So, look at this page from a 1950s Sunbeam-Talbot brochure. It’s lovely, right? Look how shiny that sleek car is, it looks like it’s been coated in Astroglide and dreams. They’re gliding by what looks to be the paddocks of some race, the whole thing is handled with a painterly masterfulness, and the ad copy is talking about the fact that the radio fits in a hole in the dash and that the windshield is pretty wide. What?
It’s the radio one that really gets me:
“The high-efficiency H.M.V. radio is designed to fit into the recess in the centre of the fascia panel…”
Who is this impressing? What potential Sunbeam-Talbot buyer is on the fence until they read that and thought “oh good, I like how they carefully engineered a thing on the car to fit into a hole on the other part of the car! That’s really clever, letting it fit where it’s supposed to go, instead of it, you know, not fitting or falling out! Sunbeam-Talbot for me!”