Home » Cold Start: Is The Chrome Lady Named Jivnnley?

Cold Start: Is The Chrome Lady Named Jivnnley?

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Out of context, this is a baffling brochure for this ’82 Lincoln Continental Givenchy Designer Series. I mean, lots of carmakers were slathering their cars with different interior materials and new colors and slapping on some designer’s name, but no one had yet advertised this with a shiny mannequin in an off-the-shoulder getup and a pretty illegible neon sign.

If you didn’t know that was supposed to be “Givenchy,” how would you read it? Jimmnly? Junumlry? There’s no way that first letter looks like a cursive “g.” Look, here’s some cursive Gs and Js:

Vidframe Min Top
Vidframe Min Bottom

Granted, the cursive G is weird, especially that second one, which always felt arbitrary to me. The neon there isn’t exact, but it does feel more like a J.

Anyway, these were the two-tone Continentals of the era, big, ponderous things driven by old people and, I guess, chrome people.

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cgeorgemo70
cgeorgemo70
1 year ago

The second cursive uppercase G is the correct cursive uppercase G. The first one is what happens when people write a cursive lowercase g larger to make it appear to be a cursive uppercase G.

DubblewhopperInDubblejeopardy
DubblewhopperInDubblejeopardy
1 year ago

Actually the first letter is T and spells travesty….

A. Ocolotl
A. Ocolotl
1 year ago

Well, to me, it looks a bit like, “jimmmmm” which is phonetically similar to “J’aime”. It’s Frenchy-french, for “I love [it]”.

The chrome lady is expressing her adoration for the car. What you’re seeing is the opening shot of some really subtle artsy dragoning.

Dogisbadob
Dogisbadob
1 year ago

The best option on that gen Lincoln Continental was the BMW diesel

Andy Individual
Andy Individual
1 year ago

Tobacco smoke and excessive cologne are giving the Chrome Lady some patina there.

T18
T18
1 year ago

I didn’t really learn to read cursive so….. I only get the l and y, honestly would have guess Junnnliy.

Chris with bad opinions
Chris with bad opinions
1 year ago

Why is the Silver Surfer’s wife driving a Lincoln?

Robert Thornton
Robert Thornton
1 year ago

it is sort of funny that I just watched this last night with Saoirse Ronan and Colbert. Spelling and pronunciation. https://youtu.be/Hwstj9FJHGg?t=137

Osgo
Osgo
1 year ago

Is that mannequin…Skeletor? Or is it a subliminal depiction of the vehicle’s target demographic? I say this ’cause there’s a car like this (but with 4 mismatched tires) in my hood, and the driver looks like Skeletor.

Brummbaer
Brummbaer
1 year ago

Omunalny is the correct spelling. The recommended spelling for this word in spellcheck is Mountainy, which in turn is ridiculous. Where was I going with this? Help!

Justin Short
Justin Short
1 year ago

In my sheltered world the second cursive G is the correct one. Although George Washington did use your choice.
The bustle back Lincoln was better looking than the Seville. But that’s not saying much.

Mark Tucker
Mark Tucker
1 year ago

The Chrome People were a noble race, but they are all but extinct now. They rose to prominence as extras in Disney’s 1979 sci-fi epic “The Black Hole,” but after that many had trouble finding work. This Lincoln shoot would have been a big deal for them, but sadly probably too little too late.

The last known sighting of a Chromie in public was in the women’s department of a Bergner & Weise in 1986.

10001010
10001010
1 year ago
Reply to  Mark Tucker

Don’t go feeling sorry for the Chrome People’s demise. They brought that on themselves after what they and that traitor Baltar did to the Twelve Colonies of Mankind. Hell, they would have gotten away with it too if it weren’t for the bravery of Adama and his crew. Thankfully all of this was chronicled in the historical records.

Conehead1978
Conehead1978
1 year ago

This works only if you have a working knowledge of Givenchy. Otherwise, it looks sorta like Jimminy.

Scalewoodman
Scalewoodman
1 year ago

A bustleback on a Granada is still a Granada (sort of like lipstick on a pig)!

Thi
Thi
1 year ago

I always hated the second coming of the Bustleback.

It was a design trend that just looked bad when combined with the hard angles of 1980s car design.

Hopefully it stays dead for good now that its associated with malaise era American “luxury” crap cans.

Citrus
Citrus
1 year ago
Reply to  Thi

Bill Mitchell was, and always will be, a design legend, but the bustleback Seville being one of the last designs he was involved in is proof that he probably should have retired a little bit earlier than he did.

Ranwhenparked
Ranwhenparked
1 year ago
Reply to  Citrus

On the other hand, the downsized 1977 B/D-bodies and 1978 A-bodies were on the drawing boards at the same time, so you could persuade me to chalk it up to bean counters wanting the Seville to share as much of the underbody structure with the Eldorado as possible. I wonder if the final car really turned out the way he envisioned. Mitchell was always obsessed with 1930s coachbuilt luxury cars and trying to work in details here and there – the ’66 Toronado that was a retro homage to Cord, the boattail Riviera, etc.

Interrobang‽
Interrobang‽
1 year ago

Jimminy.

Josh Jones
Josh Jones
1 year ago

I personally think cursive is always dumb, and I’ve seen things closer to a J be called an F in the past…

To me, though, I’d say that says junnnnnnliy

Sid Bridge
Sid Bridge
1 year ago

This is what happens when you use a prescription slip from your doctor as inspiration for a logo.

Drew
Drew
1 year ago

Jirnrnlry. Pronounced Jernernelry. That’s gotta be the name.

Turbo1BDP
Turbo1BDP
1 year ago
Reply to  Drew

It’s pronounced Throatwobbler Mangrove.

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