Home » Cadillac Is Joining F1 And There’s Nothing You Can Do About It

Cadillac Is Joining F1 And There’s Nothing You Can Do About It

Cadillac F1 Ts2
ADVERTISEMENT

Well it’s finally happened: GM/Cadillac and the enduring American spirit is coming to Formula 1. If it feels like you’ve been hearing about F1 and GM for a long time now, you aren’t losing your mind. This whole process pretty much kicked off in October 2023, when F1’s governing body, the FIA, “concluded that Andretti Formula Racing LLC will proceed to the next stage of the application process to enter Formula 1.”

But wait Griffin, that clearly says Andretti, not Cadillac, what the heck are you talking about? Buckle up, because it got crazy from here.

Vidframe Min Top
Vidframe Min Bottom

To join the illustrious world of Formula 1, you need to get approval from the FIA to even be considered to join the series, and that approval is forwarded off to the commercial rights holder, Liberty Media, who ultimately decides whether or not it’s a go for the new outfit. Arguments against a new team largely boil down to money, as there’d now be 11 teams splitting the final pot as opposed to the current 10.

As the US continues to be a massively growing market for F1, efforts to appeal to Americans grew, with 2022 seeing the Miami Grand Prix’s introduction, and 2023 giving us both the inaugural Las Vegas Grand Prix and an American driver in Logan Sargeant (who was cut from his team mid-season due to lackluster performance).

The final puzzle piece needed to get a real American presence in F1 was an American team (because let’s face it, nobody really cares much about Haas), but Liberty Media thought otherwise:

ADVERTISEMENT

“While the Andretti name carries some recognition for F1 fans, our research indicates that F1 would bring value to the Andretti brand rather than the other way around.”

Ouch.

On January 31, 2024, F1 issued the statement above that pretty comprehensively tore the Andretti bid to shreds, with questionable arguments made throughout.

“The presence of an 11th team would not, on its own, provide value to the Championship.” Heard, but, again, you want to grow in America and there are three races here, how does an American team not benefit you?

“The need for any new team to take a compulsory power unit supply, potentially over a period of several seasons, would be damaging to the prestige and standing of the Championship.” Williams, McLaren, and Aston Martin buy engines from Mercedes; VCARB uses RedBull Honda’s; Sauber and Haas use Ferrari’s mill. Why are you mad at Andretti for being a customer team?

ADVERTISEMENT

“An 11th team would place an operational burden on race promoters,” and yet the tracks are required to have facilities for up to 26 cars, or 13 teams.

As the list goes on, it becomes pretty clear to fans that Liberty Media/F1 were anti-Andretti’s bid for some reason, with many on social media commenting about wanting American money, but not actually including Americans in the party.

Img 5530

The application had a lifeline though: if Andretti brought in GM as a power supplier like they implied, then F1 would come back to the table and talk shop. Talks stalled, with the next news on the bid coming in May 2024 when six US Senators called on the Department of Justice to investigate why the hell Andretti was rejected, citing concerns about anti-trust practices.

It was getting real and fast.

ADVERTISEMENT

So far, no real developments have come from that investigation, and the next major bit of news came in September when it was announced that Michael Andretti was stepping away from his ownership stake in Andretti Global.

With all these ups and downs in this last year, many fans came to the conclusion that Liberty Media just had a personal grudge against Michael considering the bid was so quickly approved after he stepped away. Will we get confirmation of that? Certainly not. But it’s definitely something to ponder.

Why Should We Care?

Well, as the resident GM lover of The Autopian and a man who will always advocate that the only car you need in this world is a clean C6 Corvette, I can tell you that the reason you should care is because GM frickin’ rocks.

Just look at their V-Series R endurance car as it kicks from electric to combustion. The sound of its crossplane crank in a naturally aspirated V8 has sent shivers down the spines of motorsports lovers everywhere.

