Cold Start: Is The Chrome Lady Named Jivnnley?

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Out of context, this is a baffling brochure for this ’82 Lincoln Continental Givenchy Designer Series. I mean, lots of carmakers were slathering their cars with different interior materials and new colors and slapping on some designer’s name, but no one had yet advertised this with a shiny mannequin in an off-the-shoulder getup and a pretty illegible neon sign.

If you didn’t know that was supposed to be “Givenchy,” how would you read it? Jimmnly? Junumlry? There’s no way that first letter looks like a cursive “g.” Look, here’s some cursive Gs and Js:

Granted, the cursive G is weird, especially that second one, which always felt arbitrary to me. The neon there isn’t exact, but it does feel more like a J.

Anyway, these were the two-tone Continentals of the era, big, ponderous things driven by old people and, I guess, chrome people.

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23 Responses

  1. I always hated the second coming of the Bustleback.

    It was a design trend that just looked bad when combined with the hard angles of 1980s car design.

    Hopefully it stays dead for good now that its associated with malaise era American “luxury” crap cans.

    1. Bill Mitchell was, and always will be, a design legend, but the bustleback Seville being one of the last designs he was involved in is proof that he probably should have retired a little bit earlier than he did.

      1. On the other hand, the downsized 1977 B/D-bodies and 1978 A-bodies were on the drawing boards at the same time, so you could persuade me to chalk it up to bean counters wanting the Seville to share as much of the underbody structure with the Eldorado as possible. I wonder if the final car really turned out the way he envisioned. Mitchell was always obsessed with 1930s coachbuilt luxury cars and trying to work in details here and there – the ’66 Toronado that was a retro homage to Cord, the boattail Riviera, etc.

  2. The Chrome People were a noble race, but they are all but extinct now. They rose to prominence as extras in Disney’s 1979 sci-fi epic “The Black Hole,” but after that many had trouble finding work. This Lincoln shoot would have been a big deal for them, but sadly probably too little too late.

    The last known sighting of a Chromie in public was in the women’s department of a Bergner & Weise in 1986.

    1. Don’t go feeling sorry for the Chrome People’s demise. They brought that on themselves after what they and that traitor Baltar did to the Twelve Colonies of Mankind. Hell, they would have gotten away with it too if it weren’t for the bravery of Adama and his crew. Thankfully all of this was chronicled in the historical records.

  3. Is that mannequin…Skeletor? Or is it a subliminal depiction of the vehicle’s target demographic? I say this ’cause there’s a car like this (but with 4 mismatched tires) in my hood, and the driver looks like Skeletor.

  4. Well, to me, it looks a bit like, “jimmmmm” which is phonetically similar to “J’aime”. It’s Frenchy-french, for “I love [it]”.

    The chrome lady is expressing her adoration for the car. What you’re seeing is the opening shot of some really subtle artsy dragoning.

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