Home » It Looks Like America’s Getting A Toyota Crown Estate

It Looks Like America’s Getting A Toyota Crown Estate

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After decades without a Toyota Crown on the American market, one returned last year as a lifted, cladded sedan replacing the Avalon Buick-fighter. It’s surprisingly not bad, and it must be doing well enough on the sales charts because Toyota just released a new Crown-like teaser on its Instagram account, pictured above.

Hold on, we’ve seen this one before. While everyone’s expecting a new Camry to arrive at any time, this teaser photo zooms way in on the Toyota Crown Estate, although “Estate” might be a bit of a misnomer. With its jacked-up ride height and plastic cladding, this is intended to be a crossover, but one that seems to adopt a more Mazda CX-50-like form.

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Hey, even though Toyota’s in bed with Subaru on the GR86 and BRZ twins, everyone’s coming for the Outback’s lunch money, so it’s only cromulent for one of the world’s largest automakers to grab a slice of the pie.

Toyota Crown Estate Rear

Details on the Toyota Crown Estate are sparse, but here’s what we do know. With a total length of 194.1 inches and a height of 63.78 inches, we’re looking at a vehicle longer and lower to the ground than the current Subaru Outback. Based on size alone, it’s safe to expect the Crown Estate to sit atop the Venza in the two-row Toyota crossover hierarchy. Plus, it should satiate first-generation Venza owners who feel like the current Venza isn’t quite big enough. How’s that for two birds with one stone?

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As for powertrains, we know little about what the Toyota Crown Estate is powered by, but Toyota is touting series-parallel hybrid and plug-in hybrid powertrains for various markets. The Crown Estate in the teaser shot appears to be a standard hybrid that customers won’t have to plug into the mains, so it feels safe to expect either Toyota’s 2.5-liter naturally-aspirated four-cylinder hybrid powertrain or its 2.4-liter turbocharged four-cylinder HybridMAX powertrain on tap. Who knows? The Crown we already get offers both, so a Taco Bell moment is still on the table. Possibilities and all that.

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Whatever’s under the hood, don’t be surprised if the Toyota Crown Estate makes a public appearance at November’s Los Angeles Auto Show. Toyota claims a scheduled market launch date sometime in 2024, and we’re running out of auto shows left in the year.

(Photo credits: Toyota)

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Myk El
Myk El
7 months ago

I…like it. I didn’t expect to based on the Crown sedan.

Highland Green Miata
Highland Green Miata
7 months ago

How sad is this that after the Crown has been 1 year on the market and I’ve still never seen one in the wild, and had quite honestly forgotten about it.

Last edited 7 months ago by Highland Green Miata
Fix It Again Tony
Fix It Again Tony
7 months ago

That’s probably why they decided to just do the sensible thing and sell the crossover version.

Turbeaux
Turbeaux
7 months ago

I just saw my first one this weekend. It was kinda puffy, but I didn’t hate it.

Der Foo
Der Foo
7 months ago

I’ve seen a fair amount of them for how long they’ve been on sale. I’d probably notice more if they didn’t blend in so well with so many other new vehicle styles.

They seem like a nice car, but compared to the Hybrid Camry, I don’t think I’d pay what Toyota is asking to move ‘up’ to the Crown.

They still make the Venza?!?

Manwich Sandwich
Manwich Sandwich
7 months ago

I’ve seen a couple of them around. But it’s clear they’re not selling in high volumes.

GreatFallsGreen
GreatFallsGreen
7 months ago

Toyota’s really nudging the Crown into a subbrand, the sedan isn’t doing all that great at the moment, but this at ~$50k will make a lot more sense than a Crown Limited sedan to most buyers.

Not the first time Toyota’s really gone heavy on the utility vehicles at once (in 2001 they had five utility vehicles, people thought that was a lot – a simpler time). But seems like something’s gotta give.

Going by Crown sedan pricing, this would start about where the Venza tops out and overlap with the Highlander Hybrid (non-Grand). Maybe this is indeed the end of the Venza, which is the Harrier in Japan – and the Harrier used to be the Lexus RX, before Lexus was in Japan, so it’ll be redundant there. And the Highlander, which is the Kluger in some markets, is the Crown Kluger in China.

Perhaps this also makes room for the Venza and/or Highlander to get replaced by an EV, since they are rolling EVs under new nameplates and not existing ones. Or they roll EVs out under Crown nameplate in short order (Toyota Crossover EV concept correlating to Crown Sport). Or, maybe more of a reach – if they plan/expect to scale back ICE Lexus models in favor of EVs first, and people that want a nicer non-EV Toyota are directed to the Crown lineup?

67 Oldsmobile
67 Oldsmobile
7 months ago

I just wish they had the balls to make it,I dont know,a sort of E-class/5-series competitor,what the hell is the point of this thing.

Angrycat Meowmeow
Angrycat Meowmeow
7 months ago

The front has a little bit of Lexus ugliness going on. Aside from that, it is “car”.

Cheap Bastard
Cheap Bastard
7 months ago

“Aside from that, it is “car”.”

Not even that much. It’s an even blander “crossover”.

67 Oldsmobile
67 Oldsmobile
7 months ago

i feel like i don’t really give a crap,sorry Toyota. If it was a true estate,yes,not just another damn crossover.

Brandon Forbes
Brandon Forbes
7 months ago
Reply to  67 Oldsmobile

My thoughts exactly. Also, return it to RWD. A FWD Crown still just makes me sad.

Greg
Greg
7 months ago

Did Toyota just make a Nissan Rogue?

