that we just put a bird on Chevy’s TV?
Lotus: Lightest, most perfect TV ever! It will fail exactly when your movie ends.
VW: Our remote only has capacitive touch buttons and doesn’t light up in the dark
RAM: Our TV has STARS, and STRIPES, and GUNS, and is POWERED BY A V8 *Tim the Toolman grunts*
Porsche: If you want, we can wrap your TV in leather, paint match the remote and have leather buttons on it.
Ram: Our TV has hemispherical pixels because they’re better, we swear.
You forgot that with the Tesla TV it will either spontaneously shatter or random bits of the frame will fall off onto the floor.
And your new Tesla TV is available for pre-order now*!
Delivery will be next year.
Sometime next year.
Definitely, maybe next year.
(*Deposits Are Non-refundable)
Sometimes the volume will increase to 100% for no reason.
Fisker: we’ve listened to customer feedback about the image being upside down and the vibration issues and will have an OTA software update by mid Q3.
Tesla: our TV doesn’t have panel gaps, we swear!
And it’s not rust, it’s patina. We wanted it to look that way.
And yes we’re aware of the razor sharp edges, that’s part of the design.
The different surfaces are supposed to be different shades of grey, and rippled (some of them)!
Shit looks like a hotel room air conditioner
Oh man I walked into the Bugatti Home showroom/event either last year in Milan or the year before during Design Week… it was something. The stuff is just heinously expensive, but with very little to actually consider for real design. Gross!
I’m sorry but if I’m paying some figure north of 200 grand for a TV, the house it’s in had better be included in the deal.
Hey if you think customer support for a Bugatti sucks when it breaks down just think how long you have to wait for them to fix the TV.
Takes time flying the techs from Molsheim
These things exist as ways to flaunt wealth. Anyone with that k8ndcof money can hide a TV the old fashioned way by having it in a different room. I had a living room with no TV and a family room with a TV, in a mid 70s 3 bedroom ranch
All that size and then probably streaming some compressed crap to it.
It’s really funny how it shows this high end elegant scene. When, in reality, it’ll be YouTube.
The only interesting thing about this that I see is that the EB logo remains upright as the rest tilts. Otherwise, it’s just another example of “I have more money than I’ll ever know what to do with”
But can it also double as a guillotine to use on whoever buys one after the uprising?
Maybe use it on people who buy it before the uprising. People who buy it after the uprising are probably getting it on a discount due to all the blood stains.
I’d have to wait until after the uprising to afford one
There is always the five finger discount, or maybe 20 finger and a dolly discount in this case.
Wow – I was expecting to see one of the roll-up OLED screens such as LG offers…
…but this is something entirely different.
While it’s definitely larger, it’s perhaps not better.
Why would anyone pay that kind of money for something that is obsolete in a year?
People who spend $200K on TVs don’t concern themselves with such matters.
By then they’ll be ready to upgrade. Look for this at goodwill for $79.
I always find the hiding of TV to be sort of weird, especially in an environment like this where basically every surface looks like a variation of black mirror. Back in the 70s where there were (presumably) criminal penalties for anything to appear to be anything other than wood? Ok sure.
I never would have thought that Bugatti would be the first manufacturer to eliminate cars from its screens.
C’mon, Mercedes – this is just begging for a COTD!
Thanks for the C-Seed manufacturer name, cause I want to know what the Bugatti name up pricing is costing over the original.
Self reply, but c-seed has been making this TV since 2022. So definitely not new. Back then it cost $184k, so I imagine it will be closer to $500k for the Bugatti version
“Well, the actual manufacturer of the TV—Austrian firm C Seed—has a trick up its sleeve.”
Yeah. I re-read that and edited it. But it looks like Porsche already did this as well with this brand. And theirs was $400k
Probably some VAG involved with the ownership of C Seed somewhere…..
Genuinely curious to know the sales figures on these. I know there are plenty of idiots with too much money but still I’d be shocked if they sold more than a dozen. I wonder if the point is to get ppl like us all hot & bothered and talking about these brands.
The real connoisseur would have one of each.