Toyota Canada recently announced on Instagram that the country that brought you Nathan Fielder is getting just nine GR Corolla Morizo Edition models, all of which are going to people with clout. How will Toyota Canada know you have clout? There’s an application form up on its website for you to flex like a Ford GT applicant.
The application form starts off fairly innocuous, asking for some basic information about yourself. However, the application quickly asks you to describe your social media following. Speed Academy probably has enough clout to score a GR Corolla Morizo Edition, but I’m struggling to think of active Canadian automotive influencers with incredibly strong followings who aren’t journalists or already tied to a brand. Birdy and Speed Academy, sure, but who else?
After the social media questions is a bank of response forms for applicants to get personal. Toyota Canada wants you to talk about club affiliations, connection to the Toyota brand, memorable experiences with manual performance cars, track experience, and intended use. Again, for a Corolla. I get that only nine of these are up for grabs, but still. The question of connection with the Toyota brand is a funny one since Canada hasn’t had the greatest history of getting Toyota performance cars. The SW20 MR2 had a short sales run, the MR2 Spyder wasn’t even sold up here, and most Corolla FX-16s have long since dissolved into iron oxide.
Not only does this vetting process seem ridiculous, I’m still a bit skeptical about the Morizo Edition’s value. The base Core model in Canada starts at $45,490 Canadian excluding an unspecified freight charge and includes the limited-slip diffs and heated seats. In contrast, the Morizo Edition starts at $59,990 Canadian, which is a lot of money for more torque, less weight, shorter gears, no rear seats, and some seam-welding. What’s more, it’s only about an $8,000 jump from the GR Corolla Morizo Edition to a 2023 GR Supra with the manual gearbox. Granted, some Toyota diehards will only take an all-Toyota product, but the GR Supra is an exceptionally good car.
It’s really annoying that Toyota Canada is guarding the most special version of a reasonably attainable hot hatch like it’s a supercar. Having to pitch yourself to a company in order to pay money for a car seemed disgusting with the Ford GT and still seems awful here. While I totally understand that nine examples isn’t enough to satiate everyone, there has to be a fairer way of distributing these cars than through vetting.
Lead photo credit: Toyota