It’s interesting to see just how much the connotation of certain phrases changes over time. For example, if you think about what kind of cars would be marketed as “the embodiment of the outdoor life,” you likely are thinking of Jeeps, Broncos, maybe Subarus. I bet you’re not thinking of a Lincoln with an interior that would get stained if you sat down in it with a mildly dirty thought, and yet in 1979, that’s what was happening.
Yes, “the outdoor life” in 1979 somehow meant a two-tone boat-sized coupé with colossal overhangs and less off-road ability than your grandmother, slathered in white vinyl, designed by Bill Blass, described on his website as “the first to blend the simplicity and practicality of sportswear with the elegance of the New York City elite.”
I think it’s fair to say that, for car marketing at least, the definition of “outdoor life” has changed substantially.
well, technically all cars are for outdoor life…
Most of todays soft off-road vehicles aren’t far off from this Lincoln. Give it a three inch lift and better tires and it might do as well as most of them. Dictated and sent in my absence.
I intend to end every email with “dictated and sent in my absence.” Bravo.
The spelled Douchebag wrong.
Considering that the idea of the ‘Outdoor Life’ was a concept attached to a car marketed towards Barry White only confirms how much of a marketing machine the auto industry is. And BTW, the world would be a better place if Barry was still on it.
Having a cocktail on one of the yacht club’s deck can be the outdoor life, no? Driving it to the Hunt club?
Can totally get how the Beastie Boys could fit six passengers in that thing…
Well the fact of the matter is that you will be outdoors frequently to REFUEL it! 🙂
This triggered memories of the column on the last page of “Outdoor Life” magazine.
Pat McManus wrote with dry wit about outdoor stuff, but usually from the perspective of a kid growing up in the northwest – my favorite was an article entitled “Poof! No eyebrows!”
I did my best to emulate the childhood he depicted, even to the point of losing an eyebrow to a kerosene experiment.
Torch, What is your fascination of these 70’s era barges? I would rather here/see VW (Beetle) stories that I can easily relate to.
That is a sexy, useless machine right there.
Screw the Bill Blass edition, make mine white on white with red leather interior!
Damn it man! now I have an image of my grandmother slathered in white vinyl… AAAHHHHGGGHH!
I had a friend in High School (~1981) whose father had exactly this car. He was a loud sales guy and this car was his pride and joy. Whenever I see one of these, it makes me think of Herb Tarlek: https://pbs.twimg.com/media/E4HduwWVoAAye5r.jpg
God forgive me, but I love the look of that thing
I owned a MarkV for about five years in my 20s and it was a great car. My commute was 50 miles a day of ruler-straight county roads so the handling was irrelevant and the back seat was a VERY nice place to sleep when I couldn’t drive home until the snowplows had been through the next morning. These days I think it’d be neat to swap a tesla powertrain into one of those, as that’d give it the kind of smooth silent elegance moving around that it has just sitting still. Plus you could put the entire battery back from a model S under the hood and STILL have room for like… six dead mobsters.
I really looked hard into what it would take to do EV conversions with reasonable (200-250) mile range on old American luxury cars, because of all the reasons you just described – the smooth silent power delivery fits them to a tee. In my mind the epitome of that ethos are Buicks with Dynaflow transmissions – the whole purpose was to have a transmission that never had to shift! An EV powertrain can give you that same ‘smoothly gathering speed’ feeling, but better.
Unfortunately battery price is still the Achilles heel of EV’s – there was no way I could run the numbers that didn’t conclude that you’d be $20,000 deep in batteries before ever starting the actual conversion work. I’d love an electric Lincoln town car, but if it cost $60k+ I couldn’t afford it – would anyone who could afford it want one?
I then thought that you might be able to make the business case close if you EV retro-modded really desirable cars into daily usability, like 40’s-50’s Packards, but once the price gets into nosebleed territory companies like Icon has the market sowed up already, with EV Derelicts and similar. Ahh, well.
Why not a hybrid conversion? Really any modern drivetrain in an old land yacht would be miles ahead of the original one in efficiency, reliability, and refinement.
Yeah but at that point you might as well just do the Cheap Simple Thing and LSwap it.
That was my immediate impression too which is why it’s just a pipe dream, but maybe someday. Battery technology is advancing so quickly, who knows what the landscape is going to look like in five or ten years.
I owned a 77 Continental and always lusted for the “upgrade” to a Mark. When I finally drove one it was a massive disappointment. Not as smooth as the Conti and even worse handling, if you can imagine that.
These were cars designed to mimic greek architecture, and drove similarly.
“Handles like the Pathenon” is going into my pocket for future use.
One phrase that will never change: “Rich Corinthian Leather”. Forever tied to Chrysler in the 70’s, and Ricardo Montalban.
Corinth is famous for its leather!!
True, there are two whole books of the Bible about it.
I would daily that. Mk V is peak malaise, comfort with no pretense of sport, and I love the razor-edge styling.
There’s definitely something to be said for that sort of automotive purity. The tie-in with a maker of clothes for moderately-well-off people is just perfect in that sense.
Unlike today’s cars masquerading as off-road vehicles thing, or Dodge’s whole “too bad Ed Hardy stuff isn’t popular anymore b/c man we’d soo be all over that!” ethos.
I did daily that for years. It was great. Thing had SIX cigarette lighters. Imagine all the USB stuff you could plug into something like that these days. Plus parking lots. I had people run into me (while I was stationary, mind you) three times in that car with no visible damage.
So it’s basically Donald Trump playing golf, in car form…
Too sleek. Trump is more first gen Escalade.
This is like what Trump’s good side would look like.
Which side are you referring to? The lard ass side, or the stole our votes side? But an appropriate example here of the perfect “loser” car…Too soon?
That’s the most severe insult I’ve seen towards a car in a long time. You probably need to take that back.
Bill Blass are now the shirts you find at Marshalls with 5 overlapping price tags, the final red one down to $4.99.