Speaking from personal experience as an occasional motorsports photographer who’s seen the car in person multiple times, I can attest that the car is orders of magnitude louder than the rest of the field, hearing it damn near three turns away while the others you only hear when it’s getting close. Its presence is astounding.

ADVERTISEMENT
Gplb 042024 Ilce 7rm4 107
The No. 31 Cadillac at this year’s Acura Grand Prix of Long Beach. The No. 1 sister car ended up winning the race.

Sure, the cars have had some bad luck and only have four wins to their name, but they also have 11 podiums, five poles, six fastest laps, and they won the IMSA Team, Constructor, and Drivers’ championship in its first year of competition.

Obviously, endurance racing is dramatically different than F1, wherein endurance allows you to have pretty open engine and aero requirements while F1 requires you to be within very strict parameters, but it’s GM; the same freaks that are bold enough to bring you a 1,000 horsepower machine for likely a quarter of the price of its closest competition. Have faith.

Who Are Drivers?

Gp+monterey 091023 Ilce 7m4 616

Now this is pure speculation that remains to be seen, but they’ve got a good crop of drivers in their stable already.

Within their immediate IndyCar family, they’ve got Americans Colton Herta and Kyle Kirkwood ready to go, as well as their third driver Marcus Ericsson, who’s already raced (rather unremarkably) in F1.

ADVERTISEMENT

Herta is the likely favorite, with Red Bull pushing to get him into F1 for 2023 on their sister team so long as he got the required super license points, which ultimately failed.

Outside of Andretti’s own IndyCar boys, maybe they make an attempt to poach 3x Indy champ Alex Palou or they go for their huge crop of endurance guys. We don’t have the answer for this, only a lot of thoughts and speculation, but having a big manufacturer like GM joining the “pinnacle of motorsport” will surely have a bunch of people chomping at the bit to join the fun.

It’s a great day to be American.

Honda+indy 071623 Ilce 7m4 297
(left to right) Alex Palou, Christian Lundgaard, and Colton Herta raise their trophies on the podium at the 2023 Grand Prix of Toronto. Herta has nine wins, 18 podiums, and 14 poles in the highly competitive, spec-like IndyCar series.

(Image Credits: Griffin Riley, Cadillac)

Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Subscribe
Notify of
65 Comments
Inline Feedbacks
View all comments
Vic Vinegar
Vic Vinegar
6 days ago

This will sell more Lyriqs and XT4s?

Chris Stevenson
Chris Stevenson
7 days ago

Did this render come straight from Cadillac? Because they used the old GM logo.

TXJeepGuy
TXJeepGuy
7 days ago

Make it a Pontiac you cowards. The logo fits the nose better

Shop-Teacher
Shop-Teacher
7 days ago

OH MAN I don’t care!

sentinelTk
sentinelTk
7 days ago

I just hope this doesn’t result in GM sunsetting the endurance program. Love what top level endurance has become in this LMDh/Hypercar era. Yeah, competitive balance is still an issue, but it feels so much more meaningful when 10+ teams are theoretically challenging in the class….

W124
W124
7 days ago

I hope this is an opportunity for Bottas to make comeback! I know this isn’t any real argument, but as a Finn and a lifelong F1 fan it just feels wrong not having any Finns driving next year when there has been some Finn in the series every season literally all my lifetime.

Parker Kligerman
Parker Kligerman
7 days ago

I’m happy it’s official, but GM has been pretty confident since they were doing sim testing and building F1-specific sections in the tech center in Charlotte for the last two years. But I am also a little worried they are too late in the cycle, and by the time this entity is competitive, there will be pressure to shut it down. Even so, it can be a launch pad for talented Americans to get a real shot in F1.

It’s weird about F1, even with all the enthusiasm. It seems OEMs can justify long tenures in NASCAR, Indycar, Rally, and GT Sportscars, but when it comes to F1, the budgets are just big enough to have boardrooms get all serious-faced and start asking questions about the actual return at some point.

