Home » Chevy Raised The Price Of The Base Silverado EV Before It Ever Hit The Market

Chevy Raised The Price Of The Base Silverado EV Before It Ever Hit The Market

Silverado Ev Wt1
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Building cars is hard (BCIH). Building an electric truck is, as we’re going to find out today, even harder. Chevy made a big deal out of announcing a $40,000 version of the 2024 Silverado EV when it debuted, but just walked back that number to media at a launch this week. The actual cost will be significantly higher.

Speaking of BCIH, Lordstown Motors predictably files for bankruptcy and less-predictably sues Foxconn, plus a board member actually gets sentenced for Dieselgate. If you stick around through all of that I’ll have Škoda for you… a Škoda camper.

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Base Silverado EV Will Reportedly Cost At Least 25% More Than Originally Offered

2024 Silverado Ev Wt

It’s somewhat of a tradition in the electric car universe to either:

A. Sell a low-priced version of an EV for about ten minutes before discontinuing it. Or…

B. Offer to sell one, but raise the price before one even arrives on sale.

It sounds like Chevrolet is taking the B Route with its new Silverado EV. Remember when the Silverado EV was originally going to cost $39,900 in base trim? Yeah, me neither.

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There was a big launch for the Silverado EV this week and the buzz around automotive media circles was that it felt a little rushed. We wouldn’t know, though, because we weren’t invited! [Editor’s Note: It’s possible that’s my fault. I still have some reviews outstanding (I bit off a bit more than I could chew right as I moved to LA). Automakers typically want those done pronto! -DT]. Either way, amidst reviews of the truck came news that the $40,000 price wasn’t going to be realized.

Here’s how GM explains it to Automotive News in the business outlet’s report titled “Chevy Silverado EV fleet sales start soon; price of base model raised.”:

 

“A lot has changed in the last year and a half with the economic pressures, with the industry pressures, with all the supply chain” constraints, Amy Masica, director of marketing for Chevy trucks, told Automotive News at a media drive event for the Silverado EV work truck aimed at fleet buyers.

[…]

The lowest-priced Silverado EV still will offer more range than the base models of rival electric pickups and be competitively priced when it goes on sale next year as a 2025 model, Masica said.

“It’s going to be the right content for a price leader,” she said. “Affordability is still really important to Chevy.”

Sure. Also worth noting that Chevy, at the time of its announcement, was competing with a Ford F-150 Lightning that theoretically cost $41,000 in base trim. Ford took Route A and did, it seems, maybe build some of those $41,000 trucks, but the base price of the Lightning has jumped multiple times and is now more than $60,000. I haven’t seen a specific price, but Car And Driver seems to think it’ll be around $52,000 for the base Silverado WT work truck.

Currently, the only vehicle being produced is the 4WT work trim, at a whopping $79,800 (delivered), but that does offer a big 450-mile range. The non-fleet RST First Edition has a 400-mile range and will cost $106,895.

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Depending on what that WT-trim offers, $52,000 could be a good deal. Given the huge number of reservations GM claims to have, focusing on a $40,000 truck doesn’t make much sense, especially since, according to The Detroit News, they just had to shut down their Ultium battery plant:

The disruption at the Ohio Ultium Cells plant — the only Ultium plant out of three planned facilities in operation — is happening while GM is launching the Chevrolet Silverado EV Work Truck at its Factory Zero Detroit-Hamtramck Assembly Center and soon will be launching electric versions of the Equinox and Blazer.

“Anything that potentially interrupts cell production right now is critical for General Motors, because they’ve a hard time ramping up production of all of their Ultium EVs,” said Sam Abuelsamid, principal e-mobility analyst for market research firm Guidehouse Inc.

Lordstown Files For Bankruptcy + Bonus Lawsuit

Lordstown Endurance 2Startup EV truckmaker Lordstown Motors never made any sense to me. Other than getting the former GM Lordstown Assembly in Ohio (home of the Cruze!) for cheap, the company didn’t actually seem to be selling many trucks (it moved a whopping three of them in Q4 of 2022) and the ones they did offer were not competitive.

