Out of context, this is a baffling brochure for this ’82 Lincoln Continental Givenchy Designer Series. I mean, lots of carmakers were slathering their cars with different interior materials and new colors and slapping on some designer’s name, but no one had yet advertised this with a shiny mannequin in an off-the-shoulder getup and a pretty illegible neon sign.
If you didn’t know that was supposed to be “Givenchy,” how would you read it? Jimmnly? Junumlry? There’s no way that first letter looks like a cursive “g.” Look, here’s some cursive Gs and Js:
Granted, the cursive G is weird, especially that second one, which always felt arbitrary to me. The neon there isn’t exact, but it does feel more like a J.
Anyway, these were the two-tone Continentals of the era, big, ponderous things driven by old people and, I guess, chrome people.