Home » I’m Matt Hardigree And I’m Here To Remind You How Lucky You Are To Love Cars Right Now

I’m Matt Hardigree And I’m Here To Remind You How Lucky You Are To Love Cars Right Now


I’m Matt Hardigree and I love cars. Is that an admission? A brag? A cry for help? I have many feelings and The Autopian seems like a place for people who need to work out their complicated automotive thoughts. To boil it down I will steal an interrogative sentence construction from High Fidelity: Did I tell people to buy E30s because they’re valuable, or are they valuable because I told people to buy them?

To put it another way: I find it super weird that automakers are building the cars I have begged for and that the cars I once said were good and under-appreciated are now super popular and expensive.

[Editor’s Note: Before Matt continues this article of obscure pop culture references and various somewhat car-related musings, allow me to do what he should be doing in this introduction: Everyone, please welcome former Jalopnik boss and Tangent Vector video guru Matt Hardigree. He loves cars, he hired me into this business despite my lack of writing experience, and he’s a little less crazy than Jason and I. And that last point is pretty important given that we’re running a business here. -DT]. 

The line from High Fidelity is, of course: “Did I listen to pop music because I was miserable, or was I miserable because I listened to pop music?” and there are a lot of parallels. Rob, the protagonist of both novel and adaptation, is a thirtysomething record store owner grappling both with relationship drama and a general discomfort with the results of his own personal taste-making.

My marriage is pretty good, but the rest does bother me.

Photo Jun 04, 2 16 19 AmMe at the 24 Hours of Le Mans this year making a movie (I’m on the right) Photo by Sam X. Rojas

For those who do not know me, I’ve been telling automakers what think they should make and people what I think is cool for 15 years. I was a writer and editor at Jalopnik for a number of years and recently have been producing/writing/directing TV shows and internet videos about cars for Top Gear, Road & Track, NBC Sports, MotorTrend, et cetera.

The problem is that I never thought anyone would actually listen.

Before I inflate my own influence on other people I want to be clear that no man is an island, entire of itself and that my opinions were formed, consciously and subconsciously, by what my friends were saying and what I read on The Car Lounge and r/cars. The difference between me and mk2GTI4lyfe is that, while we are both afflicted, my affliction is such that the only way to survive as a human being is to turn said affliction into a career. It’s quite possible that mk2GTI4lyfe is happier as a supply chain analyst for a mid-tier supermarket chain.

Audi Rs 6 AvantPhoto courtesy of Audi, can you believe they really sell this here?

I love cars, just like Rob and his coworkers love music. I love being able to spot a Sterling 827 at 500 yards. As much as I love cars I hate gatekeeping. I hate people who belittle others because they do not know what I know. The only way auto-enthusiasm survives is together, and knowing something is not more valuable because other people do not know it.

Still, I wonder: Do I love sharing that knowledge because I am naturally goodhearted or, honestly, is there a small part of me that likes to be the first to know and first to share something obscure?

I once owned a Merkur XR4Ti. I’m infatuated with European Fords (Taunus, Cossie, Sierra Cossie, whatever) and this was as close as I was likely to get to to owning a Sierra. I loved the car for what it was and what it wasn’t and I’m grateful that David followed me to my buddy’s shop so we could replace the welded diff (that’s another story).

Screen Shot 2022 08 01 At 4.07.01 PmThe ultimate conversation starter

To what degree did I love that car because I knew 85% of the people who saw it were like “What is that weird Honda Accord with two wings?”

Infinite Jest is an enjoyable novel, maybe, but no one can ever make a prestige TV adaptation. Not because like 90% of it is footnotes. Not because adaptations are inherently flawed (I like the High Fidelity film more than the book). You cannot make a movie of Infinite Jest for the same reason that the eBook version is so unappealing. The allure of reading Infinite Jest to many is being seen reading Infinite Jest on the inner loop bus of your state college or on the subway or wherever. Would this enthusiasm wane if there was a six-season HBO miniseries? Perhaps.

I care about car culture, so it ultimately should be heartening to see the following happen:

  • After years of begging for small trucks, two different automakers are making them.
  • After years of telling people that the Volvo 240 wagon is a perfect enthusiast car, they’re now selling for a lot of money.
  • After years of pleading with Volkswagen to just build an EV Microbus, we get the ID Buzz, which is pretty close.
  • It’s a little expensive, but the Audi RS6 Avant being sold here is something I never thought I’d see, and yet…

The list goes on.

We are living in a golden age of cars whether we recognize it or not. We didn’t get everything we asked for, of course. We just got the pony and the Sega CD and the R/C monster truck and the light saber. It would be ungrateful to point out we didn’t get our own, personal gum ball machine. Right?

Ultimately, I think I feel good about this. I don’t want to be the guy in the Don Henley song complaining about the deadhead sticker on the Cadillac. I want to be the guy in the LCD Soundsystem song coping with the democratization of access the Internet brings.

