Home » Dong Feng Shows A Pretty Decent-Looking Cybertruck Knockoff

Dong Feng Shows A Pretty Decent-Looking Cybertruck Knockoff

Dfcybertruck Top
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The Beijing Auto Show is currently happening. I think I mentioned I was supposed to go but there was some holdup with getting a Chinese visa; in fact, I still don’t have my passport back! Still, somehow, despite my not being there, the various Chinese automotive companies seem to have decided what the hell, let’s have the Beijing Motor Show anyway, and I salute them for that. One interesting thing that has been noted at the show is a concept car from Dong Feng that does seem to be pretty dramatically and obviously inspired by the Tesla Cybertruck. We’ve definitely covered strange Cybertruckian knockoffs before, but this one seems significantly better than the one we saw before. I kind of like this one, in many ways better than the Cybertruck, I think?

So far, most of the attention here has come from some tweets about the concept vehicle, which, according to Dong Feng’s website, is simply called 2024 Concept Pickup Truck, though Dong Feng seems to have at least one picture of it on their site, which I’m showing you up top there.

Vidframe Min Top
Vidframe Min Bottom

Let’s look at it again, this time in context, and showing the integrated tent it has on the rear:

Dfct Show

It’s pretty clearly Cybertruck-inspired in general shape and proportion, and overall tone and feel. But it’s also much more rounded off at the edges, lacking the Cybertruck’s sharp corners, and has more surface detailing and complexity, because it seems to have body panels made of stamped steel or aluminum instead of the Tesla’s flat stainless ones.

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There seem to be little LEDs inset in the wheel arches “keystone” location, likely side marker lamps, which are cool, and it has cameras instead of mirrors, which I think is legal in China but not America. I can’t see how they tackled the windshield wiper solution here.

The truck bed sides have more of a notchback design, flowing into the cab with a sail-like shape instead of one large unbroken angle, like the Cybertruck. This feels like a better solution if you ever have to load anything into the bed from the sides, something that definitely happens when using a pickup truck.

There’s a full-width light bar in front, but that seems to be hiding a surprise that you can see in the tweeted pictures, and the main lighting seems to be down in the lower corners of the front end. The roof seems to have a light bar that could also be either a cargo carrier or pop-up roof tent or lidar unit or something. It’s not clear what exactly that upper pod is for up there, but I suspect it was included for a reason.

The tweets at least give a view of the rear, too:

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Also in these tweets you can see the secret of the light bar; look:

Displays DfctThey’re displays! They look like fairly high-resolution monochrome displays, white for the front, red for the rear, where they form a full-width heckblende-style taillight unit. They even seem to be running a little animation on them, with the truck and some sound-wave-like hills, I bet set to music. Also, it’s interesting to note that vertical split there, suggesting the rear opens like a pair of doors instead of a traditional tailgate. Perhaps it does both?

Tent Dfct

The tent setup is interesting, where the tonneau cover seems to work like a massive hatch, and when lifted, the tent forms sides and it looks like an extended roof section folds out. I suspect the roof can be folded down to enclose the tent as the rear wall as well? It’s a pretty simple, straightforward design, however it works, though I wonder if it also means this tonneau does not slide out of the way like on a Tesla or Rivian.

Our Chinese car expert Tycho found more pics of the concept on Weibo, along with a bit more information, including that it uses Dongfeng’s existing skateboard EV platform and makes 1,305 horsepower, so, holy crap.

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There’s a smallish frunk on the concept, which this source suggests is called E-Truck, and the rear doors open suicide-style:

Drunk Doors 2The interior seems to be a bit less austere than Tesla’s truck, and really goes nuts with the huge, wraparound screens:

 

Etruck IntOverall, while it is definitely derivative, I don’t think it’s a bad take on the Cybertruck design. It does make me wonder if we’re about to enter an era where there will be a whole sub-market of Cybertruck-style knockoff-design pickup trucks, kind of like how there were iMac knockoffs in the late 1990s/early 2000s. You remember those, right?

Imac Knockoff

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I think Dong Feng is absolutely capable of coming up with original designs and concepts; after all, at the same show the brand reveal the M-Hunter, an electric (with optional ICE range extender) off-roader, something I’ve yet to see any manufacturer seriously plan too mass-produce, which Dong Feng is. Look at this beast:

M Hunter

I do, however, think the Cybertruck has garnered too much attention for companies to completely ignore, and I wouldn’t be surprised to see more near-Cybertrucks ending up on the market – maybe more likely the Chinese market than American – soon. And I bet some will have real improvements to the Cybertruck design. It’ll be exciting to see!

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Daniel MacDonald
Daniel MacDonald
18 days ago

Imagine designing and building such a shameless rip off (even if it looks better than the original) and presenting it with a straight face.

Pointy Deity
Pointy Deity
18 days ago

If that’s decent-looking then I bear a strong resemblance to Jason Momoa.

Wuffles Cookie
Wuffles Cookie
18 days ago

“Pretty decent looking”? Surely you jest. It’s fuck-ugly, just like the Cybertruck is fuck-ugly. But at least the Cybertruck is intentionally fuck-ugly, whereas this is very much the product of a designer who thought it was cool and tried to do a knock-off of what they thought was cool.

Acevedo12
Acevedo12
18 days ago

It’s got half the ugly, and none of the dumb!

(that tent tonneau is probably a lil dumb though)

Scott Wangler
Scott Wangler
18 days ago

The cyber truck is possibly the most hideous looking vehicle ever produced. Why in the world would anyone want to emulate it?

Phuzz
Phuzz
18 days ago
Reply to  Scott Wangler

I’d still rather see an unusually ugly car on the road, rather than yet another blob-shaped crossover. Ugly is better than boring.
(I wouldn’t own one myself mind)

William Domer
William Domer
18 days ago
Reply to  Phuzz

There is always a used Aztec for you then

Phuzz
Phuzz
17 days ago
Reply to  William Domer

I was looking at getting a Nissan Cube, but I could only find them with automatic gearboxes.
Pretty sure the Aztec never made it to the UK, or any Pontiac come to that.

Jeep Liberty, MY LEG!
Jeep Liberty, MY LEG!
18 days ago

A small part of my (very) small brain wants to win the lottery so I can buy enough influence to prop up all Cybertruck copycats and absolutely demolish it in name recognition.

While his organization did revolutionize space travel, you have to admit it’s kinda silly to see him turning into Afrikaner Cartman over the Cybertruck.

Last edited 18 days ago by Jeep Liberty, MY LEG!
Col Lingus
Col Lingus
18 days ago

+1 for the Cartman reference. It fits perfectly.

Jeep Liberty, MY LEG!
Jeep Liberty, MY LEG!
18 days ago
Reply to  Col Lingus

The bastard of it is I came up with “Afrikaner Cartman” an hour before someone compared him to Cartman on another site I was browsing so it looks like I stole the comparison. Fools seldom differ I guess.

UnseenCat
UnseenCat
18 days ago

It’s the Aztek we deserved, not the one we got

Bosco
Bosco
18 days ago

Forget the CT, imagine this thing with Citroen badges. Maybe in a metallic burgundy over tan leather.

William Domer
William Domer
18 days ago
Reply to  Bosco

Oh fuck yes!

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