Are you familiar with the French truck maker Berliet? Sure you are, you probably have plans to buy one for your grandparent or children for the holidays, right? I figured you’d be a Berliet-head, which is why I think you’ll especially enjoy the fantastic and bold graphic design seen in this 1961 brochure. We can start with that incredible, comic-book-feeling cutaway drawing there, complete with an amazing hinged grille. Also, a big, burly five-cylinder engine! Also, the company’s logo looks like an round-bottom flask placed in a cone or something.
Also, look at this charming-ass illustration:
Can you take this much charm so early? Probably not. This is pretty intense charmium right there, with that late-Matisse torn-paper look. I love it.
And look at the cover; someone isn’t afraid of color:
Ugh. It’s all so good.