For decades, the Jeep Wrangler enjoyed an environment with no natural predators. That all changed when Ford brought back the Bronco. The Ranger-based off-roader has been a hit ever since it went on sale in 2021, and Ford isn’t stopping the pressure. The automaker is showing up to the Easter Jeep Safari party in Moab, Utah with the Bronco Stampede, and the headliners are a pair of customized off-roaders. One’s somewhat sensible and one’s absolutely wild.
Interestingly, Ford isn’t calling these things concept cars, but instead project vehicles. Aside from the loud matte magma color, anyone handy with a wrench and willing to throw some serious money at aftermarket parts catalogs could build both of these machines in their home garages.
Let’s start with the relatively sensible four-door model, dubbed the Bronco Offroadeo: Arches Project Vehicle. It gets a set of 37-inch BFGoodrich All-Terrain T/A KDR2+ tires, a Warn winch, Method beadlock wheels, and a litany of Rigid lights for wheeling in the dark. It also gets a power soft top and front bumper guard straight out of Ford’s accessory catalog.
Things get substantially more wild with the Bronco Off-Roadeo: Cliffhanger Project Vehicle. It starts with a two-door model and bolts on a set of Bronco Raptor-style flares and hood vents, along with tail lights from the Bronco Raptor. Also out of the Raptor parts bin, Fox Live Valve dampers for soaking up high-speed bumps. The tire clearance on this vehicle is huge, so while it rocks the same Method wheels as its four-door sibling, it wraps them in off-road-only 40-inch BFGoodrich Baja T/A Evo 3.0S racing tires. Gnarly.
Cosmetically, the Cliffhanger gets the same Rigid lights and Warn winch as its counterpart, but adds tube-style doors straight out of the Ford Performance catalog, and a pair of Recaro Sportster CS seats with harnesses to hold the driver and front passenger in place. The rear seat’s been ditched, likely for cargo space and harness compatibility, and some orange accents and carbon fiber complete the look.
If you want to check out these customized Bronco models in person, they’ll both be on display in Moab this week as part of the Bronco Stampede exhibit. Not only do they look like a ton of fun, they should give new owners some inspiration. Also, fingers crossed the Raptor-style flares for the two-door model join the accessory catalog soon. They look awesome, and the tire clearance would be a boon to rock-crawlers.
Top graphic images: Ford
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Curious how much a wheel tire combo weighs, the spare on the back look ridiculous. I remember the Hummer H2 wheel and tire weighed 98 lbs. Have fun changing a flat.
Easier to change than with one on the roof at least.
I look forward to the EJS concepts annually. I’m really glad to see Ford join in on this, and I hope Toyota does too!
Can they deal with the doors not being stolen?
“For decades, the Jeep Wrangler [BEGIN STRIKETHROUGH]enjoyed an environment with no natural predators[END STRIKETHROUGH] was the natural prey of every Land Cruiser ever.”
Point of order aside, I like these things, especially the smaller, crazier one. If you’re fortunate enough to have enclosed parking and live in a place where an open vehicle is a manageable risk, trucks like these are convertibles that accommodate comfy cruising like nothing else. I had a ‘72 Blazer for years… the top came off the day I got it on the ranch and didn’t go back on until I sold it.
I’m loving the color scheme too, especially on the small crazy one. It looks rugged (dirt color is best color for trucks) but also says “I have at least one Hermés accessory I bust out on date nights.”
I see Broncos all the time but very few have any modifications. I can’t figure out why because I think I’ve seen more modified 4G Tacomas and 250 Land Cruisers on the road already and they’ve barely hit the market.
I like the cave art on the inside of the doors.
2 vehicles with the same paint scheme? And here I thought it would be hard to do less than Jeep did this year for Easter Jeep Safari.
Orange!
my weakness, you have found it. I guess I need a Bronco
Meh. I don’t dislike them, but at the same time I am a function-over-form person, which these builds certainly are not.
I passed probably a dozen Jeeps this past weekend on I-70 headed to Moab. Many obviously had serious money thrown at them, but the ones I liked the most were the couple of CJs and TJs I saw that were clearly built to wheel and not just to look neat at the campground. I miss the days when Jeep would show up to Easter Jeep Safari with builds where the Jeep was clearly built to do Jeep things and the aesthetics were obviously an after-thought.
Huh. Didn’t know they had power tops for these. That’s pretty cool.
Such a shame, Ford and Jeep both give owners stunning and tasteful ideas that they can run with for unique, quality builds. What do we get in reality? Tacky, same-same cliché and cringe builds with the same mods and angry faces to let you know that they’re serious people in their serious off-roaders that seriously never go off pavement because they’ve invested too much into their pride and joy.
Go out on the trails and you’ll see more unique builds – some of the guys I wheel with have some really nice rigs. Yet, for every rig you see on the trails with some interesting work done to it, you see a dozen Jeeps on the street running oversized Fuel rims with Amazon LEDs and a ridiculous grille.
That magma color is hot. Some might call it “LAVAble”.