If you read this headline and instead focus on that outline drawing of the guy and the dog, “New Standard Companion” sounds like it could be advertising an android friend. Or even a robot dog. None of it sounds like they’re selling a car, which they are, specifically a 1959 Standard Companion, a little 948cc British Estate Car.
These were such pleasingly homely little cars, unassuming and humble-seeming. I guess “Companion” isn’t too bad a name for them, even if it sounds a bit strange now. I could see that little putty-colored lump becoming a trusted companion, right?