Volkswagen is in an interesting spot right now. It invested heavily to get some EVs on the board, but they haven’t been making huge waves just yet. In particular, the ID.4 has faced some real headwinds in the sales department. With stock sitting around, it’s putting serious downward pressure on prices.
You need only read the statistics at CarEdge to get a handle on the situation. Right now, there are 4,395 ID.4s on sale across the country, but only 890 have sold in the last 45 days. That leaves Volkswagen dealers with a full 220 days of supply. A figure closer to 45 to 65 days of supply is usually much preferable, indicating that cars are flowing in and flowing out at a more sustainable rate.
The reality is that these days, the ID.4 just isn’t moving units in the way Volkswagen might have hoped, and last year’s stop-sale order didn’t help things in the slightest. What this means is that there are deals for the taking. How does $17,000 off sound? Let’s dive in.
The cheapest example I found was a 2024 Volkswagen ID.4 Standard over at McDonald Volkswagen in Colorado. It’s currently listed for just $23,932—a full $17,524 under sticker price of $41,456. That’s right around Nissan Sentra prices! For that money, you’re getting a rear-wheel-drive example with 201 horsepower and 229 pound-feet of torque, and 206 miles of range from its 62 kWh battery. Colorado, of course, is the most generous state in the nation when it comes to EV incentives, but it’s not just Coloradoans who can score a good deal.
It’s no surprise this one’s a little cheaper—given that 2025 models have been out for a long time now. The Standard trim isn’t even a thing anymore! Other dealers still have a few kicking around, though. Southern Team Volkswagen in Virginia has a similar example for $26,975, and Luther Burnsville Volkswagen in Minnesota has one for $30,041. Not quite as cheap, but that’s over $14,000 and $11,000 under sticker, respectively. Not a bad amount of cash on the hood!
Fiesta Volkswagen in New Mexico has a slightly fancier S model from 2024, with the same power and range, for $36,916—$10,500 under sticker. You get a panoramic glass roof, power rear liftgate, and larger 20″ wheels for your extra money, amongst some other tasty fruit. Meanwhile, Emich Volkswagen of Colorado has a rare 2025 example also with the smaller 62 kWh battery for just $38,135—a discount of $9,041 versus MSRP.
“But Lewin!” you cry. “I don’t want those! I want a better one!” Fear not. Deals can still be had on the models with the larger 82 kWh battery. Luther Westside Volkswagen in Minneapolis has a 2024 ID.4 AWD Pro S for $40,531, a full $15,500 under MSRP. The bigger battery offers longer range—263 miles—and the AWD model gets dual motors with a combined output of 335 horsepower. Volkswagen of West Islip in New York has a similar deal on a 2025 AWD Pro at just under $10,000 off, too.
Meanwhile, if you just want the longest possible range, you can buy a 2025 ID.4 Pro from Southwest Volkswagen in Texas. It combines the single-motor 201 hp drivetrain with the 82 kWh battery for 291 miles of range on the EPA cycle. At $37,509, it’s $9,752 under sticker, which is pretty tasty.
The problem for Volkswagen is that sales for the ID.4 have been pinging up and down all over the place. With just 17,021 units sold, 2024 sales were down 55% compared to 2023. Much of the blame was placed on the stop-sale order, with Volkswagen having to recall almost 100,000 cars for issues with the door handles. With the matter rectified, sales were able to begin again, and the ID.4 blasted out of the blocks with big sales in January with the aid of crazy $149 lease deals. It was suddenly the third-best selling EV in America, with almost 5,000 units sold! However, by the end of Q1, sales sat at 7,663 units. While this was up 24.3% over 2024, it showed that sales slowed in February and March, a trend which appears to have continued.
In any case, these things are cheap now. There could be a change of heart amongst the broader American population. They might start flocking to a five-year-old electric SUV that isn’t particularly attractive and has the worst power window controls known to man. Somehow, though, I’d say that’s an outside chance—particularly since there are still 2024 models kicking around the lots.
What does it all mean? Well, if you’re shopping for an ID.4 this week, don’t accept any guff. These things aren’t flying off the shelves, so you’ve got plenty of bargaining power when it comes time to deal.
Image credits: cars.com via screenshot
the Volkswagen is in an interesting place called ASS.
except for ID. Buzz (and that should have been PHEV as well) everything they make recently is an utter pieces of crap that do not stand ANY competition. Even in China where they were strong