Unsurprisingly, Lordstown Motors has filed for bankruptcy. As a twist, Foxconn (famous for producing iPhones on Apple’s behalf) was immediately sued by Lordstown. Why? It’s complicated, but Reuters has a good breakdown:

In a complaint filed in bankruptcy court, Lordstown accused the electronics company of fraudulent conduct and a series of broken promises in failing to abide by an agreement to invest up to $170 million in the electric-vehicle manufacturer.

Foxconn previously invested about $52.7 million in Lordstown as part of the agreement, and currently holds an almost 8.4% stake in the EV maker. Lordstown contends Foxconn is balking at purchasing additional shares of its stock as promised and misled the EV maker about collaborating on vehicle development plans.

Foxconn, formally called Hon Hai Precision Industry (2317.TW) and best known for assembling Apple’s (AAPL.O) iPhones, has said Lordstown breached the investment agreement when the automaker’s stock fell below $1 per share.

At one point last year, the shares were above $35.00 a share, which is insane to think about in retrospect.

Ex Audi CEO Pleads Guilty, Gets Suspended Sentence

Rupert StadlerA Munich court handed out a sentence today to the highest ranking person convicted thus far in the Dieselgate Scandal, giving ex-Audi CEO and Volkswagen Board Member Rupert Stadler (one of the two pictured here) a three-year suspended sentence and a $1.2 million fine.
 
Dieselgate, if you don’t remember, was the discovery that Volkswagen (parent company of Audi) was knowingly cheating emissions tests in order to achieve better fuel economy and performance out of its diesel engines (something other companies were also doing).
 
 

In 2019, prosecutors said Stadler knew about the manipulation of diesel engines but failed to prevent the sale of hundreds of thousands of cars with rigged software.

The charges related to nearly 435,000 Audi, Porsche and Volkswagen cars destined for US and European markets.

In separate statements, Volkswagen and Audi said they were not party to Tuesday’s proceedings, which should be “viewed independently” of proceedings against the companies that concluded in 2018.

A suspended sentence for Stadler means he doesn’t have to serve jail time, but for three years could get thrown in the clink if he commits any further crimes. Former Volkswagen CEO Martin Winterkorn has yet to stand trial and is currently avoiding going to the United States, which makes him a fancy fugitive.

After Dieselgate, Volkswagen made a big commitment to build electric cars across all its brand, which leads neatly to the next story.

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And Now… A Skoda Camper

Skoda Rodiaq Camper ExteriorEvery year Skoda gives students at its vocational school a chance to dream up and, eventually, build a project car. This year’s project couldn’t possibly appeal be more appealing to me. It’s a Toppola-style mobile office/camper built on the Czech automaker’s Kodiaq platform the students call the Škoda Roadiaq. Get it?

Here’s what the company says about the car:

Škoda’s ninth student car contains everything a modern mobile office needs: a permanent high speed internet connection, a 27‑inch monitor and a docking station, innovative storage solutions, lots of electric plug sockets, and (importantly) an espresso machine. Yet, in just a few easy steps the Roadiaq transforms from a workspace into a living area complete with a bed and a small kitchen.

Maren Gräf, Škoda Auto Board Member for People & Culture, said: “As a mobile-office camper, the Roadiaq allows you to work wherever you want. It’s a reflection of the new, flexible work approach we at Škoda are fully committed to. Over the course of the project, it was particularly impressive to see the enthusiasm and dedication to detail the students at the Academy demonstrated. This concept car shows in an impressive manner what people can achieve together if they dedicate themselves to a project with passion.”

It’s a one-off, but it’s a dope one-off.

The Flush

How much would an EV truck need to be for you to buy it, and what kind of range would you expect for the price?