W124
W124
7 days ago

Luckily they have the budget cap nowadays, so Toyota-esque situation of pouring something like half a billion annually with no major results isn’t so likely. Also now when F1 teams are actually worth real money, an F1 team might be seen more as an asset than just a black hole to pour money into.

Jason Smith
Jason Smith
6 days ago
Reply to  W124

The numbers are based on speculation but I’m pretty sure teams are actually money making ventures under the current budget caps. The teams typically keep those numbers under wraps, hence it being based on “educated speculation”.
I know, it’s the opposite of how racing typically works but I recall every team stating that they were able to spend to the cap without any FIA awards money. In the case of the team that wins the Constructors’ championship, the FIA prize money is almost the same (possibly more this season, the exact figures are typically kept quiet) as the spending cap.

In light of that, GM could possibly justify the spending by turning their R&D into a profit venture. This is all based on creative corporate math.

Last edited 6 days ago by Jason Smith
Jason Smith
Jason Smith
6 days ago
Reply to  Jason Smith

I did a bit of looking on engine costs. It looks like each team supplied would be about $50M per season (assuming the power unit caps) with the supplier having a development spending cap of $95M/season.
Since GM would be selling the engines to the F1 team, they’d be halfway to breaking even on their R&D by supplying one team. If they’re able to secure a second team, they’d be in the black from a cost standpoint. I don’t think that would be a very difficult proposition to justify when you consider GM would be gaining valuable technical knowledge from the program while having the costs significantly offset.

sentinelTk
sentinelTk
7 days ago

In a very basic amateur analysis….3 of the above you list at least resemble door-bangers, so GM can justify both name and specific model recognition. Indycar does not, but also has stability and minimal investment long term considering they’ve been running basically the same car/drivetrain for over a decade (ignoring the short-lived aero-kit era). I’d be curious to see the YOY cost outlay for GM over that time.

F1, on the other hand, is guaranteed to always be costly, and has name recognition alone. For a company whose racing efforts were long based on the “Win on Sunday, Sell on Monday” model, I’m sure it has been hard to justify until the confluence of increased US and global F1 interest, new regulations in ’26, and a field that looks more level than ever (although still no where near parity).

That said, this is the same company that bought primetime ad-space on Man U’s kit then promptly pulled the brand from Europe before the deal kicked in, so……

sentinelTk
sentinelTk
7 days ago
Reply to  sentinelTk

And side-note, I’m also a bit shocked they ended the factory Corvette endurance program while continuing the Cadillac LMDh program. Granted, the latter isn’t a factory entry but still…..

Captain Muppet
Captain Muppet
7 days ago

“ you want to grow in America and there are three races here, ”

Six.

There are six races in America. Three in the United States, three in the Un-United States.

Four American drivers in F1 this year too.

America is a continent to readers in every country except one.

A Man from Florida
A Man from Florida
7 days ago
Reply to  Captain Muppet

If you want to be pedantic, then it’s two continents. Otherwise, the conventional usage wins out. “American” has been applied to residents of the US by themselves and by others for longer than the country has been a country. Back when Mexicans were Spanish and Canadians were British.

Captain Muppet
Captain Muppet
7 days ago

Nobody wants to be pedantic, it’s a curse.

Bomber
Bomber
7 days ago
Reply to  Captain Muppet

James May would like to have a word

Captain Muppet
Captain Muppet
7 days ago
Reply to  Bomber

He’d find being pedantic a nightmare if he weren’t inherently likeable.

SuperDuperDoughnut
SuperDuperDoughnut
7 days ago
Reply to  Captain Muppet

Four American drivers in F1 this year too.

I can basically guarantee you, if you asked Lance Stroll, “Are you American?” he would say something like, “No, I’m Canadian.” If you asked Perez if he was American, he’d say, “No, I’m Mexican.” If you asked Colapinto if he was American, he’d say, “No, I’m Argentinian.” The only one that would say he was American, is Sargeant.

