After decades without a Toyota Crown on the American market, one returned last year as a lifted, cladded sedan replacing the Avalon Buick-fighter. It’s surprisingly not bad, and it must be doing well enough on the sales charts because Toyota just released a new Crown-like teaser on its Instagram account, pictured above.
Hold on, we’ve seen this one before. While everyone’s expecting a new Camry to arrive at any time, this teaser photo zooms way in on the Toyota Crown Estate, although “Estate” might be a bit of a misnomer. With its jacked-up ride height and plastic cladding, this is intended to be a crossover, but one that seems to adopt a more Mazda CX-50-like form.
Hey, even though Toyota’s in bed with Subaru on the GR86 and BRZ twins, everyone’s coming for the Outback’s lunch money, so it’s only cromulent for one of the world’s largest automakers to grab a slice of the pie.
Details on the Toyota Crown Estate are sparse, but here’s what we do know. With a total length of 194.1 inches and a height of 63.78 inches, we’re looking at a vehicle longer and lower to the ground than the current Subaru Outback. Based on size alone, it’s safe to expect the Crown Estate to sit atop the Venza in the two-row Toyota crossover hierarchy. Plus, it should satiate first-generation Venza owners who feel like the current Venza isn’t quite big enough. How’s that for two birds with one stone?
As for powertrains, we know little about what the Toyota Crown Estate is powered by, but Toyota is touting series-parallel hybrid and plug-in hybrid powertrains for various markets. The Crown Estate in the teaser shot appears to be a standard hybrid that customers won’t have to plug into the mains, so it feels safe to expect either Toyota’s 2.5-liter naturally-aspirated four-cylinder hybrid powertrain or its 2.4-liter turbocharged four-cylinder HybridMAX powertrain on tap. Who knows? The Crown we already get offers both, so a Taco Bell moment is still on the table. Possibilities and all that.
Whatever’s under the hood, don’t be surprised if the Toyota Crown Estate makes a public appearance at November’s Los Angeles Auto Show. Toyota claims a scheduled market launch date sometime in 2024, and we’re running out of auto shows left in the year.
(Photo credits: Toyota)
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