Home » Children Of Fury: Cold Start

Children Of Fury: Cold Start

Cs Furykids
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Car advertising has gone through a lot of strange periods and affectations, but I think one of the most consistently peculiar ones involves the use of kids, and how they always seem to make them feel just, you know, weird. This 1970 Plymouth Fury brochure is a fantastic example of this, compounding the already considerable awkwardness of stiffly posing kids in artificial tableaus by having them dress up in makeup and adult clothing. Sure, kids play this way all the time, but do they usually look like this? Why does this feel so, I don’t know, off?

Is it because of this kid’s expression?

Vidframe Min Top
Vidframe Min Bottom

Cs Furykid2

I mean, maybe. I don’t feel comfortable with that kid around. He’s planning something. Just look at him.

Those Furies were striking-looking cars, though, The “fuselage” body type Chrysler was using in this era was sleek and modern, and in the right lights and at the right angles you can see the Syd Meade-like look that inspired these cars. The front bumper was a “loop” type, which meant it covered the whole face of the car, with the grille, containing also the hidden headlamps, nestled inside. These things had some real imposing, almost sinister presence, and the “Fury” name was fitting.

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I also want to point out that the ad copy makes special note of the lane-changing turn signal feature, which was really just you slightly lifting the indicator lever.

Cs Fury Lever

I’m not even certain the lever design actually needed a change to do this? Maybe? But can’t you really do this with pretty much any indictor lever?

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Captain Zoll
Captain Zoll
1 year ago

“upon the adoption of photograph-based advertisement in lieu of illustrations, graphic designers had to invent new ways of portraying miniature adults within the vicinity of their automobiles.”

67 Oldsmobile
67 Oldsmobile
1 year ago

Awesome,I also have line-changing turn signal thingy on my 67 oldsmobile then i guess! That makes me feel all warm and special. Those Furies are beautiful also.

Rapgomi
Rapgomi
1 year ago

Those children were conceived in the back of their parents Sports Fury. And their parents talk about it. And it makes them very very uncomfortable.

Masterbuilder
Masterbuilder
1 year ago

I really love that 4 door hardtop. What a profile…

Col Lingus
Col Lingus
1 year ago

That kid is Alex Murdoch. Pondering his future career as a weasel lawyer and killer of family members. Keep an eye on that kid, I’m just sayin.

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