End-of-months are tough for me because I always have to catch up on a ton of member birthday drawings – that’s a perk of being a member, you see, I draw you a car on your birthday (well, birthday month) and sure, maybe it’s a perk we didn’t think through so well, workload- and scale-wise. That’s why it means near the end of the month I end up staying awake until around 3 am, and that also means I don’t get Cold Start written the night before, and here we are, as I hurriedly decide you need to see this amazing old Dodge truck brochure and think if it makes you hungry.
Look at those time stamps! Oy, I’m tired!
Anyway, so, those old 1962 illustrations are fantastic, right? The simple clean lines, the use of outlines only inside the main body of the trucks, I just love it. It’s so clean and graphic. There was also a second illustration style used, one a little more sketchy, with lots of satisfying cross-hatching:
It’s quite different from the other style, and I’m a bit surprised they both co-exist in the same brochure. Also interesting is the color scheme: yellow, red, orange – if it feels oddly familiar, it’s because these tend to be colors of fast food places, because many studies suggest they should make you hungry. Think McDonalds, In-N-Out, Wendy’s, Burger King, and so on. Aside from the obvious associations to ketchup and mustard, I wonder if I believe this?
I mean, maybe? Some other studies seem to show this may be a myth, but I’m not really sure. I guess trust your gut here. Literally.