Photos: Audi, GM, Skoda, Lordstown Motors

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Scott
Scott
11 months ago

$25K for a base, small EV pickup or CUV, and the range only has to be 20X miles for that one AFAIC. Heck, I’d prefer it with decent-looking steelies like the base Maverick too. 🙂

MDMK
MDMK
11 months ago

If first owners take care of their batteries as well as they take care of basic maintenance (meaning, not at all), the used EV market is going to be a minefield of overpriced and range degraded vehicles. Used full sized EV trucks are more likely to become useless, disposable appliances where the best case scenarios is their degraded batteries being recyclable for other uses.

Unclesam
Unclesam
11 months ago

Burning fossil fuels is a moral issue at this point. Therefore restricting battery platforms to luxobarges or 500+ mile trim packages is also immoral. Good enough cars should be good enough, so 150 mile range, sub $30k truck, something that isn’t a massive danger to anyone under 5′ tall.

MikeInTheWoods
MikeInTheWoods
11 months ago

My truck is as light as a Miata, 2wd, 5spd and has dents all over. It’s lived a hard life for 289,000 miles. It was $3000 when I got it years ago and it’s probably worth that today. It’s hauled, towed, drifted (on ice), autocrossed and still works great. These new trucks will never do all that, or even half. I won’t be buying one even if I had the money.

David Burgenmeyer
David Burgenmeyer
11 months ago
Reply to  MikeInTheWoods

Sounds like Mike lives in a common sense world n he’s right! Anyone dumb enough to spend that much money on a hoax climate change gimmick battery powered junk pile should have their head examined!

GhosnInABox
GhosnInABox
11 months ago

America, however needlessly, really does run on full-size pick ups.

So what does a future where the most bare-bones work truck costs 50k (double the base price of a few years ago) going to do to the cost of goods and services?

EV trucks most likely will not run for generations like old school trucks do. GM and Ford will definitely take the John Deer stance with battery maintenance. So businesses will have to replace their fleet every 3-6 years. A cost they will pass on to the consumer.

Will the Hummer Tax loophole even exist when every vehicle on the road surpasses the existing weight requirement? No one seems to be asking these questions to decision makers.

News like this really does give the impression that EV mandates will be enforced not to help the environment but to strong-arm the consumer and temporarily appease greedy shareholders.

When that’s not enough the base price will go up and up again but now with no real alternative. If automakers reach a mutual understanding with this, there is nothing buyers can do to keep to the MSRP of a base pick up from being $100k in next 10 years.

ScottyB
ScottyB
11 months ago

We’re still doing shitty black plastic bumpers in 2025 on a vehicle with a base price of over $40K? No words. I mean how many new Silverados do you see actually being used as a work truck? Old GM-think at it’s finest.

Ranwhenparked
Ranwhenparked
11 months ago

What are the chances Foxconn tries to pull an SAIC and attempt to buy out Lordstown’s assets in bankruptcy, a la MG Rover?

Unclesam
Unclesam
11 months ago
Reply to  Ranwhenparked

Low. Foxconn has no interest in running an EV startup, they only wanted a piece of a tech unicorn for minimal investment/effort. This is 100% how this story was going to play out.

GhosnInABox
GhosnInABox
11 months ago

Story A: Basic work vehicle now unattainable.
Story B: Rich guy gets off easy.
Story C: Foreign automaker debuts concept that will never see production.

To paraphrase the great M. Bison:

For you, this was important news but for me, it was Tuesday.

Manwich Sandwich
Manwich Sandwich
11 months ago

How much would an EV truck need to be for you to buy it, and what kind of range would you expect for the price?”

Well I’m not into trucks and if I got a truck, it would be for a specific need.

So for my needs right now, something like an electric Ford Maverick would do the job. And I think an electric version of that with at least 250 miles of EPA-rated range would be worth $40,000.

But for $40,000, I’d rather have a used Tesla Model S.

David Burgenmeyer
David Burgenmeyer
11 months ago

Anyone that buys a battery powered gimmick will end up regretting the choice big-time! Climate change is natural n not man made. Wake up you WoKe idiots before its too late!

12 Point Socket
12 Point Socket
11 months ago

Ford Maverick EV, 200 miles of range, NACS port for $25k. One can dream right?!

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