These are illustrations of automatic transmissions for early 1970s GMS commercial trucks, and I just love the bright, fun way they look. The seem like stickers that should be on a kid’s notebook or bedroom door instead of visual representations, not visualizations of options that a fleet buyer is considering.
The way the ad copy describes the transmission is clearly targeting the fleet buyer and not the driver, as it talks about “protecting your investment” and “reduced maintenance per ton-mile,” both of which are phrases so devoid of the idea of “fun” that the contrast with these day-glo transmissions is even better.
I’m not sure why they’re shown at all, fun or not. The fleet owners aren’t going to look at them, probably ever, or at least they hope. Nobody is picking these based on looks.
It’s all so weird.