I used to work in the record store.
I had everything before anyone.
I was there in the Paradise Garage DJ booth with Larry Levan.
I was there in Jamaica during the great sound clashes.
I woke up naked on the beach in Ibiza in 1988.
But I’m losing my edge to better-looking people with better ideas and more talent.
And they’re actually really, really nice.

They’re nice. You’re nice. Mercedes and Thomas and Tycho are nice.


What I do not want to be, still via YouTube

I’m the new Publisher of The Autopian. What does that mean? We’re still figuring that out. Mostly, that means I’m here to help David and Jason and Beau and everyone do more of the things that everyone seems to love. This includes making a business of this little operation in a way that’s sustainable and makes the site better, not worse.

I’ll need your help! You are all the people coming up from behind. The smart, connected readers who know things we don’t know. Soon I’ll put out a survey to understand better who you are and why you come here so I can then take that information and find advertisers who might add to the site instead of subtract.

I am also on the search for a specific, very bad idea car and I’m enlisting David’s help in this venture and so I’ll be crowdsourcing for that as well.

Until then, thanks for having me here. I can’t wait to see where this goes.

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88 Responses

  1. I used to get free demos from a local alternative independent radio station. I don’t think you got a copy of Eno’s ‘Before And After Science’ before I did. Just saying.

    Glad you’re here man.

  2. Welcome to the party, pull up an engine block and a cold bottle of oil.

    I look forward to your plans. Maybe if crowdsourced, I can throw a couple bucks into the mix.

  3. How about obtain some ex-dictator’s armoured limo (Bonus points if it’s a Mercedes Big) then hot rod it as tastelessly as possible? I’m thinking flames, tubs, huge blower, the lot. Then see what a bullet proof gasser will do in the quarter.

  4. Yes! This is excellent news to see you coming over here! I saw this first bit of the headline and was hoping for the best and got it. Glad to see you make it and hope that you stay for a while!

  5. Ads pay the bills, I get that. But personally, as somebody with ad-block on all day everyday, I would love a $5/month option via Patreon or something like that.

    Allow us monthly users to post pictures in the comments and give us a little star next to our username and I would be happy as a clam.

    One final note: your main page’s title in the tab is ‘Home – The Autopian’, Drop the ‘Home -‘ as it often obscures what the site really is if you have more than a few tabs open at the same time.

  6. Welcome! You and your cohort are likely the only reason I know what a Merkur is. I just saw one for sale yesterday and honestly thought about buying it. There are actually 5 (!) for sale near me, one guy is selling 4. Two parts cars and two runners (presumably) while someone else is selling a decent daily driver example. Wild.

  7. I can believe that Audi is selling the RS6 Avant, but 27 years ago I bought a house for less money. would I love it? Yes. Could I afford it? No. I also have the ability to look at a car ( mostly American) and get the model year of it within a year or two.

  8. “I’m the new Publisher of The Autopian.”

    Welcome Matt!

    With your arrival, it affirms my view that this place is the new Real Jalopnik… at least in spirit even if we can’t officially call it that.

  9. Hey, Matt!

    Yeah, I know, I just created my account here minutes ago. But that’s because I’ve been kinda busy lately.

    Glad you’ve signed on here, giving me another very valid reason to do the same, just, you know, as a reader and commenter.

  10. Good to see you here, I hope you are getting a company car as part of the package.

    I am thinking Smart Crossblade would be suitable for an executive role

  11. I definitely want this site to stick around. This is really the site for curious car people.

    If we’re thinking about content, one of my big automotive “what ifs?” is if Ford decided to keep the Thunderbird as the competition for the Corvette and we had decades of them being direct competition to each other. Would love to see that thought experiment explored.

  12. Most of the other car sites are sites for the automotive companies. This site is for the automotive enthusiast.

    Welcome Matt. I’m a bit floored you’re here. Can’t say I’m surprised, cause we all know where this thing is going.

    You’ve read previous complaints, no need to rehash those here. But, I will say, there is a lot of blank space on either side of these articles ripe for content and ads. Please fill them up. I like the simplicity, and hope it stays forever, but it almost feels weird not having anything there.

    I saw an article written by Matt Hardigee on the Autopian, stopping me mid anything. Turn to wife, uttered words eluding to the same thing. She kinda stared and slow blinked at me, wondering what any of those words meant, then went on with the rest of her life while I darted to a computer where I can better read!

  13. Something I’ve noticed (at least in my case) is that Google knows I read car articles, and my Google News feed always suggests articles from other car sites (including Jaloopernook) but so far it has NEVER suggested an Autopian article. Does Google think you’re not a news site? Have you failed some sort of algorithm? Does it hate taillights? I don’t know, but it’d be nice to see the Autopian show up in my feed along with the (ahem) lesser sites.

  14. Half an hour ago I passed my friend’s Sierra RS Cosworth 4×4 on the way back from taking my daughter to summer activities, and thought that was a good sign for the rest of the day. Then I got back home, sat on my desk and got the news that The Utopian hired Matt Hardigree.

    Well played, universe, well played.

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