Morgan van Humbeck
Morgan van Humbeck
7 months ago

If it was a manual and was actually an estate, it would be the sexiest

MDMK
MDMK
7 months ago

The Crown Estate is approximately the length of a Camry and is supposedly lower than an Outback which is promising but it looks really chunky in photos. Hopefully it actually sits lower on his haunches and has smaller wheels than in these photos. Else, it’s merely a slightly smaller CX-9.

Vic Vinegar
Vic Vinegar
7 months ago

So just about as long as the Highlander, but not as tall? Highlander is 68.1 inches tall.

Talk about saturating the “crossover” market. Corolla Cross – RAV4 – Venza – Highlander – Grand Highlander. Plus the 4Runner, Sequoia, and I guess Land Cruiser at some point.

Ranwhenparked
Ranwhenparked
7 months ago

If that isn’t a crossover, then I’m the Conte di Mistretta

Rad Barchetta
Rad Barchetta
7 months ago
Reply to  Ranwhenparked

It’s 2023. All cars are crossovers and all restaurants are Taco Bell.

IRegertNothing, Esq.
IRegertNothing, Esq.
7 months ago

I like my wagons a little more understated and utilitarian, but let’s face the facts here. Wagons are doing what they have to do to survive. We’ll never see anything quite like the Roadmaster or any other wagon that can carry 4×8 sheets of plywood again. When I stand next to my parent’s Kia Niro however, it’s hard not to think that it is more of a station wagon than an SUV. It has a large and useable cargo area with a low entry height for passengers, and besides a little cladding it doesn’t even try to pretend that it can go off-road.

TheHairyNug
TheHairyNug
7 months ago

I sat in the Crown and it was dead ass more comfortable than every Lexus I test drove with my mother. It was actually more comfortable than every car we test drove. The fuel economy of the base engine is great too!

RataTejas
RataTejas
7 months ago
Reply to  TheHairyNug

It’s funny. I did the same, and was overwhelmed with disappointment. Power was meh in the non-full scoot version, and I thought for the price there were far too many hard plastics and it wasn’t super comfy.

Crown was the top of my list for a replacement of my Clarity, and now doesn’t even rank.

TheHairyNug
TheHairyNug
7 months ago
Reply to  RataTejas

The price seemed totally fine to me considering there’s no markup and/or you’d probably even get a bit of a discount. Maybe you didn’t sit in the same seats as me. The ones I liked were the base XLE cloth seats. Toyota makes terrible leather seats IMO

Nsane In The MembraNe
Nsane In The MembraNe
7 months ago

I saw “estate” and got excited for a wagon. This is just another crossover. Doesn’t Toyota have enough at this point? There’s the CorollaCross, RAV-4, Venza, Highlander, Grand Highlander, 4 Runner, Sequoia, and there’s about to be a new Land Cruiser.

I could maybe see it working if they’re planning on killing the Venza and subbing this in because they can charge more for it and it’s also a hybrid…or if they’re going to try to phase out the regular Highlander to force more people into the Grand Highlander/this since they’re more expensive, but if it’s just another addition to their lineup as is I don’t really see where it slots.

I’ve actually seen a couple of the regular Crown sedans in person and I actually don’t mind them. They’re a little goofy looking (kind of like a sedan that swallowed an air hose) but they’re not bad. They’re definitely unique and stand out in a sea of gray blobs. It’s definitely a car you notice.

I just think it’s a bit of a shame that it costs so much friggin money. To get the hybrid max powertrain it’s a low to mid 50s proposition and at that point I’d rather have a Lexus….and even in the slow/CVT equipped trim you’re still looking at the mid 40s as soon as you add the necessary options which is a hard sell for anyone who appreciates driving.

I guess I’m just not sure who any of the Crown products are for, if that makes sense. In a vacuum I think they’re interesting and different….and much like most folks here I like interesting and different. But once you compare them to other things at their price point they kind of fall apart unless you specifically want a traditional hybrid and don’t mind that the base one is a ponderous.

Last edited 7 months ago by Nsane In The MembraNe
Spikedlemon
Spikedlemon
7 months ago

They need to catch up to VW group’s quantity of crossovers.

StillNotATony
StillNotATony
7 months ago

I saw my first IRL Crown this weekend, and I don’t get how it’s supposed to be “lifted”. It was driving past another standard sedan, and they were pretty comparable.

Mr Sarcastic
Mr Sarcastic
7 months ago

I would like to see a good old fashioned wagon. A cargo area built for loading and carrying cargo. Where the loading door is as large as the cargo area.

Robert M. Graham
Robert M. Graham
7 months ago
Reply to  Mr Sarcastic

We got a Flex a few years ago. Had to laugh when the DMV called it an SUV. It’s just a freakin’ wagon!

Mr Sarcastic
Mr Sarcastic
7 months ago

But it’s got those fancy folds in it.

Nsane In The MembraNe
Nsane In The MembraNe
7 months ago

The DMV and insurance have my Kona N classified as a Sport Wagon for some reason….

Ana Osato
Ana Osato
7 months ago

“length of 194.1 inches […] height of 63.78 inches.”
Nice units, thanks.

– Rest of the World.

Anoos
Anoos
7 months ago
Reply to  Ana Osato

This is specifically about the US version. Don’t worry, versions for other markets will not be measured in freedom units.

Mike Smith
Mike Smith
7 months ago
Reply to  Ana Osato

Inches x 25.4 = millimeters. So that suspiciously accurate ‘63.78 inches’ is actually 1620 mm.
In an age where virtually everyone carries a supercomputer in their pocket, unit conversions aren’t terribly onerous anymore.

Ana Osato
Ana Osato
7 months ago
Reply to  Mike Smith

It honestly just seems idiotic to write an article for a global audience using units relevant in one country…

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