Captain Muppet
Captain Muppet
6 days ago

I tend to claim to be British. It doesn’t stop me also being European though.

SuperDuperDoughnut
SuperDuperDoughnut
6 days ago
Reply to  Captain Muppet

Which doesn’t negate what I said…

Captain Muppet
Captain Muppet
6 days ago

No it doesn’t, and I agreed I’d do the same thing.

SuperDuperDoughnut
SuperDuperDoughnut
6 days ago
Reply to  Captain Muppet

I mistook what you said. Ok. I’d still (mildly) argue that it’s probably more common for someone from Britain, France, Germany or other country on the European continent to call themselves European than it is someone from the Americas to consider themselves “American” simply because it is so common for “American” to refer to people from the US.

Like you said, sure, Perez is from Mexico which is in the Americas so he is American, but it’s not commonly thought of or used that way.

Part of it is also because of lack of a unifying identity across the Americas. North America is very culturally similar, but it wildly different than South America; plus it’s simply a long way apart. Europe is a lot smaller, and a lot more compact. And despite cultural differences, there’s been many significant historical events that create a sense of unity, as well as the EU itself (which yes, I know doesn’t apply to all of Europe) that create a united identity on some level.

Captain Muppet
Captain Muppet
6 days ago

Nothing unites like millennia of being at war with each other.

Phuzz
Phuzz
6 days ago
Reply to  Captain Muppet

I used to be European, but now I’m just British 🙁

Captain Muppet
Captain Muppet
6 days ago
Reply to  Phuzz

We’re still European, just not in a way that makes financial sense like it used to.

Worth it for all those new hospitals…

Spikedlemon
Spikedlemon
7 days ago
Reply to  Captain Muppet

Maybe you need to take the BBC’s distinction of how to split it.
There’s US & Canada on one end, and Latin America on the other. The former drops any reference to America (even the “A” from USA is missing).

For an organization that loves to be pedantic on so many topics, that arbitrary split irks me something fierce.

Captain Muppet
Captain Muppet
7 days ago
Reply to  Spikedlemon

Standards have fallen severely at the BBC.

If you own a TV in the UK you have to pay £169.50 every year that goes to the BBC so they can provide great content like 15 different regional weather forecasts for a country that’s only a few hundred miles across.

Vee
Vee
6 days ago
Reply to  Captain Muppet

That’s because the BBC has been focusing more on online content and cultivating British talent that can be dispersed to other mediums. They’re more like a production agency than a television and radio broadcaster these days. Whether that’s a good or a bad thing…

Captain Muppet
Captain Muppet
6 days ago
Reply to  Vee

It’s bad. In my opinion as someone who has to pay a very specific tax to fund it and gets no say in how it’s run.

Phuzz
Phuzz
6 days ago
Reply to  Captain Muppet

You can own a TV and not pay the license fee, you just have to be ready to constantly explain to the TV licensing bailiffs that you don’t use the TV to watch any broadcast TV, and you don’t use iPlayer either. It’s a faff, but it’s entirely legal.

Gilbert Wham
Gilbert Wham
6 days ago
Reply to  Captain Muppet

The weather is frequently wildly different depending on which tiny bit of the UK you are in though. Swaths of the country have been underwater last weekend, and are now a half-drowned, mud-covered shit show, whereas what would be an inconsequential commute away to the average American, it was quite a nice day, all told. Our weather is fucking stupid.

Captain Muppet
Captain Muppet
5 days ago
Reply to  Gilbert Wham

It’s nearly always wetter in the West and colder in the North. With a HD TV the national forecast map gives plenty of detail.

My entire lifetime TV Licence Tax contribution gets spunked away in less than a week of local weather reports. Or a day if there’s a flood/flower show/tennis and they feel the need to send weather teams to location.

ExAutoJourno
ExAutoJourno
7 days ago

Some sources are claiming that the “Cadillac” will use Ferrari engines in their F-1 car, at least for the first season. That takes a little of the shine off, at least for me.

Dan Gurney and his Eagle-Weslake get the honor of being the first American F-1 effort 60 years ago.

Of course it was a little easier for Dan: all he had to do was get the financing and supervise the design and construction, develop and race his cars, without putting up piles of money to feed the F-1 Greed Machine.

SuperDuperDoughnut
SuperDuperDoughnut
7 days ago
Reply to  ExAutoJourno

Some sources are claiming that the “Cadillac” will use Ferrari engines in their F-1 car, at least for the first season. That takes a little of the shine off, at least for me.

Why? It takes years to fully develop an engine. Their entire intention is to be an engine supplier, but they simply can’t make it soon enough. Having to be a engine customer for a year means nothing.

Stef Schrader
Stef Schrader
7 days ago

As someone local to COTA and a native of this third-coast state, I demand a slab corral at F1 next year. Better yet, make the drivers’ parade a slab parade. Get Paul Wall to throw the checkered flag. Lean into it, Cadillac. (Pun not intended but does inadvertently work.)

https://www.youtube.com/watch?v=7ZAYzLjQAd4

Last edited 7 days ago by Stef Schrader
Anoos
Anoos
7 days ago

I thought the teams wanted to push them off until the next concorde agreement, which will definitely include a much higher buy-in amount for new teams.

TurdSandwhich
TurdSandwhich
7 days ago
Reply to  Anoos

They are reportedly paying a $450M anti-dilution fee. The concorde agreement suggests it should have only been $200M.

That being said, crazy that GM is simultaneously laying people off, but they can afford this.

W124
W124
7 days ago
Reply to  TurdSandwhich

I know the timing isn’t optimal, but GM made decision way earlier and them being accepted in now wasn’t just in their hands.

Space
Space
7 days ago

So which organization is more corrupt, FIFA or F1?

SNL-LOL Jr
SNL-LOL Jr
7 days ago
Reply to  Space

F1 hasn’t given us the cinematic magnum opus that is United Passions, so there’s that.

Last edited 7 days ago by SNL-LOL Jr
Do You Have a Moment To Talk About Renaults?
Do You Have a Moment To Talk About Renaults?
7 days ago
Reply to  SNL-LOL Jr

I almost feel bad for Tim Roth whenever I’m reminded that this exists. Then it hits me that he was most likely paid handsomely for it, and I’m like “good for him”.

SNL-LOL Jr
SNL-LOL Jr
7 days ago

Every great actor must have a few stinkers under his belt.
See: Raul Julia in Overdrawn at the Memory Bank and Street Fighter

Do You Have a Moment To Talk About Renaults?
Do You Have a Moment To Talk About Renaults?
7 days ago
Reply to  SNL-LOL Jr

I mean, more power to them if they can make bank off of some shitty idea from producers. Also, big budget stinkers mean lots of jobs for lots of people, no matter how hard they end up flopping. It’s a subtle form of redistribution of wealth.

Gilbert Wham
Gilbert Wham
6 days ago
Reply to  SNL-LOL Jr

I fuckin love Street Fighter. Tho a goodly amount of the reason why is that Raul Julia is in it.

Do You Have a Moment To Talk About Renaults?
Do You Have a Moment To Talk About Renaults?
7 days ago
Reply to  Space

Governing bodies are notorious for being hotbeds of corruption. If you haven’t done so, you should definitely read up on the Union Cycliste Internationale’s history of covering up bad actors/shady practices. It’s far from just Lance Armstrong and the EPO era.

Last edited 7 days ago by Do You Have a Moment To Talk About Renaults?
Droid
Droid
7 days ago
Reply to  Space

FIA FIFA & IOC all have same corrupt, parasitic business model.

FG
FG
7 days ago

Hey, look, a landing spot for all those people GM just laid off! Oh, wait…

Seriously, how shitty is your corporate strategy team that you don’t understand the optics of laying off a bunch of people because your EV bet hasn’t paid off (but while you’re still raking money in hand over fist) and then, not even a week later (and on the eve of Thanksgiving, to boot), announcing this vanity project?

I don’t have a problem with expanding the grid (even though the Americanization of F1 is growing tiresome at this point), but, for fuck’s sake, timing is a thing, people.

Last edited 7 days ago by FG
NosrednaNod
NosrednaNod
7 days ago
Reply to  FG

I think you need to accept that GM isn’t really in control of when they get approved to run F1. This effort started two years ago. GM signed up as a power unit supplier this time last year.

FG
FG
7 days ago
Reply to  NosrednaNod

Yeah, I’m sure waiting a whole week would have totally ruined it for them.

NosrednaNod
NosrednaNod
7 days ago
Reply to  FG

I’m sure everyone lost their job would’ve said that waiting a week would’ve made all the difference.

Again, this project has been going on for years.

FG
FG
7 days ago
Reply to  NosrednaNod

I’m sure they wouldn’t. But there’s something to be said for decorum. Although, whom am I kidding, look whom we just elected President (again).

The fact that this project has been going on for years is irrelevant. In fact, it serves my point more than it does yours.

Last edited 7 days ago by FG
George CoStanza
George CoStanza
7 days ago

Does this mean they will now go back to building proper land yachts?

Kevin Rhodes
Kevin Rhodes
7 days ago

The Gigantiq (that’s it’s real name, isn’t it -that silly fastback thing) isn’t a proper land yacht? Sure looks like one to me.

Luxrage
Luxrage
7 days ago

*crying while pounding my fists on the table* “This should have been Oldsmobile, damnit!!!”

I Could but Meh
I Could but Meh
7 days ago

It was obvious from the beginning that Andretti wasn’t going to provide enough value for the other teams to want to split their pot. GM is a much better trade off.

NosrednaNod
NosrednaNod
7 days ago

GM was already involved. The thing that changed is Renault ended their engine program.

TurdSandwhich
TurdSandwhich
7 days ago

This is still basically the same exact entrant as before, but Michael Andretti is far removed. It still uses Andretti’s UK facilities, and lots of other Andretti Global staffing/members.

Matt Sexton
Matt Sexton
7 days ago

Herta isn’t even the best driver on Andretti’s IndyCar team, I dont understand the hype around him. I’d give that seat to Kirkwood before Herta, but it’s a moot point; unless one of them wins the IndyCar crown next season (laughs in Palou), neither of them will have enough SuperLicence points anyway.

Still an awesome development, but man, Michael sure must have pissed off the wrong people at some point.

Kelly
Kelly
7 days ago

You say “there is nothing we can do about it”…. why would we want to do anything about it? Do we have to give them a taxpayer funded bailout if they suck?

Seems like the worst case is another team to follow on that netflix show!

Arch Duke Maxyenko
Arch Duke Maxyenko
7 days ago

Sainz might be a good grab for 2026 to put in one of the seats

Arch Duke Maxyenko
Arch Duke Maxyenko
7 days ago
Reply to  Griffin Riley

Ideally you want a fast and experienced vet and a young gun, so Sonny Hayes and Joshua Pearce

Anoos
Anoos
7 days ago

I can’t believe Sainz is discarded so often. Daniel Ricciardo took his seat twice.

TurdSandwhich
TurdSandwhich
7 days ago
Reply to  Anoos

Sainz has only been discarded twice; first from Toro Rosso and second from Ferrari. Even the Toro Rosso situation was a bit weird because he was “loaned” to Renault. His current case of being discarded is a bit obvious because Ferrari got Lewis Hamilton. Sure, Hamilton is past his prime, but he’s still better than Sainz.

Sainz chose to leave Renault to McLaren, and then he chose to leave McLaren to go to Ferrari.

The most amazing thing about Sainz is how he’s going to end up at Williams. While I just said he’s no Hamilton, he’s certainly deserving of a better seat than Williams.

65
0
Would love your thoughts, please comment.x
()
x