You know what’s an underutilized medium for literature? I mean, other than skywriting? Truck tailgates. Though not normally considered as a viable means for disseminating literature, it must be realized that truck tailgates can hold works of literature, pending that literature is limited to a small number of letters.
So that brings up the question of how many letters can a tailgate reasonably support? To figure this out, let’s walk through some mass-produced examples of truck tailgates (one-off tailgates with paragraphs of Sharpied text that make up someone’s manifesto don’t count) to see what the most letters ever stamped on a tailgate are.
Let’s count them down! Or, more accurately, up! I couldn’t find any examples of a mass-produced truck with one letter on the tailgate, so it looks like we need to start with two. And the source of the two-letter tailgate surprised me:

MG! An MG pickup truck? Thanks to MG now being owned by Chinese carmmaker SAIC, such previously unimaginable things like a huge MG pickup truck are now reality.
Three letters are a lot more common and less jarring than seeing the MG octagon on a pickup. You know this one. GMC!

If you’d like a more obscure three-letter option, may I suggest our Argentinian pal, IES?

Three letters isn’t generally enough for any real literature. What about four?

Oh yes, Ford! Plenty of four-letter tailgates out there. This at least allows for a nice variety of profanity to be stamped onto tailgates, which I think is crucial for any literary medium.
Do we have proof that five letter are possible? We do!

Mazda! A nice five letters. There’s other five-letter options like Dodge and Mazda will have another surprise for us later, so stick around.
For six letters, we have a few options. Nissan, for example. Or, equally famously if not more so, Toyota:

Okay, let’s keep this going! We have six. How about seven? Seven letters! That’s a healthy number of letters, and it’s absolutely been achieved via the tailgate. Like on this Mercury:

We never got Mercury-badged trucks in the US, but in markets like Canada, you could get what were essentially Ford F-100s and F-150s under the Mercury name.
Here’s another seven-letter one:

Hyundai! So much seven in there.
Now eight, eight, I forget what eight was for. Actually, eight letter tailgates are kind of tricky to find. Most of the big eight-letter carmakers – Cadillac, Infiniti, Chrysler – don’t make trucks, and eight-letter carmakers that did, like Borgward, don’t seem to have stamped their names into their tailgates:

I do think there is at least one example, though:

Dodge Ram! That’s eight letters! Plus a space!
What about nine? Nine is easy:

Chevrolet. Nine is a pretty good amount of letters, but can we get to the double digits? Yes we can:

Our old pal Volkswagen! And VW isn’t alone here in the deca-letter club. Look who else boldly stamped ten letters on a tailgate:

I bet we can do even better than 10? One more, can we get at least one more? Hell yeah we can, thanks again to our pals at Mazda:

Sure, it’s more of an admission that the engine under the hood lacks pistons, but it’s stamped into the tailgate, and it’s eleven letters! In two words!
Okay, eleven letters. Can we do any better? Can we hit the magic dozen?

We can. Actually, we can do a baker’s dozen. Behold, the 13 letter tailgate of International.
I think that’s the most ever stamped onto any sort of mass-market tailgate. I’d be delighted to be proven wrong, of course, but for the moment I’m calling it at 13 as the most letters proven to be able to be stamped onto a mass-produced tailgate.
So what literature can we cram into 13 letters? I’m sure we can get a short story on there. Like this tale of automotive tragedy:
Key turn, no luck.
Or perhaps something more upbeat about driving:
Top down, speedy!
We can kind of paraphrase that famous and sad six-word short story, kind of:
Buy shoe? Unworn.
That loses some key details, sure, but we’re dealing with tailgates here! I’d love to see your tailgate-capable stories in the comments, though!
(top image source: Deposit Photos)









You know what I miss? Dealer-installed rear bumpers on pickups that didn’t have them from the factory. 4- inch high letters, filled in with red paint with the dealer name and location stretching from one side to the other. I think it went away in the late seventies.
Depending on your definition of truck, Lexus plasters a big fat L on the nearly all of their tailgates. Does that count as uno?
2 DOOR? DREAM ON
Hard to believe this one was missed – “International Scout” – 18 stamped in letters!
ATOYOTA is ATOYOTA whether you’re Da Vinci or not.
(You left out a lot of “Ah-ha-ha’s”)
My first thought was International has to be the most.
Mazda should have gone with:
WANKEL ROTARY POWER
Rotary Engine Pickup
Like people turning Toyota into YO, I could see people putting truck nuts on there and making it WANK POWER.
Do letters embossed on a plastic panel count? If so, the Chevrolet Avalanche has 18 raised letters on its tailgate, 9 per word (and 9 per panel).
I have a 12 – Ashok Leyland of India.
https://assets.tractorjunction.com/truck-junction/assets/images/truck/ashokleyland-dostlite-back.webp
I have an Austin mini pick up, the tiny tail gate is not standard. It it is fibreglass, annd took a lot of faffying to do. It reads, oh wait I am not saying. but is is funny/ish
A few years ago, I bought a decent vinyl cutter to start another new hobby. A friend with a new-ish Tacoma asked me to make a giant TOYOTA for the tail gate. He was building a Marty McFly tribute.
I also figured out how to make the dealership decal as a bonus.
You could just go with the obvious, with PICKUP TRUCK TAILGATE
Nice. Also TAILGATE BRANDING, or IN GROUP IDENTITY
Five-word option: Leaving vet, pet carrier empty
Too soon.
Too painful, even when it hasn’t happened yet.
You didn’t mention RAM for 3 letters. And my neighbor has a ’39 Plymouth pickup, so that’s 8 letters.
Was just about to mention Plymouth trucks.
The Tundra Texas Edition could rock the house down with 16 letters, but I don’t think they stamp Texas Edition onto the tailgate. On the one I saw it was etched onto a trim plate that was glued onto the tailgate. I don’t think we can count that.
International was my first thought before reading this article, but I’m sure something longer must exist.
If we include stamped model names, some Scouts had “International Scout” stamped on there too, so even longer.
This needs to be a genre of poetry, something that sounds even a tiny bit like haiku but also pickup-adjacent. Hilux?
A haiku is 5-7-5.
A Hilux is 4x4x4
Four doors, four wheel drive, four cylinder (with the diesel as God intended)
Haikus are simple
The Hilux cannot be killed
Oh Cock, I’ve been had
Excellent Violent Femmes reference.
Yeah, they do it all the time. (yeah, yeah)
C’mon, Dad, gimme the car
Gonna be stuck in my extraterrestrial brain all day now. Thanks Torch!
If they don’t all need to be in one line, you can buy a Ford truck right now that has
KING RANCH
SUPER DUTY
I believe that is a plastic molded panel (not a stamping) but I don’t think it disqualifies it (just wanted to note a chromed plastic tailgate trim is funny on a “work truck”).
I’d say it counts and we’re practically ready for a haiku with that one
I believe it is an aluminum shell with stamped letters over a plastic backing piece.
I don’t have it on my truck so can’t verify.
Interesting. I know they were making a lot of big chromed plastic trim bits, but from photos this does look bigger than the ones I remember seeing being chromed at a supplier. If it’s aluminum, hats off to them – it probably looks pretty good up close.
It’s a King Ranch truck
Made for av-er-age Joe guys
Super Duty, too