You know what’s an underutilized medium for literature? I mean, other than skywriting? Truck tailgates. Though not normally considered as a viable means for disseminating literature, it must be realized that truck tailgates can hold works of literature, pending that literature is limited to a small number of letters.
So that brings up the question of how many letters can a tailgate reasonably support? To figure this out, let’s walk through some mass-produced examples of truck tailgates (one-off tailgates with paragraphs of Sharpied text that make up someone’s manifesto don’t count) to see what the most letters ever stamped on a tailgate are.
Let’s count them down! Or, more accurately, up! I couldn’t find any examples of a mass-produced truck with one letter on the tailgate, so it looks like we need to start with two. And the source of the two-letter tailgate surprised me:

MG! An MG pickup truck? Thanks to MG now being owned by Chinese carmmaker SAIC, such previously unimaginable things like a huge MG pickup truck are now reality.
Three letters are a lot more common and less jarring than seeing the MG octagon on a pickup. You know this one. GMC!

If you’d like a more obscure three-letter option, may I suggest our Argentinian pal, IES?

Three letters isn’t generally enough for any real literature. What about four?

Oh yes, Ford! Plenty of four-letter tailgates out there. This at least allows for a nice variety of profanity to be stamped onto tailgates, which I think is crucial for any literary medium.
Do we have proof that five letter are possible? We do!

Mazda! A nice five letters. There’s other five-letter options like Dodge and Mazda will have another surprise for us later, so stick around.
For six letters, we have a few options. Nissan, for example. Or, equally famously if not more so, Toyota:

Okay, let’s keep this going! We have six. How about seven? Seven letters! That’s a healthy number of letters, and it’s absolutely been achieved via the tailgate. Like on this Mercury:

We never got Mercury-badged trucks in the US, but in markets like Canada, you could get what were essentially Ford F-100s and F-150s under the Mercury name.
Here’s another seven-letter one:

Hyundai! So much seven in there.
Now eight, eight, I forget what eight was for. Actually, eight letter tailgates are kind of tricky to find. Most of the big eight-letter carmakers – Cadillac, Infiniti, Chrysler – don’t make trucks, and eight-letter carmakers that did, like Borgward, don’t seem to have stamped their names into their tailgates:

I do think there is at least one example, though:

Dodge Ram! That’s eight letters! Plus a space!
What about nine? Nine is easy:

Chevrolet. Nine is a pretty good amount of letters, but can we get to the double digits? Yes we can:

Our old pal Volkswagen! And VW isn’t alone here in the deca-letter club. Look who else boldly stamped ten letters on a tailgate:

I bet we can do even better than 10? One more, can we get at least one more? Hell yeah we can, thanks again to our pals at Mazda:

Sure, it’s more of an admission that the engine under the hood lacks pistons, but it’s stamped into the tailgate, and it’s eleven letters! In two words!
Okay, eleven letters. Can we do any better? Can we hit the magic dozen?

We can. Actually, we can do a baker’s dozen. Behold, the 13 letter tailgate of International.
I think that’s the most ever stamped onto any sort of mass-market tailgate. I’d be delighted to be proven wrong, of course, but for the moment I’m calling it at 13 as the most letters proven to be able to be stamped onto a mass-produced tailgate.
So what literature can we cram into 13 letters? I’m sure we can get a short story on there. Like this tale of automotive tragedy:
Key turn, no luck.
Or perhaps something more upbeat about driving:
Top down, speedy!
We can kind of paraphrase that famous and sad six-word short story, kind of:
Buy shoe? Unworn.
That loses some key details, sure, but we’re dealing with tailgates here! I’d love to see your tailgate-capable stories in the comments, though!
(top image source: Deposit Photos)






I loved the previous COTD that got the most smileys so far on The Autopian:
-Do you have International experience?
-Tim Walz: Yes!
The Land Rover Range Rover Evoque 2.0 TD4 E-Capability 4×4 HSE Dynamic has a tailgate.
I think there is a missed opportunity there
Toyota has its Hilux and its HiAce, why not a Toyota Haiku?
You will enjoy this
https://www.adsoftheworld.com/campaigns/narrow-side-street
BORN LIVED DIED
Today I saw a tailgate with POWER WAGON painted on it
Or the PUSSY WAGON in Kill Bill.
What a lovely example of the 1st generation Dodge Ram 50.
I wish Oldsmobile made a truck. “Oldsmobile Delta Ninety-Eight Regency Elite” would have looked boss stamped into a steel tailgate.
You could do even better – my Old Man’s retirement turdmobile was an “Oldsmobile Ninety-Eight Regency BROUGHAM. For extra broughamtasticness. Imagine a pickup with a vinyl top and landau bars! The world’s slipperiest lipstick red leather bench seat, whitewalls, and fake wire wheel hubcaps. *Styling*.
Oh Hells Yeah! I’d happily park that next to my ’94 Cadillac Fleetwood Brougham, proudly displaying all 37 characters (counting the dash) stamped neatly into the tailgate and properly hand-painted in interior color-matched lipstick red.
Embossed!
Cadillac did have the EXT, but it didn’t say “Cadillac” on the tailgate, just Escalade.
I was just out walking my dog and saw a beautifully restored early ’70’s International pickup roll through the neighborhood. I’d never seen it before today. It must have been fate.
Or, to get my comment onto the tailgate: “Walk dog. A truck”
ANYONE UNDERNEATH?
I was looking for Mitsubishi
NVR CHG TORCH
The IES looks like it was “made using sheet metal stamping equipment originally designed to make washing machines”
I find it very attractive.
The suspension y interesting.
I was going to suggest International but obviously Torch is already all over it.
Ford is also weighing in with six on the Ranger and eight on the Maverick.
Modified Toyota tailgates – one man’s OY is another man’s YO.
The latter, especially, Pizza Planet delivery drivers.
I’ve seen TOY a few times.
That light blue Toyota is lovely. 🙂
As the truckers say (much to the company’s chagrin) “13 letter s**t spreader”.
I was going to say studebaker would have to be the most. I completely forgot about international.
How about your neighborhood’s local conspiracy theorist with tons of nonsensical, alarming messages interspersed with unrelated bible verses spelled out in peel & stick mailbox letter stickers all over their tailgate?
You know, stuff like “BABY SIS KILLED BY VAX!”
So that’s where all those Dr. Bronner’s labels went.
Dilute! Dilute! OK!
Yikes that brings back memories
Yeah, we’ve got that guy, with a burgundy F-150. He’s gone silent now that The Onion took over InfoWars and Alex Jones exploded. Haven’t seen him in a bit….
The lizard people got him…. He knew too much.