One of my favorite categories of automotive brochure art is what I’d call the Loading Fantasy genre, where a schematized cutaway of the car is shown populated with people and an assortment of packages and luggage, sometimes with improbable shapes and sizes. This 1960 Jagst 770 brochure features a really charming example of the genre. Especially that little box way in the back.
What I like about these images is that you can tell the goal was to fill every possible bit of usable volume of space in the car with humans or some sort of hard-sided cargo, and they did just that. Little area behind the spare tire in the front trunk, under the main loading area? It gets a little box. The tiny shelf under the rear window, just behind the main area of the rear luggage well? A strange tiny parcel fits there, too, possibly a longish one, but we have to guess, as we get no overhead view.
Also, I like the implication that driving with the rear seat folded is a white glove affair, while driving with the rear seat up is not. Good to know.
The Jagst 770 was, as you likely have guessed, a license-built version of the Fiat 600. The company that made it was a German joint venture between NSU and Fiat, sometimes known as Neckar, sometimes just NSU-Fiat.
Also, if you’re looking at this and thinking, hot pickles, that baby looks eff-aigh-ess-tea, then boy are you right! That 25 horsepower 767cc inline-twin could motherflapping launch this brute from zero to 100 (well, kilometers) in a blistering 40.6 seconds! That is